CCI Conference on Corporate Communication 2005 Program

Program
<strong>Conference</strong> on Corporate Communication 2005
June 10 – 13, 2005
Wroxton College - Wroxton, England
Sponsored by the Corporate Communication Institute
at Fairleigh Dickinson University
In association with
Corporate Communications: An International Journal
Michael B. Goodman, Ph.D., Director
Christina M. Genest, M.A., M.H.S.A., M.I.A., Assistant Director
Corporate Communication Institute at Fairleigh Dickinson University, USA
Sandra M. Oliver, Ph.D., Editor
Corporate Communications: An International Journal, UK
Nicholas D. J. Baldwin, Ph.D., Dean
Wroxton College
Fairleigh Dickinson University, UK

June 10-13, 2005
Wroxton College – Wroxton, England
Agenda
FRIDAY, JUNE 10
7:30PM / LECTURE HALL
WELCOME REMARKS & BUFFET
8:30 PM – 10:00 PM
BUTTERY BAR OPEN
SATURDAY, JUNE 11
8:00AM - 8:50AM / DINING ROOM
BREAKFAST
8:55AM - 9:00AM / LECTURE HALL
PLENARY SESSION
9:00AM - 10:30AM / LECTURE HALL
PANEL SESSION #1: LEADERSHIP AND THE CHIEF EXECUTIVE OFFICER
Pedaggogue, Architect, Commander: Understanding Jack Welch Through “Close Readings”: of His
Letters to Stockholders
Russell Craig (Professor, Director of Education, National Graduate School of Management, The
Australian National University, Australia) with Joel Amernic (Joseph L. Rotman School of
Management, University of Toronto, Canada)
Leading Without a Clue: Muddling Through Institutional Change as a Viable Alternative to Taking
Direction from Leaders Making Strategically Uninspired Decisions
John S. Leipzig (Chancellor, University of the Virgin Islands - St. Thomas, USA)
10:30AM - 11:00AM / BUTTERY
TEA AND COFFEE
11:00AM – 12:30PM / LECTURE HALL
PANEL SESSION #2: CRISIS COMMUNICATION MODELS AND CHALLENGES
PR Practitioners Experience of and Attitudes Towards the Internet's Contribution to External Crisis
Communication
Kristin Fjeld (PR Coordinator, Microsoft Norway AS, Oslo)
Mike Molesworth (Lecturer, Media School, Bournemouth University, Norway)
Crisis Communication and the Rhetorical Arena: A Multi-Vocal Approach
Finn Frandsen (Professor, Center Leader, ASB Center for Business Communication, Aarhus
School of Business, Aarhus, Denmark)
Winni Johansen, Associate Professor, ASB Center for Business Communication)
Integrating Regional Directives with Local Perspectives in Corporate Crisis Communication: Synchronizing
a Regional Crisis Communication Master Plan – and the Challenges of Enforcing It
Augustine Pang (Ph.D. Candidate, Missouri School of Journalism, University of Missouri-
Columbia, USA) with Fritz Cropp (Associate Professor, Missouri School of Journalism,
University of Missouri-Columbia) and Glen T. Cameron (Professor and Maxine Wilson Gregory
Chair in Journalism, University of Missouri-Columbia)
1

<strong>Conference</strong> on Corporate Communication 2005
11:00 PM – 12:30 PM/ REGENCY ROOM
PANEL SESSION #3: CONVERGENCE OF THEORY AND PRACTICE
Theory and Practice Converge: A Proposed Set of Corporate Communication Principles
Bojinka Bishop (Sloan Professorship/ Associate Professor, E.W. Scripps School of Journalism,
Ohio University, USA)
Emerging Trends in Corporate Communication Theory and Practice in the Twenty-First Century
Rossella Gambetti (Ph.D. in Marketing and Corporate Communication, Catholic University of
the Sacred Heart, Dept. of Business Sciences, Italy)
Knowledge Sharing Through Social Capital: Strategic Role of Communication
Hanna Kalla (Research Associate, Helsinki School of Economics, Finland)
12:30PM - 1:00PM
BREAK
1:00PM - 1:50PM / DINING ROOM
LUNCH
2:00PM – 4:00 PM / REGENCY ROOM
PANEL SESSION #4: STRATEGY – RHETORIC
An Assessment of the Verbal and Nonverbal Communication of Public Relations: Conceptualizing a
Strategic Communication Process Model for Effective Crisis Mode Public Relations Management
Michael W. Corrigan (Assistant Professor of Communication Arts, Edgewood College, USA)
Corporate Communication Through Nonviolent Rhetoric: Environmental, Agency and Methodological
Prerequisites
Krishna S. Dhir (Dean, Campbell School of Business, Berry College, USA)
Consulting (in Writing) to the Corporation: Principles and Pragmatics
Roslyn Petelin (Editor, Australian Journal of Communication; Convenor: Writing, Editing, &
Publishing Program, School of English, Media Studies, & Art History, Faculty of Arts, University
of Queensland, Australia)
The Use of Humor in Corporate Communication
John McIlheran (Communication/Service Manager, Physicians Mutual Insurance Services, USA)
2:00 PM – 4:00 PM / LECTURE HALL
PANEL SESSION #5: TECHNICAL ISSUES AND KNOWLEDGE SHARING
How We Do Things Around Here: Communication for Commitment and Knowledge Sharing in
Remote Technical Workforces
Glenda Jacobs (Associate Dean, Undergraduate Division, Unitec New Zealand, New Zealand)
Technological Innovation and Communication Politic in the New Organizations
Sandra Pereira (Lecturer, School of Media Arts and Communication – Polytechnics Lisbon,
Portugal)
Corporate Crisis Communication: A Management Assessment of Practices During Hostile
Takeovers and Mergers.
Simone Byrd (Adjunct Communications Professor, Trinity University, USA)
Task Interdependence, Awareness, and Trust in Virtual Teams
Chyng-Yang Jang (Assistant Professor, Department of Communication, University of Texas at
Arlington, USA)
4:00PM - 4:30PM / BUTTERY
TEA AND COFFEE
2

