With DREAMS Magazine Vol.2 - Honda

KDN: PP14168 / 9 / 2007 

With 

VOL.02 MAR 2007 

breakthrough Cabin Technology 

motor sports Super GT Testing at Sepang Circuit 

product history Honda Civic 

what’s on Honda The Civic Wins Again 

Saving the Sumatran Rhino 

Honda Dream Fund Scholarship 

Civic Tops in Quality 

our newest dream 

A New CR-V is Born 

A Special Insider’s View of the Honda Melaka Factory

03 

our newest dream CR-V Production 

10 

breakthrough Cabin Technology 

14 

motor sports Super GT at Sepang 

16 

product history The Honda Civic 

Message from Honda Malaysia 

Welcome to With DREAMS magazine. 

Here at Honda, we believe the best quality car can only be achieved with the 

dedicated passion of all people involved in the process. The important thing for us is 

to produce a product that’s built with an excellent sense of humanity, where the 

happiness and interest people have for their job shines through. And with every car 

from the Melaka factory, you can really feel the love people have for Honda. 

It’s what we call "Made in Honda," and it’s a passion that is appreciated by happy 

Honda fans in Malaysia and around the world. So please enjoy Honda, where every 

product is made with the whole-hearted love of dedicated Honda associates. 

With dreams and passion as our engine, we’ll keep running with you. 

Kenji Tanaka 

Vice President, Manufacturing Division 

Honda Malaysia Sdn. Bhd. 

contents 

03 

08 


Behind-the-scenes: CR-V production at 

the Honda Melaka factory. 

users’ voice 

Meet some satisfied customers 

from the northern states. 

12 breakthrough 

Can a car be safe and fun to drive? If 

it’ s a Honda, the answer is yes. 

14 

16 

18 

motor sports 

Things are really gearing up at 

Sepang for the Super GT . 

product history 

Step back in time with the car 

what’s on Honda? 

Twenty scholarships, four more awards and 

roughly 300 rhinoceros make the news. 

With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be 

reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this 

magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is 

compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy. 

EDITORIAL 

SPECIAL THANKS 

With 

CHIEF EDITOR Carol Joseph 

EDITOR Jahabarnisa Hj. Mohideen 

We appreciate your feedback. 

Please send your comments, suggestions, questions to: 

Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) 

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia 

Tel: 03-7957 5885 Fax: 03-7954 8341 

A new CR-V body gets its 

high-gloss finish at the 

Honda Melaka factory 

located in the HICOM Pegoh 

Industrial Park, Alor Gajah. 

S u k h v i n d e r S i n g h • K h a i r u n & F a m i l y • Z a h i d i 

Formula Venture Auto Sdn Bhd • Delima Kinta Sdn Bhd • Sendi Auto Sdn Bhd 

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A) 

22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474

CR-V @ Melaka Factory 

HANDCRAFTED 

PERFECTION 

Here at the Honda Melaka factory, CR-V production is a 

hands-on affair. Step inside this manual production facility for a 

special insider’s view, and meet the people that make the car. 

with dreams I 03


A timekeeper stands with a megaphone. 

She checks her stopwatch, then 

consults a clipboard. Time is running 

fast for the first car on the CR-V 

production check. In air heavy with the 

scent of fresh rubber and new 

car, the timekeeper’s megaphone 

crackles to life. 

This is the scene inside the RM170 

million Honda Malaysia Sdn. Bhd. 

production plant. Opened on 30 

January 2003 at the HICOM Pegoh 

Industrial Park in Alor Gajah, Melaka, 

the plant is architecturally impressive 

and thoroughly modern, covering 80 

acres of land. 

But what really makes this Honda 

factory special is the fact that the 

production process is almost entirely 

done by hand. Here, the people make 

all the difference. 

It’s been that way since the 

beginning, four years ago when the very 

first vehicle rolled out the front door. 

That car was a CR-V, like the one on the 

line right now. And as the heavy engine 

block is raised hydraulically into its 

gleaming black shell, it has started to 

take the familiar CR-V shape. 

This mass production check will 

take a minimum of two shifts to 

complete. It’s a journey of creation, one 

that began with nothing more than raw 

steel and a dream. 

In this first step, associates along the 

line wield huge spot welders, their heavy 

industrial weight managed by yellow 

pulleys and counterbalances as a burning 

04 I with dreams 

WELDING 

electric strike fuses panel to panel. 

It’s a process crucial to the final 

strength, safety and quality of any car, 

and the care and dedication of Honda 

associates is clearly evident. 

According to Mr. Kenji Yoshimura, 

overseer of general welding machines 

and framework, the quality control 

process for weld strength is 

extremely demanding. 

“Whenever we start on a new model, 

we first weld everything together and 

then pull it all apart to make sure the 

spot welds are in the right places,” said 

Yoshimura. “All welds must also be 

tested individually, and each test-piece 

must withstand an average force of 

1.5 to 2kN.” 

With one CR-V containing over 370 

individual welds, it’s a QC process that 

can take a full week. Every detail is 

carefully examined, with no room for error. 

Roslan bin Ab. Wahab, department 

head of welding and a pioneer at the 

Melaka factory who’s “been here since 

day one,” describes the difference 

quality makes. 

“In order to get a good weld, you 

need to look at two things: the strength 

of the soft spot, and the diameter of the 

nugget – that point of welded contact 

between two panels. What’s unique to 

Honda is that we use the same spot 

units, but change the current for each 

model. That’s our secret to a stronger, 

safer car. 

“Once all welds are completed, the 

finished unit is run through our portable 

layout machine and compared to data 

received from the supplier, checking for 

consistency before we start our 

Roslan bin Ab. Wahab 

Head of Welding 

production event,” Roslan said. 

Producing about 50 units per shift, 

the welding department averages 100 

units a day but on this first run the target 

is 30 completed CR-Vs. Just before the 

metal shells enter the paint department, 

20 pairs of eyes gather to go over every 

detail of the line’s first CR-V. 

Then it’s time for the next step. 

Coloured pens are used in the QC process, to ensure 

everything has been checked.

P A I N T I N G 

A grooved track on the shop floor 

guides steel-grey bodies past a sliding 

door and into the next stage in CR-V 

development: the painting department. 

The process sees ED (electrodeposition), 

primer, base and clear 

coats applied to the body. Zainal Abidin 

Tumeran, who’s been painting for nearly 

five years and has served as quality 

leader for two months, explains that 

quality is the top priority. 

“The first step is a pre-treatment that 

involves cleaning and degreasing to 

remove oil and dust from the body. From 

here we apply the ED,” Zainal Abidin 

said, “then a sealant line to reduce 

vibrations while preventing water and 

noise from entering the cabin.” 

