GAME OF DRONES

y diane alter
Personalized Software Solutions Allowing for
Small Companies to Compete With the Big Wigs
Technology is evolving at such
a lightening quick speed that
companies today simply cannot
afford to waste time, energy and money
building or implementing software
that is likely to be antiquated in a few
months. With a good planning, however,
it is possible to avoid this scenario.
“You need to understand your business
process before you decide on a
particular software,” Natalie Noel,
CEO of Tech Advocate Group (TAG)
told “The Suit.” “Most companies attempt
to adapt to new software. The
optimal approach is to employ software
that adapts to you. User adaptation
starts at the planning stage.”
Noel formed her Baton Rouge, LAbased
company in 2012 after working
for a number of years at several prestigious
software consulting companies
around the country. Her exposure
to a wide variety of
business cultures and
vastly diverse software
systems paved
the way for a high
level of comfort in developing
mission-critical
applications for
many different kinds
of business. An established
entrepreneur as
well as an elite college
basketball player, Noel has the discipline,
drive and endurance of an accomplished
athlete coupled with the
skill of an industrialist.
“Unlike many of the big software
solution companies that specialize
in impersonal customer relationship
management (CRM), we are very personalized.
We start any affiliation by
fully understanding the client, their
business, their revenue goals and who
their users are. We gather all the pertinent
information and spend a great
deal of time in the planning stage. But
we don’t stop there. We stay on board
to make sure the software adoption
flows. By establishing
long-term relationships,
we also have a
foothold on securing
future business,” Noel
explained.
Without question,
the future of software
lies in cloud computing.
It opens up a great
many doors by making applications
and data more accessible than ever
before. A host of cloud applications
have already, and will continue to
greatly improve a company’s productivity
and profits. “Eventually – and
sooner rather than later – every piece
of equipment and every gadget will
be equipped with devices to transmit
data via the cloud. That relay of facts
and figures will improve customer service
and the user experience. By capturing
that invaluable information, an
organization can increase revenue and
growth. Cloud computing is in its early
stages, but it’s evolving every day.
As an industry expert, what I see as
one of cloud’s biggest benefits is that it
lets small companies compete with the
giants,” Noel detailed.
And that is exactly what TAG is doing.
Although it is a new player in the
technology sector, it is already successfully
competing with the industry’s
“big boys.”
Noel knows that success in basketball
or in life doesn’t come easy, and
the same is true when implementing
mission-critical software systems –
that’s why she created TAG, and that’s
why she is sorely needed.
www.techadvocategroup.com
THE SUIT MAGAZINE p.65