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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

APRIL 2012<br />

VOL 3, NO 12<br />

time <strong>the</strong>y get deviated from <strong>the</strong>re course <strong>of</strong> action and <strong>in</strong>stead <strong>of</strong> provid<strong>in</strong>g relief and<br />

help to people <strong>the</strong>y certa<strong>in</strong>ly becomes a liability or a sudden burden on people whom it<br />

claims to provide service.<br />

Therefore <strong>in</strong> this research op<strong>in</strong>ion NGO can play a vital <strong>role</strong> <strong>in</strong> uplift <strong>of</strong> a community<br />

be<strong>in</strong>g deprived or be<strong>in</strong>g hit by a natural calamity <strong>the</strong>refore <strong>the</strong>re is a great need to<br />

communicate and educate <strong>the</strong> people work<strong>in</strong>g <strong>in</strong> a social <strong>economic</strong> uplift sector to reach<br />

out beyond limits and work out with a clear cut mentality <strong>in</strong> order to br<strong>in</strong>g relief and<br />

good fortune to people at time <strong>of</strong> need.<br />

In view <strong>of</strong> this research it has concluded that <strong>the</strong>re is a significant positive relationship<br />

between <strong>socio</strong> <strong>economic</strong> condition and food, shelter, f<strong>in</strong>ancial help, health facilities,<br />

education and employment. But <strong>the</strong>re is a strong relationship exist between <strong>socio</strong><br />

<strong>economic</strong> condition and f<strong>in</strong>ancial help with correlation coefficient (r = .937). NGO’s<br />

should be given a free hand <strong>in</strong> deliver<strong>in</strong>g relief related activities <strong>in</strong> flood effected areas<br />

with a clear approach towards goal and objectives <strong>of</strong> <strong>the</strong>re ultimate work. Extreme care<br />

have to met <strong>in</strong> proper utilization <strong>of</strong> funds be<strong>in</strong>g <strong>of</strong>fered by donors <strong>in</strong> order to smooth<br />

function<strong>in</strong>g <strong>of</strong> <strong>in</strong>ventory, man power and o<strong>the</strong>r important utilities associated with a<br />

completion <strong>of</strong> a certa<strong>in</strong> project.<br />

COPY RIGHT © 2012 Institute <strong>of</strong> Interdiscipl<strong>in</strong>ary Bus<strong>in</strong>ess Research 549

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