Unique Magazine December 2014
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19<br />
Stef Thomas<br />
Five ways to kickstart your networking<br />
in 2015<br />
Do you get a lot of success from your business networking? Or<br />
do you go along and are never sure how to make it "work" for<br />
you?<br />
Do you watch the people who are making networking work for<br />
them and wonder what they do differently?<br />
This month, Stefan Thomas, author of Business Networking for<br />
Dummies gives us his ideas on five changes we can make whi<br />
1. You have to be there, regularly. If you make only one change to your networking in 2015 the<br />
do this. Plan your networking activity and be there. Don't think you can only turn up once or tw<br />
a year when you need to make some sales. You're expecting people to want to buy when you<br />
want to sell. Life doesn't work that way round.<br />
Think about the furniture stores which advertise on telly. You know, the ones who have had a s<br />
on since sometime in 1975! Why do you think they keep advertising week in week out? They<br />
have to be there at the moment when you start thinking of buying new sofa.<br />
They don't just pop up when they need to make some sales and neither should you. Be there<br />
consistently. Then you will be there when someone in the room needs your product or service.<br />
2. Arrive with positive intent. What are you intending to<br />
get from this networking meeting? Are you<br />
approaching the meeting positively? Or are you just<br />
turning up and hoping for the best?<br />
At the very least turn up with a smile and enjoy the<br />
experience. I'm always amazed when people turn up to<br />
networking meetings with a face like a smacked arse<br />
and then wonder why everyone else responds in the<br />
same manner.<br />
www.uniquemediagroup.co.uk
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