In one of the few departments in this 

factory to use automation, robots apply 

The CR-V is sprayed clean when it first enters the painting department. Then it’s 

ready for coats that protect and beautify. 

surfacer and top coats with far less 

resulting waste. Still, the final QC falls to 

the associates. “We continually check 

and re-check the entire surface, since 

even a tiny bit of dust or fibre will show up 

as a defect,” Zainal Abidin said. “After 

painting, we still have one more inspection 

– because some errors cannot be seen 

until the paint reveals them.” 

According to Othman bin Jaafar, an 

assistant manager with 20 years of 

experience and Honda’s head of painting, 

any errors are quickly addressed. “We 

look for two defects: FM, which is any 

foreign material, and dust. Humps or 

dents are immediately repaired,” Othman 

said. “We also check to see that the 

colour is accurate to our sample, using an 

X-rite colour detection device.” 

In the final paint inspection, 

associates from both welding and 

painting assemble to examine the CR-V. 


Only those with a perfect finish queue 

up for the next and final step in the 

process. 

Othman bin Jaafar 

Head of Painting 

Bright lights help Honda associates get a perfect view of the surface as they 

check, polish and check again. 

with dreams I 05


A S S E M B L Y 

At the Melaka factory, which by 

automotive standards is a smaller 

production facility, assembly is grouped 

into three sections: first, wiring and interior; 

second, chassis; and third, exterior and 

final assembly. It’s here that over 10,000 

individual parts come together. 

Each CR-V moves along a U-shaped 

conveyor at precise 9.5-minute intervals, 

following a pulse so important that Mr. 

Muchima, who’s spent 25 years with 

Honda and the last eight months here 

in frame and engine assembly, 

has given it a name. 

“Rhythm. Here, getting a smooth and 

regular rhythm is crucial to making this 

CR-V dream come true. If one step is 

skipped or missed it can create quite a 

problem, so everyone receives regular 

training to maintain a smooth rhythm. We 

pay total attention at every step, and 

perform regular function checks to make 

sure everything is okay,” said Muchima. 

As the engine is installed, associates 

armed with coloured pens tick off 

crucial check points, making sure that 

nothing was missed. Then the seats, 

tyres and glass come together, followed 

by the addition of oil, petrol and 

coolant. A final check falls to each 

associate, according to Zakaria bin 

Arshad, department head of assembly. 

“The last steps include checks to 

see that the engine is 100 per cent 

firing. We also do a complete check of 

the whole body, including wipers, lights, 

doors, brakes… really everything,” 

Zakaria said. 

After a long and gruelling process, full 

of countless checks and rechecks, the 

CR-V is complete and rolling. It’s now 

ready to be sent to the QC department. 

But before that happens, a crowd 

has gathered around this first CR-V 

off the line. Associates and 

department heads from all three 

sections – welding, painting 

and assembly – stand side 

by side for one final and 

complete check of the car 

they created. Even the 

timekeeper has paused, 

lowering her 

megaphone in a quiet 

m o m e n t o f 

appreciation. And 

everyone is smiling. 


Zakaria bin Arshad 

Head of Assembly 

The finished CR-V, ready to roll.

As the CR-V nears completion, one of the last steps 

is raising the engine up into the frame. 

Honda Malaysia Sdn. Bhd. located at the HICOM 

Pegoh Industrial Park in Alor Gajah, Melaka. 

Q: How long have you been with Honda? 

A: I started in Honda Japan, and have been 

with the company for many years now. My 

first overseas experience was in the US 

and Canada. 

Q: What’s the biggest thing you’ve noticed 

so far? 

A: The number one thing I noticed in North 

America was how effective it is to say hello to 

all the people I work with, and also to have 

conversations with everyone. Conversation is 

like the engine oil of relationships. 

Q: What makes a Honda employee 

different from any other? 

A: Well first of all, they’re not called workers 

or employees. They’re Honda Associates, 

and the Honda uniform is their symbol. Once 

they put it on, all social and political 

differences disappear. We become one family, 

with one passion and one dream. Also, 

where other brands may see their cars as 

transportation, everyone here sees a Honda 

like their own, part of the family. 

Q: The car industry is very competitive. 

What’s your strategy? 

A: The strategy for Honda is, “Dream what you 

want to be.” Dream of the ideal situation first, 

and then use the appropriate tactics to reach 

that goal. For example, the standard strategy is 

to view the current situation, and then try to 

close a gap to reach a target. But here at 

Honda, we turn that around: we look at the 

target first, then view the current situation, and 

then we close the gap. 

Melaka is considered a small factory so I 

try to find the best small factory way – like 

enhancing the capability through people’s 

ideas, rather than just investment in technology. 

That can be done through education, improving 

both skills and personalities. And when it 

comes to implementing factory automation, we 

must first teach the technical skills to 

seen results so far, with a 25 per cent increase 

in manufacturing compared to the initial stages, 

going from 20,000 up to 25,000 units per year. 

Q: So there’s little automation in the 

Melaka factory? 

A: Well, there is some. We installed a painting 

robot in February 2006. The reason is that we 

knew a robot can increase the quality – plus it’s 


Meet Kenji Tanaka, 

vice president of 

Honda Malaysia 

Melaka factory. 

more efficient and produces far less waste. 

We’ve seen a 33 per cent decrease in the use of 

paint, which is also better for the environment. 

Q: Are environmental issues important 

to you? 

A: Definitely. One small ambition I have is for 

the Melaka factory to be a leader in the environment. 

Right now Malaysia is beginning to look 

at laws protecting the environment, compared 

to other countries that have had strict regulations 

in place for many years. Rather than exploit that 

for profit, we’ve decided to develop our own 

procedures according to world environmental 

standards. Some steps we’ve taken include 

producing brake material from spare bits of 

metal and composting leftover cafeteria food. 

We’re also moving toward eliminating the four 

big poisons in car manufacturing: chrome, lead, 

mercury and chromium. 

Q:Does Honda have a stance on the 

working environment? 

A: Yes, we do. It’s called the Five S Philosophy, 

and it originated in Japan: Seiri, which is 

arrangement or order; Seiton, which means 

doing things in order; Seiso means to clean up; 

Seiketsu means cleanliness; and Shitsuke 

means self-discipline. It’s very simple but very 

important, because previously there was no car 

factory here so 90 per cent of our associates 

were totally new to the processes. Now I would 

say they’re better than anywhere else, making 

the Melaka factory world-class. 

Q: Do you think it’s possible to achieve 100 

per cent quality? 

A: Yes, but only if we aim for 120 per cent. We’re 

always moving forward and changing our 

mentality everyday, every second, because to be 

totally successful a factory must evolve every 

day. We also employ a free-ideas concept, 

where any associate at any level can have their 

voice heard and accepted. 

Q: Finally, please tell us what you love 

about Honda. 

A: One day, I saw a 33 year-old Honda Civic 

on the street. It was in great condition, and the 

owner obviously loved it. That really says a lot 

about our quality. And when I see a Honda 

that’s had some damage, I feel like I’m looking 

at an injured relative. It’s the same feeling I 

have for my own family. 

with dreams I 07

Sukhvinder Singh (5-Year User) 

I am attracted to Honda’s consideration and 

efforts for the safety of owners. 

