Energise your CRM program with two-way messaging - Clickatell
Energise your CRM program with two-way messaging - Clickatell
Energise your CRM program with two-way messaging - Clickatell
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<strong>Energise</strong> <strong>your</strong> <strong>CRM</strong> <strong>program</strong> <strong>with</strong><br />
<strong>two</strong>-<strong>way</strong> <strong>messaging</strong><br />
Stock price updates using a<br />
premium rate short code<br />
Short-term insurance using<br />
a short code<br />
Arrivals and check-ins using a short<br />
code<br />
An international online financial information<br />
provider offers their private investor customers<br />
a <strong>two</strong>-<strong>way</strong> <strong>messaging</strong> service which allows<br />
them to receive updates on their stocks. All<br />
they need to do is send a SMS including the<br />
stock symbol to a premium rate short code.<br />
They will then receive an SMS reply <strong>with</strong>in ten<br />
seconds, detailing the stock’s current price, the<br />
bid and offer price as well as the day’s highs,<br />
lows and opening price.<br />
Short term loans using a premium<br />
rate short code<br />
A loan company in Finland offers a short-loan<br />
service in the Netherlands using a <strong>two</strong>-<strong>way</strong><br />
<strong>messaging</strong> service. Customers can borrow Euro<br />
100 or 300 for a term of 20 days by sending an<br />
SMS to a premium rate short code <strong>with</strong> their<br />
name, date of birth, bank account details<br />
and address. If they have pre-registered, the<br />
money is in their bank account <strong>with</strong>in 24 hours.<br />
In South Africa a well-regarded insurance company<br />
has introduced a <strong>two</strong>-<strong>way</strong> <strong>messaging</strong> service<br />
that offers insurance cover to people on<br />
lower incomes in South Africa. To receive the<br />
cover, the customer texts in his request to the<br />
short code. The service costs around R10 (approx.<br />
$1), which is deducted from the phone’s<br />
airtime. The customer will then immediately<br />
receive instant life insurance for a designated<br />
period.<br />
Financial product advice using<br />
a short code<br />
A financial institution in South Africa offers a<br />
number of competitive products aimed at different<br />
age and salary groups. To find out which<br />
product is right for them, all the customer<br />
needs to do is SMS their name, age and salary<br />
range to a short code. In seconds they will receive<br />
a comprehensive overview detailing the<br />
products they should be investigating.<br />
An international airline offers their customers<br />
a check-in and seat confirmation service using<br />
<strong>two</strong>-<strong>way</strong> <strong>messaging</strong>. The customer initiates<br />
their check-in by sending an SMS containing<br />
their name and flight details to a dedicated<br />
short code. An SMS is then returned confirming<br />
both check-in and seat details.<br />
Travel guides using a short code<br />
A proactive travel agency in the UK offers its<br />
customers a travellers’ “must visit” service using<br />
<strong>two</strong>-<strong>way</strong> <strong>messaging</strong>. All a customer needs<br />
to do when they are in a new city in Europe is<br />
SMS their destination and a request like ‘restaurants’<br />
or ‘museums’ to a dedicated short<br />
code, and they will immediately receive a SMS<br />
containing list of restaurants or museums in the<br />
city they are visiting.<br />
Case tracking using a premium rate<br />
short code<br />
A financial services company offering loans in<br />
the USA offers a <strong>two</strong>-<strong>way</strong> <strong>messaging</strong> service<br />
which allows their prospective customers to<br />
track their loan requests/submissions. The<br />
progress of all submissions are entered into a<br />
computer ne<strong>two</strong>rk <strong>with</strong>in the association. Prospective<br />
customers can then SMS their case<br />
number in to a premium rate short code to receive<br />
an update on its progress.<br />
Banking alerts using a long number<br />
A leading bank in Australia offers a selection of<br />
SMS alerts to their customers so that they can<br />
stay informed about important activity in their<br />
checking, savings and credit card accounts. If<br />
a customer receives an SMS and feels the activity<br />
reported is unusual, they can use a <strong>two</strong><strong>way</strong><br />
<strong>messaging</strong> service to SMS the reference<br />
number to a long number to receive more information<br />
about the transaction.<br />
NOTE: Two-<strong>way</strong> <strong>messaging</strong> is<br />
revolutionizing the travel industry,<br />
enabling travel agents and airlines alike<br />
to keep their customers up-to-date<br />
<strong>with</strong> the latest changes to itineraries<br />
and flight times.<br />
TWO-WAY MESSAGING<br />
IN TRAVEL<br />
Promotional travel offers using a<br />
short code<br />
An international travel company which offers<br />
great deals uses <strong>two</strong>-<strong>way</strong> <strong>messaging</strong> to SMS<br />
their customers <strong>with</strong> their holiday packages.<br />
Interested customers then SMS a reply to a<br />
short code, indicating their interest. The booking<br />
confirmations are then all made using the<br />
<strong>two</strong>-<strong>way</strong> <strong>messaging</strong> service.<br />
Copyright © 2011 <strong>Clickatell</strong>. All rights reserved.<br />
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