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Opportunities in a Dynamic<br />

Global Healthcare Market<br />

Anthony Hidell<br />

Director<br />

Business Development and Client Management<br />

Cigna Global Health Benefits (Hong Kong)<br />

September, 2013<br />

1


Operating in over 30 countries & jurisdictions<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 2


Global Provider Network – Largest in the World<br />

Netherlands<br />

Norway<br />

Sweden<br />

Russia<br />

Canada<br />

USA<br />

Belgium<br />

United Kingdom<br />

France<br />

Portugal<br />

Germany<br />

Czech Republic<br />

Italy<br />

South Korea<br />

China<br />

Korea<br />

Japan<br />

Spain<br />

Morocco<br />

Switzerland<br />

Bahrain<br />

Saudi Arabia<br />

Qatar<br />

Kuwait<br />

Oman<br />

India<br />

Shanghai<br />

Taiwan<br />

U.A.E<br />

Myanmar<br />

Hong Kong<br />

Brazil<br />

Paraguay<br />

Argentina<br />

Kenya<br />

Tanzania<br />

Botswana<br />

Namibia<br />

Dubai<br />

Thailand<br />

Malaysia<br />

Singapore<br />

Indonesia<br />

Australia<br />

Macau<br />

Philippines<br />

South Africa<br />

New Zealand


Cigna Global Health Benefits Membership by Location<br />

• #1 leader in the globally<br />

mobile employee<br />

market<br />

11%<br />

37%<br />

20%<br />

• Cover over 850,000<br />

individuals around the<br />

globe<br />

• Largest provider of<br />

corporate international<br />

health care benfits,<br />

including 40% of<br />

Furtune 100 companies<br />

6%<br />

24%<br />

2%<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 4


GLOBAL Macro TRENDS driving transformation<br />

Economic uncertainty<br />

Aging populations and increasing rates of chronic disease<br />

Unsustainable health care costs<br />

Mass personalization and information transparency<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 5


Medical Inflation Outstripping General Inflation & GDP Growth<br />

General Medical Trends<br />

2009 2010 2011 2012 (Expected)<br />

Global 10.20% 9.60% 9.80% 9.60%<br />

USA 9.10% 10.80% 11.50% 11.80%<br />

Hong Kong 6.80% 9.40% 10.00% 9.80%<br />

Singapore 7.10% 8.70% 8.70% 8.40%<br />

China 10.10% 8.30% 9.30% 9.30%<br />

*Source: Tower Watson’s Global Medical Trends Report 2012<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 6


Strategy One: Focus on Prevention<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 7


ASIAN TRENDS driving THE NEED FOR CHANGE<br />

Developed Markets<br />

Developing & Emerging Markets<br />

Economies<br />

experiencing mild<br />

growth<br />

Growing middle<br />

class<br />

Economies<br />

experiencing<br />

greater growth<br />

Emerging middle<br />

class but some still<br />

below poverty line<br />

Growing elderly<br />

population<br />

Established<br />

regulations and<br />

healthcare systems<br />

Overall a younger<br />

population<br />

Pressured<br />

healthcare systems<br />

with shortage of<br />

quality care<br />

Rising healthcare costs a<br />

concern for government<br />

and individuals<br />

Government faced with significant<br />

increase in healthcare costs for<br />

“social provisioning”<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 8


Development model of global commercial health insurance<br />

Creative<br />

product<br />

Development model of global commercial<br />

health insurance<br />

Health care<br />

network<br />

type<br />

Medical<br />

Product<br />

Managed<br />

type<br />

Medical<br />

Produce<br />

Well-developed<br />

product<br />

Hospital<br />

subsidized<br />

products<br />

Supplemental<br />

products<br />

Fundamental<br />

product<br />

Major diseases<br />

Product<br />

Limited protection<br />

simple service<br />

More service<br />

Simple protection<br />

and product design<br />

Medical network, Healthy<br />

service and Flexible design<br />

9


A lot can CHANGE in a short period of time….<br />

Shanghai Skyline – 1990<br />

Pudong<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 10


A lot can CHANGE in a short period of time….<br />

Shanghai Skyline – 2010<br />

Pudong<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 11


Medical insurance<br />

Medical Costs<br />

Lost Productivity Costs<br />

Presenteeism<br />

- Loss of production<br />

Absenteeism<br />

-Doctor visits<br />

-Sick leave<br />

-Disability<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2012 Cigna 12


THE EVOLUTION OF THE CARE DELIVERY:<br />

TRADITIONAL VS. NEW<br />

TRADITIONAL MODEL: Based on volume<br />

Passive users<br />

Lack of<br />

information<br />

Less options<br />

Paid on volume<br />

Revenue<br />

maximization<br />

Limited coverage<br />

Highly regulated<br />

Financial benefit<br />

Consumers Physicians and partners<br />

Governments<br />

Private carriers<br />

and insurers<br />

Engaged<br />

Better informed<br />

Value conscious<br />

Rewarded for quality<br />

outcomes<br />

Optimal costs<br />

Enhanced care<br />

Private partnerships<br />

Collaboration<br />

Balanced value<br />

propositions<br />

NEW MODEL: Based on value<br />

A sustainable model requires partnerships<br />

13


BENEFITS OF CAC: ALIGNING SUPPLY AND DEMAND THROUGH VALUE-<br />

BASED NETWORK BENEFITS AND REIMBURSEMENT<br />

DEMAND<br />

Customer engagement<br />

Education<br />

Value-based<br />

benefits<br />

Navigation<br />

Motivation<br />

Clinical<br />

integration<br />

Information<br />

Value-based<br />

reimbursement<br />

Alignment of incentives<br />

Health Care Professional Engagement<br />

SUPPLY<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 14


CHALLENGES and opportunities FOR ASIAN MARKETS<br />

Limited collaboration and mutual understanding amongst all<br />

stakeholders<br />

Highly regulated environment with pressure to keep public<br />

healthcare affordable and accessible<br />

Need of a sustainable network and infrastructure<br />

Lack of incentives for health care providers (public and private)<br />

to focus on value instead of volume<br />

Influencing change behavior<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 15


Asian markets are at a<br />

crossroads as to how<br />

they shape their<br />

healthcare model to<br />

deliver value and quality<br />

care for the population.<br />

Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 16


Thank you.<br />

17

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