SaaS Provider Handbook - MuleSoft

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SaaS Provider Handbook: Step 3 APIs in Action Pharmaceutical Enterprise Customer Case Study ...................................................................................................................................................... Goal: Create a 360 view of the customer, accessible from a mobile device Business Owner: VP of Marketing api api api api api api api api api api Business Initiatives Applications Used Barrier to Success Create a 360 degree view of the customer to help increase revenues Make information accessible globally via multiple channels: eg. Web, Social, Mobile devices Lower costs & streamline processes Customer Web Portal: Drupal CRM: Salesforce.com Campaign Management: SAP, Marketo Registration & Validation: Janrain, Ping Identity Data silos, individual solutions & point-to-point integrations Existing application set did not connect to SaaS and mobile devices Contact us : Share :
SaaS Provider Handbook: Step 4 Step 4: Simplify the customer buying process and user experience ................................................................................................................................... From the moment you engage a customer- the beginning of their buying process to the user experience within your application- having a simple, seamless experience will be critical to not only winning, but retaining customers over time. Best Practice Business Impact Product Offer a pre-built, packaged integration options for customers Provide customers with complex requirements a path to customization (eg. offer pre-built integration templates with access to a knowledgeable partner to assist in implementing the customized requirements) Unlock new markets with integration as an add-on to your existing offering Focus your resources on your applications core engineering needs, expanding intellectual property and product differentiation Sales & marketing Offer integration as a feature or add-on to your platform Sell pre-built, packaged integration through your existing sales team Impact top line revenue by up-selling existing customers with integration as an add-on Provide sticky, best in class SaaS applications and mitigate risk of competitive displacements Services & support Provide packaged integrations that require no coding, only Have the ability to quickly diagnose and troubleshoot integrations versus those related to your app Reduce customer onboarding efforts and support inquiries related to integrations Contact us : Share :
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Page 4 and 5: SaaS Provider Handbook: Trend Spotl
Page 6 and 7: SaaS Provider Handbook: Step 1 Step
Page 8 and 9: SaaS Provider Handbook: Step 1 Appl
Page 10 and 11: SaaS Provider Handbook: Step 2 Wher
Page 14 and 15: SaaS Provider Handbook: Conclusion

SaaS Provider Handbook - MuleSoft

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