Giving the World Reasons to Smile - Colgate

Message from CEO n Profile n Strategy n Highlights n Awards n People n Performance n Planet n Emerging Markets n Suppliers n Partnerships n KPI n GRI Index
Additional 2010 business
highlights can be found
in Colgate’s 2010 Annual
Report.
In Norway, Sweden and
Finland, almost all C-P
cleaners are now uniquely
formulated to meet the
criteria of the region’s
Nordic Swan Ecolabel. The
label evaluates a product’s
impact on the environment
throughout the
whole lifecycle.
In the U.S., many of Colgate’s
Home Care products
have been certified to use
the EPA’s “Design for Environment”
logo, limited to
products that meet stringent
criteria for human
and environmental health.
These include a number of
variants of Fabuloso cleaners,
Palmolive dishwashing
liquids, Murphy Oil Soap
cleaner and Ajax cleaners
and cleansers.
Financial Strength
As previously reported, 2010 was another year of double-digit earnings-per-share growth
despite difficult economic conditions around the world. Colgate’s global market shares in
toothpaste and manual toothbrushes both ended the year at record highs.
Sales rose 1.5% in 2010 to an all-time record level of $15.564 billion.
Net Sales ($ millions)
2006
2007
2008
2009
2010
Product Integrity
$12,238
$13,790
t 22 of 57 u
$15,330
$15,327
$15,564
Performance at Colgate is grounded in the integrity of the Company’s products—what
they contain, how well they work, how they improve the lives of Colgate consumers and
how they help grow the business. Research shows that consumers consider value, trust,
care for consumers and environmental impacts of products they purchase.
While the trend toward environmentally conscious purchasing decisions is more mature
in developed markets, research indicates the developing world is increasingly aware
of environmental issues. Colgate believes it has a responsibility – and an opportunity – to
provide products that address consumer priorities, including quality, affordability and
environmental considerations.