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<strong>Presentation</strong> <strong>by</strong> <strong>Jin</strong> <strong>Hong</strong> <strong>RIM</strong><br />

(<strong>Embassy</strong> <strong>of</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong> <strong>Korea</strong>)<br />

October 18 th , 2011


Surrounded d <strong>by</strong> big powers<br />

At <strong>the</strong> crossroads <strong>of</strong><br />

continental and maritime civilizations<br />

Culturally speaking,<br />

Wild love for singing g and dancing,<br />

maybe as a way to release tension and stress<br />

coming from adverse conditions


<strong>Korea</strong><br />

Latvia<br />

Population Roughly 50 million Roughly 2.2 million<br />

Area (land) Roughly 100,000 sq km Roughly 62,000 sq km<br />

Capital<br />

Ethnic<br />

Seoul in and around<br />

(roughly 12 million)<br />

Riga<br />

ethnically homogeneous<br />

(Language spoken)<br />

and speaking<br />

composition<br />

<strong>the</strong> same language Latvians 58%<br />

(Language) Russians 38%


Historically, China has regarded itself as <strong>the</strong><br />

center <strong>of</strong> <strong>the</strong> world, as its name, ‘<strong>the</strong> Middle<br />

Kingdom’ suggests.<br />

Its culture is one <strong>of</strong> <strong>the</strong> world’s oldest and<br />

most complex and has exerted strong<br />

influence all over East Asia and beyond…<br />

Confucianism, classical Chinese …


Japan has been usually on <strong>the</strong> receiving end <strong>of</strong><br />

<strong>the</strong> culture, originating from <strong>the</strong> continent, such<br />

as Buddhism, Chinese characters, and crafts.<br />

<br />

<strong>Korea</strong>, being located at <strong>the</strong> crossroads, has<br />

always served as a cultural bridge in East Asia.<br />

<strong>Korea</strong>’s location has given <strong>the</strong> country a unique<br />

cultural advantage but at <strong>the</strong> same time,<br />

made itself vulnerable to invasions from<br />

neighbors. (on <strong>the</strong> next page!)


Massive Chinese invasions in early yperiod<br />

Mongolian invasion in early 13 th century<br />

A pair <strong>of</strong> Japanese invasions in late 16<br />

th century<br />

Manchurian invasion in early 17 th Century<br />

Annexed <strong>by</strong> Japan from 1910~1945<br />

1945<br />

The division <strong>of</strong> <strong>Korea</strong> and <strong>the</strong> <strong>Korea</strong>n war


Model Confucius State<br />

- Respect for elders<br />

(as reflected in honorifics)<br />

( )<br />

- Hierarchical social structure<br />

- Group-oriented<br />

- Group-oriented<br />

(harmony over individual tastes)<br />

A i i f d bili<br />

- Aspiration for upward mobility<br />

through education


What is honorifics<br />

An honorific is a word or expression<br />

showing respect to <strong>the</strong> person you are<br />

speaking to. (or to <strong>the</strong> third person)


What is honorifics<br />

<strong>Korea</strong>n also has anti-honorific first<br />

person forms ("your most humble servant“)<br />

whose effect is to enhance <strong>the</strong> relative<br />

honor accorded a second or third person.


Using honorifics is mandatory in formal<br />

and informal social settings<br />

<strong>Korea</strong>ns identify <strong>the</strong>mselves in relation<br />

to <strong>the</strong> relative position <strong>of</strong> <strong>the</strong> person<br />

that <strong>the</strong>y talk to or refer to and <strong>the</strong>ir<br />

language changes accordingly.<br />

(depending on <strong>the</strong> person’s age or status)


Hierarchical social structure


Model Confucius State<br />

- Group-oriented<br />

(harmony over individuals)<br />

id - Aspiration for upward mobility<br />

through education


36 years <strong>of</strong> colonial experience<br />

(1910~1945) <strong>by</strong> Japan<br />

and 3-year long civil war (1950~53),<br />

left <strong>Korea</strong> in total ruins<br />

With hard work and education,<br />

<strong>Korea</strong> has managed to stand back<br />

on its feet and is now a member <strong>of</strong> G20.


After <strong>the</strong> <strong>Korea</strong>n War, <strong>Korea</strong> had to start<br />

from scratch and set out on breathtaking<br />

industrialization from early 1960s<br />

Starting from 1980, <strong>Korea</strong>n began to enjoy<br />

<strong>the</strong> fruits <strong>of</strong> rapid economic growth<br />

to afford leisure and entertainment.


It was American and European pop culture<br />

that dominated <strong>the</strong> scene in 1980s.<br />

Things began to change mid 1990s and<br />

people started looking for entertainment<br />

with domestic content made in <strong>Korea</strong>.<br />

By 2006, <strong>Korea</strong> became one <strong>of</strong> <strong>the</strong> handful<br />

nations that consume more locally yproduced<br />

cultural content than foreign content.


It started t with popular music and movies and<br />

<strong>the</strong>n TV dramas.<br />

There genres <strong>of</strong> popular culture<br />

made a splash in Japan and China and <strong>the</strong>n<br />

went beyond East Asia and all over <strong>the</strong> world.


Thank you for your attention.<br />

You may raise any question….


<strong>Jin</strong> <strong>Hong</strong> <strong>RIM</strong><br />

<strong>Embassy</strong> <strong>of</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong> <strong>Korea</strong><br />

jhrim_1966@yahoo.co.kr

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