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NAPAA - National Association of Professional Allstate Agents, Inc.

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footstool. “He called him ‘Lidster,’ that’s<br />

my nickname for him,” Wilson mumbled<br />

to himself. With a pouting lower lip protruding<br />

from his downturned face, Wilson<br />

dressed quickly and quietly skulked<br />

out <strong>of</strong> the now vacant locker room and<br />

left the club.<br />

Arriving back at his <strong>of</strong>fice, Wilson<br />

briskly snatched a small stack <strong>of</strong> messages<br />

from his personal secretary’s outstretched<br />

hand. Sensing his foul mood,<br />

she slowly turned away and began typing<br />

busily on her computer keyboard.<br />

Once back at his desk, Wilson dropped<br />

into his leather chair and as a result <strong>of</strong><br />

slamming the handful <strong>of</strong> messages down<br />

on his desktop, his computer monitor<br />

blinked to life. He slid the keyboard<br />

closer to his chair and after logging on,<br />

opened his private email account and<br />

began scrolling through the inbox. With<br />

his inbox count at three hundred for the<br />

day, at least Wilson knew he was still<br />

popular with the rest <strong>of</strong> his friends, even<br />

if Ed Liddy had forgotten him.<br />

Near the top <strong>of</strong> the list was an instant<br />

message from his squash partner about<br />

the missed game. As he scrolled past<br />

that message, he spotted one from “Lidster.<br />

<strong>Allstate</strong>CEO.” Wilson’s lips twisted<br />

into a wry smile as he moved the mouse<br />

over the delete function. He never understood<br />

why Liddy still used his former<br />

title in his email account. He surmised<br />

that Liddy just wasn’t ready to let go.<br />

But before sending the message to the<br />

Recycle Bin, he began to contemplate<br />

what had happened earlier that day. Why<br />

did his longtime friend and mentor allow<br />

a stranger to call him by the special<br />

moniker he and Liddy had used for all<br />

those years Was this other guy Liddy’s<br />

new protégé Was Liddy grooming this<br />

new guy to take his place Sure, the stock<br />

price was in the tank, but the market was<br />

hammering every company wasn’t it<br />

And yes, pr<strong>of</strong>its were also tanking, but<br />

it wasn’t his fault Geico and Progressive<br />

had better ad campaigns. And what’s<br />

with all <strong>of</strong> those whining, disgruntled<br />

EAs Instead <strong>of</strong> complaining, shouldn’t<br />

they be thanking him for having a job<br />

in this economy Wilson shook his head<br />

in an attempt to dislodge the image <strong>of</strong><br />

thousands <strong>of</strong> agents complaining about<br />

quotas, mandatory <strong>of</strong>fice hours, and “90-<br />

day improvement” letters.<br />

Just as he was about to refocus on the<br />

computer monitor, an unsettling image<br />

<strong>of</strong> the nightmare he had during his power<br />

nap began to creep into his consciousness.<br />

Jail. “Oh boy, that’s not for me,” he<br />

mused. He could barely stand to have<br />

his vichyssoise served at 60 degrees. The<br />

very thought <strong>of</strong> eating cold prison food<br />

sent a new set <strong>of</strong> chills down his spine.<br />

Wilson’s shoulders did quick impression<br />

<strong>of</strong> an earthquake as he tried the shake the<br />

image from his mind.<br />

But Wilson felt certain that the prospect<br />

<strong>of</strong> real jail time was unlikely. After<br />

all, other CEOs had gotten away with<br />

worse without serving any hard time. So<br />

what if <strong>Allstate</strong> “accidentally” misclassified<br />

a few thousand pabulum-eating,<br />

whiner-butt agents So far, even the IRS<br />

has looked the other way… Can you say<br />

“campaign contribution”<br />

Wilson’s attention drifted back to his<br />

email account and as he looked back at<br />

the monitor, he noticed his cursor was<br />

no longer poised over the “delete” function.<br />

Instead, it was flashing furiously as<br />

it hovered over the “read” option.<br />

Wilson leaned closer and noticed that<br />

the subject field had been highlighted and<br />

appeared to be pulsating. The message<br />

read: “Your Expected Results for 2010” in<br />

a 12 point, Times New Roman font.<br />

Wilson’s head suddenly felt as if a vise<br />

had been applied to his temples. The<br />

sick, icy nausea he once felt as a rejected<br />

school boy looking for a prom date made<br />

his head swim. “Wha… what… what’s<br />

this” he demanded. “Ed Liddy sent me<br />

a review”<br />

Wilson’s fingers trembled as they<br />

tightened around the mouse. He nervously<br />

double-clicked the button, not<br />

knowing what to expect. This had to be<br />

a joke. He was the head honcho, for crying<br />

out loud. He didn’t have reviews. He<br />

didn’t have “Expected Results.” He was<br />

<strong>Allstate</strong>’s “Supreme Independent Contractor”<br />

as CEO.<br />

Forgetting he had left is speakers on,<br />

Wilson was startled when he heard a<br />

loud electronic pop when the e-mail<br />

suddenly snapped open on his monitor.<br />

Regaining his composure and refocusing<br />

his eyes on the screen, he eyed the message<br />

in disbelief. It was titled “My CEO<br />

Results.” There were four review categories.<br />

His Expected Results and his Actual<br />

Results were depicted to the right <strong>of</strong><br />

each <strong>of</strong> the four category headings, and<br />

were followed by a brief description in<br />

below each one.<br />

Agency Loyalty: Expected Result<br />

95% Actual Result 10.25%<br />

This number represents the percentage <strong>of</strong><br />

agents who would like to continue their relationship<br />

with <strong>Allstate</strong> under your current<br />

<strong>Allstate</strong> management scheme.<br />

New Agency Turnover: Expected Result<br />

12% Actual Result 85%<br />

This number represents the 3-year turnover<br />

average <strong>of</strong> newly hired agents who resign<br />

or are terminated.<br />

Ability to Communicate with<br />

<strong>Agents</strong>: Expected Result 98% Actual<br />

Result 0%<br />

This number represents your ability as<br />

CEO to address agent concerns and communicate<br />

directly with a representative association<br />

for the agents.<br />

Correctly Classifies <strong>Agents</strong>: Expected<br />

Result 100% Actual Result 0%<br />

This number represents your ability to<br />

comply with IRS PLR 8925018 for correct<br />

classification <strong>of</strong> EA R3001 agents.<br />

Wilson slumped back in his chair, his<br />

fingers still clutching the now sweatslicked<br />

mouse. Was this meant to be a<br />

joke After all, it was common knowledge<br />

that the Lidster was also a prankster.<br />

But no, this was no joking matter.<br />

Realizing this, Wilson’s mind quickly<br />

returned to the scene in the locker room.<br />

He deduced that the guy Liddy playfully<br />

snapped with the wet towel must be his<br />

new protégé. Was his ride at the top over<br />

that quick What about all the promises<br />

made by McKinsey & Company about<br />

the mega riches he would have So far,<br />

he had only implemented the first half<br />

<strong>of</strong> the redistribution program McKinsey<br />

and Liddy had designed for the agents.<br />

Wilson knew the plan like the back <strong>of</strong><br />

his hand. Hire as many greenhorn agents<br />

as possible. Let them fail and then hire<br />

more agents. Repeat the process perpetually<br />

so <strong>Allstate</strong> would always be staffed<br />

Summer 2011 Exclusivefocus — 25

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