Giving the World Reasons to Smile - Colgate
Giving the World Reasons to Smile - Colgate
Giving the World Reasons to Smile - Colgate
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Message from CEO n Profile n Strategy n Highlights n Awards n People n Performance n Planet n Emerging Markets n Suppliers n Partnerships n KPI n GRI Index<br />
In <strong>Colgate</strong>’s Africa Division,<br />
less expensive “Smart<br />
Packs” of Sta-Soft Fabric<br />
Conditioner were<br />
introduced <strong>to</strong> ensure<br />
affordability for consumers<br />
at lower price points.<br />
Protex and Softsoap®<br />
brand partner with <strong>the</strong><br />
Global Public-Private<br />
Partnership for Handwashing<br />
with Soap <strong>to</strong> promote<br />
proper handwashing education<br />
around <strong>the</strong> world.<br />
<strong>Colgate</strong> will continue <strong>to</strong> focus on concentrated products, including dish detergent,<br />
household cleaners and fabric softeners. Concentrated products have a decreased<br />
environmental impact because <strong>the</strong>y require less packaging, less water and less transportation<br />
energy. Today, 38 percent of <strong>Colgate</strong>’s fabric conditioners and 27 percent of <strong>the</strong><br />
Company’s dish detergents are concentrated. Concentrated formulas include Fleecy 2x<br />
fabric conditioner in Canada, Suavitel fabric conditioner in North America, South Africa<br />
and Latin America, Dynamo laundry detergent in South Pacific, and Palmolive Ultra concentrated<br />
dish detergent in North America.<br />
Sustainable products mean more than “green” at <strong>Colgate</strong>: Access <strong>to</strong> <strong>Colgate</strong> products<br />
such as <strong>to</strong>othpaste, soap and household cleaners can contribute <strong>to</strong> <strong>the</strong> health and<br />
well-being of consumers throughout <strong>the</strong> world, and <strong>Colgate</strong> works <strong>to</strong> ensure innovative<br />
products are available at all price points <strong>to</strong> deliver a positive impact on society.<br />
South Africa<br />
5 Steps <strong>to</strong> Germ-Free Hands with Protex<br />
t 24 of 57 u<br />
<strong>Colgate</strong>’s 360° Hand Washing Campaign in South Africa reached 600,000 children with<br />
hand washing education in schools and used in-s<strong>to</strong>re elements <strong>to</strong> highlight Protex as a<br />
cold and flu fighter. <strong>Colgate</strong> teamed up with one of South Africa’s most popular sports<br />
stars, Bryan Habana, <strong>to</strong> motivate children through <strong>the</strong> Protex “Gimme 5 Steps <strong>to</strong> Germ-<br />
Free Hands” campaign. The campaign has been a powerful motiva<strong>to</strong>r for young children,<br />
and <strong>the</strong> mobile ambassador school program is reaching one million children. Over 1,800<br />
children joined <strong>to</strong> set a new standing in <strong>the</strong> Guinness Book of <strong>World</strong> Records for <strong>the</strong> largest<br />
number of people washing <strong>the</strong>ir hands simultaneously in <strong>the</strong> same place on Global<br />
Handwashing Day.