SaaS Provider Handbook - MuleSoft
SaaS Provider Handbook - MuleSoft
SaaS Provider Handbook - MuleSoft
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<strong>SaaS</strong> <strong>Provider</strong> <strong>Handbook</strong>: Step 4<br />
Step 4:<br />
Simplify the customer buying<br />
process and user experience<br />
...................................................................................................................................<br />
From the moment you engage a customer- the beginning<br />
of their buying process to the user experience within your<br />
application- having a simple, seamless experience will be<br />
critical to not only winning, but retaining customers over time.<br />
Best Practice<br />
Business Impact<br />
Product<br />
Offer a pre-built, packaged<br />
integration options for<br />
customers<br />
Provide customers with<br />
complex requirements a path<br />
to customization (eg. offer<br />
pre-built integration templates<br />
with access to a knowledgeable<br />
partner to assist in<br />
implementing the customized<br />
requirements)<br />
Unlock new markets with<br />
integration as an add-on to your<br />
existing offering<br />
Focus your resources on your<br />
applications core engineering<br />
needs, expanding intellectual<br />
property and product<br />
differentiation<br />
Sales &<br />
marketing<br />
Offer integration as a feature or<br />
add-on to your platform<br />
Sell pre-built, packaged<br />
integration through your<br />
existing sales team<br />
Impact top line revenue by<br />
up-selling existing customers<br />
with integration as an add-on<br />
Provide sticky, best in class<br />
<strong>SaaS</strong> applications and mitigate<br />
risk of competitive<br />
displacements<br />
Services &<br />
support<br />
Provide packaged integrations<br />
that require no coding, only<br />
<br />
Have the ability to quickly<br />
diagnose and troubleshoot<br />
integrations versus those<br />
related to your app<br />
Reduce customer onboarding<br />
efforts and support inquiries<br />
related to integrations<br />
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