Executive Summary - SPAD

structures are clear and understandable for both the resident population and those visiting the area. If a
consistent and quality service is delivered across the classes then such advice should not be given to
tourists and use of taxis could increase as services will be clear.
Internationally, the cities in which taxis become an icon of the city are those in which branding is
consistent and the vehicles are therefore easily recognisable. SPAD have an aspiration to create a
recognisable iconic brand for GKL/KV. In order to achieve this, a common livery should be specified for
each class which makes clear its role as a taxi but which also distinguishes the classes separately. This will
improve public perception of the industry and encourage the public and tourism sector to view taxis as
part of the integrated public transport system. It is recommended that no operators should be permitted
to specify their own livery under the new requirements.
Both the public and industry raised congestion as a key issue for taxis. One way to improve reliability of
services and journey times through these congested areas is to allow taxis to use bus lanes where these
exist and to ensure the design of new at grade bus lanes or priority infrastructure also allows for taxis.
Allowing taxis to use this priority infrastructure helps ensure the public see taxis as part of an integrated
public transport system. In order for priority lanes to be effective they must be self enforcing through
kerbing or properly enforced to ensure they are not abused by private vehicles. With the current variety of
taxi liveries this may be difficult to operate and enforce. The BTP examines the issue of bus priority
measures and their enforcement.
4.1.4) Supporting the Plan
The modal elements identified above need support from other
complementary initiatives as outlined in the Interchange and
Integration Plan, the Land Use Plan and The Travel Demand
Management Plan. These seek to reduce the barriers to modal
shift and encourage further LPT ridership.
Page 29