HONDA 

Civic 

1. 

8 


In this issue, we travelled along peninsula Malaysia 

to the northern states of Perak and Penang, where 

we met three satisfied Honda owners and 

discovered what they love about their car and the 

service they receive from their Honda dealers. 

Khairun & Family (6-Year Users) 

When my wife said I looked good in an Odyssey, 

there was no turning back. 

HONDA 

Odyssey 

Zahidi (10-Year User) 

I am confident my wife will be happy with 

this car. 

HONDA 

City

Make It Three users’ voice 

Zahidi loves his Hondas – all three of them. 

“I was so amazed... I decided to 

get another Honda for my wife.” 

Zahidi 

A reputation of manufacturing cars based 

on performance and safety was what 

made this 48-year-old teacher from Titi 

Gantung Bota, Perak buy a Honda. 

And he hasn’t stopped at just one. He 

recently bought his third Honda, saying 

he’s gone against his family’s practise of 

driving Toyotas. 

“Buying something other than a 

Toyota was an out of this world thing to 

do. But one man’s medicine is another 

man’s poison,” said Zahidi. 

It all began when Zahidi walked into 

Sendi Auto in Sitiawan, Perak to enquire 

about a fully imported Honda Stream 

several years ago. 

After finding out more about the 

vehicle, he finally decided to buy one. This 

was only after mechanics and service 

advisors at the dealership assured him 

that he wouldn’t have any problems with 

the vehicle and that spare parts were 

readily available. 

“After buying the Stream, I was so 

amazed at the comfort the vehicle provided 

that I decided to get another Honda for 

my wife. I thought the City would be 

perfect, so I bought one,” he said. “But 

my wife once complained on a drive to 

Kuala Lumpur that the steering was 

too light. So I joked, saying the car 

was only meant for city driving, as the 

name suggested. 

“Then the service manager of the 

dealership, who had become a close 

friend over the years, advised me to get 

the latest Civic. Of course, it took me only 

two seconds to decide. I am confident my 

wife will be happy with this car. It’s in the 

process of undergoing the final paperwork 

for the road tax and insurance,” he said, 

adding that he’s looking forward to his 

third Honda. 

Zahidi, who lives some 35 kilometres 

from the service centre, has never once 

failed to turn up for servicing when it was 

due. He described the mechanics and 

floor personnel to be easy to deal with. 

“You could never imagine how easy it 

is to interact with these guys. They are 

just wonderful. And if the service schedule 

falls on my working days, I’ll just drive by 

the service centre and the service 

manager will drop me off at work. When 

I’m finished, he comes to get me from my 

workplace. How difficult is that? 

“I mean, they treat every customer 

as important as the next. I like that a lot. 

And it has really changed my perception 

entirely about their services. I’m not 

sure about other service centres but it’s 

sure happening here at Honda,” he said. 

Sendi Auto has equipped its service 

centre with a computer room with WiFi 

capabilities, which has made it a lot easier 

for customers who need the service. 

“This centre has really shown what it 

takes to go the extra mile and be hospitable,” 

he said. “It’s as if everyone here 

was born with a permanent smile on 

their face.” 

Zahidi’s Favourite 

Dealer 

Sendi Auto is serious about 

customer satisfaction. 

SENDI AUTO 

SDN BHD 

Lot 4572, Jalan Kampong Sitiawan, 

32000 Sitiawan, Perak. 

: 05-6920 028 

Fax: 05-6920 828, 05-6917 399 

with dreams I 11

Odyssey of Love 

Khairun and family with their Honda Odyssey. 

It was either going to be a Camry or a 

Honda Odyssey – a tough choice at first 

for Khairun, a 54-year-old businessman 

from Kamunting, Perak. 

Many factors had to be considered. 

His wife is wheelchair-bound and he 

needed a vehicle that would be easy for 

her to get in and out of. He had recently 

undergone heart surgery and wanted 

something user-friendly. 

And the vehicle would have to be easy 

to get spare parts for as well. After much 

consideration, Khairun decided that it was 

going to be the Honda Odyssey. 

“Nobody wants to get caught in a 

situation where parts aren’t available and 

the car has to rot at the workshop for 

weeks. I also can’t afford to waste time just 

sitting around and waiting. It would be too 

strenuous on my wife,” said Khairun. 

As soon as he laid eyes on the 

Odyssey, he fell in love with it. 

“I just totally forgot about ever 

considering the Camry. I really loved the 

Odyssey. I talked about the car every day. 

And when my wife said I looked good in 

an Odyssey, there was no turning back,” 

he said. 


The Honda Odyssey is perfect for Khairun. 

Khairun & Family 

Khairun then decided to do a little 

research on the service centres and found 

Delima Kinta in Taiping could take care 

of his needs. He could get the vehicle 

maintained there, and spare parts were 

easily available. 

“It’s a very spacious multipurpose 

vehicle. I don’t have to struggle each and 

every time with the wheelchair. All I have 

to do is fold it and slide it in. The seats are 

made of high-quality leather and are 

extremely comfortable, especially when 

driving for long hours. 

“My grandson finds it so comfortable 

that he enjoys drinking his milk in the 

vehicle and refuses to do so anywhere 

else. I particularly find the meter panel-light 

controller handy, as it does not irritate the 

eyes during night driving,” he said. 

Khairun’s business takes him all over 

the country and whenever it’s time to 

service, he intends to return to Taiping 

and send his Odyssey to Delima Kinta. 

“The people, especially the staff here, 

are very helpful and courteous. The 

service times are short. The grandchildren 

enjoy it here, especially playing around,” 

he said. “And a normal service usually 

Delima Kinta is Khairun’s one-stop shop. 

“The people, especially the staff here, 

are very helpful and courteous.” 

takes just half an hour.” 

Delima Kinta service manager Mr. 

Charlie Chan said the outlet could handle 

up to 25 cars a day with five service 

mechanics on hand at any one time. 

“We always remind our staff of the 

importance of customer service and how 

much of a difference it makes with a 

smile,” Charlie said. 

And whenever Khairun drops by, 

Delima Kinta staff rush to carry his wife’s 

wheelchair out of the Odyssey for him. 

That shows just how important their 

customers are. 

Khairun & Family’s Favourite Dealer 

DELIMA KINTA 

SDN BHD 

Lot 10853, Batu 2 , Jalan Simpang, 

34000 Taiping, Perak. 

: 05-8483 888 Fax: 05-8483 266

Make It Three users’ voice 

Zahidi loves his Hondas – all three of them. 

“I was so amazed... I decided to 

get another Honda for my wife.” 

Zahidi 

A reputation of manufacturing cars based 

on performance and safety was what 

made this 48-year-old teacher from Titi 

Gantung Bota, Perak buy a Honda. 

