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Social Cause Marketing - The Regis Group Inc

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priate for me, renounced as I am in a<br />

public gathering by my husband, who<br />

is no longer pleased with my virtues.î<br />

Lakshmana, prepares a pyre in deference<br />

to the wishes of Sri Rama.<br />

Walking clockwise, Sita, approaching<br />

the blazing fire, respectfully bowing<br />

down to the gods prays: ìAs my heart<br />

never turns away from Sri Rama, so<br />

may the god of fire, the witness of the<br />

world, protect me on all sides. Since<br />

Sri Rama takes me to be corrupt,<br />

though of unimpeachable conduct, let<br />

the god of fire, the witness of the<br />

world, under such circumstances,<br />

protect me on all sides. In as much as I<br />

have never been unfaithful in act,<br />

thought and speech to Sri Rama... , let<br />

the god of fire in that case afford protection<br />

to me. Since the glorious sungod,<br />

as also the daytime and the twilight<br />

and the night as also Mother<br />

Earth and others too likewise know<br />

me to be richly endowed with good<br />

character, let the god of fire protect<br />

me.î<br />

Any other woman when exposed<br />

to such repudiation in the presence of<br />

the world, an insult that is beyond endurance,<br />

and left to entirely defend<br />

herself, would have simply wilted out.<br />

But Sita, knowing the source of her<br />

energyóher impeachable character,<br />

her virtueópulls up herself to reprimand<br />

Rama about the language used<br />

by himóa noble husband against a<br />

noble wife. Even in such tiring situation<br />

she could muster energy to protest<br />

that she was not her own mistress<br />

when Ravana touched her, and upbraid<br />

Rama: ìIt was not because I<br />

wanted to touch him and see how he<br />

felt, that I came into contact with him.<br />

It was forced upon me. Donít you see?<br />

And yet you say these things to me...î<br />

Though her heart is wrung by the utterances<br />

of her beloved Rama, she<br />

could, as the poet says, display<br />

vadanmuditpurnachandrakant<br />

vimala sasankanibhananaaóa<br />

moon-like calm faceóonly because<br />

she is so sure of her virtue from which<br />

energy flows into her answering the<br />

accusations boldly and meaningfully<br />

to ultimately come out of the distress<br />

successfully.<br />

Positive Framing<br />

It is commonsensical that the ëframesí<br />

people use to view the world around<br />

them and process experiences do<br />

make a critical difference to the outcomes<br />

of life. And, professional outcomes<br />

are no exception to this general<br />

rule. Research indicates that optimists<br />

see the world more realistically than<br />

pessimists do. And it hardly needs to<br />

be stressed here how crucial it is for a<br />

leader to be optimistic to make right<br />

business decisions. Research also<br />

shows that optimists are not afraid to<br />

frame the world as it actually is, for,<br />

perhaps, they are sure of their ability<br />

to manage the underlying challenges<br />

by moving their teams quickly to action.<br />

As against this, pessimists tend<br />

to feel helpless and to get stuck in<br />

<strong>The</strong> ‘frames’ people use to view the world around them and process<br />

experiences do make a critical difference<br />

to the outcomes of life<br />

downward spirals that result in energy-depleting<br />

ruminations.<br />

Optimists are driven by two fundamental<br />

notions: one, positive framingóaccepting<br />

the facts of adversity<br />

and act to counter them; and two,<br />

positive thinkingóreplacing the adversity<br />

with positive beliefs. Hence an<br />

optimistic person will be better placed<br />

to handle the news that he is having<br />

canceróbeing confident that he can<br />

handle the prognosis, he rushes to collect<br />

all the relevant information and execute<br />

treatment plans, while a pessimist<br />

would simply gets paralyzed with<br />

fear. We come across one such incident<br />

in Ramayana where Valmikiís Sita<br />

demonstrates the benefits of optimism<br />

in a grandiose manner.<br />

In Aranya Kanda, when Ravana,<br />

who comes in disguise as a sanyasin,<br />

LEADERSHIP<br />

declares himself and announces his<br />

evil intention, Sita bursts out in a fit of<br />

uncontrollable indignation. But even<br />

in that anger she does not lose her optimism.<br />

Indeed, accepting the reality,<br />

she makes an attempt to defend herself<br />

and in the process, she eloquently<br />

speaks about her husband: ìDo you<br />

know what kind of person my husband<br />

is? He is unshakable like the<br />

great mountain Sumeru, he is invincible<br />

like the great Indra, he is imperturbable<br />

like the great ocean. To him<br />

do I belong utterly, body and soul. In<br />

Rama all the excellences dwell together;<br />

like the banyan tree, he affords<br />

a wide sweep of umbrageous protection;<br />

his word is a bond; his lustre is<br />

fadeless. To him do I belong utterly,<br />

body and soul. Strong-armed, strongchested,<br />

he has the tread of a lion, he<br />

has the majestic mien of a lion, he is a<br />

lion in manís shape. To him do I belong<br />

utterly, body and soul. His face<br />

has the charm and effulgence of the<br />

full moon; with the blood of royalty in<br />

his veins, he has complete control of<br />

his senses and sense-organs; he has a<br />

mighty resplendent soul. To him do I<br />

belong utterly, body and soul. Do you<br />

realize what you are doing? In desiring<br />

me, the devoted and worthy companion<br />

of Rama, you are a low jackal desiring<br />

a lioness far beyond your reach.<br />

You can no more touch me than you<br />

can touch the radiance of the sun. I<br />

guess you behold trees all bathed in<br />

gold, as they say doomed persons do,<br />

for you are doomed if you dare to desire<br />

the beloved of Rama. You desire to<br />

draw the tooth of a famished lion. You<br />

desire to draw the fang of a fierce hissing<br />

cobra. With a feeble arm you desire<br />

to lift the huge Mandara, prince of<br />

mountains. You desire to drink the<br />

halahala, poison, and escape with<br />

your life. You desire to cleanse your<br />

eye with a sharp needle. You desire to<br />

lick a swordís blade with your tongue.<br />

You desire to swim across the sea with<br />

a stone round the neck. You desire to<br />

snatch the sun with one hand and the<br />

moon with the other. You desire to<br />

carry a blazing fire in your cloth. You<br />

desire to walk on a row of pikes with<br />

steel points. What disparity there is<br />

between a lion and a jackal in the forest,<br />

that disparity there is between<br />

SEPTEMBER 2009<br />

79<br />

EFFECTIVE EXECUTIVE

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