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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
APRIL 2012
VOL 3, NO 12
Table 2 Regression Results for Variables of the study.
DETERMINANTS OF BRAND EQUITY
S.
No
Dependent
Variables
Independent
variable
Adjusted
R square
F B St.
Error
T P.
Value
1 Socio economic
Condition
2 Socio economic
Condition
3 Socio economic
Condition
4 Socio economic
Condition
5 Socio economic
Condition
6 Socio economic
Condition
Food 0.521 16.207 0.256 0.296 23.311 0.000
Shelter 0.529 23.109 0.630 0.270 32.711 0.000
Financial Help 0.883 17.014 0.289 0.116 14.254 0.000
Health 0.501 37.353 0.429 0.321 26.231 0.000
Facilities
Employment 0.626 35.102 0.426 0.325 37.561 0.000
Education 0.503 24.011 0.781 0.401 31.110 0.000
There is significant relationship exist between education and socio economic conditions
(t-statistic = 37.561 and P-value= 0.000). There is a significant relationships exist
between employment and socio economic conditions (t-statistic = 31.110 and P-value=
0.000) which mean employment has an impact on socio economic conditions. Hence the
above result shows that socio economic condition is dependent upon above mentioned
variables.
Correlation Analysis
As shown in table 3, there is strong association between socio economic condition and
food, shelter, financial help, health facilities, education and employment. Survey
demonstrates that there is a strong relationship between food and socio economic
condition with Correlation coefficient (r = 0.727).
For shelter and socio economic condition correlation coefficient is (r = .725). Which
mean that shelter has a strong influence on socio economic condition. As shown in table
3, there is very strong association between financial help and socio economic condition
with correlation coefficient (r = .937). Which mean that socio economic condition is
strongly dependent upon financial help.
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