"Greening" of Personal Care - Kline & Company

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47 Brand owners 1 Anita 2 3 4 5 Horst Redeberker (Aveda founder) Roddick (The Body Shop founder) � Being natural goes beyond having natural ingredients � Often, there is a compromise on ingredients in order to maximize performance � Mass retailers will be a high growth channel in the future for natural care marketers � Asia is a high priority for many marketers � Meaningful penetration into this market can best be achieved through acquisition © 2008 Kline & Company 47
48 Ingredient suppliers 1 2 3 4 5 � Higher growth opportunities than traditional ingredient segments � Many of the high performance personal care ingredient suppliers are not currently aligned from a product standpoint with the natural trend � The big volume ingredients are being sold into low-priced finished products and therefore green is a realistic goal; natural is not � There is industry uncertainty regarding how natural/green will play out. Many suppliers are waiting to see what will happen short term � Formulators are driving the natural/green trend; with few exceptions, ingredient suppliers are not leading it © 2008 Kline & Company 48
Page 1 and 2: THE “GREENING” OF PERSONAL CARE
Page 3 and 4: Agenda Overview of Kline & Company
Page 5 and 6: Kline Management Consulting combine
Page 7 and 8: We Serve Clients Around The Globe W
Page 9 and 10: Fashion Ingredients Functionality E
Page 11 and 12: The environment is increasingly par
Page 13 and 14: Agenda Overview of Kline & Company
Page 15 and 16: In a recently published market rese
Page 17 and 18: Kline’s 10 point rating system .
Page 19 and 20: Kline’s 10 point rating system .
Page 21 and 22: 20 We found that of the 26 brand pr
Page 23 and 24: % Of total Personal care ingredient
Page 25 and 26: 24 What makes natural personal care
Page 27 and 28: Kline’s guideline definition of a
Page 29 and 30: Hair fixative polymers are used sin
Page 31 and 32: Less than 1% of the hair fixative p
Page 33 and 34: Surfactants © 2008 Kline & Company
Page 35 and 36: Surfactant choice is based on sever
Page 37 and 38: How can surfactants be natural or g
Page 39 and 40: Emollients © 2008 Kline & Company
Page 41 and 42: Several emollients are combined to
Page 43 and 44: 55% of emollients commonly used in
Page 45 and 46: Global consumption of personal care
Page 47: Agenda Overview of Kline & Company
Page 51: Kline is a worldwide consulting and

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