And he hasn’t stopped at just one. He 

recently bought his third Honda, saying 

he’s gone against his family’s practise of 

driving Toyotas. 

“Buying something other than a 

Toyota was an out of this world thing to 

do. But one man’s medicine is another 

man’s poison,” said Zahidi. 

It all began when Zahidi walked into 

Sendi Auto in Sitiawan, Perak to enquire 

about a fully imported Honda Stream 

several years ago. 

After finding out more about the 

vehicle, he finally decided to buy one. This 

was only after mechanics and service 

advisors at the dealership assured him 

that he wouldn’t have any problems with 

the vehicle and that spare parts were 

readily available. 

“After buying the Stream, I was so 

amazed at the comfort the vehicle provided 

that I decided to get another Honda for 

my wife. I thought the City would be 

perfect, so I bought one,” he said. “But 

my wife once complained on a drive to 

Kuala Lumpur that the steering was 

too light. So I joked, saying the car 

was only meant for city driving, as the 

name suggested. 

“Then the service manager of the 

dealership, who had become a close 

friend over the years, advised me to get 

the latest Civic. Of course, it took me only 

two seconds to decide. I am confident my 

wife will be happy with this car. It’s in the 

process of undergoing the final paperwork 

for the road tax and insurance,” he said, 

adding that he’s looking forward to his 

third Honda. 

Zahidi, who lives some 35 kilometres 

from the service centre, has never once 

failed to turn up for servicing when it was 

due. He described the mechanics and 

floor personnel to be easy to deal with. 

“You could never imagine how easy it 

is to interact with these guys. They are 

just wonderful. And if the service schedule 

falls on my working days, I’ll just drive by 

the service centre and the service 

manager will drop me off at work. When 

I’m finished, he comes to get me from my 

workplace. How difficult is that? 

“I mean, they treat every customer 

as important as the next. I like that a lot. 

And it has really changed my perception 

entirely about their services. I’m not 

sure about other service centres but it’s 

sure happening here at Honda,” he said. 

Sendi Auto has equipped its service 

centre with a computer room with WiFi 

capabilities, which has made it a lot easier 

for customers who need the service. 

“This centre has really shown what it 

takes to go the extra mile and be hospitable,” 

he said. “It’s as if everyone here 

was born with a permanent smile on 

their face.” 

Zahidi’s Favourite 

Dealer 

Sendi Auto is serious about 

customer satisfaction. 

SENDI AUTO 

SDN BHD 

Lot 4572, Jalan Kampong Sitiawan, 

32000 Sitiawan, Perak. 

: 05-6920 028 

Fax: 05-6920 828, 05-6917 399 

with dreams I 11


BETTER 

STRONGER 

SAFER 

Safety features don’t have to mean a dull ride. At 

Honda, advanced cabin technologies offer drivers 

total performance and peace of mind.

High-Rigidity Body Structure 

High-Tensile Steel 

Additional Dashboard 

Upper Cross-Member 

Reinforced Front 

Bulkhead (box type) 

Additional Gusset to Reinforce 

Connection between Damper 

Mounting Point and Mid-Cross-Member 

The increasing focus on crash test safety 

has resulted in many innovations in the 

field of vehicle design and manufacturing 

processes. As far as Honda is concerned, 

the Civic represented our global foray into 

pushing the safety envelope. And as 

crash test results are increasingly 

scrutinised by savvy consumers around 

the world, safety is a growing concern. 

But it’s one thing to merely make a car 

safe, and quite another to ensure that car 

handles dynamically. Bringing these two 

seemingly opposite objectives together is 

an area we at Honda have excelled in, 

creating automobiles that drive as engagingly 

as they are safe – rather than the functional 

A-to-B beasts of burden so many 

brands seem to be churning out nowadays. 

G-Con (G-Force Control Technology) 

and ACE (Advanced Compatibility Engineering) 

are two of our proprietary design 

techniques geared towards preserving the 

safety of the car’s occupants, employing 

the intrinsic rigidity of the body-shell and 

engineering measures that go towards 

absorbing and controlling the g-forces 

created in an impact. 

With the proliferation of super-sized 

SUVs in the market and related road 

fatalities involving smaller cars (particularly 

in many overseas markets), the safety 

of the occupants in any Honda is paramount. 

This is where ACE comes in, as 

crash tests here at Honda are not merely 

conducted with similarly sized cars, but 

also with the huge off-roaders that can 

be found on many streets. 

Our real-time crash test facility is 

Reinforced Tailgate 

Perimeter (box type) 

Additional Rear 

Floor Cross-Member 

probably one of the most comprehensive 

in the world, as all possible crash scenarios 

can be simulated with a full 360° view 

of the crash available for close analysis and 

review by the engineers. Of course, apart 

from the structural designs, active and 

passive safety measures such as multiple 

air-bags and electronic traction and 

braking aids help to alleviate the situation. 

When extra reinforcement is required, 

there are typically two ways that manufacturers 

can go about achieving their goal. 

The first, and probably the most widely 

adopted, is the use of more steel, which 

inevitably adds weight to the car and 

inadvertently blunts its performance. This 

is fine if the objective is merely to provide 

cheap and safe transportation. But are 

they fun to drive? Probably not. 

Honda’s solution is the use of high 

tensile steel, which keeps weight down yet 

is as rigid and sturdy as heavier options. 

And though the associated costs are 

generally higher with this process, that’s 

the price of producing safe cars that are 

genuinely fun to drive. 

The current crop of Honda models has 

been designed through the G-Con process. 

In certain cases where driver involvement 

is the main focus, extra measures are 

taken to augment the motoring experience. 

For example, the S2000 (which was 

conceived from the outset as a roadster) 

boasts a level of rigidity that is on par 

with any sedan. Most convertibles or 

topless vehicles suffer from plenty of flex 

due to the absence of a fixed roof as a 

load bearing structure, but not in the case 

Advanced Compatiblity 

Engineering Body 

Upper Frame 

Absorbing upper part 

of impact energy 

Lower Member 

Preventing misalignment of 

impact-absorbing vehicle members 

breakthrough 

Our real-time test facility provides a 

360-degree view of every crash, for 

complete analysis at every angle. 

Main Frame 

Highly efficient 

energy absorption 

of the S2000. This can be attributed to 

the unique High X-Bone Frame Structure, 

which cocoons the monocoque tub and 

enhances the roadster’s rigidity, thus 

allowing the front and rear crumple zones 

to operate effectively. 

As far as our more practical cars are 

concerned, most people would not expect 

a terribly engaging drive from MPVs and 

SUVs. But the Odyssey, Stream and CR-V 

offer something more than the competitors. 

For instance, the Odyssey easily provides 

the enthusiastic driver with a sporty alternative 

to minivan commuting yet still possesses 

a high cargo/passenger capacity. 

And like any Honda, it looks as great as it 

is safe on the roads. 

