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HSBC's Guide to Cash, Supply Chain and Treasury Management in ...

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Rid<strong>in</strong>g Out the S<strong>to</strong>rm <strong>in</strong> Style<br />

exchange (FX) risk, <strong>and</strong> corporate f<strong>in</strong>ance – <strong>in</strong>clud<strong>in</strong>g strategic f<strong>in</strong>anc<strong>in</strong>g via <strong>in</strong>itial public offer<strong>in</strong>gs (IPOs),<br />

sp<strong>in</strong>-offs, off-balance sheet f<strong>in</strong>anc<strong>in</strong>g, mergers <strong>and</strong> acquisitions (M&A), capital structure review, etc.<br />

Treasurers are partner<strong>in</strong>g with bus<strong>in</strong>ess units <strong>to</strong> devise a capital structure <strong>and</strong> long-term f<strong>in</strong>anc<strong>in</strong>g profile<br />

that support the strategic change of the bus<strong>in</strong>ess model <strong>and</strong> future susta<strong>in</strong>able growth.<br />

Liquidity risk is not go<strong>in</strong>g <strong>to</strong> go away, thus the ability <strong>to</strong> have <strong>in</strong>ternal cash visibility, roll<strong>in</strong>g cash forecasts<br />

that reflect each bus<strong>in</strong>ess unit’s fund<strong>in</strong>g priority <strong>and</strong> real-time control of cash mobility are essential<br />

elements of runn<strong>in</strong>g a bus<strong>in</strong>ess <strong>in</strong> good times <strong>and</strong> <strong>in</strong> bad. Increas<strong>in</strong>g numbers of corporate treasurers<br />

<strong>in</strong> Asia are implement<strong>in</strong>g new treasury management<br />

systems (TMSs) after the 2008 f<strong>in</strong>ancial crisis. A good<br />

Liquidity risk is not go<strong>in</strong>g <strong>to</strong> go<br />

away, thus the ability <strong>to</strong> have<br />

<strong>in</strong>ternal cash visibility, roll<strong>in</strong>g cash<br />

forecasts that reflect each bus<strong>in</strong>ess<br />

unit’s fund<strong>in</strong>g priority <strong>and</strong> realtime<br />

control of cash mobility are<br />

essential elements of runn<strong>in</strong>g a<br />

bus<strong>in</strong>ess <strong>in</strong> good times <strong>and</strong> <strong>in</strong> bad.<br />

TMS is necessary but not sufficient.<br />

A key enabler of this chang<strong>in</strong>g focus is connectivity,<br />

supported by robust cash management systems <strong>and</strong><br />

processes. In addition, corporate treasurers will also need<br />

<strong>to</strong> review <strong>and</strong> streaml<strong>in</strong>e their bank account structures,<br />

strengthen cash concentration <strong>and</strong> cash pool<strong>in</strong>g<br />

arrangements as well as achieve a high degree of control<br />

<strong>in</strong> the deployment of cash aga<strong>in</strong>st any cont<strong>in</strong>gency liquidity<br />

needs. Such operational cash management review can go<br />

h<strong>and</strong> <strong>in</strong> h<strong>and</strong> with a bank<strong>in</strong>g partner review or assessment.<br />

New Paradigm <strong>in</strong> Choos<strong>in</strong>g Bank<strong>in</strong>g Partners<br />

Bank<strong>in</strong>g facilities are becom<strong>in</strong>g scarce resources. On the other h<strong>and</strong>, deposits from corporate cus<strong>to</strong>mers<br />

are valuable <strong>to</strong> banks <strong>to</strong> reduce dependence upon <strong>in</strong>ter-bank fund<strong>in</strong>g. Fee bus<strong>in</strong>esses are attractive<br />

<strong>to</strong> banks also as they do not require expensive capital support. Corporate treasurers can review their<br />

bank<strong>in</strong>g arrangements <strong>and</strong> consider centralis<strong>in</strong>g their fee bus<strong>in</strong>esses <strong>and</strong> deposits with one or a few<br />

core banks. A network of support<strong>in</strong>g bank<strong>in</strong>g partners is, however, important <strong>to</strong> ma<strong>in</strong>ta<strong>in</strong> the diversity<br />

of fund<strong>in</strong>g, <strong>to</strong> provide the counterparties required for risk management <strong>and</strong> <strong>to</strong> reduce concentration<br />

risk. This will be a f<strong>in</strong>e balanc<strong>in</strong>g act requir<strong>in</strong>g constant moni<strong>to</strong>r<strong>in</strong>g <strong>in</strong> light of market developments <strong>and</strong><br />

periodic review consider<strong>in</strong>g the overall corporate development strategy.<br />

Increas<strong>in</strong>g Governance Oversight at the Board Level<br />

Corporate boards are <strong>in</strong>creas<strong>in</strong>gly concerned whether companies have put <strong>in</strong> place robust processes <strong>to</strong><br />

guard aga<strong>in</strong>st the possible deteriorat<strong>in</strong>g credit profiles of banks <strong>and</strong> cus<strong>to</strong>mers if double-dip recession<br />

becomes a reality. It is fair, therefore, for corporate treasurers <strong>to</strong> exhibit the behaviour of flight <strong>to</strong> quality<br />

<strong>and</strong> <strong>to</strong> keep a relatively higher level of cash balances <strong>to</strong> mitigate liquidity risk.<br />

The efficiency of the cash management system will also be moni<strong>to</strong>red closely <strong>to</strong> ensure liquidity flow is<br />

not trapped <strong>in</strong> times of need.<br />

HSBC’s <strong>Guide</strong> <strong>to</strong> <strong>Cash</strong>, <strong>Supply</strong> <strong>Cha<strong>in</strong></strong> <strong>and</strong> <strong>Treasury</strong> <strong>Management</strong> <strong>in</strong> Asia Pacific 2012 29<br />

The New Economic<br />

L<strong>and</strong>scape

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