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ijcrb.webs.com<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

APRIL 2012<br />

VOL 3, NO 12<br />

stay healthy to live and work. If you are feel<strong>in</strong>g healthy you can do anyth<strong>in</strong>g. "Health is<br />

a psychological model that attempts to expla<strong>in</strong> and predict health behaviors by focus<strong>in</strong>g<br />

on <strong>the</strong> attitudes and beliefs <strong>of</strong> <strong>in</strong>dividuals by Maidment <strong>in</strong> (1993).<br />

Mitchell, (1993) organizations at risk: What happens when small bus<strong>in</strong>ess and not-forpr<strong>of</strong>its<br />

encounter natural disasters Public Entity Risk Institute, Fairfax, VA showed <strong>the</strong><br />

empirical results <strong>of</strong> a catastrophic <strong>of</strong> storm / flood that dented <strong>the</strong> progress ga<strong>in</strong>ed by<br />

<strong>economic</strong> icons <strong>in</strong> central Bangkok <strong>in</strong> mid 90’s. This catastrophe caused widespread<br />

damage to fragile Thai economy already <strong>in</strong> deep crisis <strong>in</strong> central due to <strong>economic</strong> power<br />

houses slack performance <strong>in</strong> terms <strong>of</strong> debit deficit.<br />

Subramaniam (2009) highlighted <strong>the</strong> effects <strong>of</strong> a survey carried on people who have left<br />

<strong>the</strong>re belong<strong>in</strong>gs and houses as a result <strong>of</strong> be<strong>in</strong>g hit by a natural calamity and stated a<br />

new life at a place totally alien to <strong>the</strong>m. Instead <strong>of</strong> utiliz<strong>in</strong>g <strong>the</strong>re energies <strong>in</strong> develop<strong>in</strong>g<br />

<strong>in</strong>frastructure be<strong>in</strong>g damaged or destroyed by floods <strong>the</strong>re moved to a totally new place<br />

and started rehabilitation successfully <strong>the</strong>re without stress<strong>in</strong>g <strong>the</strong> resources <strong>the</strong>re.<br />

Methodology<br />

As this research is focused on <strong>the</strong> <strong>role</strong> <strong>of</strong> NGOs <strong>in</strong> <strong>socio</strong> <strong>economic</strong> condition. All <strong>the</strong><br />

data that for this research is collected through <strong>the</strong> adm<strong>in</strong>ister<strong>in</strong>g <strong>of</strong> structured<br />

questionnaires to <strong>the</strong> study participants (flood victims <strong>in</strong>cluded <strong>in</strong> <strong>the</strong> study’s sample).<br />

The study is based on <strong>the</strong> data <strong>of</strong> <strong>the</strong> flood victims’ access to know <strong>the</strong> <strong>role</strong> <strong>of</strong> NGO`s <strong>in</strong><br />

<strong>the</strong> flood affected areas. The relevant population for this research is all, <strong>the</strong> flood<br />

affected areas, and victims <strong>of</strong> <strong>the</strong> 2010 Pakistan. For research a random sample <strong>of</strong> 45<br />

households (15) per effected village respondents (flood victims) from <strong>the</strong> areas <strong>of</strong> Kala<br />

Mandi, Jogyian & Tarnab Form were selected.<br />

Theoretical Frame work <strong>of</strong> <strong>the</strong> study<br />

The below figure shows that <strong>socio</strong> <strong>economic</strong> condition depends upon Food, Shelter,<br />

F<strong>in</strong>ancial help, Health facilities, education and employment. The <strong>the</strong>oretical frame work<br />

<strong>of</strong> <strong>the</strong> study <strong>in</strong>cludes all those variables that are identified from literature while on <strong>the</strong><br />

basis <strong>of</strong> <strong>the</strong>se variables regression and correlation as analysis tools has been<br />

implemented.<br />

COPY RIGHT © 2012 Institute <strong>of</strong> Interdiscipl<strong>in</strong>ary Bus<strong>in</strong>ess Research 544

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