GoodWORKS - Goodwill Southwestern Pennsylvania

GoodWORKS
Summer 2011 Volume 29 Number 2
Stores provide
training and job
opportunities
In addition to generating revenues to
support programs and services, several
Goodwill stores also provide important
training and employment opportunities
for clients through Partnership
programs in which they learn skills
needed to work in the retail field.
At the store in Whitehall, for
example, Trainee Marla McHugh’s
main job is placing donated clothing
on hangers for display. She is very
good at it. Marla can hang from 500 to
700 garments a day, depending on the
supply. And when donations slow
down, she urges friends and family to
bring in donations so she has something
to hang.
Marla is one of nine trainees
and supported employees who
participate in the Whitehall Retail
Partnership program, all of whom live
in nearby South Hills communities.
Marla McHugh, a participant in the Whitehall
store’s retail Partnership program, has been
with Goodwill since 2002.
Most have worked at the store from
nine to 25 years.
Whitehall is one of the six
Goodwill stores that have Partnership
programs, employing a total of 40
client participants. The others are
Banksville, South Side, North Hills,
Cheswick and Butler.
The Partnership programs serve
individuals with disabilities and
young people transitioning from
school into the workforce. Trainees
get regular help from a job coach to
do their jobs. Supported employees,
who have been hired by the store and
report to management for schedules
and directions, get help from a job
coach only as needed.
“Partnership participants learn a
variety of important skills,” said
Janice Hylton, Partnership
Supervisor. “They learn how to hang
garments, how to display clothing
and wares, and how to rotate product
from the sales floor. They also learn
about customer service, help with
donations and carry out daily housekeeping
assignments.”
The desired outcome is for
Partnership participants to eventually
get jobs in the retail industry. Some
have been hired by other retailers, but
most choose to stay at a Goodwill
store for the convenience of being
near their homes. H
Donate to the
Capital
Campaign!
See page 6.
Sen. Casey unveils
vets unemployment
report at Goodwill
U.S. Senator Bob Casey (left), seen here
with Goodwill President/CEO Michael
Smith, held a news conference at the
Goodwill Workforce Development Center
regarding unemployment among military
veterans. Story on page 3.
UPMC video explains
new jobs program
People with significant barriers to
employment can get help choosing
career paths, preparing for jobs
and developing skills to retain jobs
through UPMC’s new Partnership on
Workforce Readiness and Retention
(POWRR) Program in which
Goodwill SWPA is a partner.
Several Goodwill staff members
who are involved in the POWRR
Program recently were invited to
participate in a video about the
program that UPMC will post on its
Web site, UPMC.COM/Community.
The video explains how the program
helps non-traditional populations
such as students and adults with
disabilities, those in welfare-towork
programs, people with limited
work experience or education, and
(continued on page 5)

What is a capital
campaign And why
is ours so important
By Michael J. Smith
President & CEO
As we move into the
second half of the
Goodwill Renews!
Capital Campaign,
we begin reaching
out to the general
public for support. And,
since nonprofits are constantly asking
the public for money in one way or
another, I want to take a moment to
explain what is special about a “capital
campaign” and why our current effort
is so vital to Goodwill’s future.
A standard definition is that a
capital campaign is a focused effort by
an organization to raise a significant
amount of money over a specified
period of time, usually for a particular
purpose such as a new building.
Capital campaigns have a beginning
and an end, and often span several
years. Our campaign, the first such
appeal to the general community since
1994, was officially launched in April
2010 with a goal of raising $14.5
million over two years.
We quickly achieved 55 percent
of the goal because that target included
$6.5 million realized from the sale
of our former headquarters building
on the South Side and a generous
lead gift from the Richard King
Mellon Foundation. At this point, the
campaign is progressing according to
plan with $10.6 million committed, or
about 73 percent of the goal.
And why is this capital
campaign so important to Goodwill
Basically because it is the key to
our future, part of a broad strategy
to expand our capacity to meet the
steadily increasing demand for our
services. The other major elements of
this initiative were selling the South
Side building and creating the new
Workforce Development Center in
Lawrenceville.
But there’s much more at stake
for us besides our new building. Only
about 45 percent of the total goal was
earmarked for the build-out of the
WDC. The campaign also is essential
because it will fund many much-needed
upgrades and significant expansions
throughout the agency. These include
critical investments to enlarge and
improve our stores and retail system
infrastructure, which are the lifeblood
of the organization, as well as advanced
technology and expansion of workforce
development, job training and
education programs.
