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Innovation and
Product Development
22
We attach great importance to innovation and
product development, which enables us to offer
a wide range of products and a steady flow of
new products for consumers who are constantly
demanding improved quality and convenience.
We have adopted the strategy of conducting
new product development within each subsidiary.
Each subsidiary has its own new product
development strategy, designed in the context
of its own regional market. A total of 25
employees are currently engaged in new product
development at Bakkavör.
More than 200 new products are developed in our
development kitchens each year. These products are
often prepared in response to an approach from a
supermarket customer, although many products are
tested on the Company’s own initiative. Frequent visits
from supermarket chain representatives are scheduled to
taste new products and decide which ones should be
taken forward into full production and supply. Historically,
approximately 30-40 new products have passed this stage
each year and moved forward. The time from conception
to launch of a new product varies between the companies
in the Group, but in the U.K., Bakkavör’s largest market,
the entire process normally takes 3-4 months.