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FCP OP MEDICAL BioHe@lth-Trends - medical.lu

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Development of the Capital Markets in the Period under Review<br />

significantly strengthened the negotiating hand of the Small- and<br />

Mid Cap biotech companies and may be interpreted as a potential<br />

va<strong>lu</strong>e-adding factor.<br />

In terms of the va<strong>lu</strong>ations, the limits between Big Pharma and Big<br />

Biotech become visibly b<strong>lu</strong>rred. Six biotech companies already<br />

have market capitalisations in excess of USD 10 billion, with two<br />

– Amgen and Genentech – are va<strong>lu</strong>ed at around USD 90 billion.<br />

The price-sales ratios of the large biotech companies are in the 6 to<br />

10 range.<br />

Speciality Pharma<br />

Speciality Pharma companies concentrate for the most<br />

part geographically on one region, e.g. North America or<br />

Europe. They cover few, i.e. two or three, therapy areas, focusing<br />

primarily on sales and marketing. Other key functions are<br />

outsourced. In the 1990s, this type of company became<br />

increasingly important in the drugs market as Big Pharma<br />

concentrated increasingly on so-called blockbuster products for the<br />

wider market at the expense of the potential in many special<br />

indication areas. The younger speciality pharmaceutical companies<br />

were able to take full advantage of these gaps in the market,<br />

licensing-in and successfully marketing, in particular, innovative<br />

<strong>medical</strong> preparations for fast-growing specialist areas such as<br />

dermatology, ophthalmology, gastroenterology, gynaecology and<br />

neurology.<br />

The advantages of these niche segments are that there is reduced<br />

competition, and therefore lower marketing costs and, in most<br />

cases, less price sensitivity. This means that, with lower sales<br />

vo<strong>lu</strong>mes, specialist companies can achieve above-average profits.<br />

In recent times, because of the increasing price competition,<br />

generic product companies in particular have been expanding their<br />

business model towards patented specialist drugs.<br />

Drug delivery companies<br />

The drug delivery companies represent a further sub-segment in<br />

the drugs sector. By developing new types of administering<br />

technologies, known as drug delivery, these companies are making<br />

a substantial contribution to progress in the field of drugs.<br />

According to a study carried out by Nomura, the number of drugs<br />

that employ innovative release technologies – such as delayed<br />

release of active agents, transdermal plaster systems and inhalable<br />

active agent preparations – has increased substantially. They now<br />

account for 13% of drug sales worldwide.<br />

According to the Institute for Medicines Research, about 15% of<br />

pharmaceutical research budgets is spent on projects using drug<br />

delivery technologies. In biotechnology, in particular, these<br />

procedures are used to extend the duration of the effect of the drug<br />

(e.g. deposit injections) or as an alternative to injections (e.g.<br />

administration as a nasal spray). Since drug delivery products, in<br />

contrast with research into new drugs, are based for the most part<br />

on known substances, a shorter development time and lower<br />

development risk can make this area of the healthcare sector a<br />

particularly attractive one.<br />

Medical technology<br />

In addition to the drugs, <strong>medical</strong> technology is the second-largest<br />

product area in the healthcare sector. The segment is relatively<br />

heterogeneous, comprising hospital products (e.g. syringes and<br />

catheters), laboratory equipment (inc<strong>lu</strong>ding for in vitro<br />

diagnostics), complicated <strong>medical</strong> products (e.g. defibrillators) and<br />

4<br />

a broad range of diagnostics equipment such as nuclear magnetic<br />

resonance tomographs.<br />

Technical progress in areas, such as microelectronics and materials<br />

technology is making a significant contribution to the increasing<br />

importance of new products in the field of <strong>medical</strong> technology used<br />

in the treatment of impaired bodily functions or illness conditions.<br />

So, for example, in many sectors – inc<strong>lu</strong>ding cardiology and<br />

neurology – <strong>medical</strong> technology in the form of active implants<br />

such as heart pacemakers and neurostimulators are competing with<br />

more traditional drug-based forms of therapy. Medical technology<br />

has enjoyed particular success recently in the combination of<br />

medicines and drugs, such as drug-releasing stents for preventing<br />

arteriosclerotic vascular obliterations. Medical technology in the<br />

field of passive implants such as artificial hip and knee joints is<br />

currently without competition. Moreover, new image-based<br />

procedures provide improved diagnosis facilities and increased<br />

application of minimally invasive surgical techniques.<br />

The development period for many Medtech products is far shorter<br />

than it is for drugs and, thanks to ongoing technological<br />

improvements, there are no problems associated with generic<br />

products. The rapidly growing worldwide Medtech market is<br />

estimated at more than USD 230 billion (source: Oppenheim<br />

Research, 2004).<br />

Healthcare information technologies (e-health)<br />

Health costs are growing more quickly than gross national<br />

products, while at the same time the efficiency of the health<br />

economy is trailing far behind that of the rest of the economy<br />

(Information Week Study 2004). One response to this dilemma<br />

therefore lies in the call for increased use of modern information<br />

technologies in the health sector. The American government is at<br />

the forefront of this initiative, investing some USD 125 million<br />

over the next few years to promote the application of information<br />

technologies in the healthcare sector. Similar initiatives are also<br />

being pursued in Europe.<br />

The group of e-health companies is very heterogeneous, as<br />

information technology can be used in many and varied ways to<br />

resolve a host of different tasks. The companies have set<br />

themselves the overall goal of improving administration,<br />

coordination, documentation and therapy management – inc<strong>lu</strong>ding<br />

monitoring success in hospitals, general practices and other care<br />

facilities – through the use of modern information and Internet<br />

technology.<br />

Apart from efficiency, the lack of up-to-date information<br />

technology also has an adverse impact on the quality of <strong>medical</strong><br />

care. The Institute of Medicine, for example, has established that<br />

mistakes in <strong>medical</strong> treatment could account for as many as 98,000<br />

unnecessary deaths in the USA. This makes avoidable <strong>medical</strong><br />

mistakes the eighth most frequent cause of death in the USA. The<br />

consequential financial costs of such mistakes are estimated at<br />

USD 8 billion a year.<br />

As a result, health insurance companies are becoming increasingly<br />

interested in the introduction of information technology. In<br />

particular, electronic patient files in combination with electronic<br />

prescription software promises to make a major contribution to<br />

improved quality and increased efficiency, since by taking into<br />

account all illness-related data both erroneous drug prescriptions<br />

and duplicate examinations can be avoided.

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