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HSBC's Guide to Cash, Supply Chain and Treasury Management in ...

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Connectivity: Make or Break <strong>in</strong> a Global Market<br />

Simon Constant<strong>in</strong>ides, Regional Head of Trade <strong>and</strong> <strong>Supply</strong> <strong>Cha<strong>in</strong></strong>, Asia Pacific (ex Hong Kong/Macau), Richard<br />

Jaggard, Regional Head of Sales, Global Payments <strong>and</strong> <strong>Cash</strong> <strong>Management</strong>, Asia Pacific, <strong>and</strong> Carol<strong>in</strong>e Lacocque,<br />

Head of Client Integration Consult<strong>in</strong>g, Global Transaction Bank<strong>in</strong>g, Hong Kong, HSBC<br />

• As buyer/supplier relationships cont<strong>in</strong>ue <strong>to</strong> diversify globally <strong>and</strong> become more complex, so do<br />

associated transaction patterns <strong>in</strong> the physical <strong>and</strong> f<strong>in</strong>ancial supply cha<strong>in</strong>s.<br />

• While physical supply cha<strong>in</strong>s have changed substantially <strong>in</strong> recent years <strong>to</strong> accommodate these<br />

changes, f<strong>in</strong>ancial supply cha<strong>in</strong>s have not always kept pace.<br />

• The situation has improved for those corporations capable of exploit<strong>in</strong>g new connectivity<br />

opportunities <strong>and</strong> technology by deploy<strong>in</strong>g the right strategy.<br />

• Achiev<strong>in</strong>g this requires a flexible m<strong>in</strong>dset with a focus on maximis<strong>in</strong>g partnerships – with banks,<br />

<strong>in</strong>frastructure providers <strong>and</strong> technology vendors, <strong>and</strong> with<strong>in</strong> the supply cha<strong>in</strong>.<br />

The traditional model of East/West economic flows was already start<strong>in</strong>g <strong>to</strong> look a little passé even<br />

before 2008, but s<strong>in</strong>ce then it has begun <strong>to</strong> look positively outdated. The orig<strong>in</strong>al concept of<br />

globalisation was based upon the expansion of large corporations from developed economies <strong>in</strong> North<br />

America, Europe <strong>and</strong> Japan sell<strong>in</strong>g products <strong>in</strong><strong>to</strong> develop<strong>in</strong>g markets. By contrast, a new concept of<br />

“globality” is replac<strong>in</strong>g this whereby companies from rapidly evolv<strong>in</strong>g economies are operat<strong>in</strong>g <strong>in</strong> a<br />

completely new bus<strong>in</strong>ess environment where knowledge, materials, people, suppliers <strong>and</strong> cus<strong>to</strong>mers<br />

can be located anywhere globally <strong>and</strong> transaction flows are similarly omni-directional.<br />

The New World Ahead<br />

New World, New Order<br />

One consequence of this new environment is that companies that many <strong>in</strong> the West had barely heard of<br />

20 years ago now hold prom<strong>in</strong>ent positions <strong>in</strong> developed markets. For example, through its hold<strong>in</strong>gs <strong>in</strong><br />

companies such as Jaguar <strong>and</strong> Corus, Tata is now the UK’s largest manufactur<strong>in</strong>g company. Elsewhere,<br />

HSBC’s <strong>Guide</strong> <strong>to</strong> <strong>Cash</strong>, <strong>Supply</strong> <strong>Cha<strong>in</strong></strong> <strong>and</strong> <strong>Treasury</strong> <strong>Management</strong> <strong>in</strong> Asia Pacific 2012 33

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