June 10-13, 2005
Wroxton College – Wroxton, England
4:30 – 6:00 PM / LECTURE HALL
PANEL SESSION #6: BUILDING AND COMMUNICATING IDENTITY
Building a Virtual University to Create Identity: A Case Study
Patricia Scott (CEO & President, Ultimate Synergy, USA)
The Role & Relevance of Information Technology in Corporate Communication
Saroj Koul (Deputy General Manager – Corporate Communication, BHEL, India)
4:30 – 6:00 PM / REGENCY ROOM
PANEL SESSION #7: CSR - PART 1
Corporate Social Responsibility and Ethical Discourse in a Corporate Communication Perspective
Anne Ellerup Nielsen (Associate Professor, ASB Centre for Business Communication, Aarhus
School of Business, Denmark)
Communication of Corporate Social Responsibility by Portuguese Banks: A Legitimacy Theory Perspective
Lucia Lima Rodrigues (Associate Professor, Department of Management, University of Minho,
Portugal) with Manuel Castelo Branco (Faculty of Economics, University of Porto, Portugal)
Public Private Partnership: What is Good Dialogue in a Context of Social Responsibility?
Christa Thomsen (Assistant Professor, ASB Center for Business Communication, Aarhus School
of Business, Denmark)
6:00PM – 6:30 PM
BREAK
6:30PM - 7:00 PM / GREAT HALL
RECEPTION
7:00 PM / DINING ROOM
DINNER
7:45 PM – 8:30 PM / REGENCY ROOM
KEYNOTE PANEL
Transatlantic Triple Witching Hour: Communication, Trade, Policy
Alison Holmes (Managing Director, BritishAmerican Business, Inc., UK)
Nicholas D.J. Baldwin (Dean, Wroxton College, UK)
Michael B. Goodman (Director, Corporate Communication Institute, USA)
8:30 PM – 10:00 PM
BUTTERY BAR OPEN
ACCOMMODATION
SUNDAY, JUNE 12
8:00AM - 8:50AM / Dining Room
BREAKFAST
3

<strong>Conference</strong> on Corporate Communication 2005
9:00AM - 10:30AM / Lecture Hall
PANEL SESSION #8: MEASURING CORPORATE COMMUNICATION
Card Sort Technique as a Qualitative Substitute for Quantitative Exploratory Factor Analysis
Gilmar J. Santos (Professor and Researcher, Dept. of Social Communication, Universidade
Federal de Minas Gerais, Brazil)
Management Communication in China: Issues and Challenges
Yong-Kang Wei (Assistant Professor, Department of English and Communication, University of
Texas at Brownsville, USA)
9:00AM - 10:30AM / REGENCY ROOM
Panel Session #9: CSR - Part 2
Analysis of News Media’s Representation of Corporate Social Responsibility (CSR)
Juyan Zhang (Assistant Professor, Department of Communication., Monmouth University, West
Long Branch, NJ)
Global Players, Local Actors: How Broadcasting NGO’s Navigate Cultural, Social, and Political Waters
Rachel Kovacs (Assistant Professor, Department of English, Philosophy, and Communication,
Fairleigh Dickinson University, Madison, NJ, USA)
10:30AM - 11:00AM / BUTTERY
TEA & COFFEE
11:00AM – 12:30PM / LECTURE HALL
PANEL SESSION #10: STRATEGY – RISK AND REPUTATION
Why Organizations Need a New Approach to Thinking about Reputation – A Practitioner Perspective
Nigel Middlemiss (Director, Echo Research Ltd., England)
Communication Strategies Against Information Overload
Milon Gupta (Public Relations Officer, Eurescom, Germany)
Risk and Corporate Communication: The Case of French Traded Companies. A Risk Disclosure
Framework
Sandrine Henneron (Professor at EDHEC, Lille Cedex, France) with Elisabeth Combes-Thuelin
(Professor at EDHEC) and Philippe Touron (Professor at EDHEC)
11:00AM – 12:30PM / REGENCY ROOM
PANEL SESSION #11: GLOBAL CORPORATE RELATIONS CHALLENGES
Ten Years of Democracy in South Africa: Shifting Boundaries and Strategic Public Relations Challenges
Gideon de Wet (Professor & Chair, Department of Communication, University of Johannesburg,
South Africa)
Government Relations: Healthcare Ethical Dilemmas and Government Corporate Communication. A
Working Paper on a Theory of Discourse Management
Paulo J. Kuteev-Moreira (CEO, Iberian Healthcare & Lecturer, Universidade Altântica,
Portugal)
Online Public Relations & Dialogue: Did It Help Raise Funds for the Victims of the Tsunanis?
Nancy A. Wiencek (Assistant Professor, Department of Communication, Monmouth University,
USA)
12:30PM - 1:00PM
BREAK
1:00PM - 2:00PM / DINING ROOM
LUNCH
4

