Concise.pdf - Brugge Plus
Concise.pdf - Brugge Plus
Concise.pdf - Brugge Plus
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concise<br />
T ABLE OF CONTENTS<br />
(Encore) plus est en vous... 2<br />
Nothing Really Ends! 6<br />
Programme 14<br />
Introduction: Accents 15<br />
Exhibitions 17<br />
Contemporary art 20<br />
Architecture and monuments 23<br />
Music 25<br />
Performing arts 29<br />
Film and media 34<br />
Neighbourhood and world 37<br />
Literature and debate 39<br />
Youthful impatience 41<br />
Events 43<br />
Publications 45<br />
Communication 50<br />
Introduction: The challenge... 51<br />
The communication policy: a child of many fathers... 51<br />
From communication strategy to action 52<br />
Action! 54<br />
Press action: a priority task 54<br />
Domestic promotion: a coherent discourse 58<br />
International promotion: a different story 60<br />
The public network 62<br />
BRUGGE 2002 as an opportunity for (hotel-based) tourism 64<br />
Sponsorship action 69<br />
Management, organisation and budget 72<br />
Introduction 73<br />
Overview of total budget 74<br />
Costs 74<br />
Revenue 76<br />
Management and internal organisation 79<br />
Impact study BRUGGE 2002 – summary and conclusions 80
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