QIPCO British Champions Day 2012 Media Guide - Ascot Racecourse

“We believe that the British Champions Series helps to signpost Britain’s most important and
prestigious races to a wider audience and are delighted that it has already contributed to a new
broadcast deal for the sport starting in 2013.”
Chris McFadden, Chairman of British Champions Series Limited, said:
“This is fantastic news for British Horseracing. We are absolutely delighted with this new, longterm
deal with QIPCO, which puts British Champions Series Limited on a firm financial footing
and which will enable us to meet our commercial objectives.
“Our shareholders have made a huge financial investment in delivering the Series and the Day,
but none of this would have been possible without QIPCO Holding.
“The Series is a partnership between QIPCO and British Racing and on behalf of everyone
involved in the industry in this country, and in particular Newmarket and Goodwood who are
thrilled to benefit from the long-term sponsorship of the Guineas Festival and Sussex Stakes, I
would like to thank Sheikh Hamad and his brothers for their fantastic ongoing support.”
Rod Street, Chief Executive of British Champions Series, said:
“It took considerable effort and sacrifice to get the concept of British Champions Series and
British Champions Day off the ground and QIPCO’s long term commitment reflects the benefits
of such innovation.
“Securing a major sponsor is part of virtuous circle of higher prize-money, high quality horses,
customer participation and broadcast coverage, all of which safeguards the status of British Flat
racing, and a five-year deal gives us the time and resource to grow the Series and Day further.
“The inaugural QIPCO British Champions Day last October attracted six of the world’s ten
highest-rated, active horses, something that no other raceday in the world could match last
year, and it is vital that we increase prize money as much as possible going forwards to
establish the day as a really serious player on the international stage.”
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