Even the Jazz compact hatchback has 

plenty of tricks up its sleeves. Contrary to 

popular belief that small cars are unsafe, 

the Jazz also taps on our G-Con/ACE 

technologies by incorporating certain 

structural reinforcements that are capable 

of absorbing huge amounts of impact 

and then channelling this energy below 

the cabin area and into the floor frame, 

thus minimising cabin intrusion and 

protecting occupants. 

Of course, the best thing about our 

advanced cabin safety features is that 

you’ll hardly know they’re there at all. 

The only indication is incredible peace 

of mind, as an open road unfolds and 

you enjoy the powerful thrill of the 

Honda drive. 

with dreams I 13

There’s a roar of engines out at the Sepang circuit, as Honda 

and partners gear up for the Super GT. Find out what the future 

might hold as we prepare for this exciting event. 

The Super GT series, formerly known as 

the All-Japan Grand Touring Car (JGTC) 

championship, is a grand touring car race 

series promoted by the GT-Association 

and is authorised and endorsed by 

the Japan Automobile Federation and 

recognised by the FIA. 

Though previously involving only 

Japanese domestic teams, this exciting 

championship quickly attracted 

multinational sponsors, worldwide 

coverage and a growing international 

fan base, prompting the name change 

to Super GT . 

The cars are divided into two groups: 

GT500 and GT300, with no more than 500 

and 300 horsepower respectively. These 


outputs are capped via the use of intake 

restrictors, although some heavier cars 

are allowed larger restrictors to maintain 

a level field. 

In order to ensure maximum excitement, 

both GT500 and GT300 groups are 

run at the same time with points awarded 

separately for each group. 

Honda R&D works with partners 

DOME Co Ltd and Mugen to prepare the 

Honda NSX for the Super GT. In addition to 

supplying other teams with finished cars, 

that partnership has entered two of its own 

in the GT500 category of the Super GT. 

There are three teams currently 

running the Honda NSX in the Super GT: 

the DOME, Mugen and Honda R&D team 

of DOME and ARTA; Team Kunimitsu; and 

Nakajima Racing. 

DOME and ARTA recently carried out 

testing at the Sepang International Circuit 

(SIC) to analyse some of the changes that 

have been made to the cars and prepare 

them for the campaign to kick off in March. 

Honda R&D Director Hiroshi Shirai, 

who was present at the testing session, 

explained that data and notes gathered 

from this test session would be vital in

Honda R & D Director Hiroshi Shirai. Every function and detail of NSX performance is passionately studied and discussed. 

preparing them for races throughout the 

championship season. 

“Sepang provides us with the 

information that we need, which will also 

be useful once we return here for the fourth 

round of the championship in June. The 

heat here is extreme and the drivers have 

to put up with temperatures close to 50 

degrees Celsius in the cars,” said Shirai. “It 

will be a strain on them, so testing 

sessions like these will give us a better 

insight into what is to come.” 

It’s testing sessions like these that 

illustrate Honda’s creation of human 

capital, he said, and throughout the 

process engineers and mechanics are 

treated just like one big happy family. 

“It is a philosophy of Honda that the 

contribution of every single person 

involved in the team is crucial to the 

success we want to achieve. The drivers 

should interact with the engineers and 

mechanics, and vice versa. Teamwork is a 

major part of our success, and we believe 

we have a winning formula here. 

“Data gathered from these races also 

helps the team and its partners 

concentrate on improving the current race 

cars to win, and at the same time we can 

use the information to improve our future 

models,” he said, adding that the DOME, 

Mugen and Honda R&D 

partnership has been building the NSX, 

Civic and Accord race cars for various 

motor sport events throughout the world. 

For use in the Super GT, the NSX is as 

highly modified as the Super GT technical 

regulations allow. The most notable 

change is the position of the engine, which 

is now mounted longitudinally instead of 

transversely with the gearbox located in 

the centre tunnel under the cockpit. 

Additionally, the engine is now fed via a 

roof-mounted snorkel similar to the airbox 

of an F1 car. The NSX has always been 

one of the top three cars in the series, 

winning the GT500 class title back in 2000. 

Hopes for this year run high, with 

DOME Co Ltd R&D Department Senior 

Manager Nakamura saying the team 

intends to win the championship. 

“We have been doing very well for the 

last few years, after winning the 2000 

championship. We have greatly improved 

our cars and are ready to gun for the title 

this year. It will not be an easy task, 

especially with strict regulations in the 

championship, but we have devised a plan 

that we will undertake throughout the 

season to achieve this goal. 

“We will have to ensure the cars continue 

to be reliable throughout the race 

duration, especially with the 

e x t r e m e 

temperatures. 

motor sports 

The drivers and the whole team will have 

to prepare for this. We believe the cars can 

handle it, especially with a good pit-stop 

strategy,” Nakamura said. 

The team has reviewed its performance 

last year and found deficiencies 

that will be improved this year, Nakamura 

said, adding they “have taken steps to 

correct our mistakes to achieve our goal 

of becoming champions.” 

DOME driver Daisuke Ito, who first 

became interested in Honda racing as a 

teenager when Ayrton Senna was on the 

team, described their current chances as 

being very good. 

“It all boils down to teamwork. The 

whole mechanism should come together, 

and only then can we succeed. The main 

obstacle for this race is heat, so we need to 

provide cooling for drivers… to ensure they 

are constantly in tip-top condition both 

mentally and physically,” Daisuke said. 

But beyond his love for the race, 

Daisuke has other reasons for his involment 

with Honda. Reasons deeply 

personal and held close to the heart. 

“My father drove a Honda Civic and 

my whole family consisted of Honda fans, 

and I think the Honda philosophy is good 

and challenging. It is not just about 

machines and winning,” he said. “There’s 

much more to it than that. There is a 

philosophy and a certain culture at work, 

and I’m very proud to be part of the team.” 

Other Honda drivers include former 

F1 driver Ralf Firman, Ryo 

Michigami and Takashi 

Kogure. 

with dreams I 15

Some cars are only meant to get you from 

point A to B. Others, like the Honda Civic, 

are destined to earn a permanent place in 

your heart. Considering that the Civic 

pioneered the small car market over thirty 

years ago – and that it was introduced 

when we were known for motorcycles, 

not cars – its sustained popularity is really 

very impressive. 

The current Civic was released in 2006 

and is the eighth-generation in a long and 

successful series of genre-defining automobiles. 

Featuring a curvaceous and athletic 

profile, today’s Civic is powered by an 

impressive 1.8L engine that acquired an 

ULEV-2 (Ultra Low Emission Vehicle) rating 

and offers more power with better fuel 

economy than the previous generation. 

Loaded with all the essentials, from cuttingedge 

safety features to a complete range of 

creature comforts, it is truly a car built on an 

outstanding history and sure to please the 

most passionate drivers. 

