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<strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>


© A. Angelucci<br />

Contents<br />

About us 02<br />

The FAI property portfolio 06<br />

36 years of FAI 08<br />

Letter from the President 11<br />

<strong>2011</strong> Overview 12<br />

<strong>2011</strong> Management Overview 14<br />

Our most fascinating stories 16<br />

Negozio Olivetti 18<br />

Villa dei Vescovi 19<br />

Bosco di San Francesco 20<br />

Our threefold mission 22<br />

1.Protecting and Enhancing 24<br />

2.Educating and Raising Awareness 40<br />

3.Supervising and Intervening 48<br />

Pursuing our mission is<br />

a major team effort 50<br />

Raising and managing funds 52<br />

“I 200 del FAI“ 56<br />

Corporate Golden Donor 58<br />

Friends of FAI 60<br />

Communication 62<br />

People 66<br />

Future projects 68<br />

Financial statements – Balance Sheet 70<br />

Financial statements – Operating Section 74<br />

Notes to the financial statements 76<br />

Schedule A 88<br />

Schedule B 92<br />

Schedule C 93<br />

Thanks 94<br />

FAI - Bosco di San Francesco, Assisi (Perugia)<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 1


About Us<br />

FAI - Villa dei Vescovi, Luvigliano di Torreglia (Padua)<br />

Board<br />

of Directors<br />

Honorary President<br />

Giulia Maria Mozzoni Crespi<br />

What is FAI<br />

The Fondo Ambiente Italiano<br />

commonly referred to in English<br />

as the “Italian National Trust<br />

is a not-for-profit private-law<br />

foundation, recognised as a<br />

legal entity by the President of<br />

the Italian Republic (Presidential<br />

Decree No. 941 of 3.12.1975).<br />

Our exclusive purpose is to<br />

educate the general public on the<br />

importance of defending Italy’s<br />

environment and artistic and built<br />

heritage.<br />

We operate in the interest of all<br />

those who care deeply about<br />

Italy’s cultural and natural<br />

heritage.<br />

FAI’s mission<br />

FAI - not just an acronym, but also<br />

a part of the Italian verb “FARE”,<br />

meaning “to do”, “to be active<br />

FAI - Fondo Ambiente Italiano is a<br />

nationwide, not-for-profit foundation<br />

that was founded in 1975 with a<br />

concrete objective: to act in order to<br />

safeguard Italy’s artistic and natural<br />

heritage. This commitment sees FAI<br />

engaged in:<br />

PROTECTING AND ENHANCING<br />

FAI restores and (re)opens to the<br />

public a wealth of uniquely Italian<br />

monuments and landscapes that have<br />

been entrusted to it.<br />

EDUCATING AND RAISING<br />

AWARENESS<br />

FAI works day in, day out to educate<br />

and raise the awareness of the<br />

public with a view to increasing<br />

their knowledge of, respect for and<br />

dedication to art and nature, which are<br />

among the defining elements of Italy’s<br />

national identity.<br />

SUPERVISING AND INTERVENING<br />

FAI serves as the spokesperson for<br />

the interests and expectations of the<br />

public, supervising and pro-actively<br />

intervening on their behalf across the<br />

country to defend Italy’s landscape<br />

and cultural assets.<br />

FAI WORKS FOR ITALY.<br />

PLAY YOUR PART.<br />

© Alessandro Torrenti<br />

President<br />

Ilaria Borletti Buitoni<br />

Vice Presidents<br />

Paolo Baratta<br />

Guido Roberto Vitale<br />

Executive Vice President<br />

Marco Magnifico<br />

Director General<br />

Angelo Maramai<br />

Board of Directors<br />

Pier Fausto Bagatti Valsecchi<br />

Paolo Baratta *<br />

Ilaria Borletti Buitoni *<br />

Luigi Colombo *<br />

Fedele Confalonieri<br />

Bruno Ermolli<br />

Gabriele Galateri di Genola<br />

Luca Garavoglia *<br />

Anna Gastel *<br />

Paola Gazzola Premoli<br />

Federico Guasti<br />

Vannozza Guicciardini Paravicini<br />

Andrea Kerbaker *<br />

David Landau<br />

Marco Magnifico *<br />

Mario Monti**<br />

Giulia Maria Mozzoni Crespi<br />

Galeazzo Pecori Giraldi *<br />

Antonio Puri Purini<br />

Salvatore Settis<br />

Flavio Valeri<br />

Alessandro Viscogliosi<br />

Guido Roberto Vitale<br />

Marco Vitale<br />

Anna Zegna<br />

* Members of the Executive Committee<br />

** Self-suspended<br />

Board of Trustees<br />

Giulia Maria Mozzoni Crespi<br />

Ezio Antonini<br />

Giovanni Bazoli<br />

Luca Paravicini Crespi<br />

Guido Peregalli<br />

Gustavo Zagrebelsky<br />

Board of Statutory Auditors<br />

Franco Dalla Sega<br />

Pietro Graziani<br />

Antonio Ortolani<br />

Angelo Carbone (substitute)<br />

Francesco Logaldo (substitute)<br />

Auditing Company<br />

Deloitte & Touche S.p.A.<br />

2 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 3


Our governance<br />

FAI across Italy<br />

Board of Auditors<br />

2 Vice Presidents<br />

Financial<br />

and Human<br />

Resources,<br />

General Affairs<br />

Delegations Department<br />

Environment and<br />

Landscape Department<br />

Fund<br />

Raising<br />

Board of Directors<br />

Executive Committee<br />

President<br />

Director General<br />

(with delegated<br />

powers)<br />

Communication<br />

Executive Staff Department<br />

Rome Office and<br />

Institutional Relations<br />

National<br />

Events<br />

Honorary President<br />

(with executive mandate<br />

on the Environment)<br />

Board of Trustees<br />

Executive Vice President<br />

(with delegated<br />

powers)<br />

Property<br />

Management<br />

ABRUZZO<br />

Delegations: Chieti, L’Aquila, Lanciano, Pescara, Teramo,<br />

Vasto<br />

BASILICATA<br />

Delegations: Matera, Potenza<br />

CALABRIA<br />

Delegations: Catanzaro, Cosenza, Locride e Piana,<br />

Pollino, Reggio Calabria<br />

FAI Groups: Crotone, Vibo Valentia<br />

CAMPANIA<br />

Delegations: Avellino, Benevento, Caserta, Naples,<br />

Salerno<br />

EMILIA ROMAGNA<br />

Delegations: Bologna, Cesena, Ferrara, Forlì, Modena,<br />

Parma, Piacenza, Ravenna, Reggio Emilia, Rimini<br />

FAI Groups: Bagnacavallo, Faenza, Lugo, Imola, Cervia<br />

FRIULI VENEZIA GIULIA<br />

Delegations: Gorizia, Pordenone, Trieste, Udine<br />

LAZIO<br />

Delegations: Frosinone, Latina, Rieti, Rome, Viterbo<br />

FAI Groups: Gaeta<br />

LIGURIA<br />

Delegations: Albenga – Alassio, La Spezia, Genoa,<br />

Imperia, Portofino – Tigullio, Savona<br />

LOMBARDY<br />

Delegations: Bergamo, Brescia, Brianza-Lakes, Como,<br />

Cremona, Franciacorta - Sebino - Val Camonica, Lecco,<br />

Lodi – Melegnano, Mantua, Milan, Monza, Pavia, Seprio,<br />

Sondrio, Treviglio, Varese<br />

FAI Groups: North-West Milan, South-West Milan,<br />

South-East Milan, North-East Milan<br />

MARCHE<br />

Delegations: Ancona, Ascoli Piceno, Fermo, Macerata,<br />

Pesaro Urbino<br />

FAI Groups: Jesi e Vallesina, Senigallia<br />

MOLISE<br />

Delegations: Campobasso<br />

PIEDMONT<br />

Delegations: Asti, Biella, Casale Monferrato, Cuneo,<br />

Ivrea and Canavese, Novara, Turin, Tortona,<br />

Verbano - Cusio - Ossola, Vercelli<br />

FAI Groups: Alba, Saluzzo, Alessandria, Alto Novarese,<br />

Montereggio, Valsesia<br />

APULIA<br />

Delegations: Andria - Barletta – Trani, Bari, Foggia,<br />

Lecce, Taranto<br />

SARDINIA<br />

Delegations: Cagliari, Sassari<br />

FAI Groups: Nuoro – Oliena, Olbia Tempio<br />

SICILY<br />

Delegations: Agrigento, Caltanissetta, Catania,<br />

Messina, Palermo, Ragusa, Scicli, Siracusa, Trapani<br />

FAI Groups: Acireale, Marsala, Bagheria, Caccamo<br />

TUSCANY<br />

Delegations: Arezzo, Florence, Grosseto, Livorno,<br />

Lucca - Massa Carrara, Pisa, Prato – Pistoia, Siena<br />

TRENTINO ALTO ADIGE/SÜDTIROL<br />

Delegations: Bolzano, Trento<br />

FAI Groups: Merano<br />

UMBRIA<br />

Delegations: Perugia<br />

FAI Groups: Assisi, Trasimeno Lake, Orvieto, Spoleto,<br />

Terni<br />

AOSTA VALLEY<br />

Delegations: Aosta<br />

VENETO<br />

Delegations: Bassano del Grappa, Mestre, Padua,<br />

Portogruaro, Rovigo, Treviso, Venice, Verona, Vicenza<br />

FAI Groups: Tagliamento<br />

4 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 5


Properties regularly<br />

open to the public<br />

Safeguarded<br />

properties<br />

Undergoing<br />

restoration<br />

properties<br />

The FAI Portfolio<br />

1 Monastero di Torba<br />

(Torba Monastery)<br />

Gornate Olona (Varese)<br />

Donation: Giulia Maria Mozzoni Crespi<br />

- 1977<br />

2 Castello di Avio<br />

(Avio Castle)<br />

Sabbionara di Avio (Trento)<br />

Donation: Emanuela di Castelbarco<br />

Pindemonte Rezzonico - 1977<br />

3 Promontorio e Torre<br />

Punta Pagana<br />

(Punta Pagana Promontory and Tower)<br />

San Michele di Pagana (Genoa)<br />

Donation: Famiglia De Grossi - 1981<br />

4 Abbazia<br />

di SanFruttuoso<br />

(Saint Fruttuoso Abbey)<br />

Camogli (Genoa)<br />

Donation: Frank e Orietta Pogson<br />

Doria Pamphilj - 1983<br />

5 Castello della Manta<br />

(Manta Castle)<br />

Manta (Cuneo)<br />

Donation: Elisabetta De Rege<br />

Provana - 1984<br />

6 Baia di Ieranto<br />

(Ieranto Bay)<br />

Massa Lubrense (Naples)<br />

Donation: Italsider - 1986<br />

7 Castel Grumello<br />

(Grumello Castle)<br />

Montagna in Valtellina (Sondrio)<br />

Donation: Società Enologica<br />

Valtellinese - 1987<br />

8 Castello di Masino<br />

(Masino Castle)<br />

Caravino (Turin)<br />

Acquisition: Luigi Valperga<br />

di Masino – 1988<br />

9 Villa del Balbianello<br />

(Balbianello Villa)<br />

Lenno (Como Lake)<br />

Bequest: Guido Monzino – 1988<br />

10 Villa Della Porta<br />

Bozzolo<br />

(Della Porta Bozzolo Villa)<br />

Casalzuigno (Varese)<br />

Donation: the descendants of the<br />

Bozzolo family – 1989<br />

11 Torre di Velate<br />

(Velate Tower)<br />

Velate (Varese)<br />

Donation: Leopoldo Zambeletti - 1989<br />

12 Bottega storica di<br />

barbiere<br />

(Historic barber shop)<br />

Genoa<br />

Acquisition: the descendants of the<br />

Giacalone family – 1992<br />

13 Casa Carbone<br />

(Carbone House)<br />

Lavagna (Genoa)<br />

Bequest: Emanuele and<br />

Siria Carbone – 1992<br />

14 Edicola ottocentesca<br />

di giornali<br />

(19th-Century News stand) Mantua<br />

Acquisition: the Gandolfi family – 1992<br />

15 Villa e Collezione<br />

Panza<br />

(Panza Villa and Collection)<br />

Varese<br />

Donation: Giuseppe and Rosa<br />

Giovanna Panza di Biumo – 1996<br />

16 Teatrino di Vetriano<br />

(Vetriano Theater)<br />

Pescaglia (Lucca)<br />

Partial donation: Anna Biagioni – 1997<br />

17 Giardino della<br />

Kolymbetra<br />

(Kolymbetra Garden)<br />

Valley of the Temples - Agrigento<br />

Concession: Sicily Region – 1999<br />

18 Villa Necchi<br />

Campiglio<br />

(Necchi Campiglio Villa)<br />

Milan<br />

Donation: Gigina Necchi Campiglio<br />

and Nedda Necchi – 2001<br />

19 Parco Villa<br />

Gregoriana<br />

(Villa Gregoriana Park)<br />

Tivoli (Rome)<br />

Concession and lease: the Italian<br />

Public Property Agency – 2002<br />

20 Mulino di Baresi<br />

Maurizio Gervasoni<br />

(Baresi “Maurizio Gervasoni” Mill)<br />

Roncobello (Bergamo)<br />

Acquisition: Giovanna, Francesca<br />

and Mattia Gervasoni – 2005<br />

21 Villa dei Vescovi<br />

(Vescovi Villa)<br />

Luvigliano di Torreglia (Padua)<br />

Donation: Vittorio Olcese – 2005<br />

22 Giardino Pantesco<br />

Donnafugata<br />

(Pantesco “Donnafugata” Garden)<br />

Island of Pantelleria (Trapani)<br />

Donation: Donnafugata – 2008<br />

23 Bosco di San<br />

Francesco<br />

(San Francesco Woodland)<br />

Assisi (Perugia)<br />

Donation: Intesa Sanpaolo – 2008<br />

24 Villa Fogazzaro Roi<br />

(Fogazzaro Roi Villa)<br />

Oria, Valsolda - Lugano Lake (Como)<br />

Bequest: Giuseppe Roi – 2009<br />

25 Negozio Olivetti<br />

(Olivetti Showroom)<br />

Piazza San Marco, Venice<br />

Concession: Assicurazioni<br />

Generali – <strong>2011</strong><br />

26 Area boschiva Casana<br />

sul Monte di Portofino<br />

(Casana Woodland on Mount Portofino)<br />

Camogli (Genoa)<br />

Donation: the descendants of the Casana<br />

Family - 1977<br />

27 Cala Junco<br />

Island of Panarea,<br />

Aeolian Archipelago (Messina)<br />

Donation: Piero di Blasi – 1977<br />

28 Area costiera Isola di<br />

Capraia<br />

(Coastal area on the Island of Capraia)<br />

Island of Capraia - Tuscan Archipelago<br />

Donation: Ignazio Vigoni – 1978<br />

29 Area boschiva<br />

Salvucci sul Monte di<br />

Portofino<br />

(Salvucci Woodland on Mount Portofino)<br />

Camogli (Genoa)<br />

Donation: Carla Salvucci – 1981<br />

30 Area costiera<br />

La Masseta<br />

(“La Masseta” coastal area)<br />

San Giovanni a Piro (Salerno)<br />

Donation: Fiamma Petrilli Pintacuda<br />

– 1984<br />

31 Area boschiva<br />

Brignola sul Monte di<br />

Portofino<br />

(Brignola Woodland on Mount Portofino)<br />

Camogli (Genoa)<br />

Donation: Benito Brignola – 1986<br />

32 Maso Fratton Valaja<br />

(Fratton Valaja Farm)<br />

Spormaggiore (Trento)<br />

Acquisition: Endrizzi Brothers – 1993<br />

33 Villa San Francesco<br />

(San Francesco Villa)<br />

Varese<br />

Bequest (bare ownership):<br />

Maria Luisa Monti Veratti - 2001<br />

34 Villa San Luca e<br />

Collezione Laura<br />

(San Luca Villa and the Laura Collection)<br />

Ospedaletti (Imperia)<br />

Donation (bare ownership): Luigi Anton<br />

and Nera Laura – 2001<br />

35 Area boschiva Oliva<br />

sul Monte di Portofino<br />

(Oliva Woodland on Mount Portofino)<br />

Santa Margherita Ligure (Genoa)<br />

Donation: Ida Marta Oliva - 2001<br />

36 Area collinare Isola di<br />

Levanzo<br />

(Hilly section on the Island of Levanzo)<br />

Island of Levanzo, Aegadian Archipelago<br />

(Trapani)<br />

Donation: Griseldis Fleming -2001<br />

37 Area costiera Isola di<br />

Ponza<br />

(Coastal area of the Island of Ponza)<br />

Island of Ponza (Latina)<br />

Donation: Franco and Bianca Maria<br />

Orsenigo - 2001<br />

38 Pensilina di Velate<br />

(Tram Shelter)<br />

Velate (Varese)<br />

Donation: Zophiel srl - <strong>2011</strong><br />

39 Punta Don Diego<br />

Cala di Trana, Palau district<br />

(Sassari)<br />

Concession: Sardinia Region -<br />

2002<br />

40 Casa Noha<br />

(Noha House)<br />

Matera<br />

Donation: Fodale Brothers – 2004<br />

41 Palazzo e Torre<br />

Campatelli<br />

(Campatelli Palace and Tower)<br />

San Gimignano (Siena)<br />

Bequest: Lydia Campatelli - 2005<br />

42 Punta Mesco<br />

Levanto (La Spezia)<br />

Donation: Fiascherino s.r.l. - 2009<br />

43 Area boschiva Alpi<br />

Orobie<br />

(Woodland in the Orobian Alps)<br />

Talamona (Sondrio)<br />

Bequest:<br />

Stefano Tirinzoni - <strong>2011</strong><br />

44 Barca Velarca<br />

(“La Velarca” Houseboat)<br />

Ossuccio (Como)<br />

Donation: Aldo e Maria Luisa<br />

Norsa - <strong>2011</strong><br />

45 Torre di Ossuccio<br />

(Ossuccio Tower)<br />

Ossuccio (Como)<br />

Bequest: Rita Emanuela<br />

Bernasconi - <strong>2011</strong><br />

46 Collezione Enrico<br />

presso Villa<br />

Flecchia<br />

(The Enrico Collection and<br />

Flecchia Villa)<br />

Magnano (Biella)<br />

Donation: Piero Enrico - <strong>2011</strong><br />

47 Abbazia di Santa<br />

Maria di Cerrate<br />

(Saint Mary of Cerrate Abbey)<br />

Lecce<br />

Concession by the Province of<br />

Lecce - 2012<br />

Properties regularly open to the public Safeguarded properties Undergoing restoration properties<br />

12 4 3<br />

26<br />

13<br />

34 29 35 42<br />

31<br />

6 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 7<br />

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43<br />

44<br />

24<br />

9 7<br />

10<br />

38<br />

1 11<br />

15<br />

46 33<br />

18<br />

39<br />

28<br />

16<br />

20<br />

14<br />

41<br />

32<br />

2<br />

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36<br />

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25<br />

19<br />

22<br />

23<br />

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47


The idea becomes<br />

the Trust<br />

Based on an idea by Elena<br />

Croce, daughter of philosopher<br />

Benedetto Croce, on 28 April<br />

1975 Giulia Maria Mozzoni<br />

Crespi, Renato Bazzoni, Alberto<br />

Predieri and Franco Russoli<br />

found FAI with the intention of<br />

emulating the work done by the<br />

National Trust in England.<br />

Our first “bricks and<br />

mortar” properties<br />

The Monastero di Torba and<br />

the Castello di Avio are the first<br />

two buildings that we acquire.<br />

The former is donated to us<br />

by FAI President Giulia Maria<br />

Mozzoni Crespi, and the latter<br />

by Emanuela di Castelbarco<br />

Pindemonte Rezzonico.<br />

1975 1977 1985<br />

36 years of FAI The “first times” that made history<br />

The completion of the<br />

first major restoration<br />

project<br />

The first large-scale restoration<br />

project we deal with takes a<br />

total of eight years to complete,<br />

and sees us give the Monastero<br />

di Torba – which had been<br />

completely submerged by thick<br />

vegetation, its frescoed walls<br />

victims of chronic neglect – a<br />

whole new lease of life.<br />

First staging of the “Tre<br />

Giorni per il Giardino”<br />

(Three Days for the Garden<br />

event)<br />

31 exhibitors and 7,000 visitors:<br />

these are the figures for the first<br />

staging of the most important<br />

event held in the properties<br />

we are responsible for. Two<br />

decades later, in <strong>2011</strong>, we will<br />

go on to celebrate 20 years of<br />

the event, with more than 140<br />

exhibitors and 18,500 visitors in<br />

attendancevisitatori in 3 giorni.<br />

© Andrea Casà<br />

The first property leased<br />

to us<br />

The Giardino della Kolymbetra,<br />

a real archaeological and<br />

agricultural jewel located in<br />

the Valley of the Temples in<br />

Agrigento, is the first property<br />

that is leased to us on a<br />

concessionary basis (free for<br />

25 years, by Sicily Region) in<br />

order for it to be restored after<br />

decades of neglect.<br />

1976 1980 1988<br />

1992 1999 2009<br />

The first major SMS<br />

campaign<br />

Our first national SMS<br />

campaign – called “La Terra<br />

di Francesco” (The Land of St<br />

Francis) – aims to raise funds<br />

for the restoration of a highly<br />

symbolic site: the Bosco di San<br />

Francesco in Assisi. The Italian<br />

public respond with great<br />

generosity, offering a total of<br />

€340,000.<br />

1993 2003 2010<br />

Our first natural property<br />

The first donation made to FAI<br />

is an area of 1,000m² located<br />

on the coast of Cala Junco,<br />

at the western edge of the<br />

island of Panarea. Piero di Blasi<br />

decides to donate it to us to<br />

protect it from<br />

real estate speculation.<br />

The first edition of the FAI<br />

Newsletter<br />

“Finally in your hands” is how<br />

Renato Bazzoni puts it in the<br />

first edition of the FAI Newsletter<br />

– the forum for information<br />

and dialogue with the<br />

members; Bazzoni calls the<br />

Newsletter the “prophet” of the<br />

recently established Trust.<br />

The purchase of our first<br />

property<br />

The Castello di Masino – a<br />

delightful fortification dating<br />

back to the fifteenth century<br />

– is the first property that<br />

we purchase. Owned by the<br />

Valperga family, it is in a state of<br />

dereliction that necessitates an<br />

urgent intervention in order to<br />

restore it and make the most of<br />

what it has to offer.<br />

The first “Giornata FAI di<br />

Primavera” (FAI Spring<br />

Day)<br />

Five sites in the city of Milan. A<br />

whole host of monuments are<br />

opened up for the first staging<br />

of what remains to this day the<br />

Trust’s most high-profile event.<br />

In <strong>2011</strong>, we will reach a total<br />

of 660 properties throughout<br />

Italy, with more than 500,000<br />

visitors.<br />

The first “I Luoghi del<br />

Cuore” (“Italian Places I<br />

Love” survey)<br />

A total of 24,200 votes are cast<br />

in the first “I Luoghi del Cuore”<br />

(“Italian Places I Love” national<br />

survey), which asks for input<br />

from the general public on<br />

which buildings and landscapes<br />

they would most like to see<br />

saved. During the fifth survey –<br />

in 2010 – in excess of 464,000<br />

votes will be cast.<br />

The first handover at the<br />

helm<br />

After 35 years in which she<br />

consistently put great passion,<br />

dedication and energy into<br />

the FAI project, Giulia Maria<br />

Mozzoni Crespi steps down as<br />

President, making way for Ilaria<br />

Borletti Buitoni and taking on<br />

the role of Honorary President.<br />

© Mollica & Racheli<br />

8 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 9


© Giorgio Majno<br />

© Giorgio Majno<br />

Ilaria Borletti Buitoni<br />

President of the<br />

FAI - Fondo Ambiente Italiano<br />

THE ROAD TO RECOVERY STARTS WITH THE SAFEGUARDING OF OUR<br />

CULTURAL IDENTITY<br />

In many ways, <strong>2011</strong> was a turning point for the Trust, albeit against a general backdrop of increasing<br />

– and increasingly worrying – uncertainty and a marked reduction in the support being<br />

given to organisations both public and private alike.<br />

Alongside the opening of three very important properties – the Negozio Olivetti in<br />

Piazza San Marco in Venice, the Villa dei Vescovi in Luvigliano di Torreglia (in the province<br />

of Padua), and the Bosco di San Francesco in Assisi – which we gave back to the country<br />

after prolonged and eagerly awaited restoration projects that demanded substantial funds and<br />

an enormous organisational effort, we also completed an in-depth administrative overhaul<br />

geared towards boosting the effectiveness of our cost-control mechanisms, with a particular<br />

focus on those overheads relating to our restoration projects.<br />

In <strong>2011</strong>, we made substantial investments in human resources and in promoting the work<br />

of the Trust. Our promotional efforts highlighted not only our undoubted capacity to enhance<br />

and efficiently manage the properties that are entrusted to us but also our values, which<br />

are particularly prescient at a time such as this, when Italy is in a state of confusion: a highprofile<br />

marketing campaign accompanied our operations throughout the year, helping to<br />

raise awareness right across Italy about the nature of our work. Cultural identity, pride, an<br />

understanding of the importance of Italy’s historical, artistic and natural heritage, and a<br />

commitment to conserve the landscape for a sustainable future – these are all expressions<br />

of a “sensitivity” that FAI must be able to transmit to an ever-increasing number of people.<br />

The result of this investment approach has been both tangible and encouraging. The<br />

increase in membership and the exceptionally large number of participants in the “Giornata<br />

FAI di Primavera” (FAI Spring Day) are indicative that we are making progress along our chosen<br />

path.<br />

Albeit in an awareness that difficult times no doubt lie ahead for us, we can today look towards<br />

the future, safe in the knowledge that we will always be able to give voice to those<br />

who believe that the safeguarding of Italy’s cultural identity is one of the roads we<br />

must take in order to get back on the move in the wake of the global crisis, also with a view to<br />

promoting the development of tourism, particularly in those regions rich in art and beauty but<br />

lacking an industrial base.<br />

At a time in which civil society is being called upon with increasing frequency to contribute to<br />

the debate on the future of the country, FAI will play its part with passion and enthusiasm,<br />

thanks to the generous support of our donors and friends, which is now more fundamental than<br />

ever before.<br />

FAI - Abbazia di San Fruttuoso , Camogli (Genoa)<br />

10 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 11


<strong>2011</strong> Overview<br />

Marco Magnifico, Executive Vice President of FAI<br />

© Giorgio Majno<br />

FAI - Villa dei Vescovi, Luvigliano di Torreglia (Padua)<br />

<strong>2011</strong>: THREE GREAT STORIES FOR ITALY AS IT REACHES ITS 150TH<br />

ANNIVERSARY<br />

Out of the 28 years I’ve spent working for FAI, <strong>2011</strong> was the most frenetic, the most exhausting<br />

and, without a doubt, the most “perfect”. The run up to the 150th anniversary of Italian<br />

Unification had given us, as it did many others, the impetus to plan out a memorable year<br />

with a view to stressing to the country as a whole that FAI was conceived and founded as an<br />

organisation with the aim of serving the nation.<br />

“Destiny” presented us with the solution on a silver platter, in the sense that – by shortening<br />

our timescales and cleverly “slotting together” deadlines and commitments – we would indeed<br />

meet our insane-but-thrilling target of opening three new properties before year’s end.<br />

What better way to stay true to our Statute and, in the process, to give Italy a wonderful<br />

gift It is, of course, superfluous to state why the project was thrilling; we can, however, explain<br />

why it was insane, but only in hindsight, smiling now that the (unforeseeably Herculean) effort<br />

we all put in – both in financial terms and in terms of sheer determination – is behind us.<br />

The Negozio Olivetti in Piazza San Marco in Venice – a shining, impeccable masterpiece<br />

by Carlo Scarpa, which was entrusted, with considerable farsightedness, to FAI by insurance<br />

group Assicurazioni Generali – was inaugurated amid the jubilation of a number of not very<br />

authentic Venetians and the admiring curiosity of that international world that has rightly<br />

elected Scarpa one of the giants of the 20th century, but the projects at the Villa dei<br />

Vescovi in Luvigliano near Padua and the Bosco di San Francesco in Assisi (donated to FAI by<br />

the Intesa Sanpaolo banking group) were still very far from completion.<br />

At the Villa dei Vescovi, with its frescoes by Sustris, its loggias by Falconetto and its ashlar<br />

by Giulio Romano, we had only recently started work again following the shock of coming<br />

across a necropolis under the ground floor, while in Assisi we were still counting the almost<br />

400 truck, car and tractor tyres that emerged from the brambles infesting the 60 hectares<br />

of woods and olive groves, while Michelangelo Pistoletto used his plough to trace out the<br />

triple circle of his Terzo Paradiso (“Third Paradise”), where 121 olive trees were to give<br />

pilgrims food for thought on their relationship with Creation.<br />

From Venice to the Euganean Hills, to Assisi! A year of radically divergent construction sites;<br />

from the silken stuccoes of Carlo Scarpa, through the hundreds of metres of dry-stone walls to<br />

be put back up in order to support the terraced olive groves in Assisi, to the fragile banisters<br />

sculpted from Nanto stone that, like a ribbon, make their way around the terraces and loggias of<br />

the Villa dei Vescovi outside Padua.<br />

These are three stories that differ in terms of their eras, protagonists, materials, climates,<br />

purposes, colours, messages and cultures; three great Italian Stories that from St Francis,<br />

via the Renaissance, bring us right into the 20th century. These are three stories that FAI –<br />

thanks to those who believe in its mission, its commitment and the seriousness of its approach<br />

– has been able to donate to Italy so that the country can take pride in them on what is such an<br />

important anniversary.<br />

© ORCH_chemollo<br />

FAI - Negozio Olivetti, Venice<br />

© A. Angelucci<br />

FAI - Bosco di San Francesco, Assisi (Perugia)<br />

12 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 13


Management Overview<br />

Angelo Maramai, Director General of FAI<br />

© Maja Galli<br />

THE FIRST STEPS IN A “NEW DIRECTION” FOR FAI’S ORGANISATIONAL<br />

INFRASTRUCTURE<br />

<strong>2011</strong> was a complex year due to the specific political and economic circumstances, marked<br />

by a serious institutional crisis and a contraction of the Italian economy. But for FAI, <strong>2011</strong> was<br />

first and foremost an opportunity for appropriate celebrations of the 150th anniversary<br />

of Italian Unification, with the conclusion of the restoration of three important new<br />

properties that, from now on, will be open to the general public, thanks to the three in-depth,<br />

intelligent interventions that have returned the assets in question to their former splendour,<br />

as befits the entire historical, artistic and natural heritage of Italy. Overall, FAI spent around<br />