In a nutshell, this capital
campaign is vitally important because
Goodwill must continue to grow in
order to serve the changing needs
of our community. We ask for your
contribution to make this campaign a
success and to enable Goodwill to do
more for more people who need our
help. H
2
“Goodwill Guy”
featured in new
TV commercials
A new television advertising campaign
recently launched by
Goodwill SWPA for its retail stores
features “the Goodwill Guy,”
a successful advertising character
developed by the Indianapolis
Goodwill. It will run for the remainder
of 2011 on several major cable
networks and channels, including
Animal Planet, Bravo!, Country
Music Television, Nick, Food, TBS,
TNT, Lifetime, TLC, Travel, Soap
and others.
“We have adapted three
Goodwill Guy spots with our own
branding, including our Goodwill
Renews! logo signature,” said David
Tobiczyk, Vice President of
Marketing and Development. “In
addition to the TV schedule, we also
“The Find” is one of three new TV
commercials.
are promoting the commercials on our
Web site and via our Facebook and
Twitter pages.”
There are currently 29
Goodwill stores throughout southwestern
Pennsylvania and north
central West Virginia.
To find the nearest store, and to
view the new TV commercials, go to
www.goodwillswpa.org. H
Goodwill president
named one of area’s
top business leaders
Goodwill SWPA President/CEO
Michael Smith was selected as one
of the 12 winners of the 2011 Diamond
Awards sponsored by the Pittsburgh
Business Times to recognize the
region’s outstanding business leaders.
Mr. Smith was honored for his
vision and leadership in returning
Goodwill to profitability, in launching
a major retail expansion program
including seven new stores, in orchestrating
the sale of Goodwill’s former
headquarters building and creation
of the new Workforce Development
Center in Lawrenceville, and in the
successful implementation of the
current Goodwill Renews! Capital
Campaign.
Congratulations, Mike! H

www.goodwillswpa.org
“Goodwill does
more than most
people know”
A plaque near the entrance of the new
Goodwill Workforce Development
Center in Lawrenceville reads:
“Lobby is dedicated to our beloved
mother, Nona Glimcher – Robert I.
Glimcher Family Foundation.” It represents
a significant gift from a wellknown
real estate developer who has
become increasingly involved with
and supportive of Goodwill SWPA
over the past decade.
That association began in the
early 1990s when Robert Glimcher,
President of the Glimcher Group
Incorporated and co-founder of
Robinson Towne Center, leased space
for a Goodwill store in Bridgeport,
W. Va. It has continued over the
years through the leasing of several
other store locations, and most
recently in the creation of Goodwill’s
Retail Operations Center in North
Versailles, a multi-purpose facility
that includes an outlet store, an
e-commerce operation, a transportation
and distribution hub, and the
Goodwill Auto Auction.
“Like most people, I knew
about Goodwill’s recycling of
donated clothing and its work with
people who are handicapped,” Mr.
Glimcher said. “But I was amazed to
learn about some of the other things
it does such as recycling computers,
job training and selling books online.
Goodwill does much more than most
people know about.
“As I got to know the people
and learned more about it, I recognized
that Goodwill is a very
important organization,” he said.
“My wife and I talked it over and we
decided to support Goodwill financially
by underwriting the lobby for
the new building. Like every major
donation I have given since I’ve been
an adult, it is dedicated to my mother
Robert Glimcher
who passed away at age 32 when I
was just six.”
Mr. Glimcher has been a generous
supporter of many programs
Sen. Casey unveils
vets unemployment
report at Goodwill
At a news conference held at the
Goodwill Workforce Development
Center on May 31, U.S. Senator Bob
Casey (D-PA) released a report detailing
the high unemployment rate
among post-9/11 veterans and examining
ways to help veterans bridge the
gap between military service and civilian
employment.
“The unemployment rate among
veterans is unacceptably high, especially
among those who served our
country after 9/11 and have returned to
civilian life,” said Senator Casey who
chairs the Senate’s Joint Economic
Committee which issued the report.
“This report underscores the need to
improve and strengthen programs
designed to guide our service members
toward successful careers after their
brave service in the Armed Forces.”
In introducing the Senator,
Goodwill President/CEO Michael Smith
noted that Goodwill SWPA is actively
participating in the “Goodwill for
and organizations over the years. One
of his major contributions was in the
founding and opening of the Holocaust
Museum in Washington, D.C. He
also founded the Glimcher Fellows
Foundation that sends Jewish and
Christian educators to Israel and to
Poland to study the Holocaust.
“During the past 15 years, we’ve
sent over 400 teachers to Israel and
over 150 to Poland to learn about
tolerance and about our similarities,”
he said.
Mr. Glimcher began his career in
real estate development in 1977 with
his family’s real estate company. In
1984, he moved to Pittsburgh and started
Glimcher Group, which has since developed
and acquired over 6,000,000 square
feet of commercial real estate. H
America’s Heroes and Their Families”
initiative recently launched by Goodwill
Industries International (GII).