June 10-13, 2005
Wroxton College – Wroxton, England
Preliminary Findings: <strong>CCI</strong> Study of Corporate Communication Practices & Trends Study 2005
Michael B. Goodman (Director, Corporate Communication Institute at Fairleigh Dickinson
University, USA)
2:00PM – 3:30PM / LECTURE HALL
PANEL SESSION #12: CORPORATE CULTURE ISSUES
Lean and Specialized: Trends for Agency Practice
Jacki Vause (Managing Director, Peppercom UK Ltd., UK)
Radical Organizational Change and Organizational Memory Systems: A Case Study
Nicholas Scalzo (President, OnTrack Training – Consulting – Performance Support Services &
Doctoral Candidate, George Washington University, USA)
2:00PM – 3:30PM / REGENCY ROOM
PANEL SESSION #13: WORK FORCE ISSUES – OUTSOURCING, TEAMS, GENDER
Making the Leap: An Inside Look at How to Communicate Outsourcing Initiatives to Effective Reframe
Endings and Embrace New Beginnings
John Crawford (Founder and Chief Idea Officer, Timely Ideas Corporation, & Mentor,
Organizational Leadership Studies, Fairleigh Dickinson University, USA)
Rita Neer (Managing Partner, Timely Ideas Corporation & Adjunct Instructor, Corporate Culture
and Organizational Behavior Studies, Rider University, USA)
Getting to the Bottom Line in the Effective Management of Diversity in Corporate Communication
Don Swanson (Chair, Department of Communication, Monmouth University, USA)
Gender Roles and Work Life Balance
Ann DeFries (Sr. Analyst, Business Development, AEGIS Insurance Services, Inc., USA)
3:30PM – 4:00PM
BREAK
4:00PM - 4:30PM / BUTTERY
TEA AND COFFEE
4:30PM – 6:00PM / REGENCY ROOM
KEYNOTE PANEL
Blogs, Webcasts, and Other Channels
Shoba Purushothaman (President & CEO, The NewsMarket, Inc.)
Jacki Vause (Managing Director, Peppercom UK Ltd., UK)
6:00PM – 6:30PM
BREAK
6:30PM - 7:00PM / GREAT HALL
RECEPTION
7:00PM / DINING ROOM
DINNER
Announcement of Best Papers
Sandy M. Oliver (Editor, Corporate Communications: An International Journal, UK)
5

<strong>Conference</strong> on Corporate Communication 2005
8:30PM – 10:00PM
BUTTERY BAR OPEN
MONDAY, JUNE 13
8:00AM - 8:50AM / Dining Hall
BREAKFAST
9:00AM – 10:30AM / Lecture Hall
PANEL SESSION #14: CROSS CULTURAL ISSUES
A Cross-Linguistic and Cross-Cultural Analysis of Global Corporate Websites
Miranda Lee (Assistant Lecturer, The Hong Kong Polytechnic University, Hong Kong)
Daniel So. (Associate Professor, The Hong Kong Polytechnic University)
Y.F. Lornita Wong (Assistant Professor, Dept. of Chinese & Bilingual Studies, The Hong Kong
Polytechnic University)
Cross Cultural Issues of Corporate Communication in a Computer Mediated Environment –
Europe-Russia-China
Ekaterina Volkova (Personal Assistant to Managing Director, AirBridge Cargo Airline, Russia)
10:30AM – 11:00AM / Lecture Hall
SESSION #15: CASE STUDY
Corporate Communication Measurement and Evaluation: A Case Study
Saroj Koul (Deputy General Manager – Corporate Communication, BHEL, India)
1:00PM - 2:00PM / DINING ROOM
LUNCH/ FAREWELL
6