€9 million on restorations in <strong>2011</strong> – a sizeable figure and an immense commitment for<br />

the Trust, which had to work exceptionally hard to raise the necessary funds. We are certainly<br />

now reaping the rewards of all our efforts, with the Negozio Olivetti in Piazza San Marco in<br />

Venice, the Villa dei Vescovi in Luvigliano di Torreglia and the Bosco di San Francesco<br />

in Assisi now offering three tangible new embodiments of the difference that FAI can make right<br />

across Italy.<br />

Thanks in part to these new inaugurations, the numbers visiting FAI properties in <strong>2011</strong><br />

reached in excess of 400,000! This represents a major milestone, and it allowed us to bring in<br />

more than €2 million from ticket sales alone, constituting a crucial component in the effort<br />

to cover the astronomical overheads involved in keeping these extraordinary buildings open and<br />

in perfect condition.<br />

The <strong>2011</strong> “Giornata FAI di Primavera” (FAI Spring Day) confirmed the engagement of<br />

the Italian public with this event, with record numbers taking part: around 500,000 visitors<br />

made their way to the sites selected by FAI, which – thanks to its 7,000+ volunteers – “opened<br />

up” to the public a total of 660 places of historical, artistic and natural interest. The great<br />

success of the initiative made a significant contribution to the increase in the number of<br />

Members and Friends of FAI; so much so that, as of December <strong>2011</strong>, the numbers have<br />

reached around 90,000 in total, which is an increase of almost 20,000 on the same period<br />

last year.<br />

© Eva Volpato<br />

<strong>2011</strong> was, moreover, the year of the interventions on those sites highlighted as “I Luoghi<br />

del Cuore” (Italian Places I Love) in 2010 thanks to the votes cast by around 500,000<br />

Italians; the 11 most popular and most significant sites have since been<br />

selected, where operations will soon be carried out that are targeted at preserving their value<br />

and at drawing the attention of the public and of institutions towards them.<br />

“Ricordati di salvare l’Italia” (Remember to save Italy) is the title of the campaign that,<br />

in October <strong>2011</strong>, FAI launched throughout Italy with a view to raising funds for the activities<br />

that the Trust implements in pursuit of its mission to restore, raise awareness of and safeguard<br />

the historical, artistic and natural heritage of all Italians, with the objective of delivering intact<br />

this priceless treasure to our children and future generations. In terms of the funds raised,<br />

support was definitely not lacking and, by the end of the campaign, more than €700,000<br />

had been amassed. A great many appearances in the media and on the web enabled us to<br />

explain in more detail what FAI is all about, what it is attempting to achieve and what it offers to<br />

the public.<br />

From a financial perspective, we managed to reduce drastically our losses from<br />

previous years and, thanks to the tremendous commitment and hard work of the whole FAI<br />

infrastructure, we increased our income despite the challenging economic backdrop. We<br />

actually succeeded in exceeding the forecasted operating income figure, reaching<br />

€14.4 million (+8.1% on 2010), and managed to contain the operating expenses to €15<br />

million (+ 2.3% up on 2010), while implementing a major reorganisation and investment<br />

programme in relation to our personnel. In view also of the inventory management results, the<br />

management report shows a deficit of €0.4 million, 64.5% down on the previous year.<br />

Significant financial donations and small bequests made it possible to improve our<br />

cash flow, which was severely put to the test by the €8.7 million that had to be set aside for<br />

the restoration of our properties. The developmental operations undertaken over the course<br />

of <strong>2011</strong> represent the first important steps in a “new direction” for FAI’s organisational<br />

infrastructure.<br />

In 2012, we will work intensively on a planning programme that will steer the operations of the<br />

Trust towards objectives of breaking even and, at the same time, towards developing<br />

our activities, leveraging our passion to enable us to grow and to raise our profile within Italy<br />

as a tangible model for effective management.<br />

FAI - Villa dei Vescovi,<br />

Luvigliano di Torreglia (Padua)<br />

© M. Chiesa<br />

14 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 15


Our most<br />

fascinating<br />

stories<br />

Walking amidst the olive trees of the “Terzo Paradiso” (Third Paradise) by Michelangelo Pistoletto<br />

at Bosco di San Francesco, Assisi (Perugia).<br />

© A. Angelucci<br />

THREE “PRESENTS” FOR THE FUTURE<br />

At times, there are some stories that are more fascinating than others. Perhaps<br />

due to the circumstances in which they come into being, or due to the emotions that<br />

they can elicit, or simply because they are perfect for that precise moment in time. The<br />

three stories collected in this section belong to this latter category.<br />

These three stories are about a love for Italy’s artistic and natural heritage, a passion for<br />

one’s work, the courage to choose a different road than that followed by everyone else,<br />

and the strength to believe in timeless values that are robust enough to resist whatever any<br />

economic or civil crisis may throw at them.<br />

These are the stories of three “presents” that we wanted to give to everyone in order to send<br />

out a clear, indelible message, which is that even – and, indeed, more than ever – in difficult<br />

times, the Trust is “by your side” and we are committed to exerting a unified and evergreater<br />

influence if all those who believe in the resources of Italian “culture” will continue<br />

to support us and to stand shoulder-to-shoulder with us. They are stories that, more than any<br />

other form of discourse, are able to express what it means to work day in, day out, to give our<br />

past a future.<br />

16 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 17


The Negozio Olivetti in Piazza San Marco in Venice<br />

Tobia Scarpa<br />

The Villa dei Vescovi, Luvigliano di Torreglia (Padua)<br />

Pierpaolo Olcese<br />

© M. Introini<br />

FAI - Negozio Olivetti, Venice<br />

FAI - Villa dei Vescovi,<br />

Luvigliano di Torreglia (Padua)<br />

© M.E. Smith<br />

© M. Bianchi<br />

Tobia Scarpa is an<br />

Italian artist with<br />

a longstanding,<br />

brilliant career: his<br />

work, which ranges<br />

from architecture<br />

to design to<br />

restoration projects,<br />

has often been<br />

exhibited in the<br />

leading international<br />

museums and he<br />

has made a vital<br />

contribution to the<br />

reputation of Italian<br />

design around the<br />

world.<br />

ITALY REDISCOVERS AN ICON OF THE TWENTIETH CENTURY<br />

Having sunk into oblivion for years, the Negozio Olivetti in Piazza San Marco<br />

in Venice has regained all of its former lustre. After having taken care of its<br />

restoration, insurance group Assicurazioni Generali – the Showroom’s owners<br />

– entrusted its management to FAI, which re-opened it to the public in April<br />

<strong>2011</strong>. Visitors from far and wide were, therefore, given the opportunity to get<br />

re-acquainted with this masterpiece by architect Carlo Scarpa, which is one of<br />

the most important examples of 20th-century architecture in Italy.<br />

The Negozio Olivetti is one of just a few works by my father to which I contributed during<br />

the design and construction phases. I saw it come to life, I saw the original plans, I saw the<br />

importance it gradually acquired, like all of Dad’s works, which always generated a great deal<br />

of interest. When I saw it again after the restoration, the most striking thing for me was that I<br />

was seeing a “new” building. I remember well when the Showroom had just been completed<br />

first time around: it was new, glossy, all the parts were perfectly finished, everything was<br />

perfect. Now everything is once again in its rightful place, and thanks to the restoration – which<br />

is quite incredible in terms of everything being exactly as it should be – the original colours<br />

have been reinstated. It really is a very important intervention if you look at it critically, it’s all<br />

about safeguarding and conserving the objects that we love, which represent us and which<br />

we want to remain very much alive. Visiting the Showroom today, we can experience once<br />

more the extraordinary way in which my father managed to bring together the past and the<br />

present, retaining a real sense of harmony in the process. Violence had no place in his works,<br />

and he jettisoned certain aspects of the heritage of modernity in the elegance of the passages<br />

– aspects that the ancients, in contrast, always respected. He was used to staging major<br />

exhibitions in Venice, each one more extraordinary than the last. But they were temporary<br />

works, destined to remain no more than memories. The Showroom, however, was a “solid”<br />

work, one that would last through the years and that was, at the same time, very much a oneoff.<br />

This is the great value that visitors today can discover by coming to visit it.<br />

A WONDERFUL TESTAMENT TO GREAT CIVIL ARCHITECTURE<br />

In June <strong>2011</strong>, FAI re-opened the Villa dei Vescovi in Luvigliano (near Padua) to<br />

the public. This delightful villa was built on an embankment of the Euganean<br />

Hills and was donated to the Trust by Maria Teresa Olcese Valoti and by her<br />

son Pierpaolo Olcese as a gesture of love towards Vittorio Olcese (Maria<br />

Teresa’s husband and Pier Paolo’s father). After a prolonged restoration<br />

process, another prestigious example of great Italian civil architecture was<br />

thus given a new lease of life, allowing visitors to admire once again the<br />

dignified geometric enclosure, the frescoes depicting Roman heroes and<br />

idealised landscapes set against backdrops of green volcanic hillsides, and the<br />

loggias caressed by gentle breezes.<br />

The Villa dei Vescovi was purchased by my father, Vittorio Olcese, in response to a proposal by<br />

Neri Pozza and the Ente Ville Venete, in order to save a building of tremendous importance in<br />

terms of the architectural history of the region, which had by then been abandoned for many<br />

years. The Villa, owned by the Curia of Padua, had served variously as a barracks, an asylum<br />

and a nursing home; its loggias had been closed over and its frescoes covered up. Vittorio<br />

restored it with the idea that, one day, it could become a public property. The donation of the<br />

Villa to FAI by my mother, Maria Teresa, and I was nothing more than the follow through of<br />

a project that began in the 1960s and was completed with another rebirth, and it is also an<br />

homage to two of the great names of Italian culture – friends Vittorio Olcese and Giulia Maria<br />

Mozzoni Crespi, FAI’s Honorary President – who shared in a great deal of the recent history of<br />

the Villa.<br />

The son of Vittorio<br />

Olcese, a prominent<br />

figure in the<br />

Milanese industrial<br />

and political worlds,<br />

Pierpaolo chose<br />

together with his<br />

mother Maria Teresa<br />

Olcese Valoti to<br />

donate the Villa<br />

dei Vescovi to FAI<br />

in memory of his<br />

father, who passed<br />

away in 1999, thus<br />

turning this fine<br />

example of Italian<br />

civil architecture<br />

into a public<br />

property.<br />

18 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 19


The Bosco di San Francesco in Assisi<br />

Michelangelo Pistoletto<br />

© A. Angelucci<br />

© A. Angelucci<br />

© A. Angelucci<br />

FAI - Bosco di San Francesco, Assisi (Perugia)<br />

Born in Biella in<br />

1933, Michelangelo<br />

Pistoletto is an<br />

internationally<br />

renowned artist,<br />

painter and sculptor,<br />

and is considered to<br />

have been one of the<br />

founders of the Arte<br />

Povera movement<br />

in the 1960s and<br />

a precursor of<br />

the participative<br />

practices that have<br />

become widespread<br />

since the mid-1990s.<br />

A SYMBOL OF PEACE, BETWEEN PAST AND FUTURE<br />

After a long, challenging operation to overhaul the landscape, in November<br />

<strong>2011</strong> FAI opened up the Bosco di San Francesco to the public.<br />

This breathtaking, 64-hectare piece of the Italian rural landscape –<br />

encapsulating more than 800 years of history – offers the new pilgrims of the<br />

Third Millennium the opportunity to go on a voyage of discovery through the<br />

landscapes from which Francis launched his message of harmony between<br />

Man and Nature. Against this backdrop, at the invitation of FAI, artist<br />

Michelangelo Pistoletto decided to create in the clearing of the woodland a<br />

new version of his exceptional work of land art, the “Terzo Paradiso” (Third<br />

Paradise).<br />

The sign that symbolises the Third Paradise was first created in 2002 and has been deployed in<br />

various places using an array of different materials. It finds its expression par excellence here,<br />

in the clearing of the woodland in Assisi, due to the historical resonance of the thought of Saint<br />

Francis. Francis was, of course, responsible for the message that unites Man and Nature –<br />

which flows into the current necessity to experience nature anew. At Assisi, visitors are invited<br />

to undertake a ritual trek around the entire work. The symbol of the Terzo Paradiso winds its<br />

way along a path flanked by 121 olive trees and traces out three circles that compose the “New<br />

Infinity Symbol”. The two opposing circles symbolise the two preceding paradises. The first<br />

paradise is that in which human beings were totally integrated with nature; the second is the<br />

artificial paradise, developed by human intelligence, which together with the exponential growth<br />

of scientific and technological development is generating irreversible processes of degradation<br />

across the planet. The risk of a tragic collision between the natural and artificial spheres is now<br />

heralded in every way. Only in the integration between nature and artifice can the possibility<br />

of avoiding this catastrophe be envisaged. The central ring, then, represents the link between<br />

the two preceding paradises and stands for the generative womb of the Third Paradise. The<br />

opportunity afforded by FAI for the creation of this work is crucial, and all those who support<br />

the Trust become a creative part of the work itself. As such, the work conserves the memory of<br />

the woodland while also projecting the past towards the future.<br />

Bosco di San Francesco, Assisi (Perugia). The church of Santa Croce.<br />

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Our<br />

threefold<br />

mission<br />

© A. Angelucci<br />

THREE POINTS, A SINGLE OBJECTIVE<br />

Since 1975, we have been pursuing a single objective: to protect Italy’s heritage of art,<br />

nature and landscapes. Every day, in line with the three points of our mission, we work to<br />

restore and give back to the public monuments and natural places that are unique to Italy,<br />

which are either donated to us or leased to us on a concessionary basis; to educate and raise<br />

the awareness of the wider community about the importance of getting to know, respecting<br />

and taking care of art and the natural world; and to serve as the spokesperson for the interests<br />

and expectations of the populace by supervising and intervening pro-actively across the<br />

country.<br />

Accordingly, when describing our <strong>2011</strong> activities, we have respected the aforementioned subdivision<br />

into the three different areas: “Protecting and Enhancing”, “Educating and Raising<br />

Awareness” and “Supervising and Intervening”, with a view to demonstrating how all of our<br />

actions are geared towards the concrete realisation of our mission.<br />

The final part of this section is dedicated both to the raising of funds, an activity that –<br />

thanks to the generosity of individuals, companies and public-sector bodies – makes our work<br />

possible, and to the support operations, without which everything would be far more<br />

difficult.<br />

FAI – Bosco di San Francesco, Assisi (Perugia). The “Terzo Paradiso” (Third Paradise) by Michelangelo Pistoletto.<br />

22 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 23


1. Protecting and enhancing<br />

Acquisition<br />

In <strong>2011</strong>, we acquired<br />

six properties: the<br />

Negozio Olivetti in<br />

Piazza San Marco<br />

in Venice, the<br />

Velarca houseboat<br />

and the Torre di<br />

Ossuccio in the<br />

province of Como,<br />

the woodland/<br />

pastureland of the<br />

Alpeggi Tirinzoni in<br />

the Orobian Alps,<br />

the Art Nouveau<br />

Pensilina in Velate<br />

and the Collezione<br />

Enrico at Villa<br />

Flecchia in Magnano<br />

(in the province of<br />

Biella).<br />

LANDMARKS TO BE UNCOVERED AND CAPITALISED ON<br />

Getting visitors to discover the main types of assets (culture, nature and<br />

landscapes) that make Italy’s heritage unique is one of the most important objectives of<br />

our operations. It is for this reason that we take care of castles, monastic complexes, gardens,<br />

natural areas, important residences and homes-cum-art-galleries, as well as little jewels<br />

nestling in the landscape. The majority of these properties are donated by individuals, whereas<br />

others are granted to us on a concessionary basis.<br />

In choosing the assets to take under our wing, so to speak, we apply precise criteria<br />

that range from the level of excellence of the property and the context in which it is sited to<br />

the risk of loss or damage, its capacity to be financially self-sufficient during the management<br />

phase and its potential to attract funding. Another factor that exerts an influence is its location<br />

in relation to those regions of Italy where our presence is more limited and in terms of the<br />

possibility to create synergies with the surrounding area.<br />

Alongside the concession by Assicurazioni Generali of the Negozio Olivetti in Venice, in<br />

<strong>2011</strong> we acquired another five very different properties (from an entire natural area to<br />

a small, abandoned tram shelter dating from the early 20th century) that are, however, united<br />

by a common thread – each stands, in its own way, as an important testament both to the<br />

history of Italy and to the identity of the Italian people.<br />

Their historical/artistic value and the opportunity they afforded to create synergies gave<br />

us the impetus to acquire the Velarca (donated by Aldo Norsa and his wife Maria Luisa),<br />

a houseboat anchored on the western shore of Lake Como and designed in 1961 by the<br />

legendary Milanese studio BBPR, and the Torre di Ossuccio (bequest by Rita Bernasconi), which<br />

is a mediaeval monument immersed in an exceptionally important landscape 400 metres above<br />

Lake Como. Together with the nearby Villa del Balbianello, the two assets will go on to form a<br />

high-quality tourism circuit.<br />

Also of considerable value are the Alpeggi Tirinzoni in the Orobian Alps (donated by<br />

Stefano Tirinzoni); these hillsides encompass more than 200 hectares, with 50 hectares of<br />

woodland and 80 of pastureland at risk of disappearing due to natural reforestation. The area<br />

will be preserved and enhanced forever in a way that respects the agricultural, environmental<br />

and pastoral traditions of this part of the world. Other, very different, assets acquired in<br />

<strong>2011</strong> included the Art Nouveau Pensilina in Velate, which was built in the early 1900s<br />

during the period when Varese was a centre for international tourism and which beautifully<br />

encapsulates a moment in Italian history; and the Collezione Enrico at Villa Flecchia in<br />

Magnano, in the province of Biella (bequest by Piero Enrico), which is composed of a full<br />

sixty-two 19th-century Piedmontese paintings, precious rugs and furniture.<br />

THE PROPERTIES<br />

FOR WHICH WE ARE<br />

RESPONSIBLE<br />

25<br />

regularly open<br />

to the public<br />

13<br />

safeguarded<br />

9<br />

undergoing<br />

restoration<br />

© T. Libis<br />

FAI - La Velarca, Ossuccio (Como)<br />

Trekking to the Alpe Pedroria in the Orobian Alps, bequested by Stefano Tirinzoni<br />

24 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 25


1. Protecting and enhancing<br />

Restoration<br />

1. Protecting and enhancing<br />

Restoration<br />

© M. Chiesa<br />

To celebrate<br />

together with the<br />

Italians the 150th<br />

anniversary of<br />

Italian Unification,<br />

we have restored<br />

and given back<br />

to the wider<br />

community<br />

three wonderful<br />

properties: the<br />

Negozio Olivetti in<br />

Venice, the Villa<br />

dei Vescovi in<br />

Luvigliano<br />

di Torreglia (Padua)<br />

and the Bosco di<br />

Above: Restoration<br />

work at the Negozio<br />

Olivetti, Venice<br />

THREE PRECIOUS GIFTS GIVEN BACK TO ITALY<br />

In the year that saw the celebrations for the 150th anniversary of Italian Unification,<br />

a significant part of our restoration efforts were focused on those operations geared towards<br />

the three important openings of the year: the Negozio Olivetti in Venice, the Villa dei<br />

Vescovi in Luvigliano di Torreglia (Padua) and the Bosco di San Francesco in Assisi.<br />

These were three completely different projects that allowed us to give back to the community<br />

at large three unique embodiments of Italian history and of the Italian national identity. These<br />

were three “gifts” that we wanted to donate to the Italian people in order to make a tangible<br />

contribution to the recovery of a country that finds itself in the middle of an economic and civil<br />

crisis.<br />

ITALY REDISCOVERS A 20TH-CENTURY ICON<br />

The restoration of the Negozio Olivetti – the first property to be inaugurated during the<br />

year – was carried out by the Assicurazioni Generali insurance group, which owns the<br />

Procuratie Vecchie building in Piazza San Marco in Venice. Having completed the restoration<br />

work over the course of a year, Assicurazioni Generali entrusted us with the running of<br />

this masterpiece created by architect Carlo Scarpa in 1957-58, leading up to the re-opening<br />

of the Showroom on April 20, <strong>2011</strong>.<br />

Our task was to fit out the interiors. It was a very difficult challenge in that the objective<br />

was to give a bona fide icon of 20th-century Italian architecture its original beauty<br />

back, respecting the original vision of the Venetian artist. Assisted by the architect’s son,<br />

Tobia Scarpa, we sited within the Showroom not only the original furnishings but also<br />

a collection of vintage Olivetti typewriters; moreover, we carved out the space for a<br />

bookshop/ticket desk and a staff office. A custom marketing campaign was created for<br />

the opening, with multimedia workstations being put in place to provide historical information<br />

on the architecture of the Showroom and on the entire oeuvre of Carlo Scarpa.<br />

© P. Roggero<br />

THE VILLA DEI VESCOVI, A WONDERFUL EXAMPLE OF GRAND CIVIL<br />

ARCHITECTURE<br />

The second “gift” was the opening of the Villa dei Vescovi, a significant exemplar of<br />

grand Italian civil architecture, immersed in the beautiful scenery of the Euganean<br />

Hills. In this instance, the challenge we faced was to reinstate the Villa’s role as the hub for an<br />

intellectual circle that it had originally acquired from the mid-16th-century onwards, making<br />

the most of that relationship of perfect harmony between manmade architecture<br />

and nature that has always been its exclusive preserve. Having begun in 2007, the long,<br />

laborious restoration process was completed in June <strong>2011</strong>, just prior to the Villa being opened<br />

up to the public. In the months leading up to the inauguration, the works focused mainly on<br />

overhauling the landscaped areas and on the interior design elements, including<br />

the creation of a special technical lighting solution geared towards making the visit all<br />

the more involving. The courtyard space in front of the Villa was restored in such a way as<br />

to retain the original Renaissance design, whereas the outbuilding became the new home<br />

for the shop and the ticket office. To tell the story of the property in the most engaging<br />

way possible, taking in its specific artistic and architectural features and illustrating the main<br />

restoration operations carried out, we decided to use part of the terrace floor of the Villa for the<br />

information rooms, whereas the piano nobile – its Venetian-style flooring now beautifully<br />

restored – plays host to the historical furnishings. Last of all, with a view to transforming<br />

the Villa dei Vescovi into a frame of reference for high-quality tourism throughout the area,<br />

we used the attic floor to create two large guest apartments that are ready to provide a warm<br />

welcome to visitors from around the world.<br />

© G. Majno<br />

2,569<br />

m 2 Venetian-style<br />

and cotto-tile flooring<br />

AT THE VILLA DEI VESCOVI, WE RESTORED<br />

Restoration works at<br />

the Villa dei Vescovi,<br />

Luvigliano di Torreglia<br />

(Padua)<br />

1,390 1,627<br />

m 2 of plasterwork m 2 of frescoes<br />

26 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 27


1. Protecting and enhancing<br />

Restoration<br />

Tutelare e valorizzare<br />

Restauro<br />

© A. Angelucci<br />

© A. Angelucci<br />

THE BOSCO DI SAN FRANCESCO, A JOURNEY OF DISCOVERY THROUGH THE<br />

LANDSCAPES OF ST FRANCIS<br />

On 11 November <strong>2011</strong>, after more than a year of work, the Bosco di San Francesco was<br />

officially opened to the public . The objective of the restoration and re-landscaping<br />

project was to offer visitors the possibility of undertaking a real interior journey to discover<br />

the message of perfect harmony between Man and Nature that Saint Francis sent<br />

out to the world, starting from right here. In the first phase, we reinstated and made safe<br />

the paths and dealt with the overhaul of the landscape in the areas at the edges of the<br />

paths, followed by the bedding out of 200 new olive trees, high-trunked trees and<br />

around a thousand shrubs. The most challenging aspect, however, concerned the Santa<br />

Croce Complex, a microcosm – inhabited in the late 13th/early 14th century by Benedictine<br />

monks – that encompasses a church, a mill, the remains of a hospice and of a monastery, and<br />

further away, an ancient tower-cum-manufactory. Thanks to a complicated array of operations,<br />

which involved a plethora of different professionals, we managed to complete a conservative<br />

restoration of the buildings – an operation that has seen them become functional<br />

once again. The rooms of the presbytery have been refurbished as a reception and<br />

information point for visitors, complete with a bookshop and an educational exhibition,<br />

whereas the Mill has been renovated to provide catering facilities for visitors to the Bosco<br />

di San Francesco. In the Hospice area, figs, walnuts and other fruit trees have been<br />

used to redesign the internal terraces to evoke the lost garden of the Benedictine monks,<br />

whereas the ancient Annamaria Tower has had its masonry consolidated and has<br />

been fitted with a new iron staircase to allow access to the roof, in order to afford visitors a<br />

panoramic view over the clearing of the Terzo Paradiso (Third Paradise).<br />

THE RESTORATION AND<br />

ENHANCEMENT OF THE BOSCO<br />

DI SAN FRANCESCO<br />

50,000<br />

m² of woodland overhauled<br />

1,000<br />

shrubs<br />

140<br />

abandoned olive trees<br />

given a new lease of life<br />

200<br />

new olive trees planted<br />

3.5<br />

km of paths upgraded<br />

1,720<br />

m 2 of rebuilding using<br />

recovered stone<br />

THE RESTORATION OF THE BENEDICTINE COMPLEX OF SANTA CROCE<br />

15,000<br />

pieces of stone used<br />

for the reconstruction<br />

of the dry-stone walls<br />

of the olive groves<br />

21,000<br />

man-hours of work devoted<br />

to the restoration of the<br />

Santa Croce complex<br />

520 430<br />

man-hours of work on the man-hours dedicated to the<br />

archaeological excavations restoration of the fresco in<br />

for the hospice and the the Church of Santa Croce<br />

Annamaria tower<br />

30<br />

tonnes of waste and<br />

362<br />

tyres removed<br />

28 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 29


1. Protecting and enhancing<br />

Restoration<br />

1. Protecting and enhancing<br />

Restoration<br />

To offer visitors<br />

an increasingly<br />

comfortable<br />

and engaging<br />

experience,<br />

we carried out<br />

restoration<br />

operations<br />

at numerous<br />

properties: from the<br />

resurfacing of the<br />

access route to the<br />

Villa del Balbianello<br />

to the new visitor<br />

routes at Villa Della<br />

Porta Bozzolo and<br />

the Castello di<br />

Masino.<br />

ENHANCING THE VISITOR EXPERIENCE<br />

Every single aspect of our endeavours to safeguard and make the most of the wonderful<br />

embodiments of Italy’s artistic heritage, nature and landscape is geared towards the<br />

objective of re-opening the properties to the public so that they can be used<br />

and enjoyed by everyone, forever. As such, for us it is fundamental to offer a visitor<br />

experience that is increasingly comfortable, engaging and exciting. For this reason,<br />

in <strong>2011</strong> as in previous years we put a great deal of effort into the restoration works intended<br />

to make a visit to a number of our properties all the richer and more unique. At the<br />

Villa del Balbianello, in July we completed the resurfacing of the access road, which –<br />

once it has taken on a more natural appearance with the passage of time – will be perfectly<br />

integrated into the colours of the surrounding environment. The forestry works on the Dosso<br />

di Lavedo lasted until August 2012. These wide-ranging operations encompassed not only the<br />

regeneration of the woodland but also the hydrogeological and infrastructural aspects, as well<br />

as the upgrading of site accessibility, along with the creation of picnic areas. At Villa Della<br />

Porta Bozzolo, we worked hard to improve the visitor experience by making major alterations<br />

to the visitor route: to allow access to the recently restored areas of the Library and the Study,<br />

while preserving the tempera decoration of the narrow corridor opposite, we renovated a small<br />

room that had previously been off-limits to the public and we changed the adjacent room into<br />

a service space for use by visitors. In addition, to make the 17,000m² of woodland surrounding<br />

the Villa more accessible, we reconditioned the avenue of cypresses, which rises up to the top<br />

of the hill that overlooks the property, and we also re-ordered the promenade of aedicules. Last<br />

but not least, we renovated the visitor parking area, increasing and rationalising the available<br />

car-parking spaces and installing a system of LED lighting. A new visitor route was also laid<br />

out at the Castello di Masino: the restoration of the stucco room (Gabinetto degli stucchi)<br />

and the arrangement of the winter dining room (Sala da Pranzo Invernale), originally designed<br />

for Princess Cristina Trivulzio Belgiojoso, now enable visitors to discover a new chapter in the<br />

history of this extraordinary figure of the movement for the unification and independence of<br />

Italy. In the Torrazza, we completed the restoration of the Round Library (Biblioteca Rotonda)<br />

and the adjacent Viceroy’s Workshop (Laboratorio Vicerè), which were equipped with a new<br />

lighting system.<br />

THE MAIN INVESTMENTS IN RESTORATION OF THE PROPERTIES IN <strong>2011</strong> (IN EUROS)<br />

BOSCO DI SAN FRANCESCO 2,873,448<br />

VILLA DEI VESCOVI 1,946,561<br />

CASTELLO DI MASINO 530,637<br />

VILLA DEL BALBIANELLO 442,488<br />

VILLA DELLA PORTA BOZZOLO 434,841<br />

ABBAZIA DI SAN FRUTTUOSO 208,719<br />

VILLA E COLLEZIONE PANZA 232,775<br />

MONASTERO DI TORBA 180,404<br />

CASTELLO DELLA MANTA 167,546<br />

VILLA NECCHI CAMPIGLIO 124,289<br />

CASTELLO DI AVIO 23,090<br />

© Istockphoto<br />

ALL-ENCOMPASSING PROTECTION<br />

Taking responsibility for a property means taking care of every single aspect of it: from<br />

the frescoes that embellish the walls of villas and castles to the door and window frames, the<br />

boundary walls, the flower beds and the security systems.<br />

At the Castello di Masino, we completed the restoration of the decorated walls of the<br />

Library (Biblioteca), reclaimed the beautiful original marble floor of the adjacent room and<br />

restored the large wardrobe that takes up an entire wall. To allow visitors to admire the<br />

decorations that have emerged, the bookcases of the library in the so-called “Red Rooms”<br />

(Stanze Rosse) have been repositioned.<br />

At Villa Panza, we started work on the conservative restoration of the boundary wall, which<br />

- in accordance with the relevant government planning department – has required the setting<br />

out of precise methods for the filling in of the gaps and the harmonisation of the contrasting<br />

colours of the various types of plaster. In contrast, the conservative restoration and alteration<br />

to new uses of the Palazzo e Torre Campatelli is very much based on the deployment of<br />

latest-generation technology; the project involved an in-depth study of the buildings’ structures<br />

conducted by the Archaeology Laboratory of the University of Siena. Thanks to a very highresolution<br />

survey of the facade of the Palazzo, carried out using cutting-edge Zscan technology,<br />

it proved possible to reconstruct its architectural evolution and to identify the various<br />

construction phases.<br />

And at Villa Necchi Campiglio we carried out various upgrades of the fire-prevention<br />

systems and installed burglar alarms throughout the complex, as well as creating new<br />

flowerbeds in the garden.<br />

GLOBAL RECOGNITION<br />

Since June 25, <strong>2011</strong>, the Monastero di Torba and the Castelseprio archaeological area<br />

have featured on the list of UNESCO World Heritage Sites as part of the group called “The<br />