As part of this initiative, GII is
aiming to employ military spouses and
veterans in many of the 5,000 jobs it
expects to fill during 2011 at local
Goodwills across the U.S. Goodwills
will assist more than 15,000 military
families in person, and tens of thousands
more through online services.
“Locally, our Goodwill is committed
to helping military members,
veterans and their families be successful
by providing a wide range of comprehensive
employment and training
services,” Mr. Smith said.
Also speaking at the news conference
were Al Mercer, Executive
Director of the Veterans Leadership
Program of Western Pennsylvania, who
is a member of the Goodwill SWPA
Board of Directors; Stephanie
Pashman, CEO of the Three Rivers
Workforce Investment Board; and Judy
Savoskis, Interim Vice President of
Workforce Development at the
Community College of Allegheny
County. H
3

Open house and
dedication ceremony
held at new facility
Goodwill welcomed nearly 400 visitors
to a community open house and dedication
ceremony at its new Workforce
Development Center in Lawrenceville
on April 20. The agency’s employment,
training, education, recycling,
and social services programs moved to
the new building in December 2010.
Over 200 people now work there,
including program managers, teachers,
instructors and job coaches who serve
hundreds of Goodwill clients attending
classes and participating in various
training and employment programs.
Staff members stationed throughout
the building explained the
agency’s many services and programs
to visitors.
During the dedication ceremony,
the WDC was officially named the
Robert S. Foltz Building in honor of
the longtime President of Goodwill
Pittsburgh who retired in 2002.
WDC is first-ever
Class-G ® building
During the dedication ceremony,
Goodwill’s WDC was honored as the
first Class-G ® building in America, a
recently created designation
that recognizes commercial
real estate owners
and tenants for their green
and sustainable practices.
James Scalo, President of
Burns & Scalo Real Estate Services,
Inc., which constructed the facility,
founded the Class-G program
in 2009. It was spun off in 2011 as
a stand-alone, online certification
program – Class-G.org – which
evaluates and validates building
Goodwill’s former headquarters building
on the South Side also was named
for Dr. Foltz, who attended the open
house with his wife, Nan.
Participating in the dedication
ceremony were Pittsburgh Mayor Luke
Ravenstahl, State Senator Jim Ferlo;
factors in five major areas – Air &
Health, Energy, Water, Materials,
and Pollution Reduction.
Michael Embrescia, Director
of Class-G.org, said Goodwill earned
the designation because
it “achieved a remarkable
rating” in all areas, including
substantial re-use and
upgrading of an existing
building (a former warehouse); extensive
conservation practices for both
energy and water use, high-efficiency
lighting and HVAC; several ADAcompliant
design features that exceed
code requirements; and contributing
to the revitalization of the historic
Lawrenceville neighborhood.
State Representative Adam Ravenstahl;
James Roddey, Honorary Co-Chairman
of the Goodwill Renews! Capital
Campaign; Gary Claus, Immediate Past
Chairman of the Goodwill Board of
Directors; and Jack McCabe, President
of the Goodwill Consumer Council. H
Goodwill President/CEO Michael Smith
thanks Goodwill COO Patricia Trainer for her
hard work overseeing construction of the WDC.
Planting a commemorative tree to mark the
dedication of the WDC are (left to right) Pa.
Rep. Adam Ravenstahl; Michael Smith, Goodwill
President/CEO; Gary Claus, Immediate Past
Chairman of the Goodwill Board of Directors;
Mark Patrick Flaherty, Allegheny County
Controller; James Roddey, Honorary
Co-Chairman of the Goodwill Renews! Capital
Campaign; and Pa. Senator Jim Ferlo.
Dennis Abbot, Assistant Director of
Operations (center), tells visitors about the
Computer Recycling Center.
Goodwill Board Member Worth Helms (left)
visits with retired Goodwill President Robert
Foltz and his wife, Nan.
4

www.goodwillswpa.org
Retail expansion
continues with
more new stores
The expansion and upgrading of
Goodwill’s retail store network is now in
the final stages with the recent and
planned opening of new stores in
Gibsonia, Natrona Heights,
Lawrenceville and Robinson Township,
and the relocation of the North Hills
store to newly remodeled space.
Gibsonia – The new Gibsonia store
opened in January at 4101 Gibsonia
Road (Route 910) at the corner of Route
8, diagonally across from the U.S. Post
Office in a building that previously
housed a pharmacy.
Natrona Heights – Located in
Highlands Mall at 4005 Freeport Road
near the Super Walmart, the new
Natrona Heights store opened in March.
It is the agency’s first new “prototype”
store designed specifically for
Goodwill’s operations. Production and
donation areas are designed for maximum
efficiency, and the store is wide
open and very green, with energy-efficient
HVAC and electrical systems.