June 10-13, 2005
Wroxton College – Wroxton, England
Presenters, Authors & Invited Speakers
Amernic, Joel is Professor of Accounting with the Joseph L. Rotman School of Management at the
University of Toronto.
Baldwin, Nicholas D. J. is the Dean of FDU's Wroxton College in Oxfordshire, England. He is a lecturer
and tutor in government and politics. His Parliament in the 20th Century was published this spring. A
regular lecturer in both the United Kingdom and the United States, he has also written extensively in
politics - - publications include Mastering British Politics (1999 & 1996), The House of Lords: Its
Parliamentary and Judicial Roles (1999), The Law and Parliament (1998), contributions to The House of
Lords at Work (1993), Parliament and Pressure Politics (1990) and Parliament in the 1980's (1985), as
well as numerous articles and papers. He is an active member of the prestigious “Study of Parliament
Group” as well as an Associate of the Centre for Legislative Studies. Dr. Baldwin has been active in British
political life, having been a candidate for Parliament and a Special Assistant in the House of Lords. In 2000
he was made a Fellow of the Royal Society of Arts.
Bishop, Bojinka is an Associate Professor holding the Sloan Professorship in Public Relations at the E.W.
Scripps School of Journalism at Ohio University. She is also a Faculty Fellow at the Voinovich Center for
Leadership and Public Affairs at Ohio University. Prior to joining the university n 1998, Ms. Bishop
practiced public and corporate communication for more than 20 years and was involved in several projects
in Poland, Slovakia, and Ukraine. She was Director of Public Affairs for the American Water Works
Association until 1996 directing communication strategies, media relations, public involvement initiatives,
and international campaigns. She holds a Master of Science Degree from the University of Michigan’s
School of Natural Resources and a Certificate of Advanced Studies in Alternative Dispute Resolution from
the University of Denver. She is a member of the National Association of Science Writers, the Public
Relations Society of America, the International Association for Public Participation, and the Association of
Educators in Journalism and Mass Communication.
Branco, Manual Castelo is with the Faculty of Economics, University of Porto, Portugal.
Byrd, L. Simone will pursue doctoral studies in organizational communication at Howard University this
fall. She began teaching in August 2003 as a graduate assistant in Baruch’s Zicklin School of Business and
also worked for the Borough of Manhattan Community College. Currently, she is employed as a part-time
instructor at three Washington, D.C./Baltimore area colleges and universities teaching a variety of
communication courses. She receiverd her MA in corporate communication from Baruch College, City
University of New York, and her BA degree in mass communication with an emphasis in public relations
and journalism from Alabama State University.
Cameron, Glen T. is Professor and Maxine Wilson Gregory Chair in Journalism at the University of
Missouri-Columbia.
Combes-Thuelin, Elizabeth A.M. is a faculty member who teaches Financial Analysis and Financial
Accounting. Her research area focuses on creative accounting and fair value. She has two published papers:
one in a high quality professional journal and the other in an academic book. She is currently studying a
sample of twenty European banking institutions developing exploratory research based on the voluntary
fair value information disclosed in relation to IAS39 (Financial Instruments International Accounting
Standard).
Corrigan, Michael W. is an Assistant Professor in the Communication Arts Department at Edgewood
College in Madison, Wisconsin where he teaches undergraduate and graduate classes in organizational
communication, research methods, intercultural communication, and interpersonal communication. His
research, however, crosses several disciplines. He holds an Ed.D. from West Virginia University and
pursued a masters and bachelors degrees in communication studies. His research efforts seek more efficient
7

<strong>Conference</strong> on Corporate Communication 2005
avenues toward effective communication through instruction, cultural sensitivity, and positive psychology
based theory. Before returning to academe, Dr. Corrigan was active as an advertising/PR consultant,
published cartoonist, and community activist.
Craig, Russell, M. Com Ph.D., FCPA, FAIM, is a Professor in the National Graduate School of
Management at the Australian National University and a recipient of his Vice Chancellor’s Award for
Teaching Excellence. He is the author of several books, and research monographs, including Company
Financial Statements: Form and Content (1977-89); Keeping Employees Informed (1982); Enterprise
Negotiations & the Accounting Problems in Determining Capacity to Pay (1992); John Croaker, Convict
Embezzler (2000); and CEO-Speak: The Language of Corporate Leadership (currently under review). He
has published in respected international scholarly journals covering accounting, communications, history,
and industrial relations. His research interests include rhetoric and metaphor in CEO accountability
discourse, accounting and financial reporting, the use and abuse of accounting data in industrial relations,
selected issues in international accounting, Australian business history 1788-1828, university education in
contemporary society, and Internet financial reporting.
Crawford, John is founder and chief idea officer for Timely Ideas Corporation, helping evolving
companies achieve their goals through strategies grounded in people, process, technology, and
communications. His practice connects corporate branding, identity, culture, and communications to enable
organizations in transition to adapt to change and improve performance. Before launching Timely Ideas,
Mr. Crawford held a wide variety of senior level management, marketing, and business development
positions with fast paced telecommunications companies. He has a business degree from the University of
Rhode Island as well as an MBA, and a Masters Degree in Organizational Psychology from Fairleigh
Dickinson University. John supplements his academic knowledge by regularly participating in professional
conferences, and speaks on the subjects of change management and communications. He is an Adjunct
Faculty Member at Fairleigh Dickinson University in its Leadership Studies Program.
Cropp, Fritz is Associate Professor at the Missouri School of Journalism, University of Missouri-
Columbia.
DeFries, Ann is a Senior Analyst in Business Development at AEGIS Insurance Services and a recent
graduate of the Master’s Program in Corporate and Organizational Communication at Fairleigh Dickinson
University. She received her bachelor’s degree in Social Sciences from St. Peter’s College and has worked
in the financial services industry most of her career.
Dhir, Krishna S. is the Dean of the Campbell School of Business at Berry College in Mount Berry,
Georgia. He is also a Visiting Professor of Business Administration at Coventry University, U.K. Earlier,
he was at The Pennsylvania State University at Harrisburg, where he held the S.B.A. Professorship and
served as the Director of the School of Business Administration. He has also served as the Head of the
Department of Business Administration at The Citadel: The Military College of South Carolina, and the
Director of the Master of International Management (M.I.M.) degree program at the University of Denver,
in Denver, Colorado. Dr. Dhir has over 13 years of cumulative corporate experience, as a Vice President at
BioStar Medical Products, Inc., in Boulder, Colorado; a senior executive of CIBA-GEIGY AG (now
Novartis) in Basel, Switzerland; and a pilot plant manager with Borg-Warner Chemicals' International
Division in Parkersburg, West Virginia. Dr. Dhir was elected Vice President of the Decision Sciences
Institute in 2005, and is member of its Board of Directors. Recipient of various teaching and research
awards, he particularly cherishes the St. John Ambulance Association Gold Medal he received as a teenager
for promotion of First Aid education. Dr. Dhir has authored a number of book chapters and research papers
published in journals such as Applied Mathematical Modeling, Business and Society, Corporate
Communications: An International Journal, Decision Sciences, IEEE Transactions on Engineering
Management, International Journal of Public Administration, International Journal of the Sociology of
Language, Journal of Marriage and the Family, and Journal of the Operational Research Society. He holds
a Ph.D. in Management Science and Administrative Policy from the University of Colorado in Boulder, an
M.B.A. in Business Administration from the University of Hawaii; an M.S. in Chemical Engineering from
8