Longobards in Italy. Places of Power (568-774 AD)”. In June <strong>2011</strong>, we completed the works to<br />

overhaul the section of the path falling within our property that linked the Monastero di Torba<br />

to the Castelseprio archaeological park, as well as the conservative restoration of the existing<br />

archaeological structures.<br />

From the restoration<br />

of frescoes and<br />

boundary walls<br />

to changing the<br />

intended use<br />

of spaces and<br />

landscaping<br />

operations – day<br />

after day, we deal<br />

with every single<br />

aspect of the<br />

protection of our<br />

properties, and<br />

our efforts were<br />

rewarded in <strong>2011</strong><br />

with the adding<br />

of the Castello di<br />

Torba to the list<br />

of UNESCO World<br />

Heritage Sites.<br />

Above:<br />

San Gimignano (Siena).<br />

30 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 31


over 36 years, we have<br />

raised and subsequently invested<br />

€ 67milion<br />

in restoration projects<br />

safeguarded<br />

5,283,000<br />

m² of countryside<br />

A view of Orobian Alps from the Boschi Tirinzoni – Talamona (Sondrio), bequested by Stefano Tirinzoni<br />

protected 482,000<br />

m² of productive agricultural land<br />

32 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 33


1. Protecting and enhancing<br />

Conservation<br />

1. Protecting and enhancing<br />

Day-to-day management<br />

© A. Totaro<br />

© M. Govino<br />

© M. Maniscalco<br />

Our properties are<br />

treasure troves that<br />

house more than<br />

15,000 pieces of<br />

furniture and objets<br />

d’art, in excess<br />

of 25,000 books<br />

and 15,000 m2 of<br />

frescoed surfaces<br />

that we work hard<br />

to protect and keep<br />

in the best possible<br />

condition.<br />

Above, from left:<br />

“Il Dormiente” (The Sleeper),<br />

a statue sited in the garden<br />

of Villa Necchi Campiglio<br />

in Milan.<br />

Right: The Canaletto from<br />

the Gian Ferrari Collection.<br />

A STATE OF THE ART INTERVENTION<br />

The properties for which we are responsible often house large, important art collections<br />

that require constant care and maintenance so that the visitors of both today and<br />

tomorrow can admire them in all their splendour. As in previous years, in <strong>2011</strong> we continued<br />

with the property protection operations that have thus far seen us restore more than one<br />

thousand works of art.<br />

The leading light of the year was undoubtedly the artist Arturo Martini, whose work Il<br />

dormiente (The Sleeper) – a marble copy of the plaster cast donated to us by Claudia<br />

Gian Ferrari – was sited in the garden of Villa Necchi Campiglio, precisely where<br />

the Milanese art dealer and collector wanted it to be located. Another work by the Trevisan<br />

artist, 1921’s Busto di fanciulla (Bust of a Girl), located in the Library and forming<br />

part of the Claudia Gian Ferrari Collection, was cleaned up to make it all the more attractive.<br />

Equally important was the prolonged restoration of the cycle of frescoes by the<br />

Flemish artist Lambert Sustris that embellish the Villa dei Vescovi. Thanks to the<br />

opening of the Villa, visitors can once again admire the painted landscapes and faux arcades<br />

that, together with the delightful seascapes and rural scenes in the distance, merge into the<br />

views of the surrounding (real) countryside. To make it possible for an ever-higher number of<br />

people to savour the works of art conserved within the properties, we do not stop at simply<br />

restoring them – rather, we allow them to be shown within a limited number of important<br />

exhibitions staged in Italy and overseas. In <strong>2011</strong>, this practice of ours became a<br />

high-profile part of the celebrations marking the 150th anniversary of Italian Unification:<br />

Canaletto’s painting The Entrance to the Grand Canal with Santa Maria della Salute, which<br />

belongs to the Alighiero and Emilietta de’ Micheli Collection at Villa Necchi Campiglio, was<br />

displayed within the touring exhibition “La bella Italia. Arte e identità delle città<br />

capitali” (Beautiful Italy: Art and Identity in the Capital Cities), held at the Palace of Venaria<br />

in Turin and Palazzo Pitti in Florence. The Portrait of Cristina Trivulzio di Belgiojoso by Henri<br />

Lehmann and Vincent Vidal’s work with the same title, which are usually on display at the<br />

Castello di Masino, were loaned out for the major exhibition entitled “I giovani ribelli del<br />

’48. Memorie del risorgimento lombardo” (The Young Rebels of ‘48. Memories of the<br />

Lombard Risorgimento) at the Palazzo Reale in Milan. Lastly, the display case containing the<br />

red shirt of Garibaldi supporter Camillo Bozzolo conserved in Casalzuigno town hall was,<br />

as a one-off, displayed at Villa Della Porta Bozzolo until the end of <strong>2011</strong>.<br />

EXCELLENCE LIES IN THE DETAILS<br />

Every day, the managers of the twenty-five properties open to the public, together<br />

with their staff, work hard to take care of even the smallest details with a view to<br />

ensuring that the visitor experience is always highly enjoyable and engaging. Opening the<br />

hundreds of windows in a villa or a castle, acting promptly to fix a creaking shutter or to repair<br />

a tiny leak that risks damaging a fresco: the care that these wonderful but delicate properties<br />

require is truly infinite. All of our work, which is carried out with dedication, passion and<br />

a sense of responsibility, is informed by a commitment to excellence that guarantees<br />

constant monitoring against neglect and decay.<br />

As in previous years, again in <strong>2011</strong> we sub-divided the budget intended for the maintenance<br />

of the properties into various cost items that set aside, on the basis of the specific<br />

requirements of the buildings and gardens, funds for the (preventative, scheduled and<br />

enhancement-focused) maintenance operations, as well as funds with which to<br />

carry out emergency repairs.<br />

This approach has allowed us both to schedule our operations more effectively, with<br />

a resultant optimisation of costs, and to achieve more accurate monitoring of the state of<br />

conservation of the properties, as well as better control over the preventative actions being<br />

implemented. The negotiation of existing contracts and the creation of a network linking<br />

up the properties have together allowed for an economy of scale that has resulted in a<br />

reduction of the total maintenance bill.<br />

In the Castello di<br />

Masino alone, it<br />

takes us three hours<br />

every day to open,<br />

close and check<br />

the condition of the<br />

100+ shutters and<br />

windows, amounting<br />

to a total of 1,095<br />

man-hours per year.<br />

Above, from left:<br />

Pruning at the Giardino della<br />

Kolymbetra, in the Valley of<br />

the Temples (Agrigento).<br />

Right: Villa Necchi<br />

Campiglio, Milan<br />

34 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 35


1. Protecting and enhancing<br />

Opening up to the public<br />

Tutelare e valorizzare<br />

Apertura al pubblico<br />

© F. Pagani<br />

© A. Angelucci<br />

FAI - Castello di Masino, Caravino (TO)<br />

2007 2008 2009 2010 <strong>2011</strong><br />

409,000<br />

TOTAL VISITOR<br />

NUMBERS OVER<br />

RECENT YEARS<br />

336,800<br />

381,000<br />

370,000<br />

358,000<br />

WONDERFUL PROPERTIES TO BE FULLY EXPERIENCED<br />

The ultimate aim of our work is, having restored our properties, to open them up to the public,<br />

allowing everyone who is interested to experience all that they have to offer first-hand. For this<br />

reason, each of the properties for which we are responsible can be visited every day<br />

from spring through to autumn and in certain cases – such as Villa Necchi Campiglio in<br />

Milan – for almost 365 days a year. This has allowed us to welcome, over the course of the 36<br />

years for which we have been operating, a total of around five million visitors.<br />

In <strong>2011</strong>, the most popular of our properties with the general public turned out to<br />

be the Castello di Masino, which was visited by a total of 67,000 people. Not far behind<br />

came the Villa del Balbianello, which – with more than 50,000 visitors – knocked<br />

the Parco Villa Gregoriana (with a still very respectable figure of 47,700 visitors) into<br />

third place this year. Overall visitor numbers to all of our properties were 3% up on 2010,<br />

thanks in part to the increasing attractiveness of the events and initiatives staged there. As<br />

a result, revenues at the ticket desks were 13.3% up on the year before, thanks also<br />

to the increased demand for services relating to school trips. The gross turnover of the<br />

bookshops fell very slightly – by 1%, net of sales made at special events. This decrease, albeit<br />

minimal, was most likely a result of the challenging economic backdrop.<br />

These figures do not take into account the three new properties that we opened up to the<br />

public in <strong>2011</strong>: in 9 months, the Negozio Olivetti attracted more than 11,000 visitors<br />

(including tourists, residents keen to rediscover this little treasure, and connoisseurs of<br />

architecture); the loggias, the magnificent frescoes and the superb grounds that invite you to<br />

indulge in the “leisure pursuits” afforded by the Villa dei Vescovi have proved so attractive<br />

that in just 6 months they have managed to pull in more than 22,500 visitors, who have<br />

been unanimously delighted by the maniacal attention to detail and warm welcome on offer<br />

there; last of all, the Bosco di San Francesco, to which entry is free of charge, has been<br />

transformed in next-to-no-time into one of the favoured destinations for travellers and pilgrims<br />

in search of an extraordinary mystical/spiritual path that allows them to feel at one with nature.<br />

© E. Volpato<br />

36 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 37


1. Protecting and enhancing<br />

Opening up to the public<br />

Tutelare e valorizzare<br />

Apertura al pubblico<br />

2007 2008 2009 2010 <strong>2011</strong><br />

125<br />

© F. Pagani<br />

© A. Angelucci<br />

EVENTS OVER<br />

RECENT YEARS<br />

85 88<br />

51<br />

55<br />

© G. Rossetti<br />

In <strong>2011</strong>, we<br />

organised around<br />

120 different events<br />

at our properties,<br />

adding up to a total<br />

of more than 1,000<br />

days dedicated to<br />

young people, adults<br />

and – above all –<br />

families.<br />

Above, from left:<br />

Villa Della Porta Bozzolo,<br />

Casalzuigno (Varese)<br />

Right: signage at the Bosco<br />

di San Francesco, Assisi<br />

(Perugia)<br />

UNMISSABLE OPPORTUNITIES TO ENRICH THE SOUL WITH CULTURE<br />

Discovering the tricks to create the most beautiful and original garden, savouring the most<br />

authentic local products, travelling back in time to take on ancient challenges, listening to<br />

music and poetry immersed in nature, uncovering the secrets of the stars surrounded by the<br />

fragrance of oranges – at the events that we organise every year within our properties,<br />

there really is no limit to the excitement on offer for visitors, who can play their part in<br />

helping to make the most of the main aspects of traditional Italian culture and the<br />

culture of the local area in which the property is located.<br />

Like previous years, <strong>2011</strong> saw numerous events being staged in FAI properties, of<br />

which four in particular were very well received indeed by the public. The year began with “B<br />

for FAI”, the extraordinary fund-raising event held at Villa Necchi Campiglio that offered up<br />

for sale a wealth of clothes that belonged to Bettina Gabetti, a woman of renowned elegance.<br />

The event, directed by designer Stéphan Janson, was organised on the initiative of Bettina’s<br />

children, who generously donated their mother’s wardrobe.<br />

The Milanese villa also provided the setting for the celebration of the final part in the trilogy<br />

of “The hand of...” books with a major exhibition of designs for “The Hand of the Graphic<br />

Designer”, edited by Pietro Corraini. The exhibition was followed by a fund-raising auction<br />

presided over by Sotheby’s, whereas the entire collection of 367 designs was showcased in an<br />

exceptionally stylish catalogue created by the timeless Moleskine company, which is on sale<br />

around the world.<br />

The Trust’s only Milanese property could not fail to pay homage to the great artist Mario Sironi<br />

on the 50th anniversary of his death, dedicating to him the exhibition “Sironi: war, victory,<br />

drama”, curated by Elena Pontiggia and based around the works in the collection of the noted<br />

Milanese lawyer Lodovico Isolabella. Also on display was an anthology of Sironi’s works on the<br />

same theme, including some from the Gian Ferrari collection: a way to remember, a year after<br />

her death, Claudia Gian Ferrari, the well-known Milanese gallery owner, who donated part of her<br />

important 20th-century art collection to be put on display at Villa Necchi.<br />

Last of all, the Castello di Masino played host to the twentieth “Tre Giorni per il Giardino”<br />

(Three Days for the Garden), the major flower show curated by architect Paolo Pejrone,<br />

which – despite the adverse weather conditions – attracted more than 18,000 visitors.<br />

38 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 39


2. Educating and raising awareness<br />

Major projects<br />

Educare e sensibilizzare<br />

Apertura al pubblico<br />

© S. Camagni<br />

I TAKE PART, THEREFORE I AM…RESPONSIBLE<br />

As states Article 2 of our Statute, FAI has the exclusive purpose of educating the public on<br />

the defence of the environment and the artistic and monumental heritage. This is<br />

an objective that we pursue by organising a series of activities that range from raising the<br />

awareness of youngsters to the promotion of culture and art through the involvement of citizens<br />

in major local and national events, art courses, cultural trips and concerts.<br />

As before, again in <strong>2011</strong> the most important national event was the 19th “Giornata FAI di<br />

Primavera” (FAI Spring Day), held on 24 and 25 March, and this year all the stops were pulled<br />

out in order to celebrate the 150th anniversary of Italian Unification. To mark the occasion,<br />

alongside the special opening of 660 properties across every Italian region – which saw<br />

the participation of more than 500,000 people and benefited from the support of 7,000<br />

volunteers – we also came up with special routes dedicated to the Risorgimento<br />

(the movement for Italian unification and independence); these events, too, were attended by<br />

large numbers of participants. In first place, appropriately enough, was Turin, with 11,000<br />

visitors in total, while 4,000 FAI members visited the Palazzo del Quirinale in Rome<br />

(the official residence of the Italian President). Of equal importance was the success of the<br />

initiative entitled “Art: a bridge between cultures”, which was staged across 36 Italian<br />

towns and cities and allowed thousands of visitors from outside Italy to be taken on guided<br />

tours in their own languages. <strong>2011</strong> also saw the second staging of the national fund-raising<br />

campaign, called “Ricordati di salvare l’Italia” (Remember to save Italy), which enabled<br />

us to raise awareness on the importance of protecting and safeguarding Italy’s heritage of art<br />

and nature. The “FAI Festa alla Piazza” (FAI Piazza Party) event was staged throughout Italy<br />

thanks to the Delegations and to our volunteers, with whom we celebrated Italy’s most beautiful<br />

squares. Since the FAI biennial “I Luoghi del Cuore” (“Italian Places I Love” survey) was<br />

not staged in <strong>2011</strong>, we were able to concentrate our efforts in order to ensure that we could<br />

make the most of the nearly 500,000 votes cast, and we selected 11 sites for direct<br />

intervention. In addition, the third short-film competition was held in <strong>2011</strong> – called “FAI<br />

il tuo film” (Make Your Own FAI Film) and focusing on the “Places I Love”, three short films<br />

by talented young directors were commissioned as a result of the competition. The films were<br />

shown during the Milan Film Festival (9-18 September).<br />

“GIORNATA FAI DI PRIMAVERA”<br />

(FAI SPRING DAY)<br />

A SCUOLA DI VALORI<br />

L’educazione e la sensibilizzazione della collettività alla conoscenza, al rispetto e alla cura<br />

dell’arte FACTS e della natura AND deve partire FIGURES<br />

necessariamente dalle generazioni più giovani.<br />

Per questo il nostro Settore Scuola Educazione è costantemente impegnato nella<br />

formazione e sensibilizzazione dei docenti e degli studenti di tutte le età a difesa<br />

del paesaggio italiano. Nel <strong>2011</strong> abbiamo rinnovato il protocollo d’intesa triennale con<br />

2007 2008 2009 2010 <strong>2011</strong><br />

il Ministero dell’Istruzione, dell’Università e della Ricerca e abbiamo attivato un<br />

accordo con l’Associazione Nazionale Presidi.<br />

110<br />

Per consentire ai ragazzi di scoprire la storia, l’arte, le tradizioni, e i modi di abitare di un<br />

DELEGATIONS<br />

103<br />

tempo, abbiamo organizzato visite scolastiche in 19 Beni e messo a punto percorsi di<br />

99 99 99<br />

visita dedicati con animazioni in costume, schede didattiche di osservazione e scoperta e<br />

laboratori creativi per i tre nuovi Beni aperti. Per incrementare il flusso di scolaresche inoltre<br />

sono state istituite le gite di inizio anno e le 10feste di fine anno. Nonostante la forte crisi<br />

9<br />

del turismo scolastico, siamo riusciti a mantenere costante il numero di studenti in visita grazie<br />

FAI GROUPS<br />

8<br />

anche all’attivazione di accordi con tour operator e abbiamo riproposto i campi estivi di<br />

7<br />

volontariato ambientale per la salvaguardia 6 della tartaruga Caretta Caretta lungo la costa<br />

ionica calabrese.<br />

Conclusi con successo i progetti nazionali 2010/11 “Fratelli d’Italia” e 660 il “Torneo del<br />

paesaggio”, in autunno sono stati lanciati due nuovi progetti che 590 hanno coinvolto circa 40mila<br />

PROPERTIES<br />

580<br />

studenti: “Io Museo, e tu” e la II edizione del “Torneo del paesaggio” gara di cultura<br />

OPEN<br />

550<br />

sul Patrimonio Immateriale UNESCO. Alle scuole elementari e medie di Lombardia, Emilia<br />

500<br />

Romagna, Molise e Sardegna è stato proposto il progetto di educazione ambientale “Viva<br />

la Terra! <strong>Fai</strong> anche tu: fai la differenza”. Inoltre, in collaborazione con il Ministero<br />

dell’Ambiente e della Tutela del Territorio e del Mare, abbiamo 500,000 lanciato il 500,000 progetto di educazione<br />

VISITORS<br />

450,000 450,000<br />

ambientale per la scuola dell’infanzia “R come Ricerco, Rifletto, Riduco, Riciclo e…<br />

350,000<br />

guarda come mi diverto!”.<br />

A tutti gli oltre 45mila studenti iscritti al FAI abbiamo inviato il kit Adesione Scuola<br />

contenente i due nuovi numeri delle collane didattiche “I Quaderni FAI Scuola” dedicata<br />

all’esplorazione del territorio e i Cd 7,000 “Art-Stories” 7,000che hanno 7,000 approfondito 7,000 7,000 il tema dell’acqua<br />

VOLUNTEERS<br />

“APPRENDISTI<br />

CICERONI ® ”<br />

(YOUNG<br />

APPRENTICE<br />

TOUR GUIDES)<br />

MEMBERSHIPS<br />

10,000<br />

6,025<br />

11,000<br />

6,715<br />

12,000<br />

7,806<br />

12,000<br />

9,368<br />

13,000<br />

12,743<br />

Un totale di 49.165<br />

studenti hanno<br />

partecipato alle visite<br />

scolastiche organizzate<br />

in 19 Beni, e 40mila<br />

sono stati coinvolti nei<br />

due progetti nazionali<br />

“Io Museo, e tu” e la<br />

II edizione del “Torneo<br />

del paesaggio”.<br />

INFOGRAFICA<br />

Gli studenti iscritti al<br />

FAI negli anni<br />

2007 24.025<br />

2008 34.450<br />

2009 45.225<br />

2010 38.600<br />

<strong>2011</strong> 46.175<br />

© F. Pagani<br />

40 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 41


FAI - Giardino della Kolymbetra, Valley of the Temples (Agrigento)<br />

Educare e sensibilizzare<br />

Grandi progetti<br />

2. Educating and raising awareness<br />

School<br />

EDUCATING SCHOOL CHILDREN TO OUR VALUES<br />

Educating and raising the awareness of the public on understanding, respecting and taking care<br />

of art and nature must necessarily start with younger generations.<br />

For this reason, our Schools Education Department is constantly engaged on training<br />

and raising the awareness of teachers and pupils of all ages on how to defend the<br />

Italian landscape. In <strong>2011</strong>, we renewed the three-year memorandum of understanding<br />

with the Ministry of Education, Universities and Research and we signed an<br />

agreement with the National Headmasters’ Association. To allow children to discover<br />

more about history, art, traditions and the lifestyles of the past, we organised school trips<br />

to 19 properties and we developed special visitor experiences with entertainers in costume,<br />

observation-and-discovery sheets and creative workshops for the three new properties opened<br />

in <strong>2011</strong>. To increase the flow of school children, we also established start-of-year trips and<br />

end-of-year parties. Despite the major crisis in school tourism, we managed to maintain the<br />

number of students visiting thanks to the implementation of agreements with tour operators,<br />

and we have started once again to hold the volunteer-run summer camps geared towards<br />

safeguarding the Caretta Caretta loggerhead sea turtle along the Ionian coast of Calabria.<br />

A total of<br />

49,165 students<br />

participated in<br />

school visits to<br />

19 properties in all,<br />

and 40,000 were<br />

involved in the two<br />

national projects:<br />

“Io Museo, e tu”<br />

(I visit museums,<br />

what about<br />

you) and the<br />

second “Torneo<br />

del paesaggio”<br />

(Countryside<br />

Tournament).<br />

SCHOOL-STUDENT<br />

MEMBERS OF FAI<br />

OVER RECENT YEARS<br />

2007 2008 2009 2010 <strong>2011</strong><br />

Following the successful conclusion of the 2010-11 national projects, entitled “Fratelli d’Italia”<br />

(Brothers and Sisters of Italy) and “Torneo del paesaggio” (Countryside Tournament), in<br />

the autumn we launched two new projects that involved around 40,000 school students:<br />

“Io Museo, e tu” (I visit museums, what about you) and the second “Torneo<br />

del paesaggio”, a culture-based contest focusing on the UNESCO Intangible Cultural<br />

Heritage. Primary and middle schools in Lombardy, Emilia Romagna, Molise and Sardinia got<br />

involved in the environmental education project called “Viva la Terra! <strong>Fai</strong> anche tu: fai<br />

la differenza” (Long Live Planet Earth! Do your bit to make the difference).<br />

In addition, in partnership with the Italian Ministry of the Environment, we launched an<br />

environmental education project aimed at nursery school children, entitled “R come Ricerco,<br />

Rifletto, Riduco, Riciclo e…guarda come mi diverto!” (R as in “I Research, I Reflect, I<br />

Reduce, I Recycle”...and look how much fun it is!). To all of the 45,000+ school<br />

students who are FAI members we sent out the School Membership kit, containing the two<br />

most recent issues of “I Quaderni FAI Scuola” (The FAI School Notebooks), which<br />

deal with exploring the local area, and the “Art Stories” CDs, which concentrate on the theme<br />

of water in art. The www.faiscuola.it site received more than one million hits.<br />

45,225<br />

46,176<br />

38,600<br />

34,450<br />

24,025<br />

42 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 43


2. Educating and raising awareness<br />

Delegations<br />

Educare e sensibilizzare<br />

Apertura al pubblico<br />

© S. Camagni<br />

© E. Volpato<br />

In <strong>2011</strong>, we had<br />

a total of 112<br />

Delegations across<br />

the 20 regions of<br />

Italy. In addition,<br />

there were 27 FAI<br />

Groups and 31<br />

FAI Youth Groups.<br />

109 Delegations<br />

and 7 FAI Groups<br />

participated proactively<br />

in the<br />

“Giornata FAI<br />

di Primavera”<br />

(FAI Spring Day),<br />

assisted by 7,000<br />

volunteers and<br />

13,000 student tour<br />

guides.<br />

OUR VOICE ACROSS THE COUNTRY<br />

Our ability to highlight our core values on a nationwide basis also depends very much<br />

on having an extensive presence across the country. This is an objective that we are<br />

able to pursue thanks to the support of our network of local Delegations, which – as of<br />

late <strong>2011</strong> – had reached a full 112 across the 20 Italian regions. The local Delegations are<br />

complemented by the 27 FAI Groups – groups of volunteers operating in the corresponding<br />

areas of the various Delegations. New groups have sprung up in North-East Milan, South-East<br />

Milan in the Milanese hinterland, Alessandria in the Casale Monferrato area, Gaeta in the<br />

province of Latina, and Alto Novarese, Monte Regio and Valsesia in the Novara area. Equally<br />

important is the work of the 31 FAI Youth Groups to which we entrust the task of spreading<br />

the values and mission of FAI amongst young people both locally and regionally, and via the<br />

internet and social networks.<br />

In <strong>2011</strong>, the events that benefited from the direct input of our Delegates included, as always,<br />

the “Giornata FAI di Primavera” (FAI Spring Day), which in March saw the participation<br />

of 110 Delegations and 7 FAI Groups, ably assisted by 7,000 volunteers and 13,000<br />

students serving as Apprentice Tour Guides (or “Apprendisti Ciceroni” as<br />

they are called in Italian). Thanks to the help of our volunteers, we organised the “Festa<br />

alla Piazza” (Piazza Party) in 60 Italian towns and cities; this event was staged in support<br />

of the “Ricordati di salvare l’Italia” (Remember to save Italy) campaign. The venues for the<br />

parties were provided by Italy’s piazzas, the much-used meeting places where the Delegations<br />

orchestrated guided tours and special itineraries, initiatives for children, photo exhibitions,<br />

tastings, historical re-enactments and performances by dancers and street artists. Alongside<br />

the major events, the support of the Delegations is also fundamental for the organisation<br />

of conferences that address issues pertinent to us. <strong>2011</strong> was the year of the national<br />

conference entitled “Sotto la cenere. Ruolo e storie di un Paese che resiste”<br />

(Under the ashes: role and stories of a country that resists), which was held in<br />

Naples and during which a number of high-profile speakers from Italy and beyond debated the<br />

role of Italy in relation to the development of western culture. The <strong>2011</strong> FAI Golf Cup circuit,<br />

organised by the Delegations, was very well received by the public: with 56 competitions and<br />

more than 5,000 players, this year as before it involved many of the most prestigious golf clubs<br />

throughout Italy. The contributions received during the competitions were set aside for the<br />

restoration work on the Bosco di San Francesco in Assisi.<br />

© E. Volpato<br />

OUR<br />

DELEGATIONS<br />

THROUGHOUT<br />

ITALY<br />

2007 2008 2009 2010 <strong>2011</strong><br />

103<br />

105<br />

109<br />

112 112<br />

44 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 45


2. Educating and raising awareness<br />

Culture, research and special events<br />

2. Educating and raising awareness<br />

Cultural Trips<br />

© G. Majno<br />

To mark the 150th<br />

anniversary of<br />

Italian Unification,<br />

we used images<br />

and information<br />

panels to highlight<br />

the most important<br />

episodes of<br />

resistance and<br />

heroism that<br />

involved those<br />

associated with<br />

the properties for<br />

which we are now<br />

responsible.<br />

A FOCUS ON RAISING AWARENESS<br />

FAI – Villa Fogazzaro Roi, Oria Valsolda (Lugano Lake, Como)<br />

Teaching and describing the history of Italian art and of the Italian identity is a special<br />

way to raise the awareness of the general public about the importance of protecting<br />

Italy’s cultural heritage. For this reason, every year we organise art courses targeted at all<br />

culture vultures. In <strong>2011</strong>, it was the turn of the Milanese cycle entitled “Maestri d’Italia.<br />

La nascita di un linguaggio figurativo nazionale” (Italian Masters: the birth of<br />

a national figurative language), which looked in detail at the 16th and 17th centuries<br />

in order to identify the key figures of Italian art – from Caravaggio to Bernini and Borromini<br />

– who left an indelible mark on the entire country. Other history lessons were given in <strong>2011</strong> to<br />

accompany the exhibition on Sironi at Villa Necchi Campiglio, focusing on the work of the<br />

great Sassari-born maestro and on art and culture in Milan during the Great War.<br />

To celebrate the 150th anniversary of Italian Unification, we came up with an ad hoc study<br />

campaign on those events of the Risorgimento (the movement for the unification<br />

and independence of Italy, achieved in 1870) that involved our properties: from<br />

Villa del Balbianello to the Abbazia di San Fruttuoso, from Villa Panza to the Castello di Masino,<br />

episodes of resistance and heroism were investigated and highlighted within the properties<br />

using appropriate illustrative panels. To mark the centenary of the death of Antonio<br />

Fogazzaro ¬– under the supervision of Francesco Spera, a lecturer in Italian Literature at the<br />

University of Milan – we dedicated an entire day to the great writer, with the presentation of<br />

a new edition of the book “Vita di Antonio Fogazzaro”, written by his devoted friend and<br />

biographer, Tommaso Gallarati Scotti.<br />

In terms of publications, we issued guides on the Negozio Olivetti and on the Villa dei<br />

Vescovi, as well as the black-and-white book on the Bosco di San Francesco, and the<br />

complete guide to the Castello di Masino.<br />

Last but by no means least, <strong>2011</strong> included two very significant musical events: the solo<br />

piano concert by Claudio Baglioni at the Teatro Comunale in Bologna, and the concert<br />

held at La Scala in Milan by the Münchner Philharmoniker conducted by Christoph<br />

Eschenbach, featuring violinist Vadim Repin.<br />

A COMMITMENT TO HIGH-QUALITY TOURISM<br />

The commitment towards increasing the public’s understanding and love of beauty also<br />

involves the promotion of high-quality tourism – the sort that makes it possible to<br />

discover the uniqueness of Italy and its extraordinary, world-class artistic and natural heritage.<br />

Accordingly, every year we offer our members a rich calendar of cultural trips both in<br />

Italy and further afield, characterised by all-new routes, specifically designed itineraries<br />

and exclusive visits to places that are difficult to access or are normally closed to the public.<br />

The trips are always made in the company of highly engaging expert guides. In <strong>2011</strong>, we<br />

had to face the challenge of the so-called “Arab Spring”; the turmoil in North Africa and the<br />

Middle East forced us to review numerous trips that we had already scheduled. Nevertheless,<br />

we did not reduce the number of trips that we organised – 27 in total. The trips to<br />

at-risk destinations were substituted by new destinations such as Uzbekistan, Athens, Vienna<br />

and London, and with return trips to other destinations such as Israel. In the year of the<br />

celebrations marking the 150th anniversary of Italian Unification, it was highly<br />

appropriate that the voyages of discovery within the Bel Paese itself were so well-received:<br />

these “domestic” trips included the itinerary dedicated to modern-day Rome, the trip to<br />

central-southern Sardinia, the visit to the Calabria region, the food-and-wine trail in the<br />