North Hills – In May, Goodwill’s popular
North Hills store moved into newly
renovated space next door to its former
location in the Ross Town Center shopping
plaza directly across from Ross
Park Mall at 7221 McKnight Road. The
space was renovated with the same
“next-generation” design considerations
being used for all of Goodwill’s newly
constructed and remodeled stores.
Lawrenceville – Goodwill’s first
store in the Lawrenceville section of
Pittsburgh will open in July at 125 51st
Street in the building next to the recently
completed Workforce Development
Center. The new store will include
Goodwill’s distinctive ComputerWorks
retail store which also has a location
inside the South Side Goodwill store
at 2700 East Carson Street.
ComputerWorks is affiliated with the
Goodwill Computer Recycling Center,
which repairs and recycles donated
computers and related equipment.
Robinson Township – Goodwill
plans to open another new store in
Robinson Township by the end of the
year. It will be located on the Ring
Road at the Mall at Robinson, across
from Dick’s Sporting Goods. The existing
Attended Donation Center at 6500
Steubenville Pike will close when the
new store opens.
“The Robinson Township facility
will complete the expansion program
we launched in 2010 when we had 24
stores,” said Robert Stape, Vice
President of Retail. “When it is completed,
we will have opened six new
stores and remodeled or relocated
another three in our drive to enlarge and
modernize Goodwill’s vitally important
retail system.” H
The “blue swoosh” entrance of the Natrona Heights store shows the new design Goodwill SWPA
plans to install at all of its stores.
UPMC POWRR
(continued from page 1)
those for whom English is a second
language.
For this program, educational
requirements for entry level positions in
patient transport, dietary and housekeeping
have been modified, substituting
experience for the generally required high
school diploma or GED. UPMC invites
participants to special recruitment events
and works closely with its community
partners to help job candidates prepare for
the interview process.
Three participants in Goodwill programs
have already been hired by UPMC
through the POWRR process.
“We are delighted to be one of
UPMC’s partners in this exciting new
employment program,” said Raeann
Olander, Director of Career and Employer
Services at Goodwill who appears in the
video. “It offers people who face difficult
obstacles to employment real hope for the
future because it puts good jobs with a
great employer within their reach.”
Also appearing in the video are
Lisa Campbell, Employer Services
Representative, and Tricia Rutherford,
Employment Specialist. H
Nominate employers
now for 2011 Power
of Work Awards
Nominations are now being accepted for
the 2011 Goodwill Power of Work
Awards recognizing employers’ efforts in
support of workforce development.
Information and nomination
forms are available at
www.goodwillswpa.org and from
Annette Hostoffer, Director of
Development, at 412-632-1941 or
annette.hostoffer@goodwillswpa.org. H
5

Goodwill needs your help right now!
Give to the Goodwill Renews!
Capital Campaign
HELP US REACH OUR GOAL!
Good reasons to give to Goodwill
Last year, Goodwill SWPA . . .
• Served over 62,000 people through a broad array of programs and services.
• Helped more than 1,200 people find jobs.
• Enrolled nearly 3,000 people in our education and literacy courses.
• Served more than 1,500 through our Transitional and Youth Services programs.
• Provided various Community Services to help nearly 40,000 people.
GOAL
$14.5 Million
CURRENT STATUS
$10.6 Million
What will Goodwill
do with your money
Campaign
Leadership
We greatly appreciate the guidance
and help provided by James C. Roddey
and Richard M. Scaife, Honorary
Campaign Co-Chairpersons, and
by our Campaign Fundraising Counsel,
A. L. Brourman Associates, Inc.,
Audrey L. Brourman, President,
and Robert DeOrio,
Vice President and COO.
• The Capital Campaign will enable us to expand our capabilities to meet
the growing demand for Goodwill programs and services.
• 45% of the campaign’s revenues were earmarked for the build-out of our
recently completed Workforce Development Center. Over 200 clients
come to the WDC every day to attend classes and participate in
programs they need.
• The campaign also will allow us to expand and improve our network of
Goodwill stores, including critical investments in our retail system
infrastructure.
• It will enable us to embrace advanced technology, expand existing
programs, and add new services for people with barriers to employment.
Our Stores &
Our Mission
Goodwill is extremely grateful
to the thousands of people who
donate clothing and other items to
be sold at our stores, and to
everyone who shops at Goodwill
stores.
It is important to understand,
however, that operating thrift
stores is not Goodwill’s mission.
The stores generate vitally
important revenues to support
programs through which we carry
out our primary mission –
helping people improve their
quality of life through work and
related services.
In fact, Goodwill stores provide
less than half of our total annual
revenues, which last year were
$46.8 million.
We truly appreciate all of the
donations of clothing and other
material items, but right now we
also need your financial support.
Please consider making
a donation to our
Capital Campaign today.
