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"Greening" of Personal Care - Kline & Company

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Can surfactants be greenwashed?<br />

37<br />

Greenwashing:<br />

� Accelerated move away from petrochemical sources <strong>of</strong> fatty chains towards<br />

vegetable source which are sustainable and renewable<br />

� Increasing % solids to decrease transport pollution and fuel consumption e.g.<br />

betaines (Degussa and Cognis)<br />

� Introduction <strong>of</strong> enzymatic production processes<br />

� Improved production methods to decrease emissions and fuel consumption<br />

© 2008 <strong>Kline</strong> & <strong>Company</strong><br />

37

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