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Giving the World Reasons to Smile - Colgate

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Message from CEO n Profile n Strategy n Highlights n Awards n People n Performance n Planet n Emerging Markets n Suppliers n Partnerships n KPI n GRI Index<br />

In <strong>Colgate</strong>’s Africa Division,<br />

less expensive “Smart<br />

Packs” of Sta-Soft Fabric<br />

Conditioner were<br />

introduced <strong>to</strong> ensure<br />

affordability for consumers<br />

at lower price points.<br />

Protex and Softsoap®<br />

brand partner with <strong>the</strong><br />

Global Public-Private<br />

Partnership for Handwashing<br />

with Soap <strong>to</strong> promote<br />

proper handwashing education<br />

around <strong>the</strong> world.<br />

<strong>Colgate</strong> will continue <strong>to</strong> focus on concentrated products, including dish detergent,<br />

household cleaners and fabric softeners. Concentrated products have a decreased<br />

environmental impact because <strong>the</strong>y require less packaging, less water and less transportation<br />

energy. Today, 38 percent of <strong>Colgate</strong>’s fabric conditioners and 27 percent of <strong>the</strong><br />

Company’s dish detergents are concentrated. Concentrated formulas include Fleecy 2x<br />

fabric conditioner in Canada, Suavitel fabric conditioner in North America, South Africa<br />

and Latin America, Dynamo laundry detergent in South Pacific, and Palmolive Ultra concentrated<br />

dish detergent in North America.<br />

Sustainable products mean more than “green” at <strong>Colgate</strong>: Access <strong>to</strong> <strong>Colgate</strong> products<br />

such as <strong>to</strong>othpaste, soap and household cleaners can contribute <strong>to</strong> <strong>the</strong> health and<br />

well-being of consumers throughout <strong>the</strong> world, and <strong>Colgate</strong> works <strong>to</strong> ensure innovative<br />

products are available at all price points <strong>to</strong> deliver a positive impact on society.<br />

South Africa<br />

5 Steps <strong>to</strong> Germ-Free Hands with Protex<br />

t 24 of 57 u<br />

<strong>Colgate</strong>’s 360° Hand Washing Campaign in South Africa reached 600,000 children with<br />

hand washing education in schools and used in-s<strong>to</strong>re elements <strong>to</strong> highlight Protex as a<br />

cold and flu fighter. <strong>Colgate</strong> teamed up with one of South Africa’s most popular sports<br />

stars, Bryan Habana, <strong>to</strong> motivate children through <strong>the</strong> Protex “Gimme 5 Steps <strong>to</strong> Germ-<br />

Free Hands” campaign. The campaign has been a powerful motiva<strong>to</strong>r for young children,<br />

and <strong>the</strong> mobile ambassador school program is reaching one million children. Over 1,800<br />

children joined <strong>to</strong> set a new standing in <strong>the</strong> Guinness Book of <strong>World</strong> Records for <strong>the</strong> largest<br />

number of people washing <strong>the</strong>ir hands simultaneously in <strong>the</strong> same place on Global<br />

Handwashing Day.

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