June 10-13, 2005
Wroxton College – Wroxton, England
Michigan State University, and a B.Tech. in Chemical Engineering from the Indian Institute of
Technology, Bombay, India.
Fjeld, Kristin is currently working for Microsoft Norway as a PR Coordinator. She graduated from Edith
Cowan University in Perth, Western Australia and completed her Master in Corporate Communication at
Bournemouth University, England in 2004.
Frandsen, Finn is professor and director of the ASB Centre for Business Communication at the Aarhus
School of Business, Denmark. The ASB Centre for Business Communication teaches and conducts
research on various aspects of corporate communication, from corporate culture, corporate branding and
relationship management to environmental communication and crisis communication. Recent books
include: Hvor godt forberedte er de? En undersøgelse af danske virksomheders og myndigheders
kriseberedskab (“How Prepared Are They? An Investigation of the Crisis-Preparedness of Private
Companies and Public Authorities in Denmark) (2004) and Krisekommunikation – nar virksomhedens
image og omdømme er truet (Crisis Communication: When the Company’s Image and Reputation Are
Threatened) (in press).
Gambetti, Rossella is a lecturer of corporate communication, advertising and online communication at
Catholic University of the Sacred Heart, Milan and is a researcher at LABCOM – Research Laboratory on
Corporate Communication at the same university. In 2004 she was a Visiting Scholar in the Department of
Advertising at Michigan State University at East Lansing (MI). She received a Ph.D. in Marketing &
Corporate Communication at the IULM University in Milan. Her Ph.D. thesis explored the impact of
Internet-based communication technologies on marketing and communication strategies in B to B markets.
Dr. Gambetti research explores corporate communication, corporate branding, stakeholder relationship
management, corporate identity and reputation management, Internet marketing and communication.
Genest, Christina M. is currently the Assistant Director of the Corporate Communication Institute at
Fairleigh Dickinson University. She has an extensive career in executive nonprofit roles. She also worked
for a Fortune 500 corporation coordinating community relations activities and managing a corporate
contributions program. She was the Executive Director of a U.S. based, nonpartisan, nonsectarian,
exchange organization that conducted annual conferences with citizens of the former Soviet Union. She has
taught undergraduate courses in public relations, and in administration and management. She has also
served on voluntary boards of directors and committees of numerous social, civic, health care and
educational organizations. Most recently she sat (elected state official) on the Morris Plains (N.J.) Board of
Education and as its president led a successful building bond referendum campaign. She has a B.A. in
History with a concentration in Russian History and Language, a Master in International Administration
from the School for International Training of the Experiment in International Living, now World Learning,
Inc., U.S.A., a Master in Human Services Administration from Antioch University attending Antioch New
England Graduate School in Keene, New Hampshire, U.S.A. and earned an M.A. in Corporate and
Organizational Communication from Fairleigh Dickinson University. Her Paper “Cultures, Organizations,
and Philanthropy” will be published in Corporate Communications: An International Journal in October,
2005.
Goodman, Michael B. is the founder and director of the Corporate Communication Institute at Fairleigh
Dickinson University. He also founded the Graduate Programs in Corporate Communication at Fairleigh
Dickinson University, serving as director for 16 years. He has taught business and corporate
communication courses at Baruch, CUNY, New York University, New York Institute of Technology, and
SUNY at Stony Brook (New York, U.S.A.). Since 1981 Dr. Goodman has been a consultant in corporate
communications, managerial communication, problem solving, new business proposals, change, and
corporate culture. He has published widely, including seven books. His most recent published books are
Working in a Global Environment: Understanding, Communicating, and Managing Transnationally
(Second Edition, IEEE Press, 2005) and Corporate Communications for Executives (SUNY Press, 1998).
He is currently at work on While You Were Looking the Other Way—Sixteen Forces That Are Redefining
Marketing and Advertising with Cleve Langton and Peter Hirsch. Dr. Goodman is a member of the Arthur
9

