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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

APRIL 2012<br />

VOL 3, NO 12<br />

BRAND AWARENESS<br />

S.<br />

No<br />

Dependent<br />

Variables<br />

Independent<br />

variable<br />

R<br />

R Square<br />

1 Socio <strong>economic</strong><br />

Condition<br />

2 Socio <strong>economic</strong><br />

Condition<br />

3 Socio <strong>economic</strong><br />

Condition<br />

4 Socio <strong>economic</strong><br />

Condition<br />

5 Socio <strong>economic</strong><br />

Condition<br />

6 Socio <strong>economic</strong><br />

Condition<br />

Food 0.727 0.528<br />

Shelter 0.725 0.525<br />

F<strong>in</strong>ancial Help 0.937 0.877<br />

Health Facilities 0.714 0.509<br />

Employment 0.824 0.678<br />

Education 0.721 0.519<br />

There is a strong correlation between health facilities and <strong>socio</strong> <strong>economic</strong> <strong>conditions</strong><br />

with correlation coefficient (r = .714). Employment has a strong relationship with <strong>socio</strong><br />

<strong>economic</strong> condition with correlation coefficient (r = .824). Which mean that<br />

employment has strong impact on <strong>socio</strong> <strong>economic</strong> condition. There is a relationship<br />

exist between education and <strong>socio</strong> <strong>economic</strong> condition with correlation coefficient (r =<br />

.721). Which mean that education can affect <strong>socio</strong> <strong>economic</strong> condition.<br />

Conclusion<br />

This study highlights <strong>the</strong> atrocities associated with floods. As it is a common<br />

phenomenon as floods <strong>in</strong> any area cause a huge catastrophic effect to not only to<br />

habitants <strong>of</strong> that locality but to <strong>the</strong> total ecosystem. In response to havoc be<strong>in</strong>g caused<br />

by floods we should deeply go <strong>in</strong>to <strong>the</strong> details associated with causes that have caused<br />

such a flood.<br />

Rivers and canal system have been serv<strong>in</strong>g humanity and human k<strong>in</strong>d for ages.<br />

Wherever <strong>the</strong>re be<strong>in</strong>g a development <strong>in</strong> human lives rivers have always be<strong>in</strong>g at utmost<br />

importance for benefits and well be<strong>in</strong>gs <strong>of</strong> humanity. But rivers be<strong>in</strong>g termed as al<br />

mighty and powerful <strong>the</strong>re misuse or hurdles be<strong>in</strong>g created <strong>in</strong> <strong>the</strong>re paths and stream <strong>of</strong><br />

flows causes havoc to human population by and large. Therefore such drastic steps have<br />

to be formulated that will result <strong>in</strong> peaceful flow<strong>in</strong>g <strong>of</strong> rivers benefit<strong>in</strong>g all humanity<br />

and man k<strong>in</strong>d by and large. The <strong>in</strong>tentional and un<strong>in</strong>tentional hurdles be<strong>in</strong>g put <strong>in</strong> paths<br />

<strong>of</strong> rivers will ultimately make <strong>the</strong>se rives get wild caus<strong>in</strong>g colossal damages all and<br />

sundry.<br />

This study clearly reveals <strong>the</strong> <strong>role</strong> <strong>of</strong> NGO’s <strong>in</strong> development and Socio-Economic uplift<br />

<strong>of</strong> people. But this totally depends on how much honest and s<strong>in</strong>cere an NGO is <strong>in</strong><br />

operations. As at back end <strong>of</strong> every NGO <strong>the</strong>re are human be<strong>in</strong>gs who looks after affairs<br />

related to NGO’s <strong>the</strong>refore proper groom<strong>in</strong>g & understand<strong>in</strong>g <strong>of</strong> personal who works <strong>in</strong><br />

an Ngo is very important. As NGO’s are well fed on donors money <strong>the</strong>refore most <strong>of</strong><br />

COPY RIGHT © 2012 Institute <strong>of</strong> Interdiscipl<strong>in</strong>ary Bus<strong>in</strong>ess Research 548

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