Social Cause Marketing - The Regis Group Inc
Social Cause Marketing - The Regis Group Inc
Social Cause Marketing - The Regis Group Inc
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priate for me, renounced as I am in a<br />
public gathering by my husband, who<br />
is no longer pleased with my virtues.î<br />
Lakshmana, prepares a pyre in deference<br />
to the wishes of Sri Rama.<br />
Walking clockwise, Sita, approaching<br />
the blazing fire, respectfully bowing<br />
down to the gods prays: ìAs my heart<br />
never turns away from Sri Rama, so<br />
may the god of fire, the witness of the<br />
world, protect me on all sides. Since<br />
Sri Rama takes me to be corrupt,<br />
though of unimpeachable conduct, let<br />
the god of fire, the witness of the<br />
world, under such circumstances,<br />
protect me on all sides. In as much as I<br />
have never been unfaithful in act,<br />
thought and speech to Sri Rama... , let<br />
the god of fire in that case afford protection<br />
to me. Since the glorious sungod,<br />
as also the daytime and the twilight<br />
and the night as also Mother<br />
Earth and others too likewise know<br />
me to be richly endowed with good<br />
character, let the god of fire protect<br />
me.î<br />
Any other woman when exposed<br />
to such repudiation in the presence of<br />
the world, an insult that is beyond endurance,<br />
and left to entirely defend<br />
herself, would have simply wilted out.<br />
But Sita, knowing the source of her<br />
energyóher impeachable character,<br />
her virtueópulls up herself to reprimand<br />
Rama about the language used<br />
by himóa noble husband against a<br />
noble wife. Even in such tiring situation<br />
she could muster energy to protest<br />
that she was not her own mistress<br />
when Ravana touched her, and upbraid<br />
Rama: ìIt was not because I<br />
wanted to touch him and see how he<br />
felt, that I came into contact with him.<br />
It was forced upon me. Donít you see?<br />
And yet you say these things to me...î<br />
Though her heart is wrung by the utterances<br />
of her beloved Rama, she<br />
could, as the poet says, display<br />
vadanmuditpurnachandrakant<br />
vimala sasankanibhananaaóa<br />
moon-like calm faceóonly because<br />
she is so sure of her virtue from which<br />
energy flows into her answering the<br />
accusations boldly and meaningfully<br />
to ultimately come out of the distress<br />
successfully.<br />
Positive Framing<br />
It is commonsensical that the ëframesí<br />
people use to view the world around<br />
them and process experiences do<br />
make a critical difference to the outcomes<br />
of life. And, professional outcomes<br />
are no exception to this general<br />
rule. Research indicates that optimists<br />
see the world more realistically than<br />
pessimists do. And it hardly needs to<br />
be stressed here how crucial it is for a<br />
leader to be optimistic to make right<br />
business decisions. Research also<br />
shows that optimists are not afraid to<br />
frame the world as it actually is, for,<br />
perhaps, they are sure of their ability<br />
to manage the underlying challenges<br />
by moving their teams quickly to action.<br />
As against this, pessimists tend<br />
to feel helpless and to get stuck in<br />
<strong>The</strong> ‘frames’ people use to view the world around them and process<br />
experiences do make a critical difference<br />
to the outcomes of life<br />
downward spirals that result in energy-depleting<br />
ruminations.<br />
Optimists are driven by two fundamental<br />
notions: one, positive framingóaccepting<br />
the facts of adversity<br />
and act to counter them; and two,<br />
positive thinkingóreplacing the adversity<br />
with positive beliefs. Hence an<br />
optimistic person will be better placed<br />
to handle the news that he is having<br />
canceróbeing confident that he can<br />
handle the prognosis, he rushes to collect<br />
all the relevant information and execute<br />
treatment plans, while a pessimist<br />
would simply gets paralyzed with<br />
fear. We come across one such incident<br />
in Ramayana where Valmikiís Sita<br />
demonstrates the benefits of optimism<br />
in a grandiose manner.<br />
In Aranya Kanda, when Ravana,<br />
who comes in disguise as a sanyasin,<br />
LEADERSHIP<br />
declares himself and announces his<br />
evil intention, Sita bursts out in a fit of<br />
uncontrollable indignation. But even<br />
in that anger she does not lose her optimism.<br />
Indeed, accepting the reality,<br />
she makes an attempt to defend herself<br />
and in the process, she eloquently<br />
speaks about her husband: ìDo you<br />
know what kind of person my husband<br />
is? He is unshakable like the<br />
great mountain Sumeru, he is invincible<br />
like the great Indra, he is imperturbable<br />
like the great ocean. To him<br />
do I belong utterly, body and soul. In<br />
Rama all the excellences dwell together;<br />
like the banyan tree, he affords<br />
a wide sweep of umbrageous protection;<br />
his word is a bond; his lustre is<br />
fadeless. To him do I belong utterly,<br />
body and soul. Strong-armed, strongchested,<br />
he has the tread of a lion, he<br />
has the majestic mien of a lion, he is a<br />
lion in manís shape. To him do I belong<br />
utterly, body and soul. His face<br />
has the charm and effulgence of the<br />
full moon; with the blood of royalty in<br />
his veins, he has complete control of<br />
his senses and sense-organs; he has a<br />
mighty resplendent soul. To him do I<br />
belong utterly, body and soul. Do you<br />
realize what you are doing? In desiring<br />
me, the devoted and worthy companion<br />
of Rama, you are a low jackal desiring<br />
a lioness far beyond your reach.<br />
You can no more touch me than you<br />
can touch the radiance of the sun. I<br />
guess you behold trees all bathed in<br />
gold, as they say doomed persons do,<br />
for you are doomed if you dare to desire<br />
the beloved of Rama. You desire to<br />
draw the tooth of a famished lion. You<br />
desire to draw the fang of a fierce hissing<br />
cobra. With a feeble arm you desire<br />
to lift the huge Mandara, prince of<br />
mountains. You desire to drink the<br />
halahala, poison, and escape with<br />
your life. You desire to cleanse your<br />
eye with a sharp needle. You desire to<br />
lick a swordís blade with your tongue.<br />
You desire to swim across the sea with<br />
a stone round the neck. You desire to<br />
snatch the sun with one hand and the<br />
moon with the other. You desire to<br />
carry a blazing fire in your cloth. You<br />
desire to walk on a row of pikes with<br />
steel points. What disparity there is<br />
between a lion and a jackal in the forest,<br />
that disparity there is between<br />
SEPTEMBER 2009<br />
79<br />
EFFECTIVE EXECUTIVE