PDF, 3464 KB - Roland Berger

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Overwhelming response rate of potential Russian partners interested in setting up license production of automotive parts Partner search to set up license production for a large European supplier CLIENT • Major European automotive supplier for nearly all large European car producers The Russian industry is highly interested in forging international partnerships OBJECTIVE • Find a partner to localize license production in Russia DELIVERABLES • Market screening for potential partners • Compiling long list and short list of potential partners • Organizing a Roadshow at potential partners Results of our survey 100% 65% 52% 23 Companies contacted 8 Not interested or not enough resources 15 Companies visited by Roland Berger 3 12 Companies appropriate as a potential licensing partner Comments • The project aim was to identify a licensing partner for a German automotive supplier • Russian suppliers (57%) and companies that announced plans to expand into the automotive supply sector (43%) were contacted • Almost all companies were in possession of appropriate material resources Source: Roland Berger MUC-90007-497-09-03-E.ppt 12
Determining market potential and developing a market entry strategy with potential local partners Study on market potential and partner search for Austrian automotive supplier CLIENT • Leading Austrian automotive supplier with worldwide activities • Global niche manufacturer • So far only very limited activities in the CIS countries OBJECTIVE • Exploiting the growth opportunities in the dynamic CIS markets – Estimating the market potential – Developing the market entry strategy based on the general business plan METHODOLOGY • Assessing market volume, competition, value added, etc. in the target countries (RU, UA, BY, KZ) • Evaluating the potential partnership with the identified partner • Conducting strategy workshops with the client The project approach consisted of four key modules which were designed to deliver the optimal market entry strategy Project approach Austria Analyze the market potential 2010 2004 Automotive market Relevant supplier market RU UA BY KZ Belarus Ukraine Russia Develop the general business plan • Sales concept • Cost plan • Investment plan • Financing model Kazakhstan Develop the market entry strategy Options: • No activities • Export • JVproduction Greenfield Filter Decision Define next steps • First evaluation of potential partners • Agree onthe further decisions to be taken and define next steps Source: Roland Berger MUC-90007-497-09-03-E.ppt 13
Page 1 and 2: DRAFT - 20070204 Opportunities in R
Page 3 and 4: A. Roland Berger MUC-90007-497-09-0
Page 5 and 6: We are a top player in the Consulti
Page 7 and 8: For more than 10 years we have serv
Page 9 and 10: Roland Berger Strategy Consultants
Page 11: Boosting sales in Russia - Individu
Page 15 and 16: Overview • Traditional markets ar
Page 17 and 18: RUSSIA Truck in Russia market will
Page 19 and 20: Especially in the MDT and HDT marke
Page 21 and 22: Some OEMs are already active in the
Page 23 and 24: The low cost trucks in emerging mar
Page 25 and 26: Russia is the largest market for tr
Page 27 and 28: RUSSIA For the last 5 years shares
Page 29 and 30: Entering the market with a strong p
Page 31 and 32: c In the mid term, local suppliers
Page 33 and 34: c Products and know-how of Russian
Page 35 and 36: d The Leningrad Region offers the m
Page 37 and 38: e Decree 566 and additions to decre

PDF, 3464 KB - Roland Berger

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