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NAPAA - National Association of Professional Allstate Agents, Inc.

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new hires raise this issue during the hiring<br />

process, they are mostly discouraged<br />

or are only given the names <strong>of</strong> agents<br />

who espouse a “my company right or<br />

wrong” philosophy.<br />

One new agent I spoke to was specifically<br />

told not to talk to existing agents<br />

because there was a high probability they<br />

would be fired and would only <strong>of</strong>fer a<br />

negative outlook. Comments like that<br />

should raise some red flags. For starters,<br />

it might be prudent for the prospective<br />

agent to find out for himself why<br />

the agents were being fired. Add to this<br />

the fact that new hires are intentionally<br />

peppered with meetings and other busy<br />

work, as well as scouting for locations<br />

for their new agency, all <strong>of</strong> which is designed<br />

to keep their minds on things the<br />

company wants and <strong>of</strong>f the things the<br />

company doesn’t want, such as learning<br />

the truth. It is no wonder they are mostly<br />

unaware <strong>of</strong> the unrest among the rank<br />

and file agents.<br />

As tenured agents sit on the sidelines<br />

and watch <strong>Allstate</strong>’s latest hiring frenzy,<br />

they can surely understand why the company<br />

prefers a cloistered mindset for its<br />

new agents. <strong>Allstate</strong> knows that with so<br />

many distractions in its “rear view mirror,”<br />

any new agent would likely be at<br />

least a little gun-shy before deciding to<br />

invest their life’s savings.<br />

It should be paramount for any prospective<br />

agent to know the chronological<br />

history <strong>of</strong> the <strong>Allstate</strong> agent. Ideally,<br />

<strong>Allstate</strong> should be proud <strong>of</strong> its heritage<br />

and freely inform prospective agents <strong>of</strong><br />

the progression <strong>of</strong> agent positions and<br />

employment status from the beginning<br />

until present. But like a family with too<br />

many dirty little secrets, <strong>Allstate</strong> does<br />

not reveal its checkered past, fearing if<br />

job candidates knew the real truth, they<br />

would turn tail and run as fast as possible<br />

in the opposite direction. Can you imagine<br />

Tom Wilson, upon arriving for his<br />

first day as President and CEO <strong>of</strong> <strong>Allstate</strong>,<br />