But to fully understand the Civic’s longlasting 

appeal, you need to go back to the 

very beginning, more than 30 years ago…. 

Introduced in July 1972, the Civic 

marked our first serious entry into the 

automotive industry, with an original twodoor 

coupe followed by a three-door 


Known for its reliability, smart looks and long-lasting value, the Civic has 

been a solid favourite of many owners around the world. Looking back 

on eight generations of success, it’s easy to see why this spirited car is 

so very popular. Welcome to the Civic Dream. 

hatchback in September of that year. With 

both options, the design concept was to 

create a new category of car – one that 

focused on public life. And the name Civic 

was chosen as the perfect expression of 

that idea. 

That first-generation Civic was innovative 

in more ways than one, featuring a unique 

trapezoidal design, independent strut 

suspension and a transverse 1169cc engine 

placement, with the Hondamatic variable 

speed automatic transmission added in 

1973. The basic but speedy Civic was an 

instant success – earning Car of the Year 

Japan in 1972, with repeated success and 

the same honour in ’73 and ’74. 

And as the world began implementing 

emissions standards on combustion 

engines, 1973 also saw the debut of our 

CVCC (Compound Vortex Controlled 

Combustion) Engine. In 1974 the sporty 

Civic RS with twin-cab engine and the 

commercial-use Civic Van were added. The 

stage was set for yet another surge in Civic 

popularity, and sales in 1975 exceeded 

100,000 units. The car that no one had heard 

of quickly became the one everybody wanted, 

and we took our rightful place as one of 

the world’s leading car manufacturers. 

Following up such a remarkable first- 

generation offering was no easy task, but the 

second-generation Super Civic, released in 

1979 as a high-quality car representing 

1980’s values, managed to turn even more 

heads. Boasting improved aerodynamics, a 

beefier engine and a larger and more robust 

shape, the Super Civic was a full model 

change that came with several improvements 

to this already impressive car: better 

fuel economy, greater interior comfort and 

enhanced driving performance. 

The groundbreaking CVCC Engine was 

now standard in every second-generation 

Super Civic (with the 1980 development of 

the CVCC-II engine offering a further improvement 

in combustion efficiency). Buyers could 

choose between two models: the 1335cc, 

55hp Super Civic 1300; and the 1488cc, 

67hp Super Civic 1500. The base 

transmission was a four-speed manual, with 

a two-speed automatic also available. 

In 1981, the Civic Country station wagon 

was introduced for families and larger loads, 

followed by a four-door sedan. Both featured 

a Hondamatic transmission with overhead 

drive, front-wheel drive and notch-back styling. 

And to make sure that this really was 

a car offering something for everyone, a 

five-speed Civic FE (for Fuel Economy) and 

sporty Civic S (replacing the 1500 GL

and featuring firmer suspension and rear 

stabiliser bar) rounded out the Civic second 

wave. Especially well received overseas, 

sales reached 300,000 and set a new 

export record. 

By now it was clear that the world was 

more than ready for this new vision of what 

an automobile should be, as many other 

manufacturers rushed to enter the market. 

We knew we’d have to follow our initial 

success with something very special. 

And we did. 

The third-generation Wonder Civic was 

introduced in 1983 providing maximum 

space for people and minimum space for 

mechanisms, with even more effort put into 

our already proven and innovative design. 

Sharing common underpinnings, a sleek 

two-door model (the Ballade CR-X), a bulletshaped 

three-door hatchback, a practical 

four-door sedan and a versatile five-door 

station wagon (the Shuttle) all featured 

distinct body panels, creating four unique 

profiles in the Civic family. 

In 1984 we unveiled the instantly popular 

Civic Si, a sporty design with a long roof and 

DOHC engine incorporating Formula One 

technologies for fiery performance. In that 

same year, the Civic placed first in US 

Environmental Protection Agency fuel 

efficiency tests for the second year in a row. 

Various technologies combined to maintain 

the now hallmark Civic traits: a smoothrunning 

engine, low fuel consumption, 

compact frame and spirited lightness. The 

Civic Shuttle was available in front-wheel 

drive or part time four-wheel drive and 

proved particularly popular with motorists 

keen on practicality, as did the sporty CR-X 

with its adopted resin body. In every way, the 

Wonder Civic was a true winner, earning Car 

of the Year Japan and a prestigious Torino 

design award as sales skyrocketed to 

5,000,000 cars purchased worldwide. 

The year 1987 ushered in Civic’s fourthgeneration: 

the Grand Civic emphasised 

exhilarating performance based on human 

sensitivities. A lower bonnet line and added 

glass up front made this Civic more 

aerodynamic than ever before, with a fourwheel 

double wishbone suspension ensuring 

solid handling at speed. The new line-up 

was similar to the previous offerings, minus 

the sporty two-door. Aiming for even higher 

efficiency, we created our Hyper 16-valve 

engine in five versions, from 1300 to 1500cc. 

But perhaps the most exciting new 

feature was a powerhouse released later 

in the range. 

The Civic SiR housed the now-famous 

DOHC-VTEC engine, featuring our revolutionary 

variable valve timing technology. 

Pushing the envelope and redefining what 

was possible in its category, a cutting-edge 

combination of technology and masterful 

engineering provided high-performance 

and fuel economy in equal measure. It was 

and always will be an engine born far ahead 

of its time. 

And as the Civic’s 20th anniversary 

approached, having established a firm place 

in the hearts of motorists across the globe, 

we began to look for a new direction for 

our dream. 

The fifth-generation Sports Civic arrived 

in 1991, with the two-door coupé reappearing 

to replace the wagon. Wedge-shaped, 

futuristic and exciting, the Sports Civic 

provided flexible interior space and more 

powerful VTEC engine variations for yet 

another increase in driving performance and 

fuel efficiency. 

Choices included the 170-horsepower 

DOHC VTEC, the highly fuel-efficient VTEC- 

E and a high-balance VTEC. Representing a 

major advance in environmental friendliness, 

this new Civic was created using a high 

proportion of recyclable components. It’s not 

surprising that it attracted a younger audience 

hungry for the thrill of the drive. After all, the 

twenty-something Civic was now more 

stylish, fun and relevant than ever before. 

A “value revolution” was the theme for 

the 6th generation Miracle Civic, released in 

1995. Anticipating consumer concern over 

fluctuating petrol prices and economic 

uncertainty, the Miracle Civic was designed 

with a heavy emphasis on performance and 

quality. It was also the most comprehensive 

line-up so far, with a two-door coupé, threedoor 

hatchback, four-door sedan, five-door 

hatchback and four-door station wagon. 

A comprehensive range of new technologies 

– like the 3-stage VTEC engine 

with highly efficient output and the nextgeneration 

Honda Multimatic variable 

speed automatic transmission – combined 

to satisfy consumer demand for high 

performance, safety and low emissions. 

