SaaS Provider Handbook - MuleSoft

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SaaS Provider Handbook: Step 1 Application Type Common Customer Business Processes Common Customer Integration Challenges Marketing Automation Identify market opportunities Drive awareness and engagement with prospects Build pipeline for sales Accelerate the sales cycle Aggregate buyer research data from multiple survey sources Connect marketing and social media and collaboration tools Connect google Adwords, email marketing and inbound marketing, event marketing, fundraising activity responses to Marketing Automation platform Synchronize leads within demand generation tools with CRM systems in batch or real-time CRM Reach new prospects Create closed loop follow up process for leads Provide a single place for tracking opportunity data Analyze pipeline to quickly identify bottlenecks in sales cycle. Migrate data from legacy CRM systems (one time, batch or real-time) Synchronize product catalog with Connect lead database to sales campaigns Streamline contract signing and negotiation Convert opportunities won to orders and invoices Import invoice/ payment info from sales Connect direct sales CRM to renewal platforms Gather data from marketing and CRM platforms to analyze customer buying process, time and conversion rates by stage Contact us : Share :
SaaS Provider Handbook: Step 2 Step 2: Identify areas to expand your application to increase customer value .......................................................................................................................................................... You’ve successfully developed the best in class application in your space, that is central to your customers business process. Congratulations - The order forms are likely pouring in! Now, how do you keep your customers from churning One of the primary ways SaaS companies provide additional value to their customers is through adding additional product functionality. This has traditionally be done by building the related features into your core platform, acquiring companies, or through partnerships with other best of breed software providers. With the emergence of SaaS, mobility and open APIs, SaaS providers now have the opportunity to also extend their business through their API. Today we see a spectrum of companies in the SaaS Marketplace looking to capitalize on these technology trends. Companies range from niche best of breed functionality such as SurveyMonkey and HootSuite, to all in one vendors that provide functionality across a customers end to end business process, such as Salesforce.com. Regardless if you are a niche best of breed or a all-in-one application provider, there is a connectivity gap of information and business processes between your solution and existing customers gap - the SaaS provider, their partner ecosystem or the customer Some of the most successful SaaS companies in the market have focused on simplifying and enabling third parties to use their API. SaaS providers that make discovery of and development to their API easy, simple and accessible to customers and partners are more likely to secure new customers, partners and retain existing clients. Spotlight: Amazon’s Product Advertising API pioneered a new business model. “ to create widespread industry buzz and adoption for “open Web” APIs — APIs that are publicly accessible for most any developer to use. The big reversal with this API is that, rather than Amazon choosing its business partners, Amazon let its business partners choose it. This resulted in Amazon having an embedded presence on websites across the Internet. From the start, the API has been available via REST and SOAP. Amazon does not provide current usage numbers, but as early as 2003, the company stated that 85% of API calls were through its REST API. Since then, APIs from Facebook, Twitter, Google, and other major players have expanded their businesses and driven industry innovation with APIs”. Excerpt from Forrester report: Establish Your API Design Strategy by Randy Heffner, June 11, 2013 Contact us : Share :
Page 2 and 3: SaaS Provider Handbook: Introductio
Page 4 and 5: SaaS Provider Handbook: Trend Spotl
Page 6 and 7: SaaS Provider Handbook: Step 1 Step
Page 10 and 11: SaaS Provider Handbook: Step 2 Wher
Page 12 and 13: SaaS Provider Handbook: Step 3 APIs
Page 14 and 15: SaaS Provider Handbook: Conclusion

SaaS Provider Handbook - MuleSoft

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