Langhe area, the visit to Venice and the end-of-year trip to Sicily. <strong>2011</strong> was also the year<br />

of the first “FAI & GO” trip, with a target audience of the under 40s; the destination<br />

for this New Year voyage was northern India, from, Rajasthan to Varanasi. The response<br />

was also very enthusiastic to the eleven short trips associated with musical events,<br />

from Nabucco conducted by Riccardo Muti at the Teatro dell’Opera in Rome, the Beethoven<br />

festival in Cologne and the New Year trip to Berlin and Dresden; also very popular were<br />

the trips reserved for the “I 200 del FAI” such as the visit to Basle to admire some of the<br />

extraordinary private collections of contemporary art to be found there, and the trip to Umbria<br />

to appreciate some of the most extraordinary Renaissance pictorial cycles and a number of<br />

gardens during the rose-blossoming season. Last of all, another very popular trip was the<br />

one that the “I 200 del FAI” made to London to visit the Leonardo da Vinci exhibition at the<br />

National Gallery.<br />

TRIPS<br />

TRAVELERS<br />

27 cultural trips<br />

were organised<br />

during the course of<br />

the year. The “FAI &<br />

GO” trips were also<br />

inaugurated in <strong>2011</strong><br />

– aimed at the under<br />

40s, the destination<br />

for the first trip was<br />

northern India.<br />

2007 2008 2009 2010 <strong>2011</strong><br />

24<br />

26 26<br />

Tullio Pericoli, Untitled, 1992, watercolour and Indian ink on paper, 38x57 cm (detail)<br />

572<br />

479<br />

579<br />

30<br />

628<br />

27<br />

540<br />

46 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 47


3. Supervising and intervening<br />

“SOS Paesaggio”<br />

3. Supervising and intervening<br />

“I Luoghi del Cuore” and “Puntiamo i Riflettori”<br />

THE BEATING HEART OF ITALY, REALISING WHAT IT STANDS TO LOSE<br />

<strong>2011</strong> was an “off” year for the biennial survey, but we were nevertheless highly involved in<br />

monitoring more than 40 of the places that received the most votes in 2010, selected<br />

on the basis of their historical/artistic/natural value and of their importance for<br />

their respective local areas and for the country as a whole. In the end, with the help of<br />

celebrated art historian Carlo Bertelli, we chose eleven places on which to intervene directly<br />

by making a “Places I Love” contribution. In July, thanks to the survey, we inaugurated the first<br />

restoration of a property voted for in 2010: the Piè di Marmo in Roma, the marble foot<br />

sporting a crepida (a typical Greek sandal), so beloved of the citizens of the capital. Situated in<br />

Via Santo Stefano del Cacco, in the heart of Rome’s historical centre, this monument received<br />

more votes than any other in the Lazio region in 2010 during the fifth survey.<br />

In <strong>2011</strong> we selected<br />

11 sites on which to<br />

intervene directly<br />

with a contribution<br />

from the “I Luoghi<br />

del Cuore” (“Italian<br />

Places I Love”<br />

survey), and<br />

our Delegations<br />

“Puntiamo i<br />

Riflettori” (Casting<br />

the Spotlights) on<br />

44 local properties.<br />

Every month, we<br />

evaluate forty<br />

recommendations<br />

and requests for<br />

help that come<br />

from the public,<br />

local associations,<br />

administrators<br />

and public bodies<br />

concerning cultural<br />

assets that are<br />

being neglected or<br />

are at risk of being<br />

transformed<br />

in ways that will<br />

have a major<br />

environmental<br />

impact.<br />

GUARDIANS OF THE LAND<br />

As the third part of our mission statement puts it, every day FAI supervises and<br />

intervenes pro-actively across the country to defend Italy’s landscape and<br />

cultural assets, serving as the spokesperson for the interests and expectations<br />

of civil society. FAI performs the role of a sort of ever-present “guardian” of Italy’s natural<br />

heritage – a role that sees us take tangible action whenever necessary, whether directly or<br />

in the guise of an Environmental Protection Agency officially recognised by the Italian<br />

Ministry of the Environment. It is a laborious job that is managed by our Environment and<br />

Landscape Department in close partnership with all of the Trust’s other departments and<br />

with the active contribution of our local network, very much in synergy with the “I Luoghi del<br />

Cuore” (“Italian Places I Love” national survey) and with the “Puntiamo I Riflettori” (“Casting<br />

the Spotlights” project) being run by the FAI Delegations. In <strong>2011</strong>, the “SOS Paesaggio”<br />

(SOS Countryside Emergency) section first appeared on the Fondoambiente.it<br />

website; in this section you can find out in real time about FAI’s rock-solid commitment to<br />

defending the Italian landscape. During <strong>2011</strong>, 84 cases were published complete with<br />

technical profiles and information sheets, enclosed with all of the applications made by FAI,<br />

initiatives implemented by other associations/committees, links to informative material and<br />

photographic documentation. Out of the cases published, around 20% were positively<br />

“resolved”. Also in the course of <strong>2011</strong> we compiled, with the WWF, the dossier entitled<br />

“Terra rubata. Viaggio nell’Italia che scompare. Le analisi e le proposte di<br />

FAI e WWF sul consumo di suolo” (Stolen land – a journey through disappearing Italy.<br />

The analyses and proposals of FAI and the WWF on soil consumption) . Once we submitted<br />

the dossier, we were asked to attend a hearing by the Italian Senate’s Environmental<br />

Commission. In terms of awareness-raising projects, in <strong>2011</strong> we came up with “Via Lattea”<br />

(Milky Way), an event designed to promote agriculture for the home market; “Il Paesaggio<br />

con gusto” (The Countryside with Taste), geared towards educating the public on the<br />

importance of sustainability; and the conference entitled “Terre del Parco del Ticino. Un<br />

nuovo modello di sviluppo territoriale” (Parco del Ticino. A new model of territorial<br />

development). In relation to legislative activities, in <strong>2011</strong> we proposed amendments<br />

to 12 pieces of legislation on both regional and national scales, and we submitted<br />

appeals to the TAR (regional administrative court of law) on various cases including those<br />

known as Mediapolis, Carceri Trento, Trivellazioni in Adriatico, Discariche e Commissariamento<br />

rifiuti Regione Lazio and Provvedimento Area C.<br />

THE INCREASING 2003 24,200<br />

NUMBER OF<br />

VOTES CAST IN 2004 92,468<br />

THE “I LUOGHI<br />

DEL CUORE”<br />

2006 120,960<br />

(“ITALIAN PLACES 2008 115,138<br />

I LOVE” SURVEY)<br />

2010 464,649<br />

FOCUSING ATTENTION ON LOCAL JEWELS<br />

Created in 2010, the “Puntiamo i Riflettori” (Casting the Spotlights) project has the<br />

objective of focusing attention and energy on those local assets that have special<br />

historical, cultural or emotional importance for the general public. To this end, each of our<br />

Delegations concentrates on selecting a local property that is representative of the collective<br />

identity and that has been abandoned or has become a victim of neglect but that deserves<br />

to have its original dignity restored. As such, the Delegations endeavour to raise the funds<br />

required to restore the property and to give it back to the wider community.<br />

In <strong>2011</strong>, the project extended its reach considerably to cover a total of 44 local properties;<br />

perhaps even more importantly, it generated a great deal of enthusiasm on the part of our<br />

Delegates, who understood the potential of this initiative to meet the expectations of those<br />

in their local area. The total number of projects being implemented has increased at a<br />

tremendous pace, and we have continued to work on the already active projects, in certain<br />

cases in synergy with the “Places I Love” survey. Thanks also to the input of the Delegations, at<br />

the end of the year we were able to announce numerous new interventions, including seven on<br />

properties shared by the two projects.<br />

48 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 49


Our mission<br />

is a major<br />

team effort<br />

© F.Pagani<br />

FROM PRINCIPLES TO REALITY<br />

For 37 years, our commitment towards protecting and enhancing Italy’s heritage of art and<br />

nature has been being translated into reality thanks not only to our passion but also, above all,<br />

to the generosity of concerned individuals and responsible companies.<br />

Together with a plethora of virtuous foundations and agencies, they stand side-by-side<br />

with us as members of a strong team that has but one overarching objective: to preserve<br />

the Italy that we would all like to see. Indeed, it is thanks to ongoing, highly transparent<br />

fund-raising operations that we are in a position to ensure the continuity and tangibility<br />

of our projects – projects that could not carry on were it not for the support provided by our<br />

marketing and communications operations. This section deals with all of those support<br />

activities that make it possible for us to pursue our mission, day in, day out.<br />

50 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 51


Raising and managing funds<br />

The support of companies, public-sector bodies and banking foundations<br />

Raising and managing funds<br />

The support of companies, public-sector bodies and banking foundations<br />

After years on<br />

the slide due to<br />

the challenging<br />

economic<br />

circumstances,<br />

<strong>2011</strong> saw a<br />

marked increase<br />

in the number<br />

of companies<br />

signing up for the<br />

Corporate Golden<br />

Donor programme,<br />

as well as the<br />

establishment<br />

of numerous<br />

partnerships with<br />

some of Italy’s<br />

leading businesses.<br />

Since 1975, we have been engaged every single day on protecting and enhancing Italy’s<br />

artistic and natural heritage. It is a task that does not allow for breaks, and one that we could<br />

not even attempt to perform without the valuable support of numerous far-sighted<br />

companies, sensitive public bodies and banking foundations with a sense of<br />

responsibility.<br />

SOCIAL RESPONSIBILITY: A VERY WORTHWHILE ENDEAVOUR<br />

From day one, we have been working in partnership with leading companies based in<br />

Italy and overseas, which – as part of their own corporate marketing and communications<br />

strategies – have undertaken long-term corporate social responsibility projects and<br />

targeted promotional campaigns, leveraging the myriad benefits offered by the Trust in<br />

terms of image and positioning.<br />

After years of downturn or stasis due to the challenging economic backdrop, <strong>2011</strong> saw a<br />

marked increase in the number of companies signing up for the Corporate Golden Donor<br />

programme, and many existing member companies deciding to renew their memberships.<br />

The Trust also worked hard to develop new partnerships with some of the most highprofile<br />

Italian businesses in the context of projects for the sponsorship of our major national<br />

campaigns – first and foremost, the “Giornata FAI di Primavera” (FAI Spring Day).<br />

The fund-raising campaign named “Ricordati di salvare l’Italia” (Remember to save Italy)<br />

has now become a fixture in the calendar. In <strong>2011</strong>, it was staged for the third time. Leading<br />

names in the world of large-scale distribution, specialist retailers and hotel chains<br />

were by our side in <strong>2011</strong>, raising the awareness of their customers and offering them various<br />

ways to participate in the campaign (purchasing of products, offering the FAI Donor Card and<br />

the pre-paid credit card). With the help of these companies, we managed in <strong>2011</strong> to increase<br />

the level of donations we received with respect to previous years.<br />

Equally important were the sponsorships we received for specific projects,<br />

which in <strong>2011</strong> were concerned in the main with: property restorations, events staged in the<br />

properties themselves, schools projects, the FAI Golf Cup and corporate events at Christmas.<br />

In <strong>2011</strong>, our recapitalisation fund increased by €748,000 thanks to the “I 200<br />

del FAI” group, which – in addition to signing up new members ¬– ensured that its existing<br />

members continued to contribute annually. Numerous members of the “I 200 del FAI” also<br />

helped to fund various restoration projects on our properties, and to stage musical<br />

events in Italy’s most prestigious concert halls.<br />

Also greatly appreciated were the benefits deriving from our partnerships with<br />

corporate social responsibility programmes. Specifically, the corporate volunteer<br />

projects held in the properties were met with wide-ranging approval and high levels of<br />

participation; these projects saw the companies’ employees making a very valid first-hand<br />

contribution to the task of protecting and enhancing the country’s heritage.<br />

PROJECTS THAT CAPTURE THE ATTENTION OF THE PUBLIC<br />

Despite the cuts made by the Italian government to all agencies across the board in order to<br />

comply with the Stability and Growth Pact, which inevitably had negative repercussions for<br />

the publicly funded culture sector, in <strong>2011</strong> we still managed to implement several projects<br />

with the financial support of many of the local government bodies with which we<br />

have been working for quite some time. The projects encompassed everything from largescale<br />

exhibitions to teaching activities and environmental education initiatives. In particular,<br />

the “Giornata FAI di Primavera” (FAI Spring Day) was once again the cultural event that<br />

generated the highest levels of consent and support.In terms of the public-sector contributions<br />

received by the Trust in <strong>2011</strong>, a real difference was able to be made as a result of State funding,<br />

which assumed various forms: the funding provided by the Italian Ministry of Culture to<br />

support FAI’s institutional operations; the special contribution made by the Italian Prime<br />

Minister for the celebrations marking the 150th anniversary of Italian Unification; and the<br />

concession on the so-called 8-per-1000 scheme directly managed by the State, granted to<br />

the Castello di Avio for extraordinary restoration and structural consolidation works. Thanks<br />

to regional, national and European public-sector funding, we inaugurated and/or concluded a<br />

number of important restoration and conservation projects at the properties for which<br />

we are responsible. Last but not least, the support from, and partnerships with, banking<br />

foundations and corporate foundations proved to be crucial in <strong>2011</strong>. In the main, these<br />

foundations supported – through targeted funding – the operations to restore and enhance the<br />

properties. In total, we received €2,212,000.<br />

The cuts imposed<br />

by the Italian<br />

Government to all<br />

public sector bodies<br />

in order to comply<br />

with the Stability<br />

and Growth Pact<br />

did not stop us<br />

from implementing<br />

numerous projects<br />

with the financial<br />

support of many<br />

local government<br />

bodies. This support<br />

was bolstered by<br />

the funding received<br />

from the Italian<br />

Ministry of Culture<br />

and from the Italian<br />

Prime Minister for<br />

the celebrations<br />

marking the 150th<br />

anniversary of<br />

Italian Unification.<br />

THE<br />

CONTRIBUTIONS<br />

MADE BY<br />

“CORPORATE<br />

GOLDEN<br />

DONORS” OVER<br />

RECENT YEARS<br />

(IN EUROS)<br />

2007 2008 2009 2010 <strong>2011</strong><br />

913,500<br />

858,400<br />

725,000<br />

646,700 655,400<br />

FROM<br />

INDIVIDUALS<br />

SOURCES OF FUNDING <strong>2011</strong><br />

42.11%<br />

17.31%<br />

15.76%<br />

24.82%<br />

FROM<br />

PUBLIC<br />

BODIES AND<br />

FOUNDATIONS<br />

FROM<br />

COMPANIES<br />

GENERAL<br />

SERVICES<br />

FUNDRAISING<br />

AND<br />

COMMUNICATION<br />

USE OF FUNDS <strong>2011</strong><br />

12.35%<br />

14.21%<br />

73.44%<br />

INSTITUTIONAL<br />

OPERATIONS<br />

BREAKDOWN OF INSTITUTIONAL<br />

OPERATIONS<br />

CONSERVATION<br />

AND<br />

RESTORATION<br />

39.03%<br />

PROJECTS<br />

42.67%<br />

18.30%<br />

CULTURAL<br />

AND<br />

EDUCATIONAL<br />

INITIATIVES<br />

FROM PROPERTY<br />

MANAGEMENT<br />

PROPERTY<br />

MANAGEMENT<br />

52 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 53


Raising and managing funds<br />

The support of individuals<br />

Raising and managing funds<br />

The support of individuals<br />

Taking account<br />

of memberships,<br />

one-off gifts<br />

and targeted<br />

contributions, we<br />

raised more than<br />

€4,800,000 – 7.2%<br />

up on 2010. In total,<br />

we had 39,680 new<br />

donors, including<br />

30,904 new<br />

Members and 8,776<br />

new Friends.<br />

CRUCIAL HELP FROM DONORS AND FRIENDS<br />

In <strong>2011</strong>, the international economic crisis had an even more significant impact in Italy<br />

than it had done in 2010, with a further reduction in GDP, stagnation in consumption and an<br />

increase in unemployment. Despite this, the Italian people clearly demonstrated their belief<br />

in our vision, and rewarded us accordingly with their support both in terms of donations<br />

and in terms of participation in our activities. Taking account of memberships, one-off gifts and<br />

targeted contributions, we received a total of more than €4,800,000 from individuals –<br />

7.2% up on 2010.<br />

In total, we had 39,680 new donors, including 30,904 new Members and 8,776<br />

new Friends, who swelled the ranks of our existing donors, thereby allowing us to reach<br />

an overall total for the year of 89,636 people. Amongst the most positive figures,<br />

there were the 8,000 donors who decided to support the Trust by making an additional<br />

contribution over and above their membership fee, and the 70% renewal rate. All of the<br />

members were able to take advantage of cultural benefits reserved exclusively for<br />

them, including 450 concessions at museums, theatres, bookshops, historic houses and parks<br />

throughout Italy, with discounts of up to 50%.<br />

The most important fund-raising event of the year was the campaign called “Ricordati di<br />

salvare l’Italia” (Remember to save Italy), which was staged during the month of October<br />

and was geared towards defending Italy’s landscape. Around 150,000 Italians donated by<br />

SMS or landline call to support the campaign, enabling us to raise €419,219. This figure was<br />

bolstered by the income generated thanks to the related marketing and fund-raising<br />

activities, making an overall total of €690,569.<br />

After various vicissitudes, in <strong>2011</strong> we finally received the funds relating to the so-called<br />

5x1000 campaign from 2009: €599,103 resulting from 9,701 preferences expressed<br />

by citizens; these funds were set aside to support our institutional activities.<br />

APPEALS, ADOPTIONS AND WEB CAMPAIGNS<br />

Alongside the high-profile campaigns, our fund-raising operations also involve the use of<br />

various channels, ranging from specific appeals on individual projects to adoptions, web<br />

campaigns and memorial bequests.<br />

In terms of specific appeals, in <strong>2011</strong> we launched two appeals to support the restoration of<br />

the landscape of the Bosco di San Francesco and the artistic restoration of the Villa dei<br />

Vescovi through direct mailing and dedicated messages in the FAI Newsletter, which together<br />

allowed us to raise a total of €160,686.<br />

The campaigns for the adoption of properties, trees, benches, rooms and<br />

restoration projects continued apace, allowing us to raise €867,000. The most frequent<br />

adoption requests concerned restoration projects, with a 45% increase on 2010.<br />

Online fund-raising operations proved increasingly effective, allowing us to<br />

generate over the course of the year a total of €286,306. This figure includes both funds<br />

raised from subscriptions and those generated by appeals or special projects.<br />

The campaigns to<br />

adopt properties,<br />

trees, benches,<br />

rooms and<br />

restoration projects<br />

allowed us to raise<br />

€867,000 – an<br />

increase of 45%<br />

on 2010 – and we<br />

received a total<br />

of €1,595,400 in<br />

financial bequests<br />

and memorial<br />

donations.<br />

BEQUESTS AND MEMORIAL DONATIONS<br />

An image used for the<br />

national fund-raising<br />

campaign “Ricordati<br />

di salvare l’Italia”<br />

(Remember to save<br />

Italy).<br />

An extremely generous decision, within everyone’s reach. By leaving even a small part of<br />

their inheritance to FAI, anyone can contribute towards recovering, protecting and<br />

making accessible the jewels large and small of Italy’s artistic and natural heritage. On an<br />

ever-increasing basis, not only Members but also all those who simply share our mission are<br />

choosing to make bequests in their wills and memorial donations to support our work.<br />

There were a great many examples during <strong>2011</strong>. Some of the most noteworthy bequests<br />

included those by Rita Bernasconi, who wanted to bring the Torre di Ossuccio under the FAI<br />

umbrella so that it could be opened up to the public; by Stefano Tirinzoni, who donated a<br />

tract of land encompassing 200 hectares of woodland, pastureland and three summits in the<br />

Orobian Alps of the Valtellina; and by Luciana Marzia Corcos, who left us her apartment in<br />

Rome.<br />

We received a total of €1,595,400 in bequests and memorial donations. The most important<br />

of these was the donation of Villa Flecchia in Magnano (Biella) by architect Piero Enrico<br />

of Turin, who also gave us an important collection of 62 nineteenth-century Piedmontese<br />

paintings, precious rugs, furniture and an extremely generous endowment. And then, there<br />

were numerous financial legacies, such as those left by Luisa Pacchioni Viterbi for the<br />

Bosco di San Francesco, by Beniamino Belluz for the Castello di Masino, by Anna Zuffa<br />

Cassoli for Villa Necchi Campiglio and by Anna Pistolesi for the Parco Villa Gregoriana.<br />

