Download - Bakkavor

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Our Mission
Bakkavör’s mission is to become an
international leader in the production,
sale and distribution of fresh and chilled
food products under its own brand
names and under the private labels of
retail chains.
Business Objectives
Bakkavör is an integrated food
production company, specialising in
chilled prepared food. We intend to
expand substantially through organic
growth and strategic acquisitions. The
critical success factor for Bakkavör´s
operation is commitment to excellence in
our service to the major European
supermarket chains which we maintain
through high quality customer
relationships. These relationships are
maintained through close co-operation
on distribution, new product
development and support for their ownlabel
strategies.
General Strategy
Our focus is on the chilled prepared food
market, one of the fastest growing
segments of the food industry in Europe.
We aim to create an influential group of
independent companies in different
regional markets, maximising synergy
effects in key areas and thereby creating
competitive advantages.
We will provide quality service to our
customers in all their regional markets by
offering a broad but specialised product
range, continuous new product
development, guaranteed quality and
efficient distribution at competitive
prices.