6

Coming to Pittsburgh from Venezuela, Xio earned
her U.S. citizenship and found employment
by attending Goodwill classes that helped her
improve her English and computer skills.
Nick participated in a program with the
Pittsburgh Zoo & PPG Aquarium that employs
Goodwill-trained people in housekeeping
and grounds crew jobs.
Natalie participated in Project SEARCH,
a training program for high school students
with disabilities.
Who
we serve
Goodwill helps the hardest-to-serve
populations including those with low literacy
skills and those who face multiple issues
requiring assistance from agencies such as
Allegheny County Department of Intellectual
Disability, the Office of Vocational Rehabilitation, and
the Department of Public Welfare. Goodwill prepares
clients to succeed in the workplace, not only by
providing training and education but also by
offering support and case-management
services to help them overcome barriers
to employment and improve
their lives.
Donor Wall
To celebrate the final phase of
our Capital Campaign, we will
engrave the names of donors
who give $250 or more on a
unique display wall located
near the lobby of the Goodwill
Workforce Development Center
in Lawrenceville. Make a donation
of $250 or more today to
have your gift recognized on
Goodwill’s Capital Campaign
Donor Wall.
How to make a donation
• Use the clip-out card below to make your pledge or donation.
• Mail completed form with your check payable to
Goodwill of Southwestern PA.
• Use the printed envelope bound into this
newsletter or another envelope. Our address is:
Goodwill of Southwestern PA
Robert S. Foltz Building
118 52nd Street
Pittsburgh, PA 15201
You can also make your donations online:
www.goodwillswpa.org/donate-money
Goodwill Renews!
A Campaign for Goodwill of Southwestern Pennsylvania
I want to help more people with special
needs. My contribution is:
$100 $250 $500 $1,000 Other: $_______
Gifts of $250 or more receive an engraving on the Donor Wall.
Name(s)
Address
City State ZIP
Telephone
E-Mail
(PLEASE PRINT)
Please contact me. I would like to make a:
Planned gift Gift of stock
Payment Enclosed $
My employer makes matching gifts. Enclosed is the form.
Credit cards accepted: Visa MasterCard Discover
Account Number
Exp. Date
3- or 4-digit code
Signature
Pledge $
First Billing Date
I prefer to make my pledge payable over 1 2 3 years.
Other
Please send payment reminders.
(CIRCLE ONE)
Please do not list this donation in Goodwill publications.
Please make check payable to Goodwill of Southwestern PA.
7

Gibsonia store
thrives in busy
North Hills location
Since Goodwill’s Gibsonia store
opened in January, it has blossomed
into one of the busiest and most
productive outlets in the agency’s
network of thrift shops. Located at
the high-traffic intersection of Route
910 and Route 8, in a building that
was previously a pharmacy, it is right
across from the busy Northtown
Square Mall which includes a Giant
Eagle, a Starbucks, and a Post Office.
“There’s no question that
we benefit greatly from our prime
location and from the high-quality
donations we receive from the upscale
communities in our area,” said Store
Manager Rose Paris. “On a typical
Saturday, we receive 100 to 120
donations, and those top-of-the-line
donations keep customers coming to
the store.”
A recent unusual donation was
a two-person kayak. “It wasn’t even
on our sales floor for two days before
The Gibsonia store staff includes (left to
right, front row) Denise Atkinson, Team
Leader; Rose Paris, Store Manager;
Rachael Haught, Cashier; (back row) Kris
Fitton, Cashier; Beth Acre, Production
Processor; Heather Drane, Donation
Door Utility; Rick Banner, Production
Processer; and Deb Bucceri, Production
Processor.
a local kayaker snatched it up as his
special find,” Ms. Paris said. “The
housewares department is our primary
sales driver. It is staffed by three
experienced processors who make sure
we get top dollar for every special find
they come across.”
“In addition to having great
donations, we feel our store is successful
because of our friendly, helpful staff that
About the Gibsonia Store
Location:
4101 Gibsonia Road, Gibsonia, PA
15044, at the intersection of Route
910 and Route 8.
Telephone:
724-443-2100
E-Mail:
Gibsonia@goodwillswpa.org
Store Hours:
9 a.m. to 9 p.m. Monday through
Saturday and 11 a.m. to 5 p.m.
Sunday
will go above and beyond to make
each customer’s experience a very
special one,” Ms. Paris said. “Our
everyday customers know all of our
names and almost everyone who comes
in the store comments on how bright
and clean it is.”