ACTIVE FAI MEMBERS<br />

AND DONORS OVER<br />

RECENT YEARS*<br />

2010 <strong>2011</strong><br />

89,636<br />

73,975<br />

*Only 2010 and <strong>2011</strong> were taken<br />

into consideration because<br />

in previous years different<br />

accounting criteria were used<br />

and, as a result, the figures are<br />

not comparable.<br />

54 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 55


I “200 del FAI”<br />

Honorary President<br />

Gioia Marchi Falck<br />

President<br />

Antonio Puri Purini<br />

Vice President (Operations)<br />

and Manager of the<br />

“I 200 del FAI” project<br />

Giovanna Loredan Bonetti<br />

The “I 200 del FAI”, a group<br />

composed of both individuals<br />

and companies, constitutes<br />

one of the cornerstones of<br />

FAI. Since 1987, they have<br />

been helping to increase FAI’s<br />

recapitalisation fund and<br />

have also funded important<br />

restorations of the Trust’s<br />

properties and musical<br />

events.<br />

Their moral and financial<br />

support of FAI’s mission<br />

is crucial and we are very<br />

grateful to them.<br />

A special vote of thanks goes<br />

to all those who in <strong>2011</strong><br />

made a contribution to FAI in<br />

order to increase the Trust’s<br />

recapitalisation fund.<br />

Accenture<br />

Agnelli Marella<br />

Agrati Luigi<br />

Alberti De Mazzeri Stefano<br />

Albertini Isidoro<br />

Alfa Wassermann<br />

Alleanza Toro<br />

Allianz<br />

Aloisi Ladislao<br />

Ambasz Emilio<br />

Araldi Guinetti Giuseppina<br />

Archetti Conte Maria Giuseppina<br />

Artsana<br />

Assicurazioni Generali<br />

Astaldi<br />

Banca Carige<br />

Banca CR Firenze<br />

Banca d’Italia<br />

Banca Imi<br />

Banca Mediolanum<br />

Banca Passadore<br />

Banca Popolare di Verona<br />

Banca Popolare di Vicenza<br />

Baratta Paolo<br />

Basf Italia<br />

Bedeschi Guglielmo<br />

Belloni Massimo<br />

Benetton Teresa<br />

Bernasconi Silvio<br />

Bianchi Giuliano<br />

BMW Italia<br />

BNL Gruppo BNP Paribas<br />

Boccanelli Renata<br />

Böhm Sandra<br />

Bollati di Saint Pierre Romilda<br />

Borghesi Arnaldo<br />

Borletti Buitoni Ilaria<br />

Boroli Chiara<br />

Borra Campisi Lucia<br />

Borsa Italiana<br />

Borsetti Zegna Gianna<br />

Bosio Giaele<br />

BPM Banca Popolare di Milano<br />

Bracco De Silva Diana<br />

Brenninkmeijer Sigrid<br />

Brenta Andrea<br />

Bresi<br />

BSI SA<br />

Buccellati Gianmaria<br />

Bulgari Paolo<br />

BVM<br />

Canepa Michele<br />

Caovilla Paola<br />

Caprotti Albera Giuliana<br />

Carnevali Nicola<br />

Cassa Lombarda<br />

Castellini Baldissera Letizia<br />

Ceccato Gigliola<br />

Centrobanca<br />

Cerutti Monina Serena<br />

Ceschina Nagae Yoko<br />

Chiarotto Romeo<br />

CIR<br />

Coeclerici<br />

Coin Piergiorgio e Franca<br />

Colnaghi Calissoni Laura<br />

Costa Crociere<br />

D’Amico Società di Navigazione<br />

Dardanelli Paolo<br />

De Agostini<br />

De Stefani Vincenzo<br />

Del Drago Laudomia<br />

Della Valle Diego<br />

Deutsche Bank<br />

Dreika Ag<br />

Du Chéne De Vére Villa Margherita<br />

Edison<br />

Eni<br />

Epson Italia<br />

Ermolli Bruno<br />

Etro Girolamo<br />

Falck Collalto Giustiniani Recanati Cecilia<br />

Fiat<br />

Finco Criscuolo Gabriella<br />

Fininvest<br />

Finiper<br />

Foglia Giacomo<br />

Folci Acquadro Emilia<br />

Fondazione Antonveneta<br />

Fondazione Avvocato Fernando Bussolera<br />

Fondazione Berti per l’Arte e la Scienza<br />

Fondazione CAB Istituto di Cultura Giovanni<br />

Folonari<br />

Fondazione Carla Fendi<br />

Fondazione Cattaneo<br />

Fondazione Fiera di Milano<br />

Fondazione Nicoletta Fiorucci<br />

Fondazione Zegna<br />

Fresco Paolo<br />

G.D<br />

Gambazzi Marco<br />

Gandini Susy<br />

Garavoglia Luca<br />

Giubergia Paola<br />

Grande Stevens Franzo<br />

Gruppo De Nora<br />

Gruppo Pam<br />

Habermann Hans Christian<br />

Haggiag Petteni Mirella<br />

IDB Holding<br />

Illy Riccardo<br />

Immobiliare Ferrero<br />

Ina Assitalia<br />

Intesa Sanpaolo<br />

Italcementi<br />

Kefi<br />

Krizia<br />

L’Unione Sarda<br />

Laurent Josi Jean Pierre<br />

Lavazza Luigi<br />

Levoni<br />

Lodi Vittorio<br />

Longobardi Bruno<br />

Loro Piana<br />

Maire Tecnimont<br />

Mantegazza Herandez Aristela<br />

Mantero Cristian<br />

Mantua Surgelati<br />

Manuli Rubber Industries<br />

Marchi Falck Gioia<br />

Marchini Stefana<br />

Marocco Antonio Maria<br />

Marzotto Marta<br />

Marzotto Paolo<br />

Marzotto Pietro<br />

Mediaset<br />

Mediobanca<br />

Melchioni<br />

Micheli Francesco<br />

Missoni Ottavio e Rosita<br />

Monaci Vincenzo<br />

Müller Rivolta Manuela<br />

Nestlè Italiana<br />

Noseda Droulers Roberta<br />

Origoni della Croce Giovanni<br />

Pallavicini Maria Camilla<br />

Pandini Giorgio<br />

Paneroni Edoardo<br />

Parodi Delfino Meroni Isabella<br />

Parodi Taggia Beatrice<br />

Pastificio Rana<br />

Pederzani Pascale<br />

Piaggio<br />

Piaggio Croce Maria Cristina<br />

Pininfarina Giorgia<br />

Pirelli<br />

Plattner Norbert<br />

Poli e Associati<br />

Porta Corradini Anna<br />

Prada Miuccia<br />

Quentin Gianluigi e Claudia<br />

Radici Zanessi Fernanda<br />

RCS Media Group<br />

Recchi Acuto Marida<br />

Recordati Fontana Anna<br />

Riccadonna Ottavio<br />

Ristori Roberto<br />

Ritter Barbara<br />

Rodriguez Boccanelli Antonella<br />

S.E.C.I. Società Esercizi Commerciali<br />

Sabbadini Alberto<br />

Sacchi Zei Rossana<br />

Same Deutz-Fahr<br />

Saras Raffinerie Sarde<br />

Sassoli de Bianchi Lorenzo<br />

Schiavi Alberto<br />

Scibetta Giuseppe e Luciana<br />

Segrè Claudio<br />

Sigurani Giovanbattista<br />

Smeg<br />

Smeralda Holding<br />

SNAM Rete Gas<br />

Sodi Sylvia<br />

Statuto Giuseppe<br />

Stefani Malaguti Deanna<br />

Tabacchi Tatiana<br />

Tarchini Silvio<br />

Tazartes Alberto<br />

Telecom Italia<br />

Tettamanti Gianni<br />

Tombolini Falciola Rosanna<br />

Trussardi Gavazzeni Marialuisa<br />

Trw Automotive Italia<br />

UBI Unione Banche Italiane<br />

Unicredit Banca<br />

Vallarino Gancia Emanuela<br />

Versace<br />

Violati Massimo<br />

Vitale Guido Roberto<br />

Zanotto Moccetti Nadia<br />

Zingarini Giovanni<br />

56 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 57


Corporate Golden Donor<br />

Companies that sign up for<br />

the Corporate Golden Donor<br />

programme become part of<br />

a network that is founded<br />

on a shared commitment<br />

to Italy’s landscape, art and<br />

nature, creating an alliance<br />

based on corporate social<br />

responsibility.<br />

In <strong>2011</strong>, as in previous years,<br />

the business world made an<br />

essential contribution towards<br />

the development of the Trust.<br />

2M Decori<br />

A.G.F. Agenzia Generale Fiumicino<br />

A.I.S. Inox<br />

A-27<br />

Abafoods<br />

Accor Hospitality Italia<br />

Adige<br />

AFV Acciaierie Beltrame<br />

Agenzia Ansa - Agenzia Nazionale Stampa<br />

Associata<br />

Air Liquide Italia<br />

Albertini Syz Gruppo - Banca Albertini Syz & C.<br />

Alenia Aermacchi<br />

Ales Groupe Italia<br />

Alpiq Energia Italia<br />

Altavia Italia<br />

Althea<br />

Andreas Stihl<br />

Antonio Citterio Patricia Viel and Partners<br />

Aptalis Pharma<br />

Archigen<br />

Ariston Thermo<br />

Artemide<br />

Assolombarda<br />

Astellas Pharma<br />

Augustea Holding<br />

Autodesk<br />

Autoimport<br />

Azienda Foderami Dragoni<br />

Aziende Alberghiere Bettoja<br />

Banca Akros<br />

Banca Carige<br />

Banco Di Desio e Della Brianza<br />

Bandini Casamenti<br />

Bartolini<br />

B&B Italia<br />

Beiersdorf<br />

Blm<br />

Boat<br />

Bombardier Transportation Italy<br />

Brembo<br />

Brianza Plastica<br />

Bridgestone Italia<br />

Bticino<br />

Bureau Veritas Italia<br />

Buzzi Unicem<br />

C.L.N. Coils Lamiere Nastri<br />

C.T.E.<br />

Cae<br />

Calzificio Prisco<br />

Carbofin<br />

Carlson Wagonlit Italia<br />

CartaSi<br />

Carvico<br />

Casa Di Cura Citta’ Di Parma<br />

Casa di Cura privata Villa Serena del Dott.<br />

Leonardo Petruzzi<br />

Cellografica Gerosa<br />

Central Frigor Marconi<br />

Chambre Française de Commerce et d’industrie<br />

en Italie<br />

Chemprod<br />

Cisco Systems Italy<br />

Cobir<br />

Coeclerici<br />

Co.Ge.Di. International<br />

Cofimp<br />

Comieco<br />

Confezioni Garda<br />

Confindustria Ancma<br />

Consorzio Venezia Nuova<br />

Continuus Properzi<br />

Corapack<br />

Coswell<br />

Credit Agricole Corporate Investment Bank<br />

Cts Compagnia Trasporti Servizi<br />

D’Andrea<br />

Davide Campari - Milano<br />

Deutsche Bank<br />

Diamed Italiana<br />

Dla Piper Studio Legale Tributario Associato<br />

Donnafugata<br />

Dox-Al Italia<br />

Editoriale Domus<br />

Elettrotec<br />

EMS Italia<br />

Endura<br />

Engeco<br />

Enoplastic<br />

Enzo Degli Angiuoni<br />

Eredi Caimi<br />

Ermenegildo Zegna<br />

Esso Italiana<br />

Ethimo Whitessence<br />

Etro<br />

Eurochemicals<br />

Euroricambi<br />

Eurosyn<br />

EuroTLX SIM<br />

Executive Interim Management Italia<br />

F.lli Pisa<br />

F.lli Sacla’<br />

Fabbrica d’Armi Pietro Beretta<br />

Felsina Societa’ Agricola<br />

Ferrando Luca Autotrasporti<br />

Ferrocart Snc di Amadei R.e P.<br />

FerreroLegno<br />

Ferroli<br />

Fluid-o-Tech<br />

Fondazione Gruppo Credito Valtellinese<br />

Franco Cosimo Panini Editore<br />

Fratelli Fila<br />

Freedot<br />

Frigoscandia<br />

Fugazza F.lli & C.<br />

Fugro Oceansismica<br />

G6 Rete Gas<br />

Gestim<br />

Gfk Eurisko<br />

Ghella<br />

Gicar<br />

Giuseppe Citterio<br />

Global Selection Sgr<br />

Grand Hotel Et De Milan - Straf Hotel<br />

Graphimedia<br />

Groupama Assicurazioni<br />

Gruppo Banca Leonardo<br />

Gruppo Benetton<br />

Gruppo Mascia Brunelli - Biolife Italiana<br />

Hdi-Gerling Industrie Versicherung Ag<br />

Heidenhain Italiana<br />

Herno<br />

Hsbc Bank Plc - Milano Branch<br />

Ic Bellagio Unipersonale<br />

ICMQ<br />

Iemme<br />

Ikea Italia Retail<br />

I.M.E. Industria Maglieria Europea<br />

Infracom Italia<br />

Intecs Informatica e Tecnologia Del<br />

Software<br />

Ipack Ima<br />

Ipsen<br />

Isoil Industria<br />

Istituto Ricerche Biomediche “Antoine<br />

Marxer” RBM<br />

Italcementi<br />

Italgelatine<br />

Jcb<br />

Jones Lang Lasalle<br />

Kairos Partners Sgr<br />

Key2People<br />

Knauf di Lothar Knauf s.a.s.<br />

Konica Minolta Business Solutions Italia<br />

L.I.S.A.<br />

Lamp San Prospero<br />

La Prairie<br />

Larus Re<br />

Le Sirenuse<br />

Leo France<br />

L’Erbolario<br />

Linea Verde Giachino<br />

Lundquist<br />

Luxoro<br />

M. Casale Bauer<br />

Madama Oliva<br />

Manfredini e Schianchi<br />

Manitalidea<br />

Mapei<br />

Mario Nava<br />

Martifer Solar<br />

Masterpack<br />

Mecania Informatica<br />

Megas Sas<br />

Menghi Shoes<br />

Messaggerie Italiane di Giornali Riviste e<br />

Libri<br />

Mitsubishi Electric Europe B.V.<br />

Mobil Project<br />

Molinari Italia<br />

Molino Parri<br />

Mondial<br />

Montblanc Italia<br />

Montello<br />

MWH<br />

Natixis S.A. - Milan Branch<br />

Noberasco<br />

Notartel<br />

Novo Nordisk Farmaceutici<br />

Nuncas Italia<br />

Oberrauch Zitt<br />

Officine Maccaferri<br />

Oleificio Zucchi<br />

Olimpia Splendid<br />

OneExpress Italia<br />

P.M. Chemicals<br />

Palazzo Giordano Bruno Hotel<br />

Paresa<br />

Parigi Industry<br />

Pastorfrigor<br />

Pellegrini<br />

Pentagas<br />

Pernod Ricard Italia<br />

Petraco<br />

Pierrel Research Italy<br />

Polifix<br />

Presma<br />

Pricewaterhousecoopers<br />

Prima Comunicazione<br />

Prisma Impianti<br />

Project Automation<br />

Publitalia ‘80<br />

Rai Way<br />

Reckitt Benckiser Holdings Italia<br />

Renzo Piano Building Workshop<br />

Ricoh Italia<br />

Rimini Fiera<br />

Rimorchiatori Riuniti Spezzini Imprese<br />

Marittime e Salvataggi<br />

Rivolta<br />

Robert Bosch<br />

Robilant & Associati<br />

Rolex Italia<br />

Rossini<br />

Roten<br />

Rottapharm<br />

S.A.C. Societa’ Appalti Costruzioni<br />

S.I.A.D.<br />

S.I.T.A.F.<br />

Sabaf<br />

Salini Costruttori<br />

Salvatore Ferragamo<br />

Sanpellegrino<br />

Sant’Elia<br />

Sca Hygiene Products<br />

Scala<br />

SDA Bocconi School of Management<br />

Sebach<br />

Seco Tools Italia<br />

See Italia & Contact<br />

Seli Manutenzioni Generali<br />

Sensitron<br />

Siirtec Nigi<br />

Silhouette Italia<br />

Simonazzi<br />

Sinter<br />

Sir James Henderson British School of<br />

Milan<br />

Sistemi<br />

Ska<br />

Solar Brain<br />

Sorgente Group<br />

Sol Melià Italia<br />

Sorma<br />

Stannah Montascale<br />

Start People<br />

Streparava<br />

Taf Abrasivi<br />

Technital<br />

Tecnofer Ecoimpianti<br />

The Family<br />

Thetis<br />

Thor Specialties<br />

Tucano Urbano<br />

Ugolini Petroli<br />

Ulisse Tecnologie<br />

Unicalce<br />

Unitransports<br />

Uretek<br />

Utet<br />

Valli<br />

Venini<br />

Viabizzuno<br />

Villa D’Este<br />

Vimar<br />

Vimo Elettronica Snc di Cavalleri R.L.e C.<br />

Vitale & Associati<br />

W.P. Lavori in Corso<br />

Weleda Italia<br />

Whirlpool Europe<br />

Wind Telecomunicazioni<br />

Yuasa Italy<br />

Zambaiti Parati<br />

Zobele Holding<br />

Zoli Dino & C.<br />

58 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 59


Friends of FAI<br />

© A. Mesiano<br />

Honorary Chairwoman<br />

Marella Agnelli<br />

International Chairwoman<br />

Bona de’ Frescobaldi*<br />

Chairwoman of Advisory<br />

Trustees<br />

Lynn de Rothschild<br />

Chairwoman of the<br />

Balbianello Circle<br />

Maria Manetti Shrem<br />

Board of Advisory Trustees<br />

Giorgio Armani<br />

Anna Bulgari<br />

Laura Casalis<br />

Giulia Maria Mozzoni Crespi*<br />

Chiara Ferragamo<br />

Audrey Gruss<br />

Gail Hilson<br />

Maria Manetti Shrem<br />

Ann Nitze<br />

Paolo and Henrietta Pellegrini<br />

Marilyn Perry*<br />

Giorgio Poggiani*<br />

Roberta Ritter*<br />

Nancy Rubin<br />

Mariuccia Zerilli Marimò<br />

Board of Directors<br />

President<br />

James M. Carolan<br />

Vice President<br />

Giancarla Berti<br />

Treasurer<br />

Susan Bender<br />

<strong>2011</strong> – A VERY FULL YEAR FOR THE FRIENDS OF FAI<br />

For the Friends of FAI, <strong>2011</strong> was an extremely busy year that resulted in a great deal of success.<br />

The Balbianello Circle’s annual trip saw them visit the Veneto, where they discovered the<br />

breathtaking architecture of Andrea Palladio and were given a sneak preview of the<br />

Villa dei Vescovi, which was restored thanks – at least in part – to the generosity of the Friends<br />

of FAI. Thus far, “Venice & the Palladian Villas” has been the most successful of the Balbianello<br />

Circle’s trips, with 30 people taking part, including a large number of new Friends.<br />

The Trust has decided to put the 2012 donation towards the restoration of the Palazzo e<br />

Torre Campatelli in San Gimignano. In the autumn, the Friends of FAI organised two<br />

events to benefit this project: a shopping evening at the Ferragamo store in Beverly Hills,<br />

and a conference on the artistic and civic history of San Gimignano at the Casa Italiana of New<br />

York University. In September, the President of the Friends of FAI, James Carolan,<br />

participated in a round-table session at the Italian Institute of Culture in New York, together<br />

with journalist Gian Antonio Stella, to discuss the administrative challenges involved in<br />

managing Italy’s cultural heritage.<br />

<strong>2011</strong> was, however, marked by some very sad news for all those who have followed the<br />

development of the Friends of FAI: the passing of Luigi Moscheri, the unforgettable<br />

first President of the Friends of FAI and a member of the Board of Directors of FAI in Italy.<br />

The Friends of FAI remember him warmly as someone who showed quite extraordinary<br />

dedication to the FAI cause, and who did so with great creativity, commitment and<br />

generosity.<br />

Giovanna Loredan Bonetti<br />

Ilaria Borletti Buitoni<br />

Sharleen Cooper Cohen<br />

Vannozza Guicciardini<br />

Alessandra Pellegrini<br />

* Founders<br />

Internationally, FAI benefits<br />

from the input of the “Friends<br />

of FAI”, a group of supporters<br />

based in New York. Its remit<br />

is to organise events and<br />

invite American citizens to<br />

visit Italy and contribute to<br />

safeguarding the country’s<br />

priceless artistic and cultural<br />

heritage.<br />

FAI - Villa del Balbianello, Lenno (Como)<br />

60 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 61


Communication<br />

Getting the substance of FAI’s message across<br />

La Comunicazione<br />

Comunicare la concretezza<br />

In <strong>2011</strong>, newspapers,<br />

magazines and<br />

websites wrote<br />

a total of almost<br />

10,000 articles on<br />

our activities, while<br />

there were more<br />

than 838 items on<br />

TV and radio.<br />

Right:<br />

The longstanding<br />

image used to promote<br />

the “Giornata FAI di<br />

Primavera” (FAI Spring<br />

Day).<br />

In <strong>2011</strong>, the efforts of the communications department were geared towards amplifying the<br />

resonance of the strategic guidelines set out by the Trust in order to boost yet further the<br />

visibility of its work and of the events staged throughout the year in all fields. Thanks to an<br />

increasingly high-profile presence across the Italian media (press, radio and television)<br />

and to a bolstering of our presence on multimedia channels (the internet, social networks,<br />

etc...), in <strong>2011</strong> we recorded a notable rise in the awareness of FAI amongst the general public.<br />

ADVERTISING AND PROMOTION<br />

For FAI’s Advertising and Promotion department, <strong>2011</strong> was a year full of major initiatives,<br />

including the inaugurations of the three new properties, which required the planning<br />

and implementation of customised communication tools, both physical and virtual.<br />

In addition, we celebrated the 150th anniversary of Italian Unification through the<br />

creation of a dedicated logo, which was used on all of the Trust’s communications and was<br />

given excellent media exposure and promotion at the FAI National Conference in Naples,<br />

at which, amongst other activities, we unveiled the new “FAI Giovani” (FAI Youth) sector.<br />

During <strong>2011</strong>, the department was also involved in conducting qualitative/quantitative<br />

research in partnership with IPSOS, which was targeted at scientifically analysing the<br />

perception of the Italian public vis-à-vis FAI and its activities.<br />

A great deal of attention was focused on marketing our major national events such as the<br />

“Giornata FAI di Primavera” (FAI Spring Day), the SMS support campaign and the “I<br />

Luoghi del Cuore” (“Italian Places I Love” survey). Last of all, it is worth noting that <strong>2011</strong><br />

also saw the establishment of a specific department for the conservation and promotion of<br />

FAI’s extensive video and photo archive.<br />

PRESS OFFICE<br />

In <strong>2011</strong>, the Press Office supported the work of the Trust through almost daily contact with the<br />

media. Moreover, it bolstered its role as the FAI spokesperson on issues concerning the environment<br />

and cultural assets, collaborating with a number of national associations.<br />

The input of the Press Office was geared above all towards the inauguration of the three<br />

new properties opened up to the public to mark the 150th anniversary of Italian Unification,<br />

which received a great deal of exposure in the local and national media. A large amount<br />

of coverage was also achieved across the various media channels – press, radio, TV and<br />

the internet – for national events such as the “Giornata FAI di Primavera” (FAI Spring<br />

Day), for the results of the fifth “I Luoghi del Cuore” (“Italian Places I Love” survey), for the<br />

conference held in Naples entitled “Under the ashes: role and stories of a country<br />

that resists”, which featured several heavyweight Italian and international speakers, and for<br />

<strong>2011</strong>’s SMS fund-raising campaign, called “Ricordati di salvare l’Italia” (Remember to<br />

save Italy).<br />

In <strong>2011</strong>, attention was also focused on the traditional concert at Milan’s La Scala and on<br />

numerous FAI exhibitions such as “The Hand of the Graphic Designer” and “Sironi: war,<br />

victory, drama. Works from the Isolabella and Gianferrari Collections” at Villa Necchi Campiglio<br />

and “Photos – Souvenirs au carré Daniel Buren” at the Villa e Collezione Panza.<br />

FARE RETE… IN RETE<br />

Sempre più punto di riferimento per l’informazione e l’interazione con iscritti e simpatizzanti, il<br />

sito Fondoambiente.it ha proseguito la strategia finalizzata al coinvolgimento di sempre più<br />

donatori e all’ulteriore sviluppo di strumenti di comunicazione in chiave Web 2.0.<br />

Forte di un numero di visitatori in continua crescita (+ 19,2% rispetto al 2010), come<br />

abbiamo visto il sito ha raccolto complessivamente 286.882 euro, facendo registrare un<br />

incremento dell’81% rispetto all’anno precedente. Per la prima volta abbiamo lanciato<br />

online due nuove tipologie di donazioni: l’iscrizione ai corsi di storia dell’arte e<br />

le microdonazioni da 2, 5 o 10 euro inaugurate durante la campagna nazionale di raccolta<br />

fondi di ottobre, in occasione della quale abbiamo lanciato anche la promozione per<br />

l’Iscrizione speciale al FAI a 29 euro che ha dato ottimi risultati. Gli iscritti alla nostra<br />

Newsletter sono arrivati a quota 178mila, grazie soprattutto al successo delle segnalazioni<br />

online del Censimento “I Luoghi del Cuore”, per una crescita del 60% rispetto al 2010.<br />

In totale abbiamo inviato 125 newsletter e DEM con un incremento del 71% rispetto all’anno<br />

precedente.<br />

Per quanto riguarda il mondo dei social network, a fine <strong>2011</strong> abbiamo sfiorato il tetto dei<br />

50mila fan della nostra pagina Facebook, in aumento del 69,34% rispetto al 2010,<br />

per un totale di 21.275.173 visualizzazioni dei post (174,18%). La pagina Twitter invece ha<br />

raggiunto 1.469 follower e un totale di 3.362 tweet.<br />

Fra i progetti online più importanti realizzati, figura senza dubbio l’apertura di nuove<br />

sezioni del sito, come quelle di “SOS Emergenza paesaggio”, “Calendario Eventi”<br />

e il Mediacenter in home page, e di nuove pagine su Facebook (Intro istituzionale,<br />

Sostienici, Beni, Campagna del momento). L’area editoriale è stata rivista completamente<br />

attraverso la creazione di nuove categorie per articoli e news, mentre 7mila Iscritti hanno<br />

accolto l’invito a ricevere il Notiziario del FAI in versione digitale, contribuendo così al<br />

risparmio di carta.<br />

La nostra “GIORNATA “galassia” FAI si è poi arricchita di nuovi ingressi: i siti dedicati al 5xmille, al mondo<br />

DI PRIMAVERA”<br />

delle aziende,<br />

(FAI SPRING<br />

al Negozio<br />

DAY)<br />

Olivetti e a Villa dei Vescovi, all’evento “La Mano del<br />

Grafico” e al concorso di cortometraggi radio legati ai “Luoghi del Cuore”.<br />

Infine, abbiamo lanciato “FAICLUB”, la prima Intranet della Fondazione nata come strumento di<br />

“RICORDATI DI<br />

tv<br />

comunicazione istituzionale interna finalizzata alla condivisione di regole e strumenti di lavoro.<br />

Nel <strong>2011</strong> abbiamo<br />

aperto nuove sezioni<br />

di Fondoambiente.it<br />

come “SOS Emergenza<br />

paesaggio”,<br />

“Calendario Eventi”<br />

e il Mediacenter,<br />

rivisto completamente<br />

l’area editoriale<br />

e inviato a 7mila<br />

Iscritti il Notiziario<br />

del FAI in versione<br />

digitale. Inoltre la<br />

nostra “galassia” di<br />

siti si è ulteriormente<br />

arricchita di nuovi<br />

ingressi.<br />

INFOGRAFICA<br />

I numeri di<br />

Fondoambiente.it<br />

1.812.883 visitatori<br />

6.505.042 pagine viste<br />

178.000 iscritti alla<br />

Newsletter<br />

49.068 fan della<br />

pagina Facebook<br />

286.662 euro raccolti<br />

via Web<br />

LOCAL AND NATIONAL TELEVISION, RADIO AND<br />

WEB COVERAGE FOR THE MAIN EVENTS<br />

SALVARE L’ITALIA”<br />

(REMEMBER TO<br />

SAVE ITALY)<br />

“I LUOGHI DEL<br />

CUORE”<br />

(ITALIAN PLACES<br />

I LOVE)<br />

tv<br />

radio<br />

tv<br />

radio<br />

19 hours, 17 minutes<br />

4 hours, 31 minutes<br />

9 hours, 12 minutes<br />

3 hours, 7 minutes<br />

5 hours, 47 minutes<br />

3 hours, 39 minutes<br />

62 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 63


Communication<br />

Getting the substance of FAI’s message across<br />

La Comunicazione<br />

Comunicare la concretezza<br />

© G. Majno<br />

In <strong>2011</strong> we opened<br />

up new sections on<br />

the Fondoambiente.<br />

it site, such as the<br />

“SOS Paesaggio”<br />

(SOS Countryside<br />

Emergency) and<br />

“Event Calendar”<br />

sections and the<br />

Media Centre. We<br />

also overhauled<br />

the editorial side<br />

completely and<br />

started sending a<br />

full 7,000 Members<br />

the FAI Newsletter<br />

in digital format.<br />

Moreover, our<br />

“galaxy” of sites was<br />

further enriched<br />

with a number of<br />

new additions.<br />

MAKING THE MOST OF THE WEB<br />

In <strong>2011</strong>, the Fondoambiente.it site became an increasingly important source of information<br />

and interaction with members and sympathisers. The site continued to implement its strategy<br />

of engaging more and more effectively with donors, and further work was done to develop web<br />

2.0 online marketing tools.<br />

With an ever-increasing number of visitors (19.2% up on 2010), the site generated a total<br />

of €286,882 - an increase of 81% with respect to the previous year. For the first time,<br />

we launched two new types of donations online: the sign-up process for the art<br />

history courses and the micro-donations of €2, €5 or €10, which were brought in during<br />

the national fund-raising campaign in October, when we also launched the promotion for<br />

special FAI membership at a cost of €29, which generated very positive results. The<br />

number of subscribers to our Newsletter reached 178,000 – thanks, above all, to the<br />

success of the online voting for the “I Luoghi del Cuore” (“Italian Places I Love” survey) – an<br />

increase of 60% on 2010. In total, we sent out 125 newsletters and DEM communications,<br />

which represented an increase of 71% compared to the previous year.<br />

In terms of social networks, in late <strong>2011</strong> we reached the milestone of 50,000 fans on our<br />

Facebook page. This represented an increase of 69.34% on 2010. In total, our posts<br />

were viewed 21,275,173 times (174.18% up on 2010). For its part, our Twitter page has<br />

reached 1,469 followers and we have clocked up a total of 3,362 tweets.<br />

Ranking among the most important online projects implemented in <strong>2011</strong> was the creation of<br />

new sections of the site, such as the “SOS Paesaggio” (SOS Countryside Emergency)<br />

and “Event Calendar” sections, and the Media Centre on the homepage, as well as<br />

new pages on Facebook (Introduction, Support Us, Properties, Current Campaigns). The<br />

editorial side was completely overhauled through the insertion of new categories for articles<br />

and news, while 7,000 Members accepted the invitation to receive the digital version of the<br />

FAI Newsletter, thus helping to save paper.<br />

Our “galaxy” of sites was enriched with new additions: the sites dedicated to the “5xmille”<br />

initiative, the corporate world, the Negozio Olivetti, the Villa dei Vescovi, the event<br />

for “The Hand of the Graphic Designer” and the short-film competition associated<br />

with the “I Luoghi del Cuore” (“Italian Places I Love” initiative).<br />

FARE RETE… IN RETE<br />

Sempre più punto di riferimento per l’informazione e l’interazione con iscritti e simpatizzanti, il<br />

sito Fondoambiente.it ha proseguito la strategia finalizzata al coinvolgimento di sempre più<br />

donatori e all’ulteriore sviluppo di strumenti di comunicazione in chiave Web 2.0.<br />

Forte di un numero di visitatori in continua crescita (+ 19,2% rispetto al 2010), come<br />

abbiamo visto il sito ha raccolto complessivamente 286.882 euro, facendo registrare un<br />

incremento dell’81% rispetto all’anno precedente. Per la prima volta abbiamo lanciato<br />

online due nuove tipologie di donazioni: l’iscrizione ai corsi di storia dell’arte e<br />

le microdonazioni da 2, 5 o 10 euro inaugurate durante la campagna nazionale di raccolta<br />

fondi di ottobre, in occasione della quale abbiamo lanciato anche la promozione per<br />

l’Iscrizione speciale al FAI a 29 euro che ha dato ottimi risultati. Gli iscritti alla nostra<br />

Newsletter sono arrivati a quota 178mila, grazie soprattutto al successo delle segnalazioni<br />

online del Censimento “I Luoghi del Cuore”, per una crescita del 60% rispetto al 2010.<br />

In totale abbiamo inviato 125 newsletter e DEM con un incremento del 71% rispetto all’anno<br />

precedente.<br />

Per quanto riguarda il mondo dei social network, a fine <strong>2011</strong> abbiamo sfiorato il tetto dei<br />

50mila fan della nostra pagina Facebook, in aumento del 69,34% rispetto al 2010,<br />

per un totale di 21.275.173 visualizzazioni dei post (174,18%). La pagina Twitter invece ha<br />

raggiunto 1.469 follower e un totale di 3.362 tweet.<br />

Fra i progetti online più importanti realizzati, figura senza dubbio l’apertura di nuove<br />

sezioni del sito, come quelle di “SOS Emergenza paesaggio”, “Calendario Eventi”<br />

e il Mediacenter in home page, e di nuove pagine su Facebook (Intro istituzionale,<br />

Sostienici, Beni, Campagna del momento). L’area editoriale è stata rivista completamente<br />

facts and figures<br />

attraverso la creazione di nuove categorie per articoli e news, mentre 7mila Iscritti hanno<br />

accolto l’invito a ricevere il Notiziario del FAI in versione digitale, contribuendo così al<br />

risparmio<br />

1,812,883<br />

di carta.<br />

50,000<br />

La nostra “galassia” si è poi arricchita di nuovi ingressi: i siti dedicati al 5xmille, al mondo<br />

delle aziende, al Negozio Olivetti e a Villa dei Vescovi, all’evento “La Mano del<br />

Grafico” e al concorso di cortometraggi legati visitors ai “Luoghi del Cuore”.<br />

6,505,042<br />

Webpages visited<br />

fondoambiente.it<br />

Infine, abbiamo lanciato “FAICLUB”, la prima Intranet della Fondazione nata come strumento di<br />

comunicazione istituzionale interna finalizzata alla condivisione di regole e strumenti di lavoro.<br />

Nel <strong>2011</strong> abbiamo<br />

aperto nuove sezioni<br />

di Fondoambiente.it<br />

come “SOS Emergenza<br />

paesaggio”,<br />

“Calendario Eventi”<br />

e il Mediacenter,<br />

rivisto completamente<br />

l’area editoriale<br />

e inviato a 7mila<br />

Iscritti il Notiziario<br />

del FAI in versione<br />

digitale. Inoltre la<br />

nostra “galassia” di<br />

siti si è ulteriormente<br />

arricchita di nuovi<br />

ingressi.<br />

INFOGRAFICA<br />

I numeri di<br />

Fondoambiente.it<br />

1.812.883 visitatori<br />

6.505.042 pagine viste<br />

178.000 iscritti alla<br />

Newsletter<br />

49.068 fan della<br />

pagina Facebook<br />

286.662 euro raccolti<br />

via Web<br />

fans of the Facebook page<br />

1,469<br />

Twitter followers<br />

Right:<br />

FAI - Villa Panza<br />

(Varese)<br />

178,000<br />

Newsletter subscribers<br />

286,662<br />

euros raised via the web<br />

64 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 65


People<br />

The role played by personal passion<br />

© G. Majno<br />

© P. Ioudioux<br />

The strategic<br />

development of our<br />

human resources<br />

concentrated on<br />

three fundamental<br />

areas: staff training,<br />

the introduction<br />

of a system of<br />

performance<br />

evaluation and<br />

the strengthening<br />

of internal<br />

communications.<br />

FAI is a Trust constituted by people who work and interact together, guided by the<br />

passion and values that represent the heart and soul of our operations. For this reason,<br />

as far as we are concerned our personnel are a priceless resource that we should do<br />

everything we can to utilise more fully and to make more professionally competent.<br />

In this regard, in <strong>2011</strong> the strategic development of our human resources<br />

concentrated on three fundamental areas: staff training, the introduction of a system of<br />

performance evaluation and the strengthening of internal communications.<br />

In terms of staff training, we organised Professional Training courses in order to enhance<br />

the technical skills deployed on a daily basis, such as: Photoshop, PowerPoint and Englishlanguage<br />

courses; Role-based Training targeted at enriching management skills (e.g.<br />

Project Management courses); and Strategic Training with a view to setting innovative<br />

mid-term objectives. A total of 11 initiatives were organised – at a cost of €25,000, set aside<br />

thanks to participation in a joint fund at 0.30% of total earnings – which involved 272 people<br />

and accounted for a total of 412 hours of training.<br />

To make the management of those who work for FAI all the more transparent and effective, we<br />

also introduced the Performance Evaluation System for all staff, including managers;<br />

the system is based on classifying the extent to which the individual has reached his or her<br />

objectives. Last, in order to share the strategies and objectives for the year with all of the<br />

FAI staff, in early <strong>2011</strong> we staged the first Convention for all personnel, during which the<br />

Intranet FAICLUB was officially launched.<br />

All of these tools are crucial for managing the human resources of a Trust that is continually<br />

growing in terms of the number of properties it manages and, therefore, also in terms of staff<br />

numbers. In <strong>2011</strong>, FAI’s total headcount amounted to 191, two-thirds employed directly and<br />

one-third employed on a freelance basis. In <strong>2011</strong>, staff numbers increased by 26 with respect<br />

to 2010 – a rise due to the opening of the three new properties and to the recruiting of a<br />

number of key people to deal with strategic development and the streamlining of the overheads<br />

of the Trust (i.e. Property Development Manager, Purchasing Manager).<br />

THE FAI STAFF<br />

28%<br />

MEN<br />

72%<br />

WOMEN<br />

42%<br />

HIGHER<br />

QUALIFI-<br />

CATIONS<br />

Above:<br />

The first convention<br />

of FAI<br />

personnel at Villa<br />

Panza (Varese)<br />

FAI - Villa Necchi Campiglio, Milan<br />

68%<br />

GRADUATES<br />

66 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 67


Future projects<br />

The objectives and strategies of FAI for the next four-year<br />

plan 2012–2015<br />

OUR MISSION<br />

For the benefit of all lovers of Italy, FAI serves as a spokesperson for civil society,<br />

supervising and intervening in defence of the Italian countryside and Italy’s cultural assets.<br />

The places that we restore and manage are the embodiment of our mission. Through<br />

the safeguarding and enhancement of these extraordinary places, we want to raise the<br />

awareness of people in Italy and further afield of the importance of respecting and taking care<br />

of art and nature, which are elements that very much characterise the Italian national identity.<br />

The new proposal that will be made to the people of Italy (and, indeed, to everyone) to<br />

support and participate in FAI’s initiatives envisages the Trust as a partner for change,<br />

with a view to placing mankind in a more balanced relationship with the environment through<br />

the recovery and enhancement of the “environmental” heritage, composed of nature and<br />

culture. The FAI of tomorrow will work to promote a new “environmental humanism” in<br />

order to live well in a more beautiful country – a significant commitment to Italian society, and<br />

one that is sustainable only if supported by the contributions of large numbers of people.<br />

OUR STRATEGIC OBJECTIVES<br />

On the basis of the new mission proposal, we have identified five areas for development:<br />

■ Engaging with people and companies<br />

■ Engaging with public bodies and “institutional” backers<br />

■ Developing strategies of planning and organisation<br />

■ Opening new properties up to the public<br />

■ Developing new opportunities<br />

PROJECTS<br />

Within these development areas, we have defined the strategic objectives and the main<br />

projects:<br />

Memberships: FAI today has around 90,000 members and donors, and by the end of 2015 it<br />

should be able to reach 160,000, identifying new targets and new contact mechanisms (project<br />

to double the numbers of members and donors).<br />

Visitors and property management: around 400,000 people visit FAI’s properties; by the<br />

end of 2015, it should be possible to increase visitors by around 25%, to at least 500,000. The<br />

new approach to the management of FAI properties will be geared towards achieving breakeven<br />

in terms of the total management budget. With this objective we will draft an overall plan<br />

for the properties (with the general guidelines and the objectives).<br />

New sources of funding: FAI must explore new veins of funding from Italian and overseas<br />

organisations in addition to the traditional areas. The following themes are provided for<br />

illustrative purposes: nature, environmental sustainability, the elderly, youngsters and non-<br />

