Corporate Responsibility SanLucar - United Nations Global Compact

Corporate
Responsibility
We are
SanLucar
Environmental
engagement
1. 2. 3. The brand 4. SanLucar in facts 5. Human capital 6. 7. Value chain 8. Cultivating trust 9.
Vitamin S
Best fruits from all over the world -
SanLucar Brand
The SanLucar brand reflects what we are. It reflects our personality, our character
and our philosophy. Although above all, the SanLucar brand defines our obsession:
Taste. This is what differentiates us, what makes us unique. That is why we strive
to bring the freshest and tastiest fruit and vegetables to the table.
For several years we have achieved
a brand image among our consumers,
which transmits naturalness
and sincerity. An open and unique
brand, that talks to the consumer in
a close, caring and direct manner.
We have achieved our consumers to
trust SanLucar brand, because for
them it is synonymous with quality
and a guarantee of the taste and
freshness that precedes us.
Besides all the production, logistics
and commercial activity at SanLucar
we are concerned about introducing
innovative concepts for our clients
to present and communicate
the products, to build a true brand
image from that close relationship
and through our mutual trust.
This brand image results in a marketing
strategy which has the aim
of making life easier for our clients.
This is the reason for which
we launch new ideas and proposals
to the market, such as the launching
and marketing of new products
and varieties such as ClemenGold or
Magic Grapefruit, the communication
of new concepts of products
for lemons, apples and oranges or
CR Activities of SanLucar Page 24