The Gibsonia store has 18 parttime
employees and three full-time
management staff. H
8
People of Goodwill
The Goodwill store on East Ohio
Street was voted the best Resale/
Consignment Store in the North
Side and received the 2011 Readers’
Choice Gold Award from Trib Total
Media. Congratulations to Store
Manager Steve Wilson and the
staff on winning this award of
excellence.
u u u u u u u u u u u u u u u u
Congratulations to Jay Poliziani
who was recently appointed Director
of Northside Common Ministries, an
affiliate of Goodwill SWPA. He was
formerly Goodwill’s Admissions
Director and has been with the
agency for 18 years.
u u u u u u u u u u u u u u u u
Welcome to two new staff members
who recently joined the Goodwill
family in important positions that
interact with the public: Megan
Moore who was named Admissions
Specialist and Annette Hostoffer
who joined Goodwill as Director of
Development.
u u u u u u u u u u u u u u u u
A die-hard Pittsburgh Steelers fan,
President/CEO Mike Smith reluctantly
wore the jersey of Green Bay
Packers quarterback Aaron Rodgers
to work one day shortly after the
Steelers’ 31-25 Super Bowl loss in
February. He donned the “green and
gold” to pay off his bet with the CEO
of the Green Bay area Goodwill, Bob
Pederson. And, to make it even worse,
Mike also had to wear the jersey
for a full day during Goodwill’s
annual Conference of Executives
in Charleston, S.C., the following
week.
u u u u u u u u u u u u u u u u
Congratulations to Patrick
Guinee who was recently elected
Chairperson of the Goodwill
SWPA Board of Directors, and
welcome to two new members of
the Board, Stephen Lampe and
Marion P. Lewis. Mr. Guinee is
Assistant General Counsel of H.
J. Heinz Company; Mr. Lampe
is Vice President, Purchasing &
Distribution, with PPG Industries,
Inc.; and Ms. Lewis is Chief
Executive Officer of Tachyon
Solutions, Inc. H

www.goodwillswpa.org
Volunteers help
at stores and
Goodwill Plaza
Our thanks to three special groups
of people who recently volunteered
their time to help out at two Goodwill
stores and at the Goodwill Plaza
senior apartment facility.
BNY Mellon – In April, 18 volunteers
from BNY Mellon spent several
hours at the South Side store washing
windows, sorting donations, and putting
racks of clothes on the sales floor.
Levi’s ® – In May, five fine folks
who just happen to know a thing or
two about selling clothes provided
help and advice at the Monroeville
Goodwill store. They are local area
employees of Levi Strauss & Co.,
maker of Levi’s ® brand clothing and
the first major retailer to support
Goodwill’s D-Movement campaign by
including messaging on product care
tags encouraging people to wash in
cold, line dry and donate to Goodwill.
Deloitte – In June, 15 volunteers
from the Pittsburgh office of the
Deloitte accounting and consulting
firm visited Goodwill Plaza in the
Sheraden neighborhood to assist with
Community Day activities. They
planted a garden, painted benches and
some outdoor structures, conducted
indoor and outdoor games, hosted a
picnic and barbecue, and made it a
very special day for residents.
Our sincere thanks to everyone.
We really appreciate your interest in
Goodwill. H
Burns & Scalo
Golf for Goodwill
raises $120,000
The new Burns & Scalo Golf for
Goodwill event, held for the first time
at the Pittsburgh Field Club in Fox
Chapel, raised nearly $120,000 to
help support Goodwill’s job training
and employment programs for
people with disabilities and special
needs.
A total of 144 golfers played in
the scramble outing on June 20 and
dozens of generous sponsors pitched
in to make it by far the most successful
year since the Golf for Goodwill
fundraiser began in 2001.
“We are extremely grateful
to Burns & Scalo for taking this
event to a whole new level for us,”
said Annette Hostoffer, Director of
Development. “Thanks to Jim and
Jack Scalo, and to all of the sponsors
and golfers who made it a truly great
day. And thanks also to Larry Richert
of KDKA Radio who once again
served as emcee at the awards dinner.
We really appreciate Larry’s longstanding
support for this event.”
Brothers Jim (center left) and Jack Scalo,
owners of Golf for Goodwill Title Sponsor
Burns & Scalo, with Goodwill President/CEO
Michael Smith (left) and Emcee Larry Richert
of KDKA Radio.
Sponsors included:
Title Sponsor
Burns & Scalo
Platinum Sponsor
Aegis Realty Partners
Gold Sponsors
P. J. Dick/Trumbull/Lindy
Highmark
Huntington Insurance
Silver Sponsors
Glimcher Group
Super Mail, Inc.
ComDoc
First Niagara
Michael Joseph Development Corp.
Awards Sponsors
I.B.E.W. Local Union No. 5
Shannon Construction
Tucker Arensberg
Beverage Station Sponsors
PAETEC
Frank B. Fuhrer Wholesale Company
AVI Foodsystems H
Volunteers from Levi’s included (left to
right) Marissa Riccelli, Vivian Finoli, Angela
Monticelli, Nancy De Domenic, and Kevin
Holcombe.
