QIPCO British Champions Day 2012 Media Guide - Ascot Racecourse

FRANKEL FEVER SELLS OUT PREMIER ADMISSION ON
QIPCO BRITISH CHAMPIONS DAY
3 September 2012 - Premier Admission to Britain’s richest Flat raceday, QIPCO British
Champions Day at Ascot on Saturday 20 October, has sold out.
The remaining tickets went this morning following a surge in sales after the £1.3m QIPCO
Champion Stakes, Europe’s most valuable mile and a quarter contest, was confirmed as
Frankel’s next target in what is likely to be his final racecourse appearance.
Grandstand Admission tickets are still available at £26 each. They can be purchased online at
www.ascot.co.uk or by calling the ticket hotline on 0870 727 1234.
“The Frankel factor has clearly had a big impact on sales over the weekend and we are
planning a very special farewell to the world’s greatest racehorse as he bids for the 14 th victory
in his unbeaten career,” said Rod Street, Chief Executive of the British Champions Series
Limited.
“Last year we had six of the world’s top ten active racehorses taking part on the day and we
have six of the current top ten entered again this year, so we’re looking to lay on another feast
of world class racing over the five championship races.
“With only a limited number of tickets remaining, a total advance sell-out looks certain so our
message to potential racegoers is ‘don’t delay if you want to be part of this fantastic day’.
“We will be holding discussions with Ascot in the coming week over the possibility of raising the
Grandstand capacity beyond a total crowd of 30,000, but doing so in the autumn is a difficult
task and our overriding aim is to give those racegoers who are lucky enough to have tickets the
best possible experience on the day.”
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