Building the Company Culture
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Defining <strong>the</strong> <strong>Company</strong> <strong>Culture</strong><br />
<strong>Building</strong> <strong>the</strong> <strong>Company</strong><br />
<strong>Culture</strong><br />
“Nice perks may help<br />
somewhat in recruiting, but to<br />
keep people, companies have<br />
to demonstrate that <strong>the</strong>y offer<br />
a culture where people are<br />
respected and treated as<br />
adults, one that shows that <strong>the</strong><br />
company really does care<br />
about <strong>the</strong>m”<br />
Fortune Magazine, January 2001<br />
U N I V E R S I D A D A U T Ó N O M A D E N U E V O L E Ó N |<br />
D I R E C C I Ó N D E E D U C A C I Ó N A D I S T A N C I A
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