Reference Guide - Melissa Data

Request Details
Personator
• ProbablyInverse: If necessary, statistical logic will be employed to determine name order, with a bias
toward inverse name order.
• VeryLikelyInverse: Name will be treated as inverse name order unless normal order is clearly
indicated by formatting or punctuation.
• DefinitelyInverse: Name will always be treated as inverse name order, regardless of formatting or
punctuation.
• MixedFirstName: Name field is expected to only contain prefixes, first, and middle names.
• MixedLastName: Name field is expected to only contain last names and suffixes.
GenderPopulation:(Mixed, Male, Female)
Default value is Mixed. Sets the gender balance of the source data, either predominantly male, female,
or mixed (evenly split).
GenderAggression:(Neutral, Conservative, Aggressive)
Default value is Neutral. Sets how aggressive genderization is for neutral first names.
MiddleNameLogic:(ParseLogic, HyphenatedLast, MiddleName)
Default value is ParseLogic. Determines the handling of middle names.
• ParseLogic: Middle names that are typically last names are considered to be part of a hyphenated last
name.
• HypenatedLast: The middle word is assumed to be part of the last name.
• For Example: "Matthew Edward Jones" is treated as "Matthew Edward-Jones."
• MiddleName: The middle word is assumed to be a middle name.
For example: "Matthew Svensson Jones." "Svensson" would be considered a middle name instead of
part of the last name.
SalutationFormat:(Formal, Informal, FirstLast)
Default value is Formal. Sets the salutation format for the response:
• Formal: Dear Mr. Smith
• Informal: Dear John
• First/Last: Dear John Smith
Verify (Address, Phone, Email)
US only. The type of search performed is dependent upon your defined centric piece of information.
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