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Opportunities in a Dynamic<br />
Global Healthcare Market<br />
Anthony Hidell<br />
Director<br />
Business Development and Client Management<br />
Cigna Global Health Benefits (Hong Kong)<br />
September, 2013<br />
1
Operating in over 30 countries & jurisdictions<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 2
Global Provider Network – Largest in the World<br />
Netherlands<br />
Norway<br />
Sweden<br />
Russia<br />
Canada<br />
USA<br />
Belgium<br />
United Kingdom<br />
France<br />
Portugal<br />
Germany<br />
Czech Republic<br />
Italy<br />
South Korea<br />
China<br />
Korea<br />
Japan<br />
Spain<br />
Morocco<br />
Switzerland<br />
Bahrain<br />
Saudi Arabia<br />
Qatar<br />
Kuwait<br />
Oman<br />
India<br />
Shanghai<br />
Taiwan<br />
U.A.E<br />
Myanmar<br />
Hong Kong<br />
Brazil<br />
Paraguay<br />
Argentina<br />
Kenya<br />
Tanzania<br />
Botswana<br />
Namibia<br />
Dubai<br />
Thailand<br />
Malaysia<br />
Singapore<br />
Indonesia<br />
Australia<br />
Macau<br />
Philippines<br />
South Africa<br />
New Zealand
Cigna Global Health Benefits Membership by Location<br />
• #1 leader in the globally<br />
mobile employee<br />
market<br />
11%<br />
37%<br />
20%<br />
• Cover over 850,000<br />
individuals around the<br />
globe<br />
• Largest provider of<br />
corporate international<br />
health care benfits,<br />
including 40% of<br />
Furtune 100 companies<br />
6%<br />
24%<br />
2%<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 4
GLOBAL Macro TRENDS driving transformation<br />
Economic uncertainty<br />
Aging populations and increasing rates of chronic disease<br />
Unsustainable health care costs<br />
Mass personalization and information transparency<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 5
Medical Inflation Outstripping General Inflation & GDP Growth<br />
General Medical Trends<br />
2009 2010 2011 2012 (Expected)<br />
Global 10.20% 9.60% 9.80% 9.60%<br />
USA 9.10% 10.80% 11.50% 11.80%<br />
Hong Kong 6.80% 9.40% 10.00% 9.80%<br />
Singapore 7.10% 8.70% 8.70% 8.40%<br />
China 10.10% 8.30% 9.30% 9.30%<br />
*Source: Tower Watson’s Global Medical Trends Report 2012<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 6
Strategy One: Focus on Prevention<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 7
ASIAN TRENDS driving THE NEED FOR CHANGE<br />
Developed Markets<br />
Developing & Emerging Markets<br />
Economies<br />
experiencing mild<br />
growth<br />
Growing middle<br />
class<br />
Economies<br />
experiencing<br />
greater growth<br />
Emerging middle<br />
class but some still<br />
below poverty line<br />
Growing elderly<br />
population<br />
Established<br />
regulations and<br />
healthcare systems<br />
Overall a younger<br />
population<br />
Pressured<br />
healthcare systems<br />
with shortage of<br />
quality care<br />
Rising healthcare costs a<br />
concern for government<br />
and individuals<br />
Government faced with significant<br />
increase in healthcare costs for<br />
“social provisioning”<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 8
Development model of global commercial health insurance<br />
Creative<br />
product<br />
Development model of global commercial<br />
health insurance<br />
Health care<br />
network<br />
type<br />
Medical<br />
Product<br />
Managed<br />
type<br />
Medical<br />
Produce<br />
Well-developed<br />
product<br />
Hospital<br />
subsidized<br />
products<br />
Supplemental<br />
products<br />
Fundamental<br />
product<br />
Major diseases<br />
Product<br />
Limited protection<br />
simple service<br />
More service<br />
Simple protection<br />
and product design<br />
Medical network, Healthy<br />
service and Flexible design<br />
9
A lot can CHANGE in a short period of time….<br />
Shanghai Skyline – 1990<br />
Pudong<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 10
A lot can CHANGE in a short period of time….<br />
Shanghai Skyline – 2010<br />
Pudong<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2011 Cigna 11
Medical insurance<br />
Medical Costs<br />
Lost Productivity Costs<br />
Presenteeism<br />
- Loss of production<br />
Absenteeism<br />
-Doctor visits<br />
-Sick leave<br />
-Disability<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2012 Cigna 12
THE EVOLUTION OF THE CARE DELIVERY:<br />
TRADITIONAL VS. NEW<br />
TRADITIONAL MODEL: Based on volume<br />
Passive users<br />
Lack of<br />
information<br />
Less options<br />
Paid on volume<br />
Revenue<br />
maximization<br />
Limited coverage<br />
Highly regulated<br />
Financial benefit<br />
Consumers Physicians and partners<br />
Governments<br />
Private carriers<br />
and insurers<br />
Engaged<br />
Better informed<br />
Value conscious<br />
Rewarded for quality<br />
outcomes<br />
Optimal costs<br />
Enhanced care<br />
Private partnerships<br />
Collaboration<br />
Balanced value<br />
propositions<br />
NEW MODEL: Based on value<br />
A sustainable model requires partnerships<br />
13
BENEFITS OF CAC: ALIGNING SUPPLY AND DEMAND THROUGH VALUE-<br />
BASED NETWORK BENEFITS AND REIMBURSEMENT<br />
DEMAND<br />
Customer engagement<br />
Education<br />
Value-based<br />
benefits<br />
Navigation<br />
Motivation<br />
Clinical<br />
integration<br />
Information<br />
Value-based<br />
reimbursement<br />
Alignment of incentives<br />
Health Care Professional Engagement<br />
SUPPLY<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 14
CHALLENGES and opportunities FOR ASIAN MARKETS<br />
Limited collaboration and mutual understanding amongst all<br />
stakeholders<br />
Highly regulated environment with pressure to keep public<br />
healthcare affordable and accessible<br />
Need of a sustainable network and infrastructure<br />
Lack of incentives for health care providers (public and private)<br />
to focus on value instead of volume<br />
Influencing change behavior<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 15
Asian markets are at a<br />
crossroads as to how<br />
they shape their<br />
healthcare model to<br />
deliver value and quality<br />
care for the population.<br />
Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2013 Cigna 16
Thank you.<br />
17