Annual Report 2011 - Fai

Raising and managing funds
The support of companies, public-sector bodies and banking foundations
Raising and managing funds
The support of companies, public-sector bodies and banking foundations
After years on
the slide due to
the challenging
economic
circumstances,
2011 saw a
marked increase
in the number
of companies
signing up for the
Corporate Golden
Donor programme,
as well as the
establishment
of numerous
partnerships with
some of Italy’s
leading businesses.
Since 1975, we have been engaged every single day on protecting and enhancing Italy’s
artistic and natural heritage. It is a task that does not allow for breaks, and one that we could
not even attempt to perform without the valuable support of numerous far-sighted
companies, sensitive public bodies and banking foundations with a sense of
responsibility.
SOCIAL RESPONSIBILITY: A VERY WORTHWHILE ENDEAVOUR
From day one, we have been working in partnership with leading companies based in
Italy and overseas, which – as part of their own corporate marketing and communications
strategies – have undertaken long-term corporate social responsibility projects and
targeted promotional campaigns, leveraging the myriad benefits offered by the Trust in
terms of image and positioning.
After years of downturn or stasis due to the challenging economic backdrop, 2011 saw a
marked increase in the number of companies signing up for the Corporate Golden Donor
programme, and many existing member companies deciding to renew their memberships.
The Trust also worked hard to develop new partnerships with some of the most highprofile
Italian businesses in the context of projects for the sponsorship of our major national
campaigns – first and foremost, the “Giornata FAI di Primavera” (FAI Spring Day).
The fund-raising campaign named “Ricordati di salvare l’Italia” (Remember to save Italy)
has now become a fixture in the calendar. In 2011, it was staged for the third time. Leading
names in the world of large-scale distribution, specialist retailers and hotel chains
were by our side in 2011, raising the awareness of their customers and offering them various
ways to participate in the campaign (purchasing of products, offering the FAI Donor Card and
the pre-paid credit card). With the help of these companies, we managed in 2011 to increase
the level of donations we received with respect to previous years.
Equally important were the sponsorships we received for specific projects,
which in 2011 were concerned in the main with: property restorations, events staged in the
properties themselves, schools projects, the FAI Golf Cup and corporate events at Christmas.
In 2011, our recapitalisation fund increased by €748,000 thanks to the “I 200
del FAI” group, which – in addition to signing up new members ¬– ensured that its existing
members continued to contribute annually. Numerous members of the “I 200 del FAI” also
helped to fund various restoration projects on our properties, and to stage musical
events in Italy’s most prestigious concert halls.
Also greatly appreciated were the benefits deriving from our partnerships with
corporate social responsibility programmes. Specifically, the corporate volunteer
projects held in the properties were met with wide-ranging approval and high levels of
participation; these projects saw the companies’ employees making a very valid first-hand
contribution to the task of protecting and enhancing the country’s heritage.
PROJECTS THAT CAPTURE THE ATTENTION OF THE PUBLIC
Despite the cuts made by the Italian government to all agencies across the board in order to
comply with the Stability and Growth Pact, which inevitably had negative repercussions for
the publicly funded culture sector, in 2011 we still managed to implement several projects
with the financial support of many of the local government bodies with which we
have been working for quite some time. The projects encompassed everything from largescale
exhibitions to teaching activities and environmental education initiatives. In particular,
the “Giornata FAI di Primavera” (FAI Spring Day) was once again the cultural event that
generated the highest levels of consent and support.In terms of the public-sector contributions
received by the Trust in 2011, a real difference was able to be made as a result of State funding,
which assumed various forms: the funding provided by the Italian Ministry of Culture to
support FAI’s institutional operations; the special contribution made by the Italian Prime
Minister for the celebrations marking the 150th anniversary of Italian Unification; and the
concession on the so-called 8-per-1000 scheme directly managed by the State, granted to
the Castello di Avio for extraordinary restoration and structural consolidation works. Thanks
to regional, national and European public-sector funding, we inaugurated and/or concluded a
number of important restoration and conservation projects at the properties for which
we are responsible. Last but not least, the support from, and partnerships with, banking
foundations and corporate foundations proved to be crucial in 2011. In the main, these
foundations supported – through targeted funding – the operations to restore and enhance the
properties. In total, we received €2,212,000.
The cuts imposed
by the Italian
Government to all
public sector bodies
in order to comply
with the Stability
and Growth Pact
did not stop us
from implementing
numerous projects
with the financial
support of many
local government
bodies. This support
was bolstered by
the funding received
from the Italian
Ministry of Culture
and from the Italian
Prime Minister for
the celebrations
marking the 150th
anniversary of
Italian Unification.
THE
CONTRIBUTIONS
MADE BY
“CORPORATE
GOLDEN
DONORS” OVER
RECENT YEARS
(IN EUROS)
2007 2008 2009 2010 2011
913,500
858,400
725,000
646,700 655,400
FROM
INDIVIDUALS
SOURCES OF FUNDING 2011
42.11%
17.31%
15.76%
24.82%
FROM
PUBLIC
BODIES AND
FOUNDATIONS
FROM
COMPANIES
GENERAL
SERVICES
FUNDRAISING
AND
COMMUNICATION
USE OF FUNDS 2011
12.35%
14.21%
73.44%
INSTITUTIONAL
OPERATIONS
BREAKDOWN OF INSTITUTIONAL
OPERATIONS
CONSERVATION
AND
RESTORATION
39.03%
PROJECTS
42.67%
18.30%
CULTURAL
AND
EDUCATIONAL
INITIATIVES
FROM PROPERTY
MANAGEMENT
PROPERTY
MANAGEMENT
52 Annual Report 2011 Annual Report 2011 53