<strong>Conference</strong> on Corporate Communication 2005
W. Page Society, a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures &
Commerce), London; and a Fellow of The Society for Technical Communication. Dr. Goodman received
his Ph.D. and M.A. degrees from State University of New York at Stony Brook and his B.A. from the
University of Texas at Austin.
Gupta, Milon is public relations officer of Eurecom, the European organization for research and
development in telecommunications, located in Heidelberg, Germany. He has thirteen years of professional
experience in public relations and holds a Master’s degree in history, political science, and communication
science from Bochum University.
Henneron, Sandrine is Deputy Head of the Department of Law at EDHEC Business School. She teaches
company law, commercial law, and labor law. Dr. Henneron holds a doctorate in private law from the
University of Lille II, where she continues to give courses in French company law for bachelor and master
students. Her research interests deal with corporate and family law. She has conducted research on legal
aspects of risk disclosure in French companies’ financial report. Dr. Henneron is a member of the
International Societ of Family Law and of Laboratoire d’Etudes et de Recherches Appliquées au Droit
Privé (LERADP).
Holmes, Alison was appointed Managing Director of BritishAmerican Business Inc in London in
September 2001. BritishAmerican Business Inc of New York and London (BABi) is the leading
transatlantic business organization, dedicated to helping its 700 member companies build and expand their
international business. American by birth, Holmes has been living and working in the UK since 1987 and
has maintained a strong involvement in transatlantic issues including two years (1999-2001) as Chair of the
British-American Project. Prior to joining BABi, Holmes was Director of Strategic Communications for
Burson-Marsteller where she led an international team of public relations professionals serving multinational
clients. Before joining Burson-Marstellar, she worked for three years at the BBC as the Deputy
Head of Corporate Communications Strategy. Most of her UK career has been spent in politics, with ten
years working for the Liberal Democrats in various posts and acting as their National Campaign Manager
for both 1992 and 1997 General Election Campaigns. Holmes received a BSc in Education and Public
Policy from Northwestern University (1985) and an MA in Social Policy from the University of Chicago
(1987). She also holds a Diploma in World Politics (Distinction) from the London School of Economics
(1993), completed the ADP programme at the London Business School (2000), was awarded an Honorary
Doctorate from Schiller International University (2002) and completed a PhD at the London School of
Economics In International Relations (2005). Publications include: The Wrong End of the Telescope:
Policy in Northern Ireland; Whose Choice is it Anyway? with David Alton MP; and Beyond Citizen’s
Britain, a collection of essays with a Foreword by The Rt Hon Paddy Ashdown MP. She has a monthly
column in The American and is a regular contributor to The Reformer, Association Journal and television
and radio business programmes including BBC, BNBC, CNN and ITVNews.
Jacobs, Glenda is currently a senior lecturer in the School of Communication at UNITEC, New Zealand,
where she is responsible for teaching and supervising the postgraduate study of CMC and Communication
Networking. She is also a Ph.D. candidate at the University of Waikato, in Hamilton, New Zealand.
Jang, Chyng-Yang is Assistant Professor in the Department of Communication at the University of Texas
at Arlington. His research interests include virtual team, computer-supported cooperative work, group
communication, and electronic commerce. Dr. Jang received his doctorate in the Department of
Telecommunication at Michigan State University.
Johansen, Winni is Associate Professor and Director of Study in the Executive Master of Corporate
Communication at the ASB Centre for Business Communications, the Aarhus School of Business,
Denmark. For research interest connected with the Centre see Dr. Finn Frandsen biography above.
Kalla, Hanna is currently in an exchange program at Oxford University while pursuing a Ph.D. in
International Business Communication at the Helsinki School of Economics. Her research interests are
10

June 10-13, 2005
Wroxton College – Wroxton, England
internal communication at multinational corporations, value creation from communication, and social
capital and knowledge creation in the communication context. Her past work experience has included
communication related roles at Nokia and Young & Rubicam. She has also lived and worked for extended
periods in different countries throughout Europe, Asia, Africa and North America.
Koul, Saroj is Deputy General Manager of Corporate Communication at BHEL in India. She has over
twenty-two year’s of hands-on experience in different strategic management, information technology, and
corporate communication enabled areas. She has been a visiting faculty member at the Indian Institute of
Technology, Delhi, the Amity Business School, and the Global Business School in France (Indian chapter).
She has served as adjunct faculty and advisory member of the All India Management Association and a coguide
to a number of MBA/M. technology students. Dr. Koul is an active life member of System Dynamics
Society of India (SDSI), a registered international professional body. She is on the Editorial Board of its
technical journal International Journal of System Dynamics. She has published in national and international
journals and books on ERP and electronic commerce for distance learning students and database
management system and networking and communication. She earned a Ph.D. in corporate planning from
IIT Delhi, a Master of Electrical Engineering: System Engineering & Operation Research at the University
of Roorkee, (now IIT Roorkee) India; and a Bachelor of Electrical Engineering from Kashmir University,
India.
Kovacs, Rachel is Assistant Professor in the Department of English, Communication, and Philosophy at
Fairleigh Dickinson University. Previously, she headed the public relations emphasis at the School of
Communication, University of Hartford, U.S.A., where she was the advisor of its chapter of Public
Relations Student Society of America (PRSSA). In that capacity, she directed its 2001 award-winning entry
in the national Bateman Competition. She is the recipient of two Interdisciplinary Top Paper Awards
(PRSA Educators Academy, 1999; Institute of Public Relations (IPR), 2001) for her studies in British
broadcasting activism. Since the mid-1990’s, Dr. Kovacs has lectured, presented at international
conferences, and published on the subject. She was awarded a 2001 Yale Visiting Faculty Fellowship. She
also formerly served as the assistant director of the Journal of Communication. Dr. Kovas holds degrees in
mass communication including a Ph.D. from the University of Maryland College of Journalism, and an
M.A. from Towson University. Her B.A. degree is in theatre arts from Brandeis University and included
studies at Manchester University, U.K.
Kuteev-Moreira, Paulo J. is CEO of an Iberian healthcare organization providing services and products
for the elderly. In this post he is responsible for all corporate communication and community relations. He
held the position of Sub-Secretary of State for the Portuguese health ministry until February 2005.
Formerly he was Director of Marketing and Communication for a 600 bed privately managed public
hospital in Portugal. In this post he was responsible for all corporate communication development, media
relations, and strategic community relations. He holds a Ph.D. in Social Marketing and Health
Communication from the University of Manchester (Manchester Business School—MCHM, U.K.) and is a
visiting lecturer at several Portuguese universities including ISCTE, Universidade Atlântica, and and
Universidade Fernando Pessoa where he teaches Corporate Image Management, Heathcare Semiotics,
Rhetorics in the Health Sector, and Social Marketing for Health Promotion. In the U.K., during his
doctorate program, he taught as an assistant at the University of Manchester and at the Durham Business
School. Dr. Kuteev-Moreira holds a Diploma in Freelance Journalism and writes for health magazines in
Portugal and is a health editor for a Portuguese cable television channel. His current research is a project
exploring the relationship between corporate communication and contemporary healthcare governance and
citizen empowerment. He is a researcher for the Portuguese Observatory of Healthcare Systems and
affiliated with the World Health Organization - Europe.
Lee, Miranda Y. P. teaches bilingual communication courses at The Hong Kong Polytechnic University
(PolyU). Before joining PolyU, she worked at a global logistics corporation as Management Associate. Her
research interests include bilingual communication in business context, and second language writing. She
has a number of publications in refereed journals on topics related to bilingual communication, contrastive
rhetoric and narrative writing. Ms. Lee has a book chapter in Contrastive Rhetoric: Issues, Insights and
11

