"Greening" of Personal Care - Kline & Company
"Greening" of Personal Care - Kline & Company
"Greening" of Personal Care - Kline & Company
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Several surfactants are combined to find the optimal compromise in<br />
terms <strong>of</strong> price and performance<br />
Sample Formulation Shampoo<br />
Ammonium lauryl sulfate 30%*<br />
Ammonium laureth sulfate 10%<br />
Cocamidopropyl betaine 4%<br />
Cocamide MEA 1%<br />
Other 50%<br />
Aqua to 100%<br />
Sample Formulation<br />
2-in-1 Conditioning Shampoo<br />
Sodium laureth sulfate 25%<br />
Sodium lauryl sulfate 15%<br />
Lauryl glucoside 4%<br />
Cocamidopropyl betaine 3%<br />
Coco-glucoside 1%<br />
Other 52%<br />
Aqua to 100%<br />
* Based on ‘as sold’ basis<br />
© 2008 <strong>Kline</strong> & <strong>Company</strong><br />
� Foaming wash products typically contain a<br />
high proportion <strong>of</strong> surfactant, typically<br />
~15% by weight<br />
� Generally, a number <strong>of</strong> surfactants are<br />
included<br />
− Commodity surfactants<br />
− Co-surfactant<br />
� Formulation <strong>of</strong>ten contains a foam booster<br />
or stabilizer e.g. ethanolamines<br />
� Foam characteristics are central to<br />
consumer perception <strong>of</strong> performance<br />
� Surfactant accounts for a high % <strong>of</strong><br />
formulation; rinse <strong>of</strong>f applications are a lot<br />
more cost sensitive<br />
� If surfactants are not green, the shampoo<br />
can not be green because the surfactants<br />
are present in such a high % <strong>of</strong> the<br />
formulation<br />
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