"Greening" of Personal Care - Kline & Company

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Key growth drivers for natural personal care 9 Widespread concern about toxic ingredients Consumer awareness Greater supply of natural ingredients © 2008 Kline & Company Media hype celebrities/ politicians Marketers staking a claim 9
The environment is increasingly part of our conscience. 10 © 2008 Kline & Company 10
Page 1 and 2: THE “GREENING” OF PERSONAL CARE
Page 3 and 4: Agenda Overview of Kline & Company
Page 5 and 6: Kline Management Consulting combine
Page 7 and 8: We Serve Clients Around The Globe W
Page 9: Fashion Ingredients Functionality E
Page 15 and 16: In a recently published market rese
Page 17 and 18: Kline’s 10 point rating system .
Page 19 and 20: Kline’s 10 point rating system .
Page 21 and 22: 20 We found that of the 26 brand pr
Page 23 and 24: % Of total Personal care ingredient
Page 25 and 26: 24 What makes natural personal care
Page 27 and 28: Kline’s guideline definition of a
Page 29 and 30: Hair fixative polymers are used sin
Page 31 and 32: Less than 1% of the hair fixative p
Page 33 and 34: Surfactants © 2008 Kline & Company
Page 35 and 36: Surfactant choice is based on sever
Page 37 and 38: How can surfactants be natural or g
Page 39 and 40: Emollients © 2008 Kline & Company
Page 41 and 42: Several emollients are combined to
Page 43 and 44: 55% of emollients commonly used in
Page 45 and 46: Global consumption of personal care
Page 49 and 50: 48 Ingredient suppliers 1 2 3 4 5
Page 51: Kline is a worldwide consulting and

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