discovering that all previous CEOs<br />

were terminated after only three years <strong>of</strong><br />

service and that he could only be president<br />

for his first year Further, imagine<br />

his surprise when he suddenly discovered<br />

that <strong>Allstate</strong>’s stock had been in free<br />

fall for six months and was projected to<br />

bottom out at $1.25 a share. While this<br />

implausible scenario is unrealistic at the<br />

executive level at <strong>Allstate</strong>, it is not too<br />

far <strong>of</strong>f the mark at the agent level, where<br />

managers routinely pump up prospective<br />

agents by extolling the virtues <strong>of</strong> the<br />

agent opportunity while understating or<br />

concealing the many treacherous pitfalls<br />

that await them in the shadows, including<br />

the real possibility <strong>of</strong> losing their life<br />

savings. Who would even think about<br />

taking a position with <strong>Allstate</strong> without<br />

learning more about its relationship with<br />

the agency force from past and present<br />

<strong>Allstate</strong> agents or from <strong>NAPAA</strong><br />

No amount <strong>of</strong> distraction, whether intended<br />

or not, should be allowed to influence<br />

what should be a thorough investigation<br />

<strong>of</strong> the business opportunity <strong>Allstate</strong><br />

is “marketing” to prospective agents.<br />

Considering the countless negatives associated<br />

with the <strong>Allstate</strong> EA program,<br />

it is mind-boggling that any thoughtful<br />

person would ever embark on an <strong>Allstate</strong><br />

career at all, let alone after only a few<br />

months investigation. It is possible that<br />

both the pr<strong>of</strong>fered opportunity for wealth<br />

and the lure <strong>of</strong> entrepreneurship is packaged<br />

so effectively, that even a cautious<br />

person would be inclined to overlook any<br />

potential shortcomings. The net result is a<br />

youthful agency sales force suffering from<br />

high turnover, bad morale and dwindling<br />

numbers. And so far, <strong>Allstate</strong> is purposefully<br />

ignoring some very vocal cries for<br />

attention, as evidenced in the Agency<br />

Relationship Survey and on the Agency<br />

Community blog, as well as other agent<br />

forums. Instead, it blames the turnover<br />

problem not on its own dysfunctional and<br />

deceptive system, but that it “just hasn’t<br />

hired the ‘right’ agents” for the job; this<br />

attitude only serves to continue and accelerate<br />

its now massive hiring binge. More<br />

on this later.<br />

<strong>Allstate</strong>’s Helpful Spies<br />

The <strong>National</strong> Advisory Board (NAB),<br />

established in 2003, was ostensibly designed<br />

to provide agents a “voice on national<br />

issues.” With deference to the sincerity<br />

<strong>of</strong> the hard-working agents who<br />

take the time to participate, the NAB<br />

is as useful to the rank and file agent as<br />

a call button on a broken elevator. This<br />

is because <strong>Allstate</strong> sets the agenda and<br />

leaves little room for discussion <strong>of</strong> key<br />

issues that are considered “<strong>of</strong>f-topic.”<br />

As long as the NAB program serves to<br />

only validate <strong>Allstate</strong>’s myopic view <strong>of</strong><br />

its agency force, it will be <strong>of</strong> little value<br />

to the vast majority <strong>of</strong> agencies who are<br />

struggling to contend with ever-changing<br />

RFG quotas, ALI, woople, mandatory<br />

<strong>of</strong>fice hours and the like.<br />

Perhaps an intended consequence<br />

from <strong>Allstate</strong>’s perspective is the fact<br />

that the NAB’s existence has served to<br />

provide the company with “inside” information<br />

about agency operations. The<br />

NAB’s interaction with <strong>Allstate</strong>, in conjunction<br />

with agency surveys, has possibly<br />

done irreparable harm to the status <strong>of</strong><br />

agents as independent business owners.<br />

Many agents are unaware that not only<br />

does <strong>Allstate</strong> compete with us; it also<br />

controls the existence <strong>of</strong> the business relationship<br />

and the form it takes. To that<br />

end, the NAB has taken on the role <strong>of</strong> an<br />

unwitting accomplice instead <strong>of</strong> ardent<br />

representative <strong>of</strong> the “independent” EA<br />

business owner.<br />

Consider the possibilities <strong>of</strong> <strong>Allstate</strong>’s<br />

interaction with a truly representative<br />

organization like <strong>NAPAA</strong>. Discussions<br />

that even remotely touch on proprietary<br />

information would be nonexistent.<br />

<strong>Agents</strong> might even be able to collectively<br />

bargain. Agent agendas would receive<br />

attention as opposed to dismissal. NAB<br />

members naively attend meetings with<br />

hopeful thoughts <strong>of</strong> making <strong>Allstate</strong> a<br />

better place and making their agencies<br />

more pr<strong>of</strong>itable. NAB members may feel<br />

they are participating, but they are not.<br />

In reality, the “agent’s voice” can only be<br />

significant if there are repercussions for<br />

<strong>Allstate</strong>’s failing to act upon a true agenda<br />

that is representative <strong>of</strong> the thousands<br />

<strong>of</strong> small agencies that comprise the backbone<br />

<strong>of</strong> <strong>Allstate</strong>.<br />

The fact that <strong>Allstate</strong> not only refuses<br />

to acknowledge its past relationship with<br />

its agency sales force, but that it also<br />

relegates its interaction with its current<br />

sales force to that <strong>of</strong> cursory informational<br />

meetings, is indicative <strong>of</strong> the lowly<br />

status the company places on its relationship<br />

with its agents. More to the point,<br />

it clearly defines the disposable nature <strong>of</strong><br />

being an <strong>Allstate</strong> agent. In other words, if<br />

agents were an indispensible component<br />

in <strong>Allstate</strong>’s business plan, and if agents<br />

48 — Exclusivefocus Summer 2011

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