Italians.<br />

Organisation: we want to develop our organisational infrastructure, introducing the best<br />

models of organisation, management and fund-raising currently available for non-profit bodies.<br />

Training: FAI’s staff will be supported by a substantial annual training programme targeted at<br />

optimising and developing the existing skill sets within the Trust.<br />

© F. Oppes<br />

Volunteers: we will undertake a project geared towards markedly increasing the number<br />

of volunteers who work with FAI. There are multiple, highly diversified objectives: from<br />

the improvement of the financial management of the properties (through significant cost<br />

containment) to the harnessing of the pro-active approach of volunteers in providing support to<br />

the Trust.<br />

Planning of restorations: we intend to guarantee the sustainability of our growth and<br />

to maintain the integrity of the funds that have been set aside to achieve that growth. The<br />

restoration activities will be implemented only on the basis of detailed financial plans approved<br />

by the Executive Committee and the Board of Directors.<br />

New property openings: we want to increase the number of properties for which we<br />

become responsible and can then open up to the public. To ensure the sustainability of that<br />

growth, the acquisition of properties will follow clear strategic guidelines: those properties for<br />

which FAI accepts responsibility will be selected if they demonstrate aspects of excellence and<br />

uniqueness in historical, artistic and/or landscape terms. Location will also be considered a<br />

highly strategic factor: priority will be given to properties situated in areas where we do not<br />

currently have a presence and/or areas of particularly high visibility and usability.<br />

International projects: we will launch the pilot project FAI - UK at break-even by the end of<br />

2013. In the meantime, we will evaluate the possibility to open new FAI offices in<br />

other countries.<br />

68 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 69


Financial Statements - Balance Sheet<br />

ASSETS 31.12.<strong>2011</strong> 31.12.2010<br />

LIABILITIES 31.12.<strong>2011</strong> 31.12.2010<br />

FIXED ASSETS<br />

INTANGIBLE<br />

Costs with long-term utility 190,708 197,342<br />

Assets on loan or licensed 2,882,557 3,073,265 3,453,135 3,650,477<br />

EQUITY FUNDS<br />

INITIAL EQUITY AND RESERVES<br />

ENDOWMENT FUND 258,228 258,228<br />

RESERVE FOR OPERATING ACTIVITIES 14,648,920 13,673,769<br />

SURPLUS/(DEFICIT) FOR THE YEAR -442,871 14,464,277 -993,892 12,938,105<br />

TANGIBLE<br />

Land and Buildings<br />

- Institutional 73,136,681 65,572,754<br />

- Non - Institutional 3,480,224 3,225,273<br />

Total, Land and Buildings 76,616,905 68,798,027<br />

Tangible Assets subject to Depreciation<br />

Plant and Machinery 142,562 171,016<br />

Equipment 70,713 74.626<br />

Photo Library 1,301 263<br />

Motor vehicles 338 1,014<br />

Office Furniture and Furnishings 123,236 93,782<br />

Office Equipment 172,882 140,320<br />

Total, Tangible Assets subject to Depreciation 511,032 77,127,937 481,021 69,279,048<br />

FINANCIAL<br />

Participations in Subsidiaries - 1<br />

Receivables from Subsidiaries - - 181,842 181,843<br />

TOTAL FIXED ASSETS 80,201,202 73,111,368<br />

CURRENT ASSETS<br />

CLOSING BALANCE 158,488 149,783<br />

RECEIVABLES – short-term<br />

Receivable from customers 1,057,321 831,307<br />

Receivable from bodies corporate (approved contributions) 5,003,462 5,362,503<br />

Other Receivables 881,603 6,942,386 837,519 7,031,329<br />

OTHER EQUITY FUNDS<br />

RECAPITALISATION RESERVE 13,624,272 12,876,584<br />

PROVISION FOR SPECIFIC CONTRIBUTIONS 50,928,160 64,552,432 46,945,027 59,821,611<br />

EQUITY 79,016,709 72,759,716<br />

PROVISIONS FOR<br />

CONTINGENCIES AND<br />

OTHER LIABILITIES<br />

PROVISION FOR LOSSES FROM SUBSIDIARIES - 181,842<br />

PROVISION FOR SPECIFIC CONTRIBUTIONS<br />

2,814,814 3,284,140<br />

FOR ASSETS ON LOAN OR LICENSED<br />

PROVISION FOR CONTRIBUTIONS SPECIFIC<br />

118,968 157,879<br />

TO TANGIBLE ASSETS<br />

RESTRICTED RESERVES 3,443,959 6,377,741 5,769,599 9,393,460<br />

SEVERANCE INDEMNITY FUND<br />

FOR EMPLOYEES<br />

875,629 935,449<br />

LIABILITIES – short-term<br />

to Suppliers 4,595,272 3,197,094<br />

to Social Security Institutions 402,590 265,121<br />

to the Italian Revenue 354,462 218,651<br />

to Employees 513,732 414,868<br />

Sundry 142,969 385,279<br />

Deposits Received 50,764 84,964<br />

Bank and postal deposits 4,584,207 2,039,687<br />

Short-term payments, FRISL and other loans 72,351 10,716,347 160,881 6,766,545<br />

SECURITIES<br />

Available 6,534,574 6,106,604<br />

Inalienable – serving as security 4,734,805 11,269,379 4,696,183 10,802,787<br />

CASH AND CASH EQUIVALENTS<br />

Bank and postal deposits 222,224 449,744<br />

Cash 65,487 287,711 78,584 528,328<br />

LIABILITIES – long-term 974,568 923,131<br />

ACCRUED LIABILITIES AND<br />

DEFERRED INCOME<br />

1,145,316 1,029,309<br />

TOTAL LIABILITIES 99.106.310 91.807.610<br />

TOTAL CURRENT ASSETS 18,657,964 18,512,227<br />

MEMORANDUM ACCOUNTS<br />

Guarantees provided by third parties 1.164.750 1.788.022<br />

PREPAYMENTS AND ACCRUED INCOME 247,144 184,015<br />

TOTAL ASSETS 99,106,310 91,807,610<br />

70 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 71


Financial Statements - Operating Section<br />

OPERATIONS 31.12.<strong>2011</strong> 31.12.2010<br />

FINANCIAL OPERATIONS 31.12.<strong>2011</strong> 31.12.2010<br />

OPERATING INCOME<br />

MEMBERSHIP FEES 2,381,846 2,144,531<br />

CONTRIBUTIONS AND SPONSORSHIPS 7,084,428 6,778,543<br />

ELECTIVE CONTRIBUTIONS OUT OF INCOME TAXES<br />

(cinque per mille)<br />

599,103 609,314<br />

ADMISSION TICKETS 2,061,516 1,820,082<br />

LEASES FOR USE 937,095 840,123<br />

RENTAL INCOME 410,359 412,174<br />

SUNDRY 69,214 117,465<br />

INTERIOR WORK 120,193 154,279<br />

MISCELLANEOUS APPEALS 791,634 14,455,388 500,193 13,376,704<br />

OPERATING EXPENSES<br />

MAINTENANCE, BUILDINGS, PLANT AND GARDE -464,856 -517,465<br />

WATER, HEATING, ELECTRICITY -404,869 -398,429<br />

TELEPHONE EXPENSES -181,626 -205,947<br />

POSTAL AND DELIVERY -541,669 -532,012<br />

MARKETING AND ADVERTISING -1,190,074 -1,239,343<br />

EXTERNAL ADVISORS -1,113,499 -871,010<br />

THIRD-PARTY SERVICES AND EVENTS -1,449,094 -2,119,517<br />

RENTAL OUTGOINGS, LICENCES AND EXPENSES -333,840 -324,269<br />

STATIONERY AND PRINTING -142,593 -210,453<br />

OTHER OPERATING EXPENSES -1,268,131 -1,146,880<br />

PERSONNEL -7,669,150 -6,825,739<br />

AMORTISATION AND ALLOWANCES -251,784 -15,011,185 -276,764 -14,667,828<br />

SECURITIES MANAGEMENT<br />

INTEREST ON SECURITIES 150,717 159,551<br />

DIVIDENDS ON SHARES 103,892 40,764<br />

GAINS ON SECURITIES 26,286 69,641<br />

LOSSES ON SECURITIESI 0 -19,091<br />

WRITEDOWNS OF SECURITIES -29,958 250,937 -90,639 160,226<br />

OTHER FINANCIAL CHARGES<br />

INTEREST ON BANK ACCOUNTS -128,002 -45,221<br />

OTHER INTEREST -566 204<br />

DISCOUNTS AND ALLOWANCES 90 -128,478 87 -44,930<br />

RESULT FROM FINANCIAL OPERATIONS 122,459 115,296<br />

EXTRAORDINARY OPERATIONS<br />

EXTRAORDINARY INCOME AND EXPENSES<br />

GAINS ON DISPOSALS OF ASSETS 119,940 43,840<br />

LOSSES ON DISPOSALS OF ASSETS 0 0<br />

CONTINGENT ASSETS 117,511 131,281<br />

CONTINGENT LIABILITIES -186,457 50,994 -147,816 27,305<br />

OTHER EXTRAORDINARY INCOME AND EXPENSES<br />

EXTRAORDINARY WRITEDOWNS OF RECEIVABLES -22,803<br />

RELEASE OF COMMITMENTS - -22,803 144,709 144,709<br />

RESULT FROM OPERATIONS -555,797 -1,291,124<br />

INVENTORIES<br />

INCOME FROM SALES<br />

SALES TO THIRD PARTIES 431,297 445,251<br />

CHANGE IN INVENTORIES 8,705 -7,516<br />

ALLOWANCES FOR INVENTORY OBSOLESCENCE 0 440,002 0 437,735<br />

RESULT FROM EXTRAORDINARY<br />

OPERATIONS<br />

28,191 172,014<br />

PURCHASING COSTS<br />

PURCHASES FROM THIRD PARTIES -285,132 -252,647<br />

RESULT FROM INVENTORIES 154,870 185,088<br />

RESULT FROM OPERATIONS -400,927 -1,106,036<br />

72 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 73


Financial Statements - Operating Section<br />

MANAGEMENT OF ASSETS 31.12.<strong>2011</strong> 31.12.2010<br />

<strong>Report</strong> of the Auditing Company<br />

ORDINARY COSTS OF ASSETS<br />

RESTORATIONS OF FOUNDATION-OWNED PROPERTIES -5,173,495 -4,478,555<br />

PURCHASES OF FIXED ASSETS -1,124,348<br />

IMPROVEMENTS ON FOUNDATION-OWNED PROPERTIES -2,287,900<br />

RESTORATIONS OF PROPERTIES NOT OWNED BY THE<br />

FOUNDATION<br />

-68,813 -8,654,556 -593,341 -5,071,896<br />

ORDINARY INCOME FROM ASSETS<br />

COVERAGE FOR RESTORATION OF FOUNDATION-OWNED<br />

PROPERTIES<br />

COVERING OF FIXED ASSETS 1,124,348<br />

COVERAGE OF IMPROVEMENTS 1,351,311<br />

COVERAGE OF RESTORATION WORK ON PROPERTY NOT<br />

OWNED BY THE FOUNDATION<br />

2,730,074 1,980,291<br />

68,813 5,274,546 593,341 2,573,632<br />

RESULT FROM ASSETS -3,380,010 -2,498,264<br />

EQUITY INCOME AND EXPENSE<br />

PROPERTY VALUE ADJUSTMENTS 7,461,395 4,478,555<br />

RESERVES FOR SPECIFIC CONTRIBUTIONS -4,081,385 3,380,010 -1,980,291 2,498,264<br />

OTHER INCOME FROM THE PROPERTIES<br />

RECAPITALISATION CONTRIBUTIONS 747,688 713.910<br />

GIFTS TO EQUITY 1,500,000 2,247,688 713,910<br />

CHARGES TO EQUITY<br />

ALLOCATION TO RECAPITALISATION FUND -747,688 -713,910<br />

PROVISION FOR GIFTS TO EQUITY -1,500,000 -2,247,688 -713,910<br />

RESULT FROM MANAGEMENT<br />

OF ASSETS<br />

0 0<br />

SURPLUS/(DEFICIT)<br />

BEFORE TAXES -250,277 -818,726<br />

To the Board of Directors<br />

FONDO AMBIENTE ITALIANO<br />

1. We have audited the financial statements of Fondo Ambiente Italiano - FAI (the “Trust”) as at 31 December <strong>2011</strong>, represented<br />

by the Statement of Assets and Liabilities, the Profit & Loss Account and the Explanatory Notes. The responsibility for preparing<br />

these financial statements lies with the Directors of the Trust. Our responsibility is to express an opinion on the Statement of<br />

Assets and Liabilities based on our audit.<br />

The format of the financial statements, the accounting principles and the criteria of evaluation adopted by the Directors are<br />

those illustrated in the appropriate paragraph in the explanatory notes.<br />

This report is not being issued for reasons of legal compliance, since Fondo Ambiente Italiano is not required to carry out a<br />

statutory audit.<br />

2. We conducted our audit in accordance with the standards of auditing issued by the Consiglio Nazionale dei Dottori<br />

Commercialisti e degli Esperti Contabili (Italian National Council of Chartered Accountants) and recommended by CONSOB<br />

(Regulatory Body for the Italian Stock Exchange). Those standards require that we plan and perform the audit to obtain<br />

the necessary assurance about whether the financial statements are free of material misstatement and, taken as a whole,<br />

are presented fairly. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the<br />

Statement of Assets and Liabilities. An audit also includes assessing the accounting principles used and significant estimates<br />

made by the Directors. We believe that our audit provides a reasonable basis for our opinion.<br />

For our opinion on the financial statements of the prior accounting period, which are presented for comparative purposes,<br />

please refer to the report we issued on 16 May <strong>2011</strong>.<br />

3. In our opinion, the financial statements of Fondo Ambiente Italiano as at 31 December <strong>2011</strong> have been prepared, in all of<br />

their main aspects, in compliance with the auditing criteria set out in the explanatory notes.<br />

DELOITTE & TOUCHE S.p.A.<br />

Riccardo Motta<br />

Partner<br />

Milan, 13 June 2012<br />

TAXES FOR THE YEAR -192,594 -175,166<br />

SURPLUS/(DEFICIT)<br />

FOR THE YEAR -442,871 -993,892<br />

This report has been translated into English from the original, which was issued in Italian, solely for the convenience of international<br />

readers.<br />

74 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 75


Notes to the financial statements<br />

Structure and content<br />

These financial statements have been prepared in accordance<br />

with current statutory requirements. In particular, they have<br />

been prepared with consideration to, inter alia, the provisions<br />

of Legislative Decree 127/1991, which implemented the terms<br />

of the EU Directives on companies’ financial statements, as<br />

supplemented and interpreted by the accounting standards<br />

issued by the National Boards of Certified Accountants, to the<br />

extent applicable to a non-profit-making foundation. These<br />

principles, which are consistent with those adopted in the<br />

previous year, have been agreed with the Board of Auditors.<br />

MEASUREMENT<br />

The most significant accounting policies adopted in the<br />

preparation of the financial statements as at and for the year<br />

ended 31 December <strong>2011</strong>, in compliance with article 2426 of<br />

the Civil Code, were as follows:<br />

FIXED ASSETS<br />

INTANGIBLE ASSETS<br />

Charges with long-term utility<br />

These are recorded at cost, and amortized systematically<br />

over their estimated useful lives. The amortization period has<br />

been agreed with the Board of Auditors.<br />

Assets on loan or licensed to the Foundation<br />

The costs for renovations and restorations of assets loaned<br />

or licensed to the Foundation for its use is amortized over the<br />

term of the relevant contracts. For assets in respect of which<br />

contributions had been received, the contributions are<br />

recognised in a Provision for Risks called the “Provision for<br />

Contributions to Specific Assets on Loan or Licensed”, and<br />

the amortisation not recognised in the Income Statement, as<br />

the relevant amounts are taken directly from the Provision for<br />

Risks.<br />

TANGIBLE ASSETS<br />

Institutional Land, Buildings and Furnishings<br />

These are recorded at cost, which included restorations,<br />

improvements and additions, whether carried out by the<br />

Foundation or by third parties, in accordance with the tests<br />

indicated by article 2426 of the Civil Code. Specific<br />

contributions received are recognized in the Provision for<br />

Specific Contributions, an item under Equity. Land, buildings<br />

and furnishings received by way of donation are recognised<br />

at the time of the donation’s acceptance at the nominal sum<br />

of € 1, for which there is an offsetting item in the Reserve for<br />

Operating Activities. Maintenance and repair expenses that<br />

do not entail increases in equity are recognised directly in the<br />

Financial Statements –Operating Section for the year.<br />

Non-Institutional Land and Buildings<br />

This item included non-institutional land and buildings<br />

received by way of donation, which are recognised at<br />

their cadastral value, plus any expenditure incurred<br />

for improvements. Their measurement is in any event<br />

prudentially held below the appraised value. Since these are<br />

civil land and buildings, they are not subject to depreciation.<br />

Plant and Machinery, Equipment, Photo Library,<br />

Motor Vehicles, Furniture and Office Equipment<br />

These assets are recorded at their purchase cost, in<br />

accordance with the tests indicated in article 2426 of the<br />

Civil Code.<br />

These assets are depreciated on a straight-line basis, at rates<br />

considered representative of their useful lives. Where assets<br />

are covered by the Provision for Specific Contributions for<br />

Tangible Assets, their depreciation is not charged to the<br />

Income Statement, but deducted from the<br />

Provision and passed to Accumulated Depreciation, as a<br />

reduction to the asset’s residual value. Donations in kind<br />

have no impact upon the Financial Statements – Operating<br />

Section, nor do they increase the assets, but are instead<br />

recognised as Equity in the Financial Statements – Operating<br />

Section.<br />

FINANCIAL INVESTMENTS<br />

Participations in Subsidiaries<br />

These are [initially] recognised at their purchase cost. That<br />

cost is adjusted for impairment losses, if the subsidiaries<br />

have incurred losses and future profits are not expected to<br />

be sufficient to absorb the losses incurred; and the original<br />

value is reinstated in subsequent years if the grounds of the<br />

writedown no longer applies.<br />

CURRENT ASSETS<br />

CLOSING INVENTORIES<br />

Inventories are valued at the lower of their cost and their<br />

market value.<br />

The cost determination is made at the most recent purchase<br />

cost, since, inter alia, stock is made up of many items of low<br />

unit value, with reorders taking place when stock levels are<br />

close to depleted. That cost is adjusted by an obsolescence<br />

provision which reflects impairment losses on slow-moving<br />

inventory codes.<br />

RECEIVABLES<br />

Receivables are measured at their estimated realizable<br />

value. The nominal value of the receivables is adjusted to<br />

their estimated realizable value by a provision, the amount of<br />

which is recognized in the Financial Statements – Operating<br />

Section, under the Provision for Losses on Receivables.<br />

SECURITIES<br />

These are measured at the lower of their purchase cost and<br />

their market value, determined on the basis of their official<br />

average prices for the week prior to the balance sheet date.<br />

The purchase cost, in the case of securities received by way<br />

of donation, corresponds to the market value on the day on<br />

which the Foundation becomes the owner.<br />

CASH AND CASH EQUIVALENTS<br />

This item includes the value of bank and postal deposits and<br />

cash on hand at the end of the year.<br />

DEFERRED INCOME AND CHARGES<br />

Deferred income and charges were recognised by agreement<br />

with the Board of Auditors, and are established on an accrual<br />

basis.<br />

CAPITAL FUNDS<br />

ENDOWMENT FUND<br />

This represents the initial equity contributed by the founders<br />

and for use in pursuing the objects of the Foundation by<br />

the Board of Directors. The equity also provides assurance<br />

to third parties who enter into a relationship with the<br />

Foundation. For these reasons, the equity is strictly bound to<br />

the institutional purposes of the Foundation, and may not be<br />

disposed with in any way except with the prior authorisation<br />

of the Board of Directors.<br />

RESERVE FOR OPERATING ACTIVITIES<br />

This reserve represents the amount allocated as a reserve<br />

that may be used to meet any deficits in any particular year<br />

without drawing upon the Endowment Fund. This provision<br />

increases and decreases with the surplus or deficit in each<br />

financial year.<br />

RECAPITALISATION RESERVE<br />

Within this reserve are recognized contributions paid by the<br />

“I 200 del FAI”, for the recapitalization of the Foundation’s<br />

Endowment Fund and for use in financial investments for<br />

the achievement of the objects set out in the Foundation’s<br />

by-laws.<br />

RESERVE FOR SPECIFIC CONTRIBUTIONS<br />

This represents all of the specific contributions received for<br />

renovations and investments, which, once made, are<br />

recognized among the Fixed Assets.<br />

PROVISIONS FOR CONTINGENCIES<br />

AND OTHER LIABILITIES<br />

Provisions for contingencies and other liabilities are set<br />

aside to cover losses or liabilities that are either certain or<br />

probable, but whose amount or date cannot be determined<br />

as at the balance sheet date. Provisions reflect the best<br />

estimate based on the<br />

information available. The Reserve for Specific Contributions<br />

for Assets on Loan or Licensed also includes contributions<br />

received in return for action we have undertaken, but<br />

which cannot be included in Equity as they relate to assets<br />

not owned by the Foundation. The Reserve for Specific<br />

Contributions for Tangible Assets includes contributions<br />

received to cover the purchase of assets subject to<br />

depreciation. Both reserves will decrease in direct proportion<br />

with the depreciation of the assets in question. Restricted<br />

Reserves include contributions received or receivable in<br />

respect of action we have yet to undertake, which are then<br />

released to the income statement gradually as the work takes<br />

place.<br />

EMPLOYMENT SEVERANCE INDEMNITY FUND<br />

The severance indemnity fund covers sums due in respect of<br />

commitments accrued at the end of the year to employees,<br />

pursuant to relevant statute, employment contracts and any<br />

business-wide agreements. This liability is subject to indexed<br />

revaluation. It should be noted that following the entry into<br />

force of Law 296 of 27 December 2006, and of the later<br />

regulatory and implementing decrees, which have together<br />

reformed the current system of severance pay, employees<br />

were asked to make a decision as to how the severance<br />

pay accruing on or after 1 January 2007 would be applied.<br />

Consequently, the severance pay accrued up to 31 December<br />

2006 has been set aside within the company, and amounts<br />

accruing thereafter is paid periodically into the INPS treasury<br />

fund, or to complementary pension funds.<br />

Accordingly, the fund corresponds to the total indemnities<br />

due to employees at the date of the balance sheet, net of:<br />

• liquidations in the year, following termination of<br />

employment relationships;<br />

• advance payments;<br />

• the INPS Guarantee Fund (0.50 per cent. of taxable<br />

monthly pay), a statutory requirement borne by<br />

employees’ severance funds; and<br />

• such amounts as are paid to the INPS treasury fund or to<br />

complementary pension funds.<br />

It consequently comprises the amount that would have been<br />

payable to employees in the event that their employment<br />

relationships ended on that date.<br />

LIABILITIES<br />

These are recognised at their nominal value.<br />

MEMORANDUM ACCOUNTS<br />

Commitments are recognised at their contract value, while<br />

guarantees are indicated on the basis of the risk outstanding<br />

as at the balance sheet date.<br />

INCOME AND EXPENSE<br />

These are recognized and accounted on an accruals basis.<br />

Beginning with the 2010 financial statements, it was thought<br />

clearer for the Financial Statements – Operating Section<br />

to break operations into different areas, distinguishing:<br />

Operating Activities, which represents core operations;<br />

Financial Operations, in which income and expenses arising<br />

from the management of securities and bank deposits are<br />

76 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 77


Notes to the financial statements<br />

Structure and content<br />

recognized; Extraordinary Items; and Management of the<br />

Foundation’s Properties.<br />

In particular, the latter includes:<br />

• charges relating to the restoration of properties that at<br />

year-end are recognised as increasing fixed assets;<br />

• contributions made for specific purposes such as<br />

purchases, renovations and investments, which at<br />

year-end are recognised as increasing the various<br />

Reserves for Specific<br />

• Contributions; and contributions to recapitalisation,<br />

which at year-end are recognised as increasing its<br />

Recapitalization Reserve.<br />

Since such items are thus recognised among appropriate<br />

items on the balance sheet, the impact upon the operating<br />

result is nil.<br />

TAXES<br />

Taxes are allocated on the basis of a forecast of the tax<br />

charge for the year, with reference to the legislation in force<br />

and any applicable exemptions.<br />

OTHER INFORMATION<br />

Adjustment of items related to prior years<br />

To ensure consistency of classification and greater<br />

transparency, some changes have been made to the<br />

classification of items previously used in the financial<br />

statements as at and for the year ended 31 December<br />

2010, but those reclassifications have not altered the<br />

amounts of Equity, or the result for that financial year. These<br />

reclassifications involved the items, Rent Payments, and<br />

Miscellaneous Operating Charges and Expenses, with the<br />

finance lease rentals (in the amount of € 47,983) for the<br />

purchase of the kitchens of Villa Panza reclassified from<br />

inclusion among the latter, to inclusion among the former.<br />

COMMENTARY ON THE PRINCIPAL<br />

ITEMS OF THE FINANCIAL<br />

STATEMENTS AS AT AND FOR THE<br />

YEAR ENDED 31 DECEMBER <strong>2011</strong><br />

The financial statements as at and for the year ended 31<br />

December <strong>2011</strong> showed a deficit for the year of<br />

€ 442,871, after depreciation, amortisation and the making<br />

of appropriate provisions.<br />

BALANCE SHEET<br />

ASSETS<br />

INTANGIBLE ASSETS<br />

Charges with long-term utility<br />

This item decreased in <strong>2011</strong> by € 6,634. That net decrease<br />

was the result in part of increases resulting from:<br />

Work on FAI website 37,560<br />

Membership database 3,600<br />

Software licences 8,136<br />

Software inventories 17,570<br />

Network applications 7,910<br />

New FAI branding 10,618<br />

Total 85,394<br />

and in part of reductions for amortisation of € 92,028, of<br />

which € 66,828 in the financial year. The total value is net of<br />

amortisation, as follows:<br />

Implementation of Extranet 8,045<br />

Direct Channel 1,440<br />

Connection Software Inventory/Accts. 1,753<br />

Software for Management Committees 1,901<br />

Operations of FAI Regional Offices 3,888<br />

Membership database 3,368<br />

Work on FAI website 41,593<br />

Attendance Management Software 3,516<br />

Inventory software 14,056<br />

Network applications 8,992<br />

Software licences 83,313<br />

FAI branding 18,843<br />

Balance as at 31 December <strong>2011</strong> 190,708<br />

Charges with long-term utility are amortised at 20% with the<br />

exception of the membership database, order management<br />

software, the FAI website, to which a rate of 33.33 per cent.<br />

is applied.<br />

Assets on loan or licensed<br />

Increases in <strong>2011</strong> amounted to € 5,850, and related to:<br />

Giardino della Kolymbetra, Agrigento 1,911<br />

Negozio Olivetti, Venice 3,939<br />

Total 5,850<br />

Amortisation for the year amounted to € 576,428, and has<br />

been recognised in the Financial Statements – Operating<br />

Section, in the amount of € 8,850, and to Use of Specific<br />

Contributions, in the amount of € 567,578.<br />

The assets on loan or licensed are as follows:<br />

CHURCH OF MANTA – expires 30 December 2033<br />

Gross value of investments<br />

as at 31 December <strong>2011</strong> 796,201<br />

Gross value, Amortisation Reserve (253,091)<br />

Balance (net amount) to 31 December <strong>2011</strong> 543,110<br />

PARCO VILLA GREGORIANA – expires 30 April 2029<br />

Gross value of investments<br />

as at 31 December <strong>2011</strong> 4,778,958<br />

Gross value, Amortisation Reserve (3,268,440)<br />

Balance (net amount) at 31 December <strong>2011</strong> 1,510,518<br />

GIARDINO DELLA KOLYMBETRA, Agrigento – expires 11 October 2024<br />

Gross value of investments<br />

as at 31 December <strong>2011</strong> 458,735<br />

Gross value, Amortisation Reserve (182,998)<br />

Balance (net amount) at 31 December <strong>2011</strong> 275,737<br />

BATTERIE TALMONE – expires 30/6/2027<br />

Gross value of investments,<br />

as at 31 December 2010 717,183<br />

Eliminations, by way of completed amortisation (52,455)<br />

Gross value, Amortisation Reserve (113,506)<br />

Balance (net amount) at 31 December <strong>2011</strong> 551,222<br />

NEGOZIO OLIVETTI – expires annually (automatic renewal)<br />

Gross value of investments,<br />

at 31 December <strong>2011</strong> 3,940<br />

Gross value, Amortisation Reserve (1,969)<br />

Balance (net amount) at 31 December <strong>2011</strong> 1,970<br />

CASTEL GRUMELLO – expires <strong>2011</strong><br />

Gross value of investments,<br />

at 31 December 2010 61,913<br />

Eliminations, by way of completed amortisation (61,913)<br />

Gross value, Amortisation Reserve (0)<br />

Balance (net amount) at 31 December <strong>2011</strong> 0<br />

The specific contributions received were recognised in<br />

a special Provision for Risks, the Reserve for Specific<br />

Contributions for Assets on Loan or Licensed. That reserve<br />

decreases in relation to the amortization amounts as they<br />

accrue, and is matched by an adjustment on the liabilities side,<br />

Use of Specific Contributions.<br />

The final net value thus amounted to € 2,882,557.<br />

Improvements are amortized over the term of the contract.<br />

TANGIBLE ASSETS<br />

Institutional land and buildings - (Schedule A)<br />

The value of land and buildings amounted to € 73,136,681<br />

as at the balance sheet reference date, an increase over the<br />

previous year of € 7,563,927.<br />

Of these increases for renovation and capital expenditure,<br />

work to a value of € 169,042 was carried out from donations,<br />

€ 3,313,501 out of the Foundation’s own resources, and €<br />

4,081,384, from deployment of the relevant contributions.<br />

The increases related to the following assets:<br />

Castello di Avio 23,090<br />

Villa Balbianello 442,488<br />

Villa Panza 232,775<br />

Casa Carbone 3,189<br />

Casa Pirovano 149,316<br />

Villa Della Porta Bozzolo 434,841<br />

Castello della Manta 167,546<br />

Castello di Masino 530,637<br />

San Fruttuoso 208,719<br />

Bosco di San Francesco 2,873,448<br />

Teatrino di Vetriano 5,542<br />

Ospedaletti 580<br />

Monastero di Torba 180,404<br />

Palazzo e Torre Campatelli 53,332<br />

Villa Necchi Campiglio 124,289<br />

Villa dei Vescovi 1,946,561<br />

Total 7,376,757<br />

Additionally, land was acquired, and work carried out, in<br />

locations in:<br />

Levanto 18,128<br />

Total 18,128<br />

Donations of new assets:<br />

Villa Fogazzaro Roi – Oria (Como) 1<br />

Torre di Ossuccio – Ossuccio (Como) 70,070<br />

Alpeggio Alpi Orobie – Sondrio 98,970<br />

Barca Velarca 1<br />

Total 169,042<br />

As already reported in the discussion on accounting<br />

policies, land, buildings and furnishings were measured at<br />

cost. Since, in most cases, these are assets with particular<br />

characteristics, for practical purposes it was not possible to<br />

determine their market value.<br />

Non-institutional land and buildings<br />

This item amounted to € 3,480,224, with a net increase of €<br />

254,951 compared to 2010, due to the following increases in<br />

the form of donations and works performed:<br />

Villa Flecchia – Magnano 300,485<br />

Total 300,485<br />

increases in the form of works performed:<br />

Bassano del Grappa 64,000<br />

Cà Mocenigo 2,025<br />

Total 66,025<br />

There was also a decrease as a result of the sale of the<br />

apartment in Lavagna, for € 66,822.<br />

As at the balance sheet’s reference date, this item comprised<br />

the following:<br />

Cremona – Galli 265,388<br />

Corvara 937<br />

Rome 152,273<br />

Vasto 32,448<br />

Monte Carlo 253,627<br />

Paris 763,595<br />

Venice 77,025<br />

Lavagna/Chiavari 206,608<br />

Sanremo 587,738<br />

Bassano del Grappa 723,018<br />

Borgosesia 114,124<br />

Villa Flecchia 300,485<br />

Terreno Deiva Marina 2,958<br />

Total 3,480,224<br />

Plant and machinery<br />

There were acquisitions of € 9,198 in total in <strong>2011</strong>, for the<br />

