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ijcrb.webs.com<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

APRIL 2012<br />

VOL 3, NO 12<br />

Introduction<br />

Earth's is our home planet made up <strong>of</strong> different elements and parts like land, air, water<br />

and life. There always occur some changes which may be natural or caused by humans.<br />

These natural changes some time causes hazardous event <strong>in</strong> shape <strong>of</strong> natural disasters. A<br />

disaster is a natural or man-made hazard that causes heavy damages <strong>in</strong> shape <strong>of</strong><br />

physical, human, material or environmental losses that go beyond <strong>the</strong> ability <strong>of</strong> <strong>the</strong><br />

effected society to cope us<strong>in</strong>g its own scarce resources. A natural disaster is <strong>the</strong><br />

consequence or effect <strong>of</strong> a hazardous event, occurr<strong>in</strong>g when a physical event <strong>of</strong> natural<br />

phenomenon, such as a volcanic eruption, earthquake, landslide, storms and floods<br />

become unprecedented and enmeshed.<br />

Dur<strong>in</strong>g <strong>the</strong> third week <strong>of</strong> July (2010), many parts <strong>of</strong> Pakistan were struck with a natural<br />

disaster, <strong>the</strong> scale <strong>of</strong> which was unprecedented for <strong>the</strong> country. It made approximately<br />

20 million people homeless and killed over 2000 people. Accord<strong>in</strong>g to a UN report<br />

(2010) <strong>the</strong> flood caused a damage <strong>of</strong> $9.7 billion. The country’s agricultural sector has<br />

been adversely hit caus<strong>in</strong>g a massive decrease <strong>in</strong> <strong>the</strong> exports for <strong>the</strong> year and thus<br />

decreas<strong>in</strong>g national <strong>in</strong>come substantially for <strong>the</strong> already f<strong>in</strong>ancially burdened country.<br />

Accord<strong>in</strong>g to a report <strong>of</strong> Geo TV Network <strong>in</strong> 2010, by <strong>the</strong> end <strong>of</strong> march 2010 public<br />

debt <strong>of</strong> Pakistan reached to an enormous amount i.e., Rs. 8.160 that is equivalent to 56<br />

% <strong>of</strong> GDP and 379 % <strong>of</strong> aggregate budgeted revenue. Of greater concern are <strong>the</strong><br />

negative effects that this calamity will have carried forward to <strong>the</strong> country’s subsequent<br />

f<strong>in</strong>ancial years. To m<strong>in</strong>imize this negative impact, on <strong>the</strong> country’s follow<strong>in</strong>g f<strong>in</strong>ancial<br />

years, <strong>of</strong> most critical importance is <strong>the</strong> early rehabilitation <strong>of</strong> <strong>the</strong>se areas and people,<br />

and <strong>the</strong> restoration <strong>of</strong> <strong>the</strong>ir productivity as soon as possible.<br />

The flood has brought with it a new wave <strong>of</strong> an even more severe level <strong>of</strong> poverty, for<br />

<strong>the</strong>se already impoverished areas. And thus also threatens <strong>the</strong> wellbe<strong>in</strong>g <strong>of</strong> <strong>the</strong> victims<br />

and not just <strong>the</strong>ir and <strong>the</strong> economy’s productivity. NGO`s has been empirically proven<br />

to be effective <strong>in</strong> contribut<strong>in</strong>g <strong>the</strong> ris<strong>in</strong>g <strong>of</strong> <strong>socio</strong> <strong>economic</strong> condition, especially <strong>in</strong> <strong>the</strong><br />

flood affected areas, and to overall society, especially at <strong>the</strong> village level NGO`s helps<br />

both <strong>the</strong> poor participants and <strong>the</strong> local economy.<br />

While conduct<strong>in</strong>g this study to identify “Role <strong>of</strong> NGO`s <strong>in</strong> Uplift<strong>in</strong>g <strong>the</strong> Socio-<br />

Economic Conditions <strong>of</strong> Flood Affected Areas <strong>in</strong> Peshawar” for this purpose different<br />

affected villages selected randomly. Research f<strong>in</strong>ds that that NGO`s did a lot <strong>of</strong> work <strong>in</strong><br />

<strong>the</strong> rehabilitation.<br />

This research study aims at empirically substantiat<strong>in</strong>g to know <strong>the</strong> Scio-Economic<br />

effects <strong>of</strong> relief efforts provided by NGO`s to flood affects, <strong>in</strong> <strong>the</strong> efforts to rehabilitate<br />

<strong>the</strong> flood affected areas <strong>of</strong> Pakistan & <strong>the</strong>ir residents. Research was accomplished<br />

through <strong>the</strong> use <strong>of</strong> structured questionnaires, which was adm<strong>in</strong>istered to flood victims<br />

thus us<strong>in</strong>g <strong>the</strong> data collected us<strong>in</strong>g <strong>the</strong>se questionnaires, and comb<strong>in</strong><strong>in</strong>g it with <strong>the</strong><br />

learn<strong>in</strong>g from relevant exist<strong>in</strong>g literature, <strong>the</strong> study able to assess <strong>the</strong> extent <strong>of</strong> <strong>the</strong> need<br />

NGO`s that <strong>the</strong>y helped <strong>the</strong> affected people <strong>in</strong> rehabilitation or not and what was <strong>the</strong><br />

impact <strong>of</strong> this rehabilitation <strong>in</strong> <strong>the</strong> rise Scio- <strong>economic</strong> condition.<br />

COPY RIGHT © 2012 Institute <strong>of</strong> Interdiscipl<strong>in</strong>ary Bus<strong>in</strong>ess Research 542

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