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Employee Engagement and Retention - Kelly Services - News ...

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factors influencing an employer referral<br />

Å Among respondents who would<br />

recommend their employer to a<br />

friend or colleague as an employment<br />

opportunity, 26% cite “company culture/<br />

reputation” as the primary influence for<br />

the recommendation. The second most<br />

influential reason is “opportunity for<br />

personal growth/advancement”, at 21%.<br />

The issue of “competitive compensation/<br />

benefits” was noted as most<br />

influential by a small portion—<br />

only 10% of respondents.<br />

Which of the following factors are most influential in terms of the likelihood that you would recommend your employer?<br />

(Globally, Factors influencing respondents an Employer who referral rated 9 or 10 on a scale of 1–10, where 10 = “most likely to recommend”)<br />

21%<br />

10%<br />

26%<br />

2%<br />

14%<br />

9%<br />

17%<br />

1%<br />

Company culture/<br />

reputation<br />

Opportunity for<br />

personal<br />

growth/<br />

advancement<br />

Interesting or<br />

challenging work<br />

Personal<br />

fulfillment<br />

(work/life<br />

balance)<br />

Competitive<br />

compensation<br />

benefits<br />

Flexible work<br />

schedule<br />

Other<br />

Opportunity for<br />

telecommuting<br />

(working from<br />

home or<br />

remotely)<br />

<strong>Kelly</strong> Global Workforce Index<br />

10

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