9

10
Where are they now
Former client stays
focused to achieve
her primary goals
Editor’s Note: This is the first in an
occasional series of articles about
individuals who are successfully
moving on with their lives, thanks
in part to help they received from
Goodwill.
Former Goodwill client Asia Jackson
is recognized as a classic example
of how a person with determination,
direction and drive can change her
life. She was invited to speak at
a special meeting of The Greater
Pittsburgh Nonprofit Partnership on
May 12 as part of a statewide effort
urging Pennsylvania legislators
not to cut funding for nonprofit
organizations. She told the group that
Goodwill’s HEART House program
helped her achieve her goals and
become self sufficient after a difficult
childhood and a number of setbacks
had left her virtually homeless and
destitute.
HEART House is a transitional
program that helps homeless single
mothers find their way to permanent
housing, employment and eventual
self-sufficiency. Ms. Jackson
entered the program in January 2008
determined to make a better life for
herself and her two young sons. While
participating in the program she
took full advantage of the resources
available to help her and earned an
associate degree from the Community
College of Allegheny County.
In December 2009, Ms. Jackson’s
efforts to improve her situation and
achieve stability for her family were
described in an article in the Pittsburgh
Post-Gazette. The article was noticed
by the construction company P. J.
Dick which contacted Goodwill and
eventually hired her for a receptionist/
administrative support position.
Asia Jackson related her success story at
the Burns & Scalo Golf for Goodwill event
on June 20.
“The HEART House program
allowed me to focus, set my goals,
and achieve them because of the time
the Goodwill people spent to help
and show me that I had options,“
Ms. Jackson said. “I felt comfortable
with Goodwill, knowing that they
are driven to help because they
genuinely care about the issue they
are addressing. That makes all the
difference in the world to a scared lost
girl. I am grateful for the opportunity!”
Still employed at P. J. Dick, Ms.
Jackson remains focused on achieving
her goals. She plans to continue
her education in the fall at Carlow
University majoring in corporate
communications. She is engaged to
be married next summer and enjoys
spending time with her two sons, who
are now in kindergarten and pre-school.
She also plans to give back to Goodwill
by mentoring women participating in
the HEART House program.
“We are very proud of Asia,”
said HEART House Case Manager
Trudy Friend. “The program worked
for her because she took responsibility
for her future, and what she has
accomplished since leaving the
program clearly shows that she has
the ability and resolve to make good
decisions.” H
Assessments help
people decide on
their career goals
Goodwill provides comprehensive
Vocational Evaluation Services to help
people decide on their career goals and
to identify services or activities needed
to assist them in achieving those goals.
“Although anyone can benefit
from a vocational assessment, we
primarily serve individuals with special
needs or barriers to employment,” said
Jen Hemme, Vocational Evaluation
Supervisor. “Most referrals come through
the Office of Vocational Rehabilitation or
from school transition coordinators.”
Assessments vary by individual
and may include interest inventories,
academic or aptitude measures, and
real or simulated work assessments.
Outcomes are reviewed in detail with
participants, and reports are submitted
to referral counselors.
Goodwill’s CARF-accredited
assessment services are conducted
under the guidance of a Certified
Vocational Evaluator. All assessment
staff are certified Global Career
Development Facilitators. In 2010,
586 individuals received assessment
services from Goodwill. H
Spring planting
Taking advantage of a sunny day in May,
Goodwill staff and clients gather to plant
spring flowers for all to enjoy around the
new Workforce Development Center in
Lawrenceville.

www.goodwillswpa.org
Client appreciation
week topped by
achievers salute
Goodwill staff members said a
week-long “thank you” to all the
people they serve during the first full
week of June, including a ceremony
on Thursday, June 9, honoring 22
“Outstanding Achievers.”
The special client appreciation
activities included free breakfast
doughnuts on Monday, lunch
tickets for the Good-to-go Café
on Tuesday, and an afternoon snack
on Wednesday. On Friday, all
clients, program participants, and
students enrolled in Goodwill training
and education classes received a
drawstring backsack as an appreciation
gift.
“The hundreds of people we
serve every day are the most important
individuals in the Goodwill
organization,” said Kathy Hrala,
Assistant Vice President of Program
Management. “We just wanted to
say thank you to all of them for
Outstanding Achievers with (at right) Michael Smith, Goodwill President/CEO, and Ella
Holsinger, Vice President of Human Services.
choosing Goodwill and allowing us to
be part of their lives.”
Those recognized for their
individual outstanding achievements
over the past year were selected by
instructors and staff members based
on their progress in reaching
personal goals in various training and
employment programs. Each
Outstanding Achiever received a
special plaque and $100, presented
by Michael J. Smith, President/CEO
of Goodwill SWPA, and Ella
Holsinger, Vice President for
Human Services.