following assets:<br />

Castello di Avio 1,320<br />

Casa Carbone 3,570<br />

78 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 79


Notes to the financial statements<br />

Structure and content<br />

Villa Della Porta Bozzolo 1,403<br />

Villa Balbianello 2,497<br />

Villa Panza 408<br />

Total 9,198<br />

There were decreases and/or disposals of € 2,989 during<br />

the year, and thus at the balance sheet reference date, net of<br />

depreciation, this item amounted to € 142,562. Depreciation<br />

for the year amounted to € 37,651, and has been charged to<br />

the Financial Statements – Operating Section in the amount<br />

of € 32,722, and to the Reserve for Contributions to Specific<br />

Tangible Assets, in the amount of € 4,929.<br />

Equipment<br />

There were acquisitions of € 32,576 in total in <strong>2011</strong>, for the<br />

following assets:<br />

Castello della Manta 325<br />

Abbazia di San Fruttuoso 1,255<br />

Villa Balbianello 780<br />

Castello di Masino 4,817<br />

Villa Panza 180<br />

Giardino della Kolymbetra, Agrigento 6,000<br />

Villa Necchi Campiglio 6,552<br />

Villa dei Vescovi 8,645<br />

Negozio Olivetti 1,830<br />

Cà Mocenigo 1,848<br />

Offices in Milan 344<br />

Total 32,576<br />

There were decreases and/or disposals of € 15,554 during<br />

the year, and thus at the balance sheet reference date, net of<br />

depreciation, this item amounted to € 70,713.<br />

Depreciation for the year amounted to € 36,490, and has<br />

been charged to the Financial Statements – Operating<br />

Section in the amount of € 28,568, and to the Reserve for<br />

Contributions to Specific Tangible Assets, in the amount of €<br />

7,922.<br />

Photo library and photographic equipment<br />

Acquisitions amounted to € 1,198 in <strong>2011</strong>.<br />

After charging depreciation for the year of € 160 to the<br />

Financial Statements – Operating Section, this item<br />

amounted to € 1,301 as at the balance sheet reference date.<br />

Motor vehicles<br />

The depreciation charge of € 676 was charged entirely to the<br />

Financial Statements – Operating Section, in its full amount.<br />

Accordingly this item amounted to € 338 as at the balance<br />

sheet reference date.<br />

Furniture and office furnishings<br />

There were acquisitions of € 47,670 in total in <strong>2011</strong>, for the<br />

following assets:<br />

Castello di Masino 2,904<br />

Castello della Manta 452<br />

Cà Mocenigo 10,918<br />

Villa Della Porta Bozzolo 2,511<br />

Negozo Olivetti 19,003<br />

Villa Panza 653<br />

Bosco di San Francesco 191<br />

Villa dei Vescovi 10,480<br />

Offices in Milan 558<br />

Total 47,670<br />

There were decreases and/or disposals of € 8,072 over the<br />

course of the year, and thus at the balance sheet reference<br />

date, net of depreciation, this item amounted to € 123,236.<br />

Depreciation for the year amounted to € 18,215, of which<br />

€ 18,205 was charged to the Financial Statements –<br />

Operating Section and € 10 to the Reserve for Contributions<br />

to Specific Tangible Assets.<br />

Office equipment<br />

There were acquisitions of € 93,860 in total in <strong>2011</strong>, for the<br />

following acquisitions:<br />

Offices in Milan 53,432<br />

Regional Offices 1,041<br />

Villa Panza di Biumo 457<br />

Castello di Avio 996<br />

Castello della Manta 212<br />

Abbazia di San Fruttuoso 1,810<br />

Villa Della Porta Bozzolo 1,464<br />

Giardino della Kolymbetra, Agrigento 251<br />

Villa Necchi Campiglio 1,110<br />

Villa dei Vescovi 16,833<br />

Bosco di San Francesco 11,932<br />

Negozio Olivetti 4,322<br />

Total 93,860<br />

There were decreases and/or disposals of € 52,569 over the<br />

course of the year, and thus at the balance sheet reference<br />

date, net of depreciation, this item amounted to € 172,882.<br />

Depreciation for the year amounted to € 61,298, and has<br />

been charged to the Financial Statements – Operating<br />

Section in the amount of € 60,448, and to the Reserve for<br />

Specific Contributions, in the amount of € 850.<br />

All assets that are fully depreciated are measured at a value<br />

of € 1. Depreciation is calculated on the basis of rates<br />

considered representative of the possibility of further useful<br />

life. The rates applied are as follows:<br />

Plant and machinery 12%<br />

Equipment 25%<br />

Photo library and camera equipment 18%<br />

Motor vehicles 20%<br />

Furniture and office furnishings 10%<br />

Office equipment 18%<br />

FINANCIAL INVESTMENTS<br />

Equity participations<br />

The investment in the property firm La Fonte (in liquidation),<br />

in an amount of € 1, was reduced to zero during <strong>2011</strong>,<br />

following the company’s liquidation.<br />

Amounts receivable from subsidiaries<br />

The amount of € 181,842 has been netted against the<br />

appropriate liability reserve following liquidation of the<br />

property firm La Fonte.<br />

CURRENT ASSETS<br />

CLOSING BALANCE<br />

This mainly relates to various books and other items at the<br />

shops within the Foundation’s Properties. As at the balance<br />

sheet reference date, they amounted to € 158,488, an<br />

increase of € 8,705 compared to the same date in 2010.<br />

The book value is in any event less than the estimated<br />

realizable value, and takes into consideration a partial<br />

writedown, to € 35,676, of those inventory items identified as<br />

slow-moving.<br />

RECEIVABLES<br />

The amount of receivables as at the balance sheet<br />

reference date was lower than on the same date in 2010,<br />

by € 88,943.<br />

The most significant changes comprised:<br />

Receivables from customers 226,014<br />

Sundry receivables 43,574<br />

Specific contributions (resolved upon) (380,912)<br />

This item amounted to € 6,942,386, and comprised:<br />

Amounts due from customers 1,101,161<br />

Reserve for writedowns of receivables (85,000)<br />

Non-performing receivables 41,160<br />

Prepaid expenses 17,236<br />

Tax receivables 46,971<br />

Guarantee deposits 38,698<br />

Reserve for writedowns Guarantee deposits (22,803)<br />

Receivables from tenants 91,211<br />

Receivables from credit cards and postal accounts 68,603<br />

Operating contributions (resolved upon) 716,022<br />

Specific contributions (resolved upon) 4,287,440<br />

Sundry receivables 641,687<br />

Total 6,942,386<br />

The allowance for doubtful accounts decreased as follows:<br />

As at 1 January <strong>2011</strong> 118,612<br />

Use in current year (68,938)<br />

Provision made in current year 35,326<br />

Total 85,000<br />

The decision was made in the preparation of these financial<br />

statements to write off the deposit made in relation to the<br />

rent of the Milan office, because, as stated in the <strong>Report</strong> on<br />

Operations, the Board has decided to transfer the operational<br />

headquarters from Viale Coni Zugna 5/a to Via Carlo Foldi 2,<br />

and instructed the General Manager to reach an arrangement<br />

with the offices’ owners. Operating and specific contributions<br />

(resolved) regard certain payments that are to be received in<br />

subsequent years. That part of receivables that do not relate<br />

to the current year is matched in part by entries among the<br />

liabilities, under the Restricted Reserves. The item Sundry<br />

receivables comprised the following:<br />

Advances to Suppliers 64,509<br />

Concert tickets awaiting receipt of funds 29,410<br />

Recharges to be made 1,424<br />

Contributions to be received 491,234<br />

Sundry receivables 6,365<br />

Insurance payments receivable 48,745<br />

Total 641,687<br />

The item Contributions to be received comprised € 238,063<br />

receivable from the mobile and fixed telephony operators,<br />

in relation to the SMS fundraising campaign carried out<br />

in October; and € 12,471 receivable from private firms<br />

and individuals in relation to that same campaign; and<br />

the remaining € 105,515 consisted of various accrued<br />

contributions that were received in early <strong>2011</strong>.<br />

SECURITIES<br />

These amounted to € 11,269,379, a net increase over the<br />

previous year, with € 466,592 arising out of the investment<br />

of the donation that accompanied Villa Flecchia, of €<br />

1,500,000; and divestments to meet liquidity needs. They<br />

comprised € 6,534,574 from alienable and € 1,047,630 from<br />

inalienable assets, the latter being bonds serving as collateral<br />

for bank guarantees, and additionally Generali shares to<br />

a value of € 3,687,185, part of the Boso Roi gift restricted<br />

by testamentary provisions and currently the subject of<br />

negotiations with the executor, with the Foundation seeking<br />

to convert the shares into bonds or similar securities.<br />

Securities were measured at the lower of their purchase price<br />

and their market price as at the balance sheet reference<br />

date, with the exception of inalienable securities serving as<br />

collateral, whose value corresponded to that at which they<br />

were previously measured.<br />

CASH AND CASH EQUIVALENTS<br />

These amounts decreased by € 240,617 from the previous<br />

year. This item comprised as follows:<br />

Bank and postal deposits 222,224<br />

Cash on hand 65,487<br />

The Cash Flow Statement (Schedule B) summarizes the cash<br />

flow in the year (both in relation to the securities concerned,<br />

and their alienability).<br />

PREPAYMENTS AND ACCRUED INCOME<br />

The amount of € 247,144 comprised:<br />

Interest on securities, <strong>2011</strong> 70,076<br />

<strong>2011</strong> membership fees, for receipt in 2012 20,000<br />

Cost of goods and services, accruing in 2012 157,068<br />

Total 247,144<br />

BALANCE SHEET – LIABILITIES<br />

Equity - (Schedule C)<br />

Equity increased by € 6,256,993, as follows:<br />

Recapitalisation contributions 747,688<br />

Specific contributions 4,081,384<br />

Donations 1,969,043<br />

80 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 81


Notes to the financial statements<br />

Structure and content<br />

Transfers to other reserves (98,251)<br />

Loss for the year (442,871)<br />

Total 6,256,993<br />

Equity, amounting to € 79,016,709, comprised the following<br />

items:<br />

EQUITY FUNDS<br />

INITIAL EQUITY AND RESERVES<br />

ENDOWMENT FUND<br />

This amounted to € 258,228, being the amount of the<br />

founders’ initial contributions.<br />

RESERVE FOR OPERATING ACTIVITIES<br />

This amounted to € 14,648,920, an increase of € 975,151<br />

compared to the same date in 2010, as a result of the net<br />

effect of the deficit for the previous year of € 993,892, and of<br />

donations of both assets and money of € 1,969,043.<br />

DEFICIT FOR THE YEAR<br />

This amounted to € 442,871.<br />

OTHER EQUITY FUNDS<br />

RECAPITALISATION RESERVE<br />

This amounted to € 13,624,272, with an increase in the<br />

contributions collected in <strong>2011</strong> that amounted to € 747,688.<br />

RESERVE FOR SPECIFIC CONTRIBUTIONS<br />

The Fund increased by € 4,081,385 due to the release of<br />

funds used to cover restorations carried out in the course<br />

of the year, and decreased by € 98,251 as a result of a<br />

reclassification of an item to the Provisions for Contributions<br />

Specific to Assets on Loan or Licensed, and as at the<br />

reference date, amounted to € 50,928,160. Details may be<br />

found in Schedule A of the Financial Statements.<br />

PROVISIONS FOR CONTINGENCIES AND<br />

OTHER LIABILITIES<br />

ALLOWANCES FOR LOSSES ON SUBSIDIARIES<br />

The amount of € 181,842 was applied to write off receivables<br />

no longer recoverable, following liquidation of the property<br />

firm La Fonte.<br />

RESERVE FOR SPECIFIC CONTRIBUTIONS FOR ASSETS<br />

UNDER LOAN OR CONCESSION<br />

This reserve increased by € 98,251 as a result of the<br />

reclassification of the Reserve for Specific Contributions,<br />

and decreased by € 567,578 as a result of amortisation not<br />

charged to the Financial Statements – Operating Section. The<br />

total amount was thus € 2,814,814, comprised as follows:<br />

CHURCH OF MANTA – expires 30 December 2033<br />

Gross value, Reserve at 31 December <strong>2011</strong> 721,013<br />

Released from fund, as at 31 December <strong>2011</strong> (227,605)<br />

Balance (net amount) at 31 December <strong>2011</strong> 493,408<br />

PARCO VILLA GREGORIANA – expires 30 April 2029<br />

Gross value, Reserve at 31 December <strong>2011</strong> 4,756,755<br />

Released from fund, as at 31 December <strong>2011</strong> (3,259,559)<br />

Balance (net amount) at 31 December <strong>2011</strong> 1,497,196<br />

GIARDINO DELLA KOLYMBETRA – expires 11 October 2024<br />

Gross value, Reserve at 31 December <strong>2011</strong> 456,823<br />

Released from fund, as at 31 December <strong>2011</strong> (182,862)<br />

Balance (net amount) at 31 December <strong>2011</strong> 273,961<br />

BATTERIE TALMONE – expires 30/6/2027<br />

Gross value, Reserve at 31 December 2010 716,120<br />

Eliminations, by way of completed<br />

amortisation (52,454)<br />

Released from reserve,<br />

as at 31 December <strong>2011</strong> (113,407)<br />

Balance (net amount) at 31 December <strong>2011</strong> 550,249<br />

CASTEL GRUMELLO – expires <strong>2011</strong><br />

Gross value, Investments,<br />

at 31 December 2010 59,273<br />

Eliminations, by way of completed<br />

amortisation (59,273)<br />

Gross value, Amortisation Reserve (0)<br />

Balance (net amount) at 31 December <strong>2011</strong> 0<br />

RESERVE FOR CONTRIBUTIONS SPECIFIC TO TANGIBLE<br />

ASSETS<br />

This fund decreased as a result of depreciation not charged<br />

to the Financial Statements – Operating Section in the<br />

amount of € 38,911, thus reaching a total of € 118,968,<br />

comprised as follows:<br />

Castello di Avio 868<br />

Castello della Manta 1,105<br />

Villa Della Porta Bozzolo 3,349<br />

Villa Balbianello 888<br />

Castello di Masino 4,478<br />

Villa Panza 2,108<br />

Teatrino di Vetriano 4,435<br />

Villa Necchi Campiglio 4,386<br />

Parco Villa Gregoriana 761<br />

Bosco di San Francesco 20,989<br />

Offices in Milan 75,600<br />

Total 118,968<br />

RESTRICTED RESERVES<br />

This fund has increased as a result of contributions received<br />

or pledged, in the amount of € 2,021,118, and decreased<br />

by € 4,346,757 following release to the income statement.<br />

Accordingly, as at 31 December <strong>2011</strong>, the reserve had a total<br />

value of € 3,443,959, comprised as follows:<br />

Restorations, as set out in Schedule A,<br />

Financial Statements 1,758,525<br />

Kolymbetra Gardens 5,500<br />

Malvezzi legacy 25,000<br />

Future initiatives 437,500<br />

Recipients, Luoghi del Cuore 1,217,434<br />

Total 3,443,959<br />

EMPLOYMENT SEVERANCE INDEMNITY FUND<br />

As at 31 December <strong>2011</strong>, this amounted to € 875,629, a<br />

decrease compared to the previous year of € 59,820, derived<br />

primarily from the allocation of the adjustment for the year,<br />

of € 36,172, net of sums paid pursuant to terminations and<br />

advances, of € 95,992.<br />

LIABILITIES – SHORT-TERM<br />

The amount of liabilities as at the balance sheet reference<br />

date increased over the same date in <strong>2011</strong>, by € 3,949,802.<br />

The most significant changes comprised:<br />

Increase in payables to suppliers 1,398,178<br />

Decrease in sundry payables (242,310)<br />

Increase in payables to banks 2,544,520<br />

This item amounted to € 10,716,347, and comprised:<br />

Amounts payable to banks 4,584,207<br />

Amounts payable to suppliers 4,595,272<br />

Amounts payable to social security institutions 402,590<br />

Tax liabilities 354,462<br />

Guarantee deposits 50,764<br />

Amounts payable to employees 513,732<br />

Sundry liabilities 142,969<br />

Short-term instalments on loans 72,351<br />

Total 10,716,347<br />

The item, liabilities to employees, comprises the 14th<br />

instalment of pay, and liabilities for bonuses, holidays, leave<br />

and former public holidays, accrued as at 31 December <strong>2011</strong><br />

and not yet enjoyed.<br />

The item Sundry payables comprised the following:<br />

Banking charges on securities management 49,810<br />

FAI Committees 17,589<br />

Liabilities to third parties for employee withholdings 3,059<br />

Fourth quarter payment to pension funds 26,271<br />

Out-of-pocket expenses pending payment 17,110<br />

Refuse collection charges outstanding 14,367<br />

Other sundry payables 14,763<br />

Total 142,969<br />

LIABILITIES – LONG-TERM<br />

This item represented the debts owed to the Region of<br />

Lombardy under ten and twenty-year interest-free loans<br />

obtained for the restoration of Villa Panza and Villa<br />

Necchi Campiglio, and to Finlombarda for work to Villa del<br />

Balbianello, comprised as follows:<br />

Lombardy Social Infrastructure Fund, Villa Della Porta<br />

Bozzolo – matures 30 June <strong>2011</strong> 885,310<br />

Balance as at 31 December 2010 88,531<br />

Repayments <strong>2011</strong> (88,531)<br />

Balance as at 31 December <strong>2011</strong> 0<br />

Lombardy Social Infrastructure Fund,<br />

Villa Panza di Biumo – matures 30 June 2023 1,172,357<br />

Balance as at 31 December 2010 762,032<br />

Repayments <strong>2011</strong> (58,617)<br />

Balance as at 31 December <strong>2011</strong> 703,415<br />

Lombardy Social Infrastructure Fund,<br />

Villa Necchi Campiglio – matures 30/6/2027 274,646<br />

Balance as at 31 December 2010 233,449<br />

Repayments <strong>2011</strong> (13,732)<br />

Balance as at 31 December <strong>2011</strong> 219,717<br />

Finlombarda loan 123,788<br />

Balance as at 31 December 2010 0<br />

Repayments <strong>2011</strong> 0<br />

Balance as at 31 December <strong>2011</strong> 123,788<br />

Reclassification of short-term debt (72,351)<br />

Total 974,568<br />

ACCRUED LIABILITIES AND DEFERRED<br />

INCOME<br />

Insurance policies 10,553<br />

Prepaid membership fees 1,064,462<br />

Contributions, 2012 accruals 59,000<br />

Rentals <strong>2011</strong> 5,801<br />

<strong>2011</strong> items, sundry clients 5,500<br />

Total 1,145,316<br />

MEMORANDUM ACCOUNTS<br />

Guarantees provided by third parties:<br />

Unicredit Banca – Finlombarda 165,000<br />

Unicredit Banca – Region of Lombardy<br />

(Lombardy Social Infrastructure Fund II) 703,416<br />

Unicredit Banca – Region of Lombardy<br />

Lombardy Social Infrastructure Fund, Villa Necchi) 260,914<br />

Banca Pop. Bergamo, Cred. Varesino – Poste Italiane 2,324<br />

Unicredit Bank – Aspem (gas Biumo) 7,127<br />

Unicredit Bank – Aspem (gas Biumo) 11,568<br />

Unicredit Banca – Ministry of Environment 14,400<br />

Total Guarantees 1,164,750<br />

FINANCIAL STATEMENTS<br />

OPERATING SECTION<br />

OPERATING INCOME<br />

MEMBERSHIP FEES<br />

Membership fees accrued over the year amounted to €<br />

2,381,846, an increase of € 237,215 compared to 2010.<br />

Fees from renewals amounted to € 1,615,265, and from new<br />

members, € 766,581.<br />

82 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 83


Notes to the financial statements<br />

Structure and content<br />

CONTRIBUTIONS AND SPONSORSHIPS<br />

These amounted to € 7,084,428, an increase of 305,885 over<br />

2010, and regarded the following activities:<br />

State contribution pursuant to Law 400/2000 118,573<br />

Cultural events, the “I 200 del FAI” and FAI Viaggi<br />

346,605 History of Art courses 171,201<br />

FAI Spring Open Day 972,730<br />

Other national events 99,988<br />

Luoghi del Cuore 267,001<br />

Corporate Golden Donor Project 775,200<br />

Support – Concerts 456,512<br />

Support – Properties 483,592<br />

FAI Golf Cup 80,857<br />

SMS Campaign 613,887<br />

Emeritus members and Supporters 299,725<br />

Education and School Visits 153,889<br />

Congress of Delegates 102,902<br />

Donations and Bequests 95,036<br />

Other private donations 54,632<br />

Events at Properties 655,102<br />

General Institutional Activities 1,336,996<br />

Total 7,084,428<br />

ELECTIVE CONTRIBUTIONS OUT OF INCOME TAXES<br />

(CINQUE PER MILLE)<br />

These amounted to € 599,103 and were applied as follows:<br />

Financial Year 2009<br />

Amount received € 599,103<br />

1. Human resources 0<br />

2. Operating costs<br />

Maintenance of buildings, furnishings, plant and<br />

vehicles € 329,956<br />

Water, heating, electricity € 267,839<br />

3. Purchases of goods and services<br />

Stationery and printing € 1,308<br />

4. Disbursements for institutional purposes 0<br />

5. Other items of expenditure related to the achievement<br />

of the Foundation’s objectives 0<br />

Total expenditure € 599,103<br />

ADMISSION TICKETS<br />

Receipts from admission tickets amounted to € 2,061,516,<br />

an increase compared to 2010 of € 241,434, and were as<br />

follows:<br />

Property Total Diff. prev.year<br />

Castello di Avio 80,329 10,702<br />

Villa Balbianello 361,660 76,138<br />

Villa Panza 148,492 (15,445)<br />

Casa Carbone 7,421 979<br />

Villa Della Porta Bozzolo 86,901 (336)<br />

Giardino della Kolymbetra 66,735 (1,188)<br />

Baia di Ieranto 500 252<br />

Castello della Manta 118,939 (3,410)<br />

Castello di Masino 374,367 26,669<br />

Abbazia di San Fruttuoso 211,383 44,347<br />

Monastero di Torba 52,842 5,923<br />

Teatrino di Vetriano 1,130 130<br />

Parco Villa Gregoriana 172,391 1,215<br />

Villa Necchi Campiglio 182,014 (10,473)<br />

Corporate ticket sales 22,002 (67,080)<br />

Other initiatives 1,096 (304)<br />

Villa dei Vescovi 134,269 134,269<br />

Negozio Olivetti 39,045 39,045<br />

Total 2,061,516 241,434<br />

LEASES FOR USE<br />

These amounted to € 937,095, an increase of € 96,972 over<br />

the previous year. They relate to income received for use<br />

of Properties open to the public, and of exhibition areas at<br />

events, divided on the following goods:<br />

Monastero di Torba 656<br />

Castello della Manta 5,598<br />

Abbazia di San Fruttuoso 8,200<br />

Casa Carbone 250<br />

Villa Della Porta Bozzolo 22,220<br />

Villa Balbianello 239,946<br />

Castello di Masino 99,492<br />

Villa Panza 56,300<br />

Giardino della Kolymbetra 1,445<br />

Villa Necchi Campiglio 488,555<br />

Parco Villa Gregoriana 3,283<br />

Villa dei Vescovi 10,150<br />

Barberia, Genoa 1,000<br />

Total 937,095<br />

RENTAL INCOME<br />

This regarded leases of apartments and shops of noninstitutional<br />

properties, and amounted to amounted to<br />

€ 410,359, a decrease compared to 2010 of € 1,815.<br />

MISCELLANEOUS<br />

Miscellaneous items of income amounted to € 69,214,<br />

and related primarily to:<br />

Insurance payments 20,275<br />

Recovery of sundry expenses 6,468<br />

Recovery of consumption 29,778<br />

Reimbursement of conference expenses 12,693<br />

Total 69,214<br />

INTERIOR WORK<br />

This amounted to € 120,193, a decrease of € 34,086 compared<br />

to 2010. It represented the cost of personnel employed in<br />

restoration work that is capitalized among the fixed assets.<br />

MISCELLANEOUS APPEALS<br />

These amounted to € 791,634, an increase of € 291,441<br />

compared to 2010, and was the result of targeted fundraising<br />

campaigns, as follows:<br />

Property adoptions 193,664<br />

Room adoptions 320,774<br />

Terra di Francesco 119,161<br />

FAI Friends 14,757<br />

Wedding gifts to guests 17,561<br />

Terzo Paradiso 39,000<br />

Villa dei Vescovi 22,616<br />

Cinque per mille income tax appeal 17,587<br />

SMS appeal 40,574<br />

Other initiatives 5,940<br />

Total 791,634<br />

OPERATING EXPENSES<br />

ROUTINE MAINTENANCE<br />

These expenses amounted to € 464,856, a decrease of<br />

€ 52,609 [compared to 2010], and comprised:<br />

Motor vehicles 12,547<br />

Gardens 135,573<br />

Plant and machinery 159,772<br />

Office equipment 9,031<br />

Premises 75,009<br />

Mechanical transport and equipment 8,274<br />

Purchase of smaller items of equipment<br />

and consumables 64,650<br />

Total 464,856<br />

The most significant decrease was in maintenance to<br />

Premises, which returned to normal after the extraordinary<br />

costs incurred in the previous year.<br />

WATER, HEATING, ELECTRICITY<br />

This item amounted to € 404,869, an increase of € 6,440,<br />

and comprised:<br />

Water 15,137<br />

Heating 126,622<br />

Electricity 263,110<br />

Total 404,869<br />

The most significant increase was in Electricity, with the<br />

opening of new properties.<br />

TELEPHONY<br />

This item amounted to € 181,626, a decrease of € 24,321<br />

that was mainly due to changes in the charges related to<br />

mobile telephony.<br />

POSTAL AND DELIVERY<br />

These expenses amounted to € 541,669, an increase of €<br />

9,657 compared to 2010.<br />

MARKETING AND ADVERTISING<br />

This amounted to € 1,190,074, a decrease of € 49,269<br />

compared to 2010 and regarded the following areas:<br />

Concerts and Special Events 25,186<br />

Corporate Golden Donor 22,253<br />

Institutional communications 105,271<br />

Openings 56,913<br />

Giornata FAI di Primavera 147,566<br />

Events at Properties 114,714<br />

Education and School Visits 27,152<br />

Management of Properties 74,128<br />

Private Fundraising 435,827<br />

FAI Golf Cup 17,008<br />

Congress of Delegates 23,894<br />

Other initiatives 140,167<br />

Total 1,190,074<br />

EXTERNAL ADVISORS<br />

These costs amounted to € 1,113,499, an increase of €<br />

242,489 over 2010, of which increase only € 137,077 related<br />

to plans and maps within the Properties. Overall, the costs<br />

comprised the following:<br />

Software consulting 189,802<br />

Recruitment and personnel management 57,491<br />

Administrative and tax 53,587<br />

Legal and notaries 112,801<br />

Plans and maps at Properties 451,252<br />

Other occasional assistance 102,148<br />

Technical 41,541<br />

Other professional advisors 104,877<br />

Total 1,113,499<br />

THIRD-PARTY SERVICES AND EVENTS<br />

These expenses amounted to € 1,449,094, and related to:<br />

Return of contributions to Committees 70,388<br />

Events at Properties 287,830<br />

Third-party management of Properties 197,765<br />

Concerts and Special Events 404,664<br />

Education and School Visits 9,334<br />

Giornata FAI di Primavera 15,367<br />

Luoghi del Cuore and national initiatives 58,122<br />

Cultural events and trips 23,240<br />

Congress of Delegates 137,463<br />

Research department initiatives 53,852<br />

HR department initiatives 30,293<br />

Openings 46,215<br />

Various initiatives, other departments 114,561<br />

Total 1,449,094<br />

RENTAL OUTGOINGS, LICENCES, AND EXPENSES<br />

These amounted to € 333,840, and comprised the following:<br />

Milan office 222,117<br />

Rome office 3,837<br />

Regional Offices 22,396<br />

Minor properties 8,764<br />

Total rentals and expenses 257,114<br />

Licences, Park, Villa Gregoriana 6,748<br />

Total, Concession fees 6,748<br />

Printers, Milan office 16,768<br />

Kitchens, Villa Panza 53,209<br />

Total, finance lease payments 69,977<br />

In particular, with reference to the finance lease regarding<br />

Villa Panza, note that finance leases are represented in<br />

the accounts in accordance with the equity method, which<br />

means only those fees that are contractually established<br />

as costs for the year are recognised. Pursuant to part 22 of<br />

84 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 85


Notes to the financial statements<br />

Structure and content<br />

Article 2427 of the Civil Code, the following information is<br />

provided:<br />

Historical cost of assets subject to finance<br />

leases, at end of period 236,791<br />

Accumulated depreciation at end of period (42,622)<br />

Liabilities to other lenders (148,344)<br />

Reversal of deferred amounts of lump-sum<br />

payment (18,066)<br />

Total gross effect on equity 27,759<br />

Financial expenses for the year (5,6565)<br />

Theoretical amortisation (28,415)<br />

Finance lease payments deducted in the year 53,209<br />

Gross effect on income for the year 19,138<br />

Tax effect (6,009)<br />

Net effect on result for the year 13,129<br />

In order to hedge the risk of fluctuations in the interest rate<br />

applicable to the finance lease, an interest rate cap was<br />

entered into as a hedge, with the intention of holding such<br />

fluctuations within a ceiling at 3 per cent.<br />

STATIONERY AND PRINTING<br />

These expenses amounted to € 142,593, a decrease of €<br />

67,860.<br />

OTHER OPERATING EXPENSES<br />

Other operating expenses amounted to € 1,268,131, an<br />

increase of € 121,251 [over 2010], and comprised the<br />

following:<br />

Administrative operating costs 364,215<br />

Ordinary operating expenses 833,796<br />

Charges for taxes and other duties 88,120<br />

Total 1,268,131<br />

Administrative Operating costs primarily comprised Insurance<br />

Premiums, of € 186,439; bank charges on our bank accounts<br />

of € 79,248; and € 48,571 for participation in courses.<br />

Ordinary operating expenses primarily comprised personnel<br />

and advisors’ travel expenses, of € 435,667; cleaning<br />

expenses, of € 109,008; security services of € 125,277; and<br />

the costs of audioguides, entertainment expenses, and fuel<br />

costs. Charges for taxes and other duties regarded stamp<br />

duty, registration duty, council taxes, securities taxes, and<br />

other local taxes.<br />

PERSONNEL<br />

In <strong>2011</strong>, personnel costs amounted to € 7,669,150, inclusive<br />

of entitlements accrued as at 31 December <strong>2011</strong>, an increase<br />

of € 843,411 compared to 2010, including € 129,953 for<br />

individual settlements with employees.<br />

Beginning in <strong>2011</strong>, this item includes the staff employed<br />

under other types of contract, as follows:<br />

Employees 5,947,050<br />

Associates 1,156,501<br />

Professional advisors 565,599<br />

Total 7,669,150<br />

The following table shows the average number of employees<br />

during the year, by location and contractual classification.<br />

Milan and Rome offices At Properties, and regional offices Total<br />

2010 <strong>2011</strong> 2010 <strong>2011</strong> 2010 <strong>2011</strong><br />

