Concise.pdf - Brugge Plus

Ladies and Gentlemen,
Culture and figures, looks like a contradiction at first sight. This part of the memory
box proves the contrary. Just about everything that was under discussion before and
during the year, is examined either succinctly or more extensively. This part allows
you to stroll through the cultural year together with us, but also to compare your own
critical findings with the impressions left on our staff. BRUGGE 2002 was unarguably
a turning point for Bruges. A year on which we can look back with pride and satisfaction.
As an introduction I will give you a few remarkable results. Culture is considered
“subjective” and you are likely to have enjoyed one programme more than
another. Everyone’s taste is different. Yet it is impossible not to acknowledge that the
156 projects, which led to 1,227 different activities, have brought you a unique year.
You were not alone, for that matter, you will have noticed that! About 1,590,629 people
visited one or more activities at BRUGGE 2002. 9% of Belgians participated in
BRUGGE 2002.
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As a result of BRUGGE 2002, 120,000 overnight tourists and 700,000 day-trippers
visited the city. Hotels experienced additional occupancy of 10.3%, and this in a year
in which other cities talked about a crisis.
These visitors spent an extra EUR 42 million on hotels, restaurants, attractions,
shops, etc., representing an increase of 25%. When we compare these results with
some spent budgets we can make the following observations. Taking into account the
total budget for BRUGGE 2002 (± 4 27,000,000), this teaches us that an investment
of 1 euro in BRUGGE 2002 yields a direct financial result of 1.5 euro. When we compare
this with the communication budget for BRUGGE 2002 vzw (± 4 6,000,000) we
see that a communication investment of 1 euro yields a direct financial result of
7 euros. Lastly, in relation to the contribution of the City of Bruges (4 2,500,000) to
BRUGGE 2002 the investment of 1 euro yields a direct financial result of 16.5 euros.
CONCISE
Economically also we could not have dreamt of a better project. Especially the sector
that has to live most directly off tourism in this city, did well in 2002. Past cultural
projects in other cities show us in addition that this effect lives on for a number of
years. This means good prospects for our city!
Attachment+
© ROLAND PATTEEUW
The BRUGGE 2002 project achieved
a turnover of 4 27,167,034.02. This
was covered by, among other
things, 4 15,576,593.93 in subsidies,
4 6,414,800.34 in sponsor money
and 4 4,238,351.75 income from the
public (tickets, merchandising, etc.).
When you know that the contribution
from the City of Bruges was
4 2,500,000, you realise that approximately
4 25,000,000 non-Bruges
funds were invested in the BRUGGE
2002 project, and therefore in culture
in Bruges. Added to the investments
by cultural partners in the
programme, in restoration work and
in the construction of the Concertgebouw
we estimate the total investment
resulting from the cultural