Congratulations and best wishes
for continued success to all of the 2011
Outstanding Achievers:
Barry Anderson
Ashley Beal
Robert Blackwell
Henry Brock
James Crump
Marquis Farrow
Daniel Rodriguez
Gonzalez
Gail Horvath
Chawning Jones
Keith Jones
William Miller
Khadija Mugaza
David Murphy
Sandra Nespojohny
George Price
Melvin Russaw
Paula Schemm
Cathy Szczypinski
LeAnn Taylor-Smith
Lamont Ward
Hayden White
Allen Ziegler H
Strategic Plan:
Excellence
Perspective
Editor’s Note: This article takes a
brief look at the Culture of Excellence
Perspective segment of Goodwill
SWPA’s strategic plan for 2010-2012.
The Culture of Excellence Perspective
is aimed at establishing systems
that support efficiency, effectiveness
and consistency in agency operations,
and establishing an operational
strategy for staff and leader
development.
2011 Objectives
Objectives for this year include
implementing standardization
approaches, including:
• position descriptions and
performance evaluations to include
newly developed competencies;
• a 360-degree feedback process with
supervisory staff;
• a job-level required training matrix
for all positions;
• and an agency-wide employee
development program.
In addition, we will continue
to identify core competencies for
supervisors by function and begin
implementation of a training delivery
plan for supervisors.
Patricia Trainer, Chief
Operating Officer, is responsible for
implementing actions in connection
with the Culture of Excellence
Perspective. H
Gap shoppers
donate clothing,
get discount
A recent promotional program with
Gap stores generated about 1,000
pounds of donated clothing for
Goodwill SWPA.
Partnering under
Goodwill’s national
D-Movement donation
program, Gap accepted
clothing donations for
Goodwill during a 10-day
period in May and thanked customers
for their generosity with a 30 percent off
Gap purchases at locations across the
U.S. and Canada. Locally, 10 Gap stores
participated, encouraging consumers “to
clean out your closets for a cause.” H
11

Goodwill of Southwestern Pennsylvania
Robert S. Foltz Building
118 52nd Street
Pittsburgh, PA 15201
www.goodwillswpa.org
Non-Profit Organization
U.S. POSTAGE
P A I D
SMI
Like us on
Facebook and
Follow us on
Twitter
Give to Goodwill through United Way – Contributor Choice Number 140.
Reconnect program
helps Dell break
recycling record
Thanks in part to its Reconnect partnership
with Goodwill, computer giant
Dell, Inc., recently announced that it
diverted more than 150 million pounds
of end-of-life electronics from landfills
globally during its fiscal year ending
January 28, 2011, a 16-percent
increase over fiscal year 2010. That
record achievement put Dell about
two-thirds of the way toward its goal
of recycling 1 billion pounds of
e-waste by 2014.
The company cited its Reconnect
program with Goodwill as an important
driver in recycling unwanted computer
equipment in the U.S. Dell
recovered 95 million pounds of com-
puter equipment in the Americas during
fiscal year 2011.
“The Reconnect program is great
for the environment and for Goodwill,”
said Bora Caliskan, Director of
Operations. “We process donated computers
and transfer selected equipment
to a Dell product-recovery partner to
be refurbished and resold with proceeds
coming back to Goodwill.
Equipment that cannot be reused is
disposed of responsibly so everyone
wins.”
Goodwill SWPA recycled 2.5
million pounds of computer equipment
in 2010.
Computers and other electronic equipment
can be dropped off at any
Goodwill store or Attended Donation
Center. Visit www.goodwillswpa.org to
find the nearest store or ADC. To
arrange pick up of large quantities of
computers, please call the Goodwill
Computer Recycling Center at
412-632-1789. H
GoodWORKS
Goodwill of Southwestern Pennsylvania
Robert S. Foltz Building
118 52nd Street
Pittsburgh, PA 15201
Telephone: 412-481-9005
Web Site: www.goodwillswpa.org
Michael J. Smith, President & Chief Executive Officer
Patricia L. Trainer, Chief Operating Officer
David J. Tobiczyk, Vice President, Marketing & Development
Affiliates
Goodwill of Fayette County
Telephone: 724-437-9878
Goodwill of North Central West Virginia
Telephone: 304-842-3288
Goodwill Commercial Services, Inc.
Telephone: 412-913-1982
Goodwill Housing
Telephone: 412-257-4844
Northside Common Ministries
Telephone: 412-323-1163
Our Mission
We help people improve their quality of life through work
and related services.
Non-discrimination Statement
Goodwill SWPA and its affiliates prohibit discrimination on
the basis of race, color, religious creed, disability, ancestry,
national origin, age, sex, or sexual orientation.
Alternative formats are available upon request.
Your comments and suggestions are welcome.