Braun ThermoScan IRT 4020 GENERIC ENG - KAZ Europe
Braun ThermoScan IRT 4020 GENERIC ENG - KAZ Europe
Braun ThermoScan IRT 4020 GENERIC ENG - KAZ Europe
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News Release<br />
The <strong>Braun</strong> <strong>ThermoScan</strong> ® <strong>IRT</strong> <strong>4020</strong><br />
the only infrared ear thermometer with a pre-warmed tip and guidance system to<br />
ensure accurate, repeatable readings<br />
- the most used and recommended brand by Doctors and Paediatricians<br />
September 2010 – In a recent study of almost 650 pediatricians and general<br />
practitioners in the UK, France and Germany by GfK Custom Research France,<br />
the <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>IRT</strong> <strong>4020</strong> ear thermometer with ExacTemp Technology<br />
was voted number one by doctors.<br />
The <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>4020</strong> infrared ear thermometer with a pre-warmed tip<br />
and guidance system to ensure accurate, repeatable readings gives peace of<br />
mind to parents by giving fast, easy-to-use and hygienic temperature<br />
measurement.<br />
“Since their launch 20 years ago, <strong>Braun</strong> thermometers have been recognised for<br />
their accuracy and quality,” said Emanuela D’Aloisio, Brand Manager Healthcare<br />
at Kaz <strong>Europe</strong> SA, the manufacturer of the <strong>Braun</strong> <strong>ThermoScan</strong>® under license to<br />
the ‘<strong>Braun</strong>’ trademark.<br />
“<strong>Braun</strong> continues to be a pioneer in temperature measurement and the popularity<br />
of the <strong>ThermoScan</strong>® <strong>IRT</strong> <strong>4020</strong> with doctors and paediatricians only confirms this,” Emanuela D’Aloisio<br />
added.<br />
The <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>IRT</strong> <strong>4020</strong> measures the infrared heat generated by the eardrum and<br />
surrounding tissue. Since the eardrum shares blood supply with the temperature control centre in the<br />
brain, the ear accurately reflects the core body temperature. Changes in core body temperature are<br />
reflected sooner in the ear than at other sites. “This characterises the ear as an excellent site to measure<br />
temperature,” concluded Emanuela D’Aloisio.<br />
Unlike other ear thermometers, the <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>IRT</strong> <strong>4020</strong> features a patented pre-warmed tip<br />
that brings the thermometer to a temperature close to that of the human body, improving accuracy by<br />
avoiding major temperature differences. This feature minimises the cooling effect on the ear canal that can<br />
result from using room-temperature tips.
A clinical study* has confirmed that the small, soft speculum and flexible tip allow accurate temperature<br />
readings to be carried out with great care on newborns, making the <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>IRT</strong> <strong>4020</strong><br />
suitable for every generation.<br />
It also features a unique guidance system to ensure that the probe is stable within the ear and gives an<br />
audible/visual signal when the temperature has been successfully taken. Memory stores the last<br />
temperature reading to allow the user to monitor temperature changes.<br />
To ensure the accuracy of every temperature reading, a new clean lens filter should be used for each<br />
measurement. Replacing the lens filter for each measurement virtually eliminates the risk of cross<br />
contamination.<br />
The <strong>Braun</strong> <strong>ThermoScan</strong>® <strong>IRT</strong><strong>4020</strong> is available in major superstores at the recommended price of €39.99 -<br />
44.99. It comes complete with a protective storage case, 2 AA batteries and 21 disposable filters.<br />
- Ends -
About Kaz<br />
<strong>Braun</strong>® is a registered trademark of <strong>Braun</strong> GmbH, Kronberg, Germany. In <strong>Europe</strong>, <strong>Braun</strong> thermometers<br />
are manufactured by Kaz <strong>Europe</strong> SA under license from The Procter & Gamble Company, Cincinnati,<br />
Ohio, USA.<br />
Kaz is a global leader in developing and marketing high-quality branded consumer health care devices and<br />
home comfort appliances. Every aspect of product development, from in-house consumer research to<br />
operational excellence and superior consumer care, focuses on providing quality products that meet<br />
consumers’ needs and enhance their lives. Kaz operates in over 65 countries on six continents.<br />
Kaz was founded over 80 years ago when founder Max Katzman invented the world’s first electric<br />
vaporizer. Today, Kaz is a $500 million company selling market-leading products under world-class brand<br />
names such as Vicks, <strong>Braun</strong>, and Honeywell. Their innovative products span a broad range of categories,<br />
including humidifiers, vaporizers, thermometers, blood pressure monitors, air purifiers, fans and portable<br />
heaters.<br />
Building on three generations of family leadership by the Katzman family, Kaz is a professionally managed<br />
multi-national corporation that has given the world hundreds of products. They remain true to their tradition<br />
of innovation guided by the goal of improving people’s lives through insight-driven everyday products.<br />
See www.kaz-europe.com<br />
For media enquiries, please contact:<br />
Sophie Laird – Cohn & Wolfe Public Relations<br />
Email: sophie.laird@cohnwolfe.com<br />
Tel: +41 22 908 40 73<br />
*Pilot clinical study conducted on 212 children with and without fever from the ages of 0-18 years old at the<br />
Hospital del Nino Jesus in Tucuman, Argentina.