The seventh-generation Civic was 

developed to be the benchmark for 

compact cars. Released in 2000 and the 

immediate predecessor to our current 

model, it was the first to incorporate G-Con 

(G-Force Control) collision safety technology. 

Specially developed by us in the world’s first 

omni-directional crash facility, this advanced 

technology enhances self-protection and 

helps reduce damage to other vehicles. 

It was also the first to apply digital development 

on a global scale. 

Offering maximum cabin space, amazing 

economy and a silky-smooth ride, it 

achieved outstanding safety levels and was 

awarded Car of the Year Japan. It was a true 

embodiment of our role as a reformer in the 

automotive industry, and a product of our 

one united vision. 

With every successive Civic generation, 

we have clearly positioned this much-loved 

vehicle squarely in the future, anticipating 

people’s needs by providing a car that is 

always a perfect vision of our dream. The 

Civic has always been a car built for people 

who love to drive. 

1972 

1979 

1983 

1987 

1991 

1995 

2000 

2006 

product history 

History of Civic 

The Civic first arrived on the market as a two-door 

coupé. The Compound Vortex Control Combustion 

(CVCC) Engine was introduced on 11 October 1972 

and became an instant hit, easily meeting new 

emissions standards amid soaring sales. 

The Super Civic expanded on the original idea of 

passion and “a car made for people,” offering better 

interior comfort and driving performance. 

Taking things even further, the Wonder Civic offered 

drivers more than ever with distinct shapes that 

went from sporty to functional. New technologies 

included an innovative real-time 4WD system and 

resin panels in some models. 

The Grand Civic was a sophisticated addition to the 

line, with top models that included all the comforts 

of the road. Debuting in the Civic SiR was the 

revolutionary DOHC-VTEC engine, redefining the 

technology and destined to become a legend. 

Celebrating 20 years of innovation, the Sports Civic 

arrived on the scene with a brave new angular look 

to usher in the future. The wheelbase was 

also widened for a more powerful stance and 

better handling. 

The Miracle Civic was at the vanguard of what we 

called the “value revolution.” Our largest line-up to 

date, it was a timely response to the rising price of 

petrol that offered consumers even better fuel 

economy and longer-lasting quality. 

The seventh-generation Civic raised the bar on 

safety with several new features that included G- 

Con (G-Force Control) collision safety technology. A 

hybrid version was introduced in 2003, with a 1.3litre 

petrol engine and an auxiliary electric motor. 

The Civic you see on the streets today represents 

more than 30 years of dedicated research and 

development. Featuring a completely redesigned 

appearance, the eight-generation is an eye-catching 

vehicle that offers the best in performance, 

fuel economy and safety. 

with dreams I 17

what’s on Honda 

The Civic Wins Again 

The unstoppable Honda Civic 2.0S recently picked up top-spot 

at the coveted NST-AmBank Group 2006 Car of the Year 

Awards, driving home with Overall Car of the Year 2006 – the 

biggest car award in Malaysia. 

Coming out in front of 53 contenders in 11 categories, the 

Civic was also named Winner of the Family Car Category. This 

dual victory comes hot on the heels of two more wins the Civic 

earned at the Autocar Asean Car of the Year 2006 Awards: 

Overall Car of the Year 2005/2006 and Winner of Midsize 

Sedan / Hatchback. That makes the Civic the only car in 

Malaysia to win these two exclusive awards in one year. 

“The Civic has a great mixture of technology and practicality. 

The fact that Honda very quickly adapted it for local assembly 

provided the Civic its winning edge, as this gave Malaysians 

good value for product,” said Yamin Vong, CBT editor and 

judging panel chairman. 

Selected and judged on ten criteria that 

included interior styling, interior ergonomics, 

safety features, performance and value for 

money, the Civic has once again shown its 

mettle by earning the industry’s respect 

and admiration. No wonder it’s so 

popular with drivers. 


Saving the Sumatran Rhino 

The Sumatran Rhino is the most endangered of its species, with 

little more than an estimated 300 living in Malaysian and 

Indonesian jungles. To raise awareness of this critical situation, 

partnership with World Wildlife Fund (WWF) Malaysia – is bringing 

the message to primary school children. 

Starting off the new year with seminars at four primary schools 

in Kuala Lumpur and Petaling Jaya, each session is conducted by 

qualified WWF personnel and is designed to instil a sense of love 

and care for the environment. And the kids have fun while they 

discover how to be responsible custodians of the Earth. 

“I learned a lot today about how I can save the environment 

and the Sumatran Rhino. I’m happy to know that by not wasting 

water and recycling… I can help care for and preserve the environment,” 

said Shaun Leow Xie Shern, a 10 year-old student who 

attended the seminar. “It is so important! I will go home 

and tell my parents what I have learned today.” 

Honda Malaysia has pledged to a five-year 

commitment to the project, which will 

partners that include the Malaysian 

Department of Wildlife and National 

Parks, Perak State Park Corporation, the 

Sabah Wildlife Department and the 

Sabah Foundation. 

For more news visit 

Honda Dreams 

Civic Tops in Quality 

www.honda.net.my today! 

The results of the J.D. Power Asia Pacific 

Fund Scholarship 

2006 Malaysia Initial Quality Study (IQS) are in, 

Designed to provide a full scholarship for higher 

with the eighth-generation Honda Civic ranked 

education to 20 less-fortunate Malaysian youths, the 

number one in its class. 

Honda Dreams Fund is a joint initiative between Honda 

Measuring new vehicle quality in the first two to six months 

Malaysia and the United Nations Development Programme 

of ownership, the IQS awarded first prize to the Civic in the 

(UNDP) Malaysia. 

midsize segment, with top results in seat, sound system 

An estimated 25 per cent of Malaysian youth are deprived of 

and vehicle exterior categories. But the Civic wasn’t 

a higher education due to poverty. As a corporate citizen that 

the only winner. 

firmly believes in contributing to society, Honda Malaysia is 

The Honda City earned a second place win in the entry 

committed to helping nurture the talent of those less fortunate 

midsize segment, with best marks for performance in 

youths so they can realise 

transmission analysis. The IQS also noted Honda quality has 

their dreams and achieve a 

risen 33 per cent since the first study in 2003. 

better future. 

“This is one of the sweet milestones in our journey towards 

“We believe everyone 

achieving number one in customer satisfaction,” said Yasuhide 

deserves an opportunity, 

Mizuno, Honda Malaysia’s managing director and chief 

and we’re focusing on the 

executive officer. “We always benchmark ourselves 

plight of less fortunate 

against world-class standards of quality to maintain 

youths who are bright but 

our competitiveness.” 

don’t have the means to 

achieve their dreams and 

aspirations,” said Yasuhide 

Mizuno, chief executive officer 

and managing director of Honda Malaysia. 

The Honda Dreams Fund covers education fees and provides 

a monthly allowance, with recipients given the freedom to choose 

their institution and course.