<strong>Conference</strong> on Corporate Communication 2005
Pedagogy and has recently published a book entitled Bilingual Communication for Logistics. She has
Bachelor and Master degrees in Translation earned in Hong Kong and a second Master in Linguistics from
the University College London.
Leipzig, John S. is currently the Chancellor of the University of the Virgin Islands (UVI), St. Thomas
campus, and Professor of Communication at UVI. Prior to joining UVI, he was Dean of the College of
Liberal Arts and Professor of Communication, University of Alaska, Fairbanks (UAF). He was recently
awarded the title of Emeritus Dean and Professor at UAF. Earlier in his career, Dr. Leipzig served as the
International Visiting Fellow in Communication Studies at Kuring-gai College of Advanced Education,
now part of the University of Technology, Sydney, Australia. He held previous faculty positions in Idaho,
Missouri and Florida. Dr. Leipzig is the author of over three dozen publications in books and refereed
journals, proceedings and convention presentations writing primarily in his specialty of organizational and
small group communication. Most recently, Dr. Leipzig has been writing about communication ethics and
organizational transformations in higher education. Dr. Leipzig earned a B.A. in Speech Communication
from The University of South Florida and a Ph.D. in Rhetoric and Communication from Kent State
University in Ohio, U.S.A. Dr. Leipzig is a member of <strong>CCI</strong>’s Board of Advisors.
Middlemiss, Nigel is Practice Director at Echo Research. Before joining Echo, Mr. Middlemiss held senior
communications posts in the nuclear energy industry, with responsibilities for research into public and
media attitudes, advertising, education, information management and other outreach programs. He has
presented on reputation and communications issues at conferences in Ontario, Washington, Paris, Berlin,
Moscow and elsewhere. He is an accredited Member of the UK’s Chartered Institute of Public Relations,
the US-based Issue Management Council, and the Committee for the Public Understanding of Science. He
received a Master of Arts from Merton College Oxford and speaks French, German and Bulgarian.
McIlheran, John heads the Sales Communication Department at Physicians Mutual Insurance Company.
His responsibilities are to maintain an interactive dialogue of all marketing and sales support efforts with
the company’s sales teams located throughout the United States. His area is also responsible for
coordinating and routing all special requests from the field personnel. John’s current focus is on new
technologies and their affect on corporate communication. He previously worked for Travelex as their
North American Marketing Manager and developed the company’s first online presence. His model was
used in Travelex’s other worldwide locations and now accounts for a sizeable percentage of their annual
foreign currency and travel insurance revenue. John holds bachelor’s degrees in English and Journalism
from the University of Nebraska – Lincoln and is working on his MS in Communication Science from
Bellevue University.
Molesworth, Mike is a lecturer in online behavior and interactive media in the Media School at
Bournemouth University. He previously worked in sales and marketing. His main research interest is in
playful consumer behaviors in computer-mediated environments. He is a regular presenter at the Academy
of Marketing conference in the UK and presented at the first Digital Games Research Association
conference in Utrecht in 2003. He has also published papers in the Journal of Marketing Management, the
Journal of Consumer Behaviour, Corporate Communications: An International Journal and Innovations in
Education and Teaching International.
Neer, Rita is a managing partner with Timely Ideas Corporation, an independent consultancy that helps
individuals, groups, and organization to be more effective. Her clients represent a diverse mix of cultures,
industries, functions and generations, and range from CEO’s to functional groups, small businesses and
individual workers. Prior to her work as an independent consultant, Ms. Neer spent fifteen years with a
Fortune 50 company managing $220M in revenue and 1500 employees in a variety of national and regional
positions. During her career she also started a computer service sales department at a privately held
company, and later served as a director for a leading technical school. She is an adjunct professor at Rider
University where she teaches courses in organizational behavior, corporate culture, and career
management. Ms. Neer has an undergraduate degree in Management and Organizational Behavior from
12

