Introduction to Introduction to Sensory Data Analysis - Camo

1. Why sensory data analysis
What can sensory data analysis provide us
• Describing product characteristics / Quality Control
– Sensory panel of experts sensory profile
– Chemical / industrial process measurements
Multivariate regression analysis
cheaper quality control
• Understanding of the behaviour and liking of the
consumers
– Consumer studies preferences mapping
PCA / Multivariate regression analysis
Relating product characteristics to the needs
of the consumers / Prediction of market response
to a new product
• Investigation of competitive products / new recipes
PCA
Positionning