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Annual Report 2009 - Daiichi Sankyo

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The hybrid business model offers at least two kinds of concrete<br />

benefits.<br />

Expansion of Global Reach<br />

By interlinking with Ranbaxy’s network, <strong>Daiichi</strong> <strong>Sankyo</strong> has dramatically<br />

extended its global reach and built a marketing network<br />

that can cover many emerging countries to which it did not previously<br />

have direct access. As a result, we are now able to increase<br />

our presence in a wide range of areas throughout the world,<br />

including emerging country markets.<br />

In addition, by adding generic products previously absent from<br />

its product lineup, <strong>Daiichi</strong> <strong>Sankyo</strong> can take full advantage of<br />

strengths stemming from an abundant array of offerings and a<br />

marketing network that covers 56 countries as it strives to provide<br />

the drugs needed by patients in each area of the world.<br />

Realizing an Efficient Value Chain<br />

As in other fields, global competition is intensifying in <strong>Daiichi</strong><br />

<strong>Sankyo</strong>’s core business of R&D and manufacturing operations<br />

related to proprietary drugs, and this competition makes it<br />

extremely important for the Company to further increase its productivity.<br />

India-based pharmaceutical companies have earned<br />

high evaluations for their cost competitiveness and quality assurance<br />

capabilities as well as their excellent performance as a<br />

partner for pharmaceutical companies based in various other<br />

countries, and Ranbaxy is no exception.<br />

Ranbaxy has many outstanding researchers engaged in creating<br />

innovative drugs and novel drug delivery systems as well as<br />

participating in cooperative research programs with global companies<br />

such as GlaxoSmithKline plc and Merck & Co., Inc.<br />

Furthermore, it has superior cost competitiveness backed up by<br />

solid manufacturing technologies.<br />

By putting these resources with great potential to good use,<br />

<strong>Daiichi</strong> <strong>Sankyo</strong> can build a highly efficient value chain for all<br />

processes from research through marketing and accelerate its<br />

creation and provision of innovative drug products.<br />

Overcoming Challenges and Harvesting<br />

Results<br />

In September 2008, the U.S. Food and Drug Administration (FDA)<br />

issued warning letters to Ranbaxy regarding current good manufacturing<br />

practice (cGMP) violations at two of its plants in India—<br />

Paonta Sahib and Dewas—and import alerts restricting products<br />

produced at those facilities. In addition, in February <strong>2009</strong>, the FDA<br />

moved to invoke its Application Integrity Policy (AIP) against the<br />

Paonta Sahib facility, raising questions about the integrity of data<br />

in Abbreviated New Drug Applications (ANDAs)* from that plant.<br />

Ranbaxy and the <strong>Daiichi</strong> <strong>Sankyo</strong> Group take this issue very<br />

Ranbaxy’s head office, Gurgaon, India<br />

Global Reach<br />

16<br />

<strong>Daiichi</strong> <strong>Sankyo</strong> Co., Ltd. <strong>Annual</strong> <strong>Report</strong> <strong>2009</strong>

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