"Greening" of Personal Care - Kline & Company

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Today, natural personal care products represent a small, high-growth segment of the overall global personal care market. Personal Care Sales by Sector Growth Natural, 2% $180 billion manufacturers’ sales level Natural Overall market © 2008 Kline & Company 0 5 10 15 13
In a recently published market research report, Kline assessed 26 “natural” cosmetic and toiletry brands with sales ranging from $2 million to > $500 million. 14 � Alba � Dr. Hauschka � Aubrey Organics � Lavera � Arbonne � L’Occitane � Avalon Natural Products � Lush � Aveda (Estee Lauder) � Nature’s Gate � Burt’s Bees � Organix � Care by Stella McCartney � Primavera � Jason Natural Products � Pangea Organics � John Masters Organics � The Body Shop (L’Oreal) � Jurlique � Tom’s of Maine (Colgate-Palmolive) � Kiss My Face � Sanoflore (L'Oreal) � Kneipp � Weleda � Korres Natural Products � Zia Natural © 2008 Kline & Company 14
Page 1 and 2: THE “GREENING” OF PERSONAL CARE
Page 3 and 4: Agenda Overview of Kline & Company
Page 5 and 6: Kline Management Consulting combine
Page 7 and 8: We Serve Clients Around The Globe W
Page 9 and 10: Fashion Ingredients Functionality E
Page 11 and 12: The environment is increasingly par
Page 13: Agenda Overview of Kline & Company
Page 17 and 18: Kline’s 10 point rating system .
Page 19 and 20: Kline’s 10 point rating system .
Page 21 and 22: 20 We found that of the 26 brand pr
Page 23 and 24: % Of total Personal care ingredient
Page 25 and 26: 24 What makes natural personal care
Page 27 and 28: Kline’s guideline definition of a
Page 29 and 30: Hair fixative polymers are used sin
Page 31 and 32: Less than 1% of the hair fixative p
Page 33 and 34: Surfactants © 2008 Kline & Company
Page 35 and 36: Surfactant choice is based on sever
Page 37 and 38: How can surfactants be natural or g
Page 39 and 40: Emollients © 2008 Kline & Company
Page 41 and 42: Several emollients are combined to
Page 43 and 44: 55% of emollients commonly used in
Page 45 and 46: Global consumption of personal care
Page 47 and 48: Agenda Overview of Kline & Company
Page 49 and 50: 48 Ingredient suppliers 1 2 3 4 5
Page 51: Kline is a worldwide consulting and

"Greening" of Personal Care - Kline & Company

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