Social Cause Marketing - The Regis Group Inc

Local Impact Marketing
Taking the Brand Experience to the Customer
Local impact marketing is a
grassroots, 'experiential'
technique that uses localized
tactics to tap into customers'
senses and create a
more personal, longer-lasting
brand experience. It's no
longer just for cash-strapped
start-upsóit's the fastest
growing discipline in business.
Source: www.atkearney.com
Next Generation Medical Management
Strategic Responce for Suppliers and
Providers
Over the last few
years,health insurers in
the United States have
shifted their competitive
focus,moving from what
we call a transaction
advantage to a
transformation advantage.
By competing on the basis
of transcation efficiency
and striving for greater
scale, health insurers have
been seeking to drive
down administrative
costs, increase market share,and improve their
negotiating position with providers. Although this
approach has generally worked,returns are beginning
to decline. As insurers get larger,they find it harder to
continue to increase scale.At the same time,
differences in reimbursement rates across providers
are narrowing.
Source: The Boston Consulting Group
Source: Morgan Stanley
Reference # 03M-2009-09-01-10
SEPTEMBER 2009
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EFFECTIVE EXECUTIVE