Executive employees 4 4 4 4<br />

Office staff 58 60 56 51 114 111<br />

Temporary staff 0 6 15 20 15 26<br />

Total 62 70 71 71 133 141<br />

DEPRECIATION AND AMORTISATION<br />

Depreciation and amortization amounted to € 216,459, and<br />

comprised the following:<br />

Intangible assets:<br />

Costs with long-term utility 66,829<br />

Assets on loan or under licence 8,850<br />

Tangible fixed assets<br />

Plant and machinery 32,722<br />

Sundry equipment 28,568<br />

Photo library and camera equipment 160<br />

Motor vehicles 676<br />

Furniture and office furnishings 18,206<br />

Office equipment 60,448<br />

Total 216,459<br />

RESERVES FOR LOSSES ON RECEIVABLES<br />

The provision of € 35,326 was made in order to adjust the<br />

reserve to reflect receivables that at present are considered<br />

difficult to collect.<br />

INVENTORIES<br />

INCOME AND CONSUMPTION BY WAY OF SALES<br />

In <strong>2011</strong>, there was a profit on sales of € 154,870, a decrease<br />

of € 30,218 compared with the previous year. Detail is<br />

provided in the following table. Sales to third parties of:<br />

Books and sundry items 431,297<br />

Purchases from third parties (285,132)<br />

Change in inventories 8,705<br />

Inventory obsolescence 0<br />

Consumption of stock (276,427)<br />

Margin 154,870<br />

FINANCIAL OPERATIONS<br />

<strong>2011</strong> showed an operating profit of € 122,459, an increase of<br />

€ 7,163 compared with the previous year. The Generali shares<br />

paid higher dividends than in 2010, offsetting an increased<br />

use of bank lending.<br />

SECURITIES<br />

• Interest on [debt] securities 150,717<br />

• Dividends on shares 103,892<br />

• Gains on sales of securities in the year,<br />

as a result of sales made at prices higher<br />

than book prices 26,286<br />

• Losses on sales of securities in the year,<br />

as a result of sales made at prices lower<br />

than book prices (0)<br />

• Adjustment to allowance for excess of<br />

cost for marketable securities (69,077)<br />

Total 250,937<br />

INTEREST AND ALLOWANCES<br />

Interest on bank accounts (128,002)<br />

Other interest (566)<br />

Discounts and allowances 90<br />

Total (128,478)<br />

EXTRAORDINARY OPERATIONS<br />

EXTRAORDINARY INCOME (EXPENSES)<br />

These amounted to a net positive balance of € 28,191, and<br />

comprised:<br />

Sale of property in Lavagna 113,178<br />

Sale of land and building in Borgosesia 5,262<br />

Sale of depreciated assets 1,500<br />

Winding-up of la Fonte S.a.s. 16,628<br />

Clients, prior years 10,875<br />

Sums previously set aside for suppliers’ invoices<br />

not received 33,043<br />

Holiday periods for previous years, recovered 38,966<br />

Insurance payments, prior years 10,279<br />

Suppliers’ invoices, prior years (79,963)<br />

Incorrect provision for rental fees (21,424)<br />

Incorrect provision for receivables (30,000)<br />

Revocation of contributions (15,000)<br />

Writedown of Milan guarantee (22,803)<br />

Refuse, council tax, registration taxes, prior years (9,264)<br />

Other extraordinary income and expenses (28,086)<br />

Total 28,191<br />

MANAGEMENT OF THE PROPERTIES<br />

ORDINARY COSTS OF THE PROPERTIES<br />

RESTORATION AND RENOVATION WORK RECOGNISED<br />

AMONG FIXED ASSETS<br />

This amounted to € 8,654,556 and related to the value<br />

of restoration and renovation work, and extraordinary<br />

maintenance, performed on Foundation-owned property and<br />

on property owned by others, as follows:<br />

Restoration of Foundation-owned properties 5,173,495<br />

Extraordinary maintenance on<br />

Foundation-owned properties 2,287,900<br />

Total, Works recognised as assets 7,461,395<br />

Purchase of fixed assets 1,124,348<br />

Work on third-party property 68,813<br />

Total, work fully covered 1,193,161<br />

ORDINARY INCOME OF THE PROPERTIES<br />

Specific contributions<br />

These amounted to € 5,274,546, and covered work that<br />

accrued in the year, on the following:<br />

Restoration of Foundation-owned properties 2,730,074<br />

Extraordinary maintenance on<br />

Foundation-owned properties 1,351,311<br />

Total, Provisions for Specific Contributions 4,081,385<br />

Covering fixed assets 1,124,348<br />

Covering work on third-party property 68,813<br />

Total covering works 1,193,161<br />

It should be noted that accordingly € 3,380,010 was borne<br />

by FAI.<br />

EQUITY INCOME AND EXPENSE<br />

These represent the income and expense for which there is<br />

largely a balancing item among the items of Equity to offset<br />

the result of Core Operations, as follows:<br />

PROPERTY VALUE ADJUSTMENTS<br />

These amounted to € 7,461,395 and increased the value of<br />

property.<br />

ALLOCATIONS TO SPECIFIC CONTRIBUTIONS<br />

These amounted to € 4,081,385, and increased the Provision<br />

for Specific Contributions which is included among the<br />

Foundation’s Equity.<br />

OTHER INCOME RECOGNISED IN EQUITY<br />

RECAPITALISATION CONTRIBUTIONS<br />

These amounted to € 747,688, an increase over the previous<br />

year.<br />

RESTRICTED GIFTS<br />

These amounted to € 1,500,000, and regarded the donation<br />

that accompanied the non-institutional asset, Villa Flecchia in<br />

Magnano.<br />

ALLOCATION TO RECAPITALISATION FUND<br />

This amounted to € 747,688, a figure that increased the<br />

Recapitalization Fund included in Equity.<br />

ALLOCATIONS, RESTRICTED DONATIONS<br />

This amounted to € 1,500,000, a figure that increased the<br />

Reserve for Operating Activities that is included in Equity.<br />

TAXES FOR THE YEAR<br />

Taxes for the year amounted to € 192,594, and related to<br />

accrued corporation tax in an amount of € 32,764, and<br />

accrued production tax (IRAP) in an amount of € 159,830.<br />

DEFICIT FOR THE YEAR<br />

The deficit for the year amounted to € (442,871).<br />

on behalf of the Board of Directors - Chair<br />

Ilaria Carla Anna Borletti Dell’Acqua<br />

86 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 87


Schedule A<br />

Work carried out on properties owned by the Foundation<br />

Provisions for specific contributions – As at 31 December <strong>2011</strong><br />

TITLE TYPE DATE OF ACQUISITION LAND BUILDINGS AND FURNISHINGS TOTAL, INVESTMENTS<br />

MADE<br />

PROVISION FOR<br />

SPECIFIC<br />

CONTRIBUTIONS<br />

TOTAL REMAINING BORNE<br />

BY FAI<br />

Castello di Avio, Sabbionara d’Avio, TN Ist. 27/01/88 2,336,064 2,336,064 1,500,805 835,259 259,889<br />

Villa del Balbianello, Lenno, CO Ist. 31/10/88 14,073 3,007,592 3,021,665 2,668,622 353,043 33,528<br />

Villa Panza, Varese Ist. 05/12/99 7,918,498 7,918,498 4,870,331 3,048,167 104,675<br />

Villa Della Porta Bozzolo, Casalzuigno, VA Ist. 12/09/89 7,099,678 7,099,678 3,799,412 3,300,266 43,131<br />

Castel Grumello, Montagna, SO Ist. 09/10/90 710,265 710,265 701,023 9,242<br />

Baia di Ieranto, Massa Lubrense, NA Ist. 13/03/87 866,873 866,873 650,075 216,798<br />

Castello della Manta, Manta, CN Ist. 12/11/85 4,705,874 4,705,874 3,003,423 1,702,451 178,039<br />

Castello di Masino, Caravino, TO Ist. 27/09/88 15,499,219 15,499,219 12,421,103 3,078,116 145,326<br />

Abbazia di San Fruttuoso, Camogli, GE Ist. 15/11/89 4,824,829 4,824,829 3,561,526 1,263,303 103,446<br />

Monastero di Torba, Gornate Olona, VA Ist. 18/01/77 1,352,732 1,352,732 964,962 387,770<br />

Casa Carbone, Lavagna, GE Ist. 1,046,315 1,046,315 242,394 803,921 4,000<br />

Teatrino di Vetriano, Vetriano di Pescaglia, LU Ist. 06/03/00 462,460 462,460 384,523 77,937<br />

Villa Necchi Campiglio, Milano Ist. 28/12/01 8,995,786 8,995,786 6,910,048 2,085,738<br />

Villa dei Vescovi, Luvigliano, PD Ist. 8,342,175 8,342,175 5,432,154 2,910,021<br />

Torre S.Michele di Punta Pagana, Rapallo, GE Ist. 155,750 155,750 131,936 23,814<br />

Edicola storica, Mantova Ist. 10,869 10,869 9,976 893<br />

Negozio storico di barbiere, Genova Ist. 07/02/92 57,136 57,136 52,429 4,707<br />

Torre di Velate, Varese Ist. 173,865 173,865 172,031 1,834<br />

Palazzo Noha, Matera Ist. 23/06/04 23,347 23,347 12,000 11,347 252,000<br />

Mulino di Baresi, Roncobello, BG Ist. 14/07/05 220,033 220,033 188,000 32,033<br />

Bosco di San Francesco - Assisi (PG) Ist. 4,170,519 4,170,519 3,139,409 1,031,110<br />

Palazzo Campatelli, San Gimignano, SI Ist. 14/07/05 180,128 180,128 85,728 94,400 614,491<br />

Torre Ossuccio, Ossuccio (CO) Ist. 70,070 70,070 70,070 20,000<br />

Velarca, (CO) Ist. 1 1 1<br />

Alpeggio Alpi Orobie (SO) Ist. 98,970 98,970 98,970<br />

Villa Fogazzaro, Valsolda, CO Ist. 04/02/10 1 1 1<br />

Villa San Luca, Ospedaletti, IM (bare ownership) Ist. 32.547 32,547 32,547<br />

Villa S. Francesco, Varese (bare ownership) Ist. 18/04/01 5.142 5,142 5,142<br />

Villa Pirovano, Como Ist. 09/04/01 474.782 474,782 474,782<br />

Building, Gubbio, PG Ist. 12/07/00 182,889 182,889 182,889<br />

Terrains, Island of Capraia, LI Ist. 15/03/78 594 594 594<br />

Maso Fratton-Valaia, Spormaggiore, TN Ist. 06/05/93 27,411 27,411 25,823 1,588<br />

Terrains Brignola, Camogli, GE Ist. 28/02/86 13,336 13,336 13,336<br />

Terrains Casana, Camogli, GE Ist. 05/04/04 2,262 2,262 2,262<br />

Terrains Oliva, Camogli, GE Ist. 03/10/01 1,837 1,837 1,837<br />

Terrains Salvucci, Camogli, GE Ist. 10/07/89 1,230 1,230 427 803<br />

Terrain, Island of Levanzo, TP Ist. 1 1 1<br />

Terrain, Isola di Panarea, ME Ist. 1,375 1,375 1,375<br />

Terrain, Island of Ponza, LT Ist. 1 1 1<br />

Terrain, S.Giovanni a Piro, SA Ist. 1,168 1,168 1,168<br />

Terrain, Levanto, SP Ist. 26/03/09 48,984 48,984 48,984<br />

112,272 73,024,409 73,136,681 50,928,160 22,039,479 1,758,525<br />

RESTRICTED FUNDS<br />

(AVAILABLE FOR FURTHER WORK)<br />

88 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 89


Schedule A<br />

Work carried out on properties owned by the Foundation<br />

Provisions for specific contributions – As at 31 December <strong>2011</strong><br />

TITLE TYPE DATE OF ACQUISITION LAND BUILDINGS AND FURNISHINGS TOTAL, INVESTMENTS<br />

MADE<br />

PROVISION FOR<br />

SPECIFIC<br />

CONTRIBUTIONS<br />

Apartment, Pars (bare ownership) Non Ist. 763,595 763,595 763,595<br />

Apartment, Montecarlo (bare ownership) Non Ist. 253,627 253,627 253,627<br />

Cà Mocenigo, Venice (bare ownership) Non Ist. 77,026 77,026 77,026<br />

Apartment, Rome Non Ist. 152,272 152,272 152,272<br />

Villa Flecchia, Magnano (BI) Non Ist. 300,485 300,485 300,485<br />

Timeshare, Corvara, BZ Non Ist. 937 937 937<br />

5 Apartments, Cremona Non Ist. 265,388 265,388 265,388<br />

2 Apartments, Chiavari, GE Non Ist. 206,608 206,608 206,608<br />

Terrain, Deiva Marina, GE Ist. 26/03/09 2,958 2,958 2,958<br />

Building Dal Fabbro, Bassano del Grappa, VI Non Ist. 20/05/05 723,018 723,018 723,018<br />

3 Cottages, Borgosesia, VC Non Ist. 15/09/05 114,124 114,124 114,124<br />

Historical room, Vasto, CH Non Ist. 32,448 32,448 32,448<br />

6 Apartments, Sanremo, IM Non Ist. 15/10/97 587,738 587,738 587,738<br />

2,958 3,477,266 3,480,224 0 3,480,224<br />

TOTAL REMAINING<br />

BORNE BY FAI<br />

115,230 76,501,675 76,616,905 50,928,160 25,519,703 1,758,525<br />

RESTRICTED FUNDS<br />

(AVAILABLE FOR FURTHER WORK)<br />

90 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 91


Schedule B<br />

Statement of Cash Flows<br />

Schedule C<br />

Statement of Changes in Equity in <strong>2011</strong><br />

CASH FLOW <strong>2011</strong> 2010<br />

A. LIQUIDITY GENERATED (ABSORBED) BY OPERATING ACTIVITIES<br />

- Operating deficit (401) (1,106)<br />

- Changes in working capital (698) 269<br />

- Recapitalisation contributions 748 714<br />

- Legacies 1,969 0<br />

- Taxes (193) (175)<br />

- Change in employee severance fund (59) (100)<br />

NET CASH FLOW FROM OPERATING ACTIVITIES 1,366 (398)<br />

B. LIQUIDITY GENERATED (ABSORBED) BY INVESTMENT ACTIVITIES<br />

Institutional assets<br />

- Restorations of foundation-owned properties (7,564) (4,434)<br />

- Contributions specific to foundation-owned properties 3,983 2,754<br />

Non-Institutional assets<br />

- Restorations of foundation-owned properties (255) (10)<br />

- Contributions specific to foundation-owned properties 0 0<br />

Intangible assets<br />

- Increases (85) (189)<br />

- Depreciation and amortisation 92 79<br />

- Contributions specific to intangible assets 126<br />

- Amortisation of contributions specific to intangible assets (25) (25)<br />

Assets on loan or licensed<br />

- Increases (6) (23)<br />

- Depreciation and amortisation 576 580<br />

- Contributions specific to assets on loan 99 (5)<br />

- Amortisation of contributions specific to assets on loan (568) (573)<br />

Capital equipment<br />

- Increases (184) (184)<br />

- Depreciation and amortisation 154 142<br />

- Contributions specific to capital equipment 74<br />

- Depreciation of contributions to capital equipment (15) (17)<br />

NET CASH FLOW FROM INVESTMENT ACTIVITIES (3,798) (1,705)<br />

C. LIQUIDITY GENERATED (ABSORBED) BY FINANCIAL ACTIVITIES<br />

- Financial income 123 115<br />

- Repayments of frisl loans (37) (162)<br />

NET CASH FLOW FROM FINANCIAL ACTIVITIES 86 (47)<br />

D. LIQUIDITY GENERATED (ABSORBED) BY NONRECURRING EVENTS<br />

- Provisions for risks<br />

- Reallocated to income statement 0 145<br />

- Other extraordinary charges 28 27<br />

NET CASH FLOW FROM NON-RECURRING EVENTS 28 172<br />

TOTAL NET CASH FLOW (2,318) (1,978)<br />

Securities and cash, opening balance 9,292 11,270<br />

Securities and cash, closining balance 6,974 9,292<br />

Liquidity generated (absorbed) (2,318) (1,978)<br />

Changes Operating profit and reserves Inalienable amounts Total<br />

Endowment Fund<br />

Reserve for<br />

Operating Activities<br />

Recapitalisation<br />

Reserve<br />

Contributions by<br />

Constituents<br />

Reserves<br />

Surplus /<br />

Deficit for the<br />

year<br />

Conferiment<br />

“I 200 del FAI”<br />

Provision for<br />

Specific<br />

Contributions<br />

Sums collected<br />

and/or promised<br />

Used to meet costs of Restorations<br />

carried out<br />

Balance as at 1 January 258,228 13,673,769 (993,892) 12,876,584 46,945,027 72,759,716<br />

<strong>2011</strong><br />

Allocation of deficit from<br />

(993,892) 993,892 -<br />

2010<br />

Deficit for <strong>2011</strong> (442,871) (442,871)<br />

Change for the year 1,969,043 (98,251) 1,870,792<br />

Contributions accrued 747,688 4,081,384 4,829,072<br />

Balances as at<br />

31 December <strong>2011</strong><br />

258,228 14,648,920 (442,871) 13,624,272 50,928,160 79,016,709<br />

Data-processing policy – updated pursuant to Article 45 of the Italian Legislative Decree issued on February 9, 2012<br />

(which revoked Point 26 of Appendix B of Italian Legislative Decree 196/2003).<br />

Notice is hereby given that the Data Controller, also in relation to the tax year to which this balance sheet applies, has drafted the updated version of the Data<br />

Security Policy (hereafter DSP) and has therefore verified the updated compliance with the requirements prescribed by the aforementioned legislation.<br />

In this regard, please note that, – although the current regulation (following the entry into force of Article 45 of Italian Legislative Decree No. 5 of 9 February 2012)<br />

has formally abrogated the obligation to maintain and update the DSP and the reference to it in the report accompanying the balance sheet – the Data Controller<br />

considered it in any case appropriate to update the DSP for <strong>2011</strong> by the deadline of 31 March 2012, identifying the data-processing operations conducted, the<br />

resources who are required to comply with the security measures, the risks and the prescriptions (security-related organisational measures, physical measures,<br />

system measures). The updated version of the DSP is filed at the Data Controller’s office<br />

92 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 93


A heartfelt thanks to all those who supported our work in <strong>2011</strong><br />

“I 200 del FAI”<br />

Friends of FAI<br />

Corporate Golden Donors<br />

Supporters<br />

FAI Members<br />

FAI Supporter Schools<br />

FAI Delegations<br />

FAI Volunteers<br />

“Amici del FAI” Association<br />

And also<br />

A2A<br />

Aboca<br />

Accor Hospitality Italia<br />

Agema Corporation<br />

Agriventure<br />

Ales Groupe Italia<br />

Alleanza Toro<br />

Allianz<br />

Andreas Stihl<br />

Professor Avvocato Franco Anelli<br />

Arcus<br />

Arjowiggins<br />

Artemide<br />

Assicurazioni Generali<br />

Associazione delle Fondazioni delle Casse<br />

di Risparmio Piemontesi<br />

Associazione Industriali di Reggio Emilia<br />

Astaldi<br />

Banca Carige<br />

Banca d’Italia<br />

Banca Mediolanum<br />

Banca Popolare dell’Emilia Romagna<br />

BPM - Banca Popolare di Milano<br />

Banca Popolare di Verona, S. Geminiano e<br />

S. Prospero<br />

Banca Popolare di Vicenza<br />

Banca Popolare Verona<br />

Banco Popolare<br />

Notaio Sergio Barenghi<br />

Bartolini BRT Corriere Espresso<br />

Beniamino Belluz<br />

BMW Italia<br />

BNL - Gruppo BNP Paribas<br />

Borsa Italiana<br />

Roberto Borsetti<br />

Bridgestone Italia<br />

C.C.I.A.A. di Padova<br />

C.C.I.A.A. di Torino<br />

Cassa di Risparmio di Lucca Pisa Livorno<br />

Cassa di Risparmio di Venezia<br />

Giovanni Cataldi<br />

Centro Servizi Culturali S. Chiara<br />

Famiglia Colizzi<br />

Avvocato Sergio Colombo<br />

Compagnia di San Paolo<br />

Comune di Camogli<br />

Comune di Cuneo<br />

Comune di Grosio<br />

Comune di Imperia<br />

Comune di Milano, Settore Sport<br />

e Tempo Libero<br />

Comune di Padova<br />

Comune di Rovereto<br />

Comune di Tivoli<br />

Comune di Trento<br />

Comune di Varese<br />

Comunità Montana dei Monti Martani,<br />

Serano e Subasio<br />

Consorzio Grana Padano<br />

Consulenza D’arte Milano<br />

Sharleen Cooper Cohen<br />

Costa Crociere<br />

Danese<br />

De Agostini<br />

Deutsche Bank<br />

DOVE<br />

Emerson Network Power<br />

Enel<br />

Energia Plus Roma<br />

Eni<br />

Ente Cassa di Risparmio di Firenze<br />

Expo 2015<br />

Ferrarelle<br />

Ferrero<br />

Fiat<br />

Marcella Fichera<br />

Fininvest<br />

Finiper<br />

Fiordaliso - Marco Brunelli e Gruppo<br />

Rinascente<br />

Fnac Italia<br />

Fondation Segré<br />

Fondazione Antonveneta<br />

Fondazione ASM<br />

Fondazione Berti per l’Arte e la Scienza<br />

Fondazione CAB<br />

Fondazione CARIPLO<br />

Fondazione Cariverona<br />

Fondazione Cassa di Riparmio in Bologna<br />

Fondazione Cassa di Risparmio di<br />

Alessandria<br />

Fondazione Cassa di Risparmio di Asti<br />

Fondazione Cassa di Risparmio di Biella<br />

Fondazione Cassa di Risparmio di Bolzano<br />

Fondazione Cassa di Risparmio di Bra<br />

Fondazione Cassa di Risparmio di Carpi<br />

Fondazione Cassa di Risparmio di Cuneo<br />

Fondazione Cassa di Risparmio di<br />

Fossano<br />

Fondazione Cassa di Risparmio di Gorizia<br />

Fondazione Cassa di Risparmio di Imola<br />

Fondazione Cassa di Risparmio di Padova<br />

e Rovigo<br />

Fondazione Cassa di Risparmio di Perugia<br />

Fondazione Cassa di Risparmio di Prato<br />

Fondazione Cassa di Risparmio di Saluzzo<br />

Fondazione Cassa di Risparmio di<br />

Savigliano<br />

Fondazione Cassa di Risparmio di Terni e<br />

Narni<br />

Fondazione Cassa di Risparmio di Tortona<br />

Fondazione Cassa di Risparmio di Trento<br />

Fondazione Cassa di Risparmio di Trento<br />

e Rovereto<br />

Fondazione Cassa di Risparmio di Vercelli<br />

Fondazione Cassa di Risparmio di Verona,<br />

Vicenza Belluno e Ancona<br />

Fondazione Cassa di Risparmio di Reggio<br />

Emilia Pietro Manodori<br />

Fondazione CRT<br />

Fondazione Rocca<br />

Fondazione Telecom Italia<br />

Fondazione Zegna<br />

Franco Cosimo Panini Editore<br />

Franca Fustinoni<br />

Famiglia di Bettina Gabetti<br />

Galassia<br />

Gant<br />

Andreina e Tommaso Giulini<br />

Granarolo<br />

Gruppo Gabrielli<br />

Sam Havadtoy<br />

Hermès<br />

I.C. Bellagio<br />

Ikea Italia<br />

Il Ponte Casa d’Aste<br />

Intesa Sanpaolo<br />

IULM<br />

JT International Italia<br />

Kit Kat<br />

Krizia<br />

La Sicilia<br />

Laboratorio Morseletto<br />

Laboratorio Museotecnico Goppion<br />

Notaio Enrico Lainati<br />

Leroy Merlin Italia<br />

Levocell<br />

Lisa<br />

L’Oréal<br />

L’Unione Sarda<br />

Maire Tecnimont<br />

Maria Manetti Farrow<br />

Mantua Surgelati<br />

Mapei<br />

Martini Costruzioni<br />

Avvocato Stefano Mazzi<br />

Mediaset<br />

Mediobanca<br />

Ministero dell’Ambiente e della Tutela del<br />

Territorio e del Mare<br />

Ministero delle Politiche Agricole e<br />

Forestali<br />

Ministero dell’Economia e delle Finanze<br />

Ministero per i Beni e le Attività Culturali<br />

Ministero per i Beni e le attività culturali -<br />

Direzione Regionale per i Beni Culturali e<br />

Paesaggistici del Lazio<br />

Ottavio e Rosita Missoni<br />

Moncada Energy Group<br />

Mondadori Electa<br />

Peter e Merle Mullin<br />

NCTM Studio Legale Associato<br />

Anthony e Ruthann Niosi<br />

Olivetti<br />

Luisa Pacchioni Viterbi<br />

Paolonia Immobiliare<br />

Pastificio Rana<br />

Lee Pearce<br />

Paolo Pejrone<br />

Filippo Perego di Cremnago<br />

Pernod Ricard<br />

Piaggio<br />

Cristiano Pieri<br />

Pirelli & C.<br />

Michelangelo Pistoletto<br />

Pomara Scibetta & Partners<br />

Poste Italiane<br />

Prelios<br />

Presidenza del Consiglio dei Ministri -<br />

Unità Tecnica di Missione<br />

Provincia Autonoma di Bolzano<br />

Provincia Autonoma di Trento<br />

Provincia di Bari<br />

Provincia di Brescia<br />

Provincia di Como<br />

Provincia di Padova<br />

Provincia di Prato<br />

Provincia di Roma<br />

Provincia di Sondrio<br />

Provincia di Terni<br />

Provincia di Torino<br />

Provincia di Varese<br />

Gianluigi e Claudia Quentin<br />

Alex Quentin<br />

Sergio Quentin<br />

Reale Mutua Assicurazione<br />

Regione Basilicata<br />

Regione Campania<br />

Regione del Veneto - Lavori Pubblici<br />

Regione del Veneto - Territorio, Cultura e<br />

Affari Generali<br />

Regione Emilia Romagna<br />

Regione Lazio - Cultura Spettacolo Sport<br />

Regione Liguria<br />

Regione Lombardia - Cultura<br />

Regione Lombardia - Industria,<br />

Artigianato, Edilizia e Cooperazione<br />

Regione Marche<br />

Regione Molise<br />

Regione Piemonte - Cultura, Patrimonio<br />

Linguistico e Politiche Giovanili<br />

Regione Umbria<br />

Rehau<br />

Robert Bosch<br />

Roomor<br />

Vittorio Pardo Roques<br />

Royal Canin<br />

Rubelli<br />

Salvatore Ferragamo<br />

Same Deutz Fahr<br />

Sanbittèr Emozioni di Frutta<br />

Clara Vittoria Schiavina<br />

Rockwell e Marna Schnabel<br />

SDA Bocconi School of Management<br />

Serate Musicali<br />

Skira Editore<br />

SM.MA.Q.G. di Magionami A. & C.<br />

SMEG<br />

SNAM Rete Gas<br />

Mario Spada<br />

Start People<br />

Studio Legale DLA Piper<br />

Tecnothon<br />

Tellus<br />

Tigros<br />

Toffoletto Studio Legale<br />

Twin Set<br />

UBI Banca<br />

Unes<br />

Unione Europea - PORL FESR 2007/2013<br />

Regione Umbria<br />

Università degli Studi di Milano<br />

Utet<br />

Viabizzuno<br />

Vimar<br />

Webert<br />

Wind Telecomunicazioni<br />

World Monuments Fund<br />

Anna Zuffa Cassoli<br />

94 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong> 95


Supplement to No. 125 of “Il Notiziario del FAI” (The FAI Newsletter) – December 2012<br />

Periodical of FAI/Registered Headquarters: Via Carlo Foldi n. 2 - 20135 Milan, Italy<br />

Management and Operations: La Cavallerizza - Via Carlo Foldi, 2 - 20135 Milan, Italy - tel. 0039 02 4676151<br />

Registered at the Court of Milan on 9.8.1980 No. 314<br />

Printed by C&P Adver Effigi snc<br />

Director: Simonetta Biagioni<br />

96 <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>


Cover: FAI - Bosco di San Francesco, Assisi (Perugia). Photo: A. Angelucci<br />

www.fondoambiente.it<br />

Supplement to No. 125 of “Il Notiziario del FAI” (The FAI Newsletter) – December 2012

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