AUTHORISED HONDA DEALERS’ CONTACT LIST 

SHOWROOM 

SERVICE 

COMPANY NAME 

KUALA LUMPUR 

Angkasa Motor Sdn Bhd 

Imavest Sdn Bhd 

Sri Utama Auto Sdn Bhd 

Noblekey (M) Sdn Bhd 

Kah Motor Co. Sdn Bhd 



Roda BB Motor Sdn Bhd 

New Era Sales (M) Sdn. Bhd 

Weststar Auto Sdn Bhd 

Peringgit Sri Motor Sdn Bhd 

Wegro Sdn Bhd 

The Millennium Auto & Carriage Sdn Bhd 

MH Prestige Auto Sdn Bhd 

SELANGOR 

Actmar Sdn Bhd 


Nanyang General Enterprises Sdn Bhd 

Sumber Auto Edaran Sdn Bhd 

Tenaga Setia Resources Sdn Bhd 

USJ Car Express Sdn Bhd 

Kosmo Kars Sdn Bhd 

Shared Auto Cars Sdn Bhd 

Global Amity Sdn Bhd 

KEDAH 

Lee Motors Alor Setar (Car Div) Sdn Bhd 

Lee Motors Alor Setar (Car Div) Sdn Bhd 

Magna Speed Sdn. Bhd 

Yooi Cars Sdn Bhd 

PENANG 



Vivahill Auto Sdn Bhd 

Motoria Sdn Bhd 

Formula Venture Sdn Bhd 

PERAK 

Ban Hoe Seng Sdn Bhd 


Sendi Auto Sdn Bhd 

Delima Kinta Sdn Bhd 

KELANTAN 

Ban Chu Bee Sdn Bhd 

TERENGGANU 

Syarikat Tan Eng Ann Sdn Bhd 

PAHANG 

Chuan Thye Motor Sdn Bhd 

Chuan Thye Auto Services Sdn Bhd 

Honhin Auto Credit Sdn Bhd 

NEGERI SEMBILAN 

Ban Lee Heng Motor Sdn Bhd 

Wanija Classic (M) Sdn Bhd 

MELAKA 


JOHOR 

Haslita Motor Sdn Bhd 

Iptimas Motor Sdn Bhd 

K.M. Lim Motor Sdn Bhd 

Syarikat Motor GS Tay Sdn Bhd 

Yong Ming Motor Sdn Bhd 

Sri Sutera Auto Sdn Bhd 

SABAH 

Boon Siew (Borneo) Sdn Bhd 

SARAWAK 

Jimisar Corporation Sdn Bhd 

Heng Ho Hing Co. Sdn Bhd 

LABUAN 

Premier Motor 

ADDRESS 

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur. 

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor. 

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. 

No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur. 

Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. 

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. 

Wisma Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. 

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. 

193 & 195, Jalan Imbi, 55100 Kuala Lumpur. 

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur. 

109, Jalan Pudu, 55100 Kuala Lumpur. 

68, Jalan Ampang, 50450 Kuala Lumpur. 

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur. 

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur. 

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur. 

2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur. 

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur. 

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. 

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. 

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor. 

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. 

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. 

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor. 

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor. 

59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor. 

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. 

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor. 

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor. 

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. 

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor. 

12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman. 

Lot 51, 16C-9, Jalan 4/5 Kawasan Miel, Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman. 

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman. 

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman. 

25-B, Lebuh Farquhar, 10200 Penang. 

124-A, Lengkok Sg. Pinang, 10150 Penang. 

1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang. 

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang. 

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang. 

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. 

14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak. 

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak. 

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak. 

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. 

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. 

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan. 

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. 

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu. 

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. 

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. 

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang. 

8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan. 

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan. 

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan. 

Lot 1783, Jalan Semabok, 75050 Melaka. 

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. 

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. 

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor. 

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. 

241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor. 

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor. 

62A, Mile 5 , Jalan Tuaran, 88405 Inanam, Kota Kinabalu, Sabah. 

88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak. 

55, Krokop Road, 98000 Miri, Sarawak. 

2KM, Jalan Tun Mustapha, 87020 Labuan, FT. 

CONTACT 

TEL FAX 

03-6257 0608 03-6257 2915 

03-4252 8061 03-4252 8264 

03-4251 3883 03-4257 3883 

03-4024 2266 03-4024 9320 

03-4021 2104 03-4025 5116 

03-9221 0000 03-9221 1009 

03-2698 3358 03-2692 9251 

03-2282 5585 03-2282 5248 

03-2142 5088 03-2141 7125 

03-7983 3230 03-7983 2985 

03-2032 2266 03-2031 8989 

03-2031 5151 03-2031 2008 

03-4251 6151 03-4257 6813 

03-7980 0000 03-7981 9482 

03-9130 2288 03-9131 6611 

03-7728 8866 03-7728 4180 

03-6277 5548 03-6277 5469 

03-3345 2020 

03-8075 5616 

03-5882 9600 

03-3342 0272 

03-3343 0654 

03-7960 2828 

03-7957 6611 

03-5636 1100 

03-5635 8988 

03-5569 5259 

03-5510 0099 

03-7845 8837 

03-8945 9508 

04-7311 766 

04-4210 116 

04-4959 595 

04-9557 002 

04-2638 244 

04-2815 100 

04-6441 111 

04-6440 000 

04-3905 313 

04-3244 166 

05-2413 433 

05-2532 001 

05-5273 500 

05-6920 028 

05-8483 888 

09-7445 893 

09-6221 796 

09-6221 996 

09-2963 308 

09-2961 991 

09-5177 235 

06-7611 120 

06-6772 858 

06-6786 760 

06-2833 988 

07-9313 822 

07-7730 924 

07-4327 890 

06-9522 855 

07-2351 717 

07-3321 888 

088-421 770 

082-459 322 

085-436 746 

087-412 282 

03-3343 2298 

03-8075 3640 

03-5882 6682 

03-3342 1682 

03-3342 5703 

03-7955 3773 

03-7957 8718 

03-5635 7372 

03-5638 9248 

03-5569 9836 

03-5513 0099 

03-7845 8836 

03-8945 8953 

03-7326 313 

04-4229 119 

04-4909 595 

04-9559 007 

04-2637 152 

04-2815 409 

04-6442 121 

04-6442 323 

04-3992 139 

04-3333 946 

05-2552 320 

05-2552 320 

05-5273 575 

05-6920 828 

05-8483 266 

09-7484 593 

09-6233 796 

09-6229 396 

09-2965 613 

09-2961 991 

09-5178 940 

06-7636 599 

06-6772 735 

06-6786 764 

06-2840 200 

07-9310 986 

07-7739 200 

07-4314 202 

06-9527 669 

07-2329 993 

07-3338 070 

088-421 719 

082-452 322 

085-418 876 

087-416 808

PRINTED IN MALAYSIA

With DREAMS Magazine Vol.2 - Honda

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?