June 10-13, 2005
Wroxton College – Wroxton, England
Rider, and a graduate degree in Psychology, Organizational Behavior from Fairleigh Dickinson University.
She has also completed Executive Education programs at Duke University and Babson College.
Nielsen, Anne Ellerup is a Board Member for the ASB Centre for Business Communication at the Aarhus
School of Business and is Study Coordinator for the International BA in Marketing & Management
Communication. Her teaching and research areas are corporate communication and integrated
communication planning, Web mediated genres, argumentation and discourse studies. Recent publications
include “The Ideology of Management Coaching” with Hanne Nørrklit in I:Globalization, Management
Control and Ideology - Local and Multinational Perspectives by R. Ajami, C. E. Arrington, F. Mitchell,
and H. Nørreklit (DJØF 2005. s. 24), What are the Characteristics of Digital Genres? - Genre Theory from
a Multi-Modal Perspective with Askehave Inger (38th Hawaii International <strong>Conference</strong> on System
Sciences, 3.-6. January, 2005) and Web Mediated Genres: A Challenge to Traditional Genre Theory
(Working Paper) with Askehave, Inger (Center for Virksomhedskommunikation, Handelshøjskolen i
Århus; 6, 2004)
Oliver, Sandra M. pursued a successful career in corporate communication at the headquarters of British
Gas plc, Courtaulds plc, and the European headquarters of Conoco, Inc. before assuming her current role as
Program Director for the Institute of Public Relations qualifying diploma and the MSc Corporate
Communication degree at Thames Valley University, U.K. She is the author of Corporate Communication:
Principals, Techniques, and Strategies (1997), and PR Strategy (2001) both published by Kogan Page. Dr.
Oliver is the Founding Editor-in-Chief of Corporate Communications: An International Journal published
by Emerald. She is also on the Judging Panel of the Annual International Public Relations Association
(IPRA) Golden World Award for best world class public relations program and is IPRA’s U.K. delegate to
the United Nations. She was awarded Emerald Lead Editor for 2003 for her role as Editor-in-Chief of
Corporate Communications: An International Journal in the collation and dissemination of substantive
research in the field of corporate communication. The Handbook of Corporate Communication and Public
Relations: Pure and Applied (London & New York: Routledge, 2004), edited by Dr. Oliver, was recently
published. Twelve of the book’s 28 chapters were contributions of <strong>Conference</strong> on Corporate
Communication past presenters. They are: Chapter 1, Don Swanson, "Diversity programmes in the
contemporary corporate environment;" Chapter 2, Deborah J. Barrett, "A best-practice approach to
designing a change communication programme;" Chapter 7, J. Paulo Kuteev-Moreira, "Strategic challenges
for corporate communicators in public service;" Chapter 11, Colin Coulson-Thomas, "Differing Corporate
Communication practice in successful and unsuccessful companies;" Chapter 13, Michael B. Goodman,
"Today's corporate communication function;"Chapter 16, Sandra M. Oliver, "Reputation and leadership in
a public broadcast company;" Chapter 18, Sandra M. Oliver, "Communicating a continuity plan: the actions
stations framework;" Chapter 23, Richard Varey, "Methodological issues for corporate communication
research;" Chapter 24, Glenda Jacobs, "Communication for creative thinking in a corporate context;"
Chapter 25, Krishna Dhir, "Language as a corporate asset;" Chapter 27, Albert Atkinson, "Ethics and the
corporate communicator;" and Chapter 28, Richard Dolphin, "The new frontier for public relations." Dr.
Oliver is a member of <strong>CCI</strong>’s Board of Advisors.
Pang, Augustine is a doctoral candidate at the Missouri School of Journalism, University of Missouri-
Columbia, USA. Prior to enrolling in the program, he was an award-winning newspaper correspondent, and
a journalism lecturer at the School of Communication and Information, Nanyang Technological University,
Singapore. Mr. Pang’s research interests are in crisis communications and media sociology. He has
presented at, and has won, several top awards at leading international conferences.
Pereira, Sandra is a lecturer at the School of Media Arts and Communication – Polytechnics of Lisbon
where she is responsible for the discipline of Public Relations Theory. She also established with colleagues
the University’s Public Relations Office. She is a founding member of the Portuguese Association for
Communication Sciences (SOPCOM) and The European Public Relations and Research Association
(EUPRERA). Ms. Pereira is also a member of the editorial board of Enterprise Communication with
several articles published. Ms. Pereira is currently a doctoral candidate in Communication Sociology in the
13

<strong>Conference</strong> on Corporate Communication 2005
area of organizational communication. She also holds a Master degree in communication and information
Technologies, a licentiate in social science research, and a B.A. degree in public relations.
Petelin, Roslyn teaches in and convenes the Writing, Editing, and Publishing and the Science
Communication Programs at The University of Queensland, Brisbane, Australia. Dr. Petelin has also taught
corporate writing at the Queensland University of Technology and at Cornell University, U.S.A. Dr. Petelin
edits the Australian Journal of Communication and is a consultant on corporate writing and editing to many
government and private organizations. She has co-authored two writing texts.
Purushothaman, Shoba is President and Chief Executive Officer of The NewsMarket, Inc., a company
she co-founded in New York City in 2000. The NewsMarket is a pioneering broadcast news service that
brings newsmakers and journalists together via a single Web-based platform, to create a more efficient
environment for the exchange of video news content. She began her career as a business journalist
including the Wall Street Journal and Dow Jones Newswires in Washington, D.C., New York and London.
The NewsMarket is her second entrepreneurial venture with the same co-founder. Their first company was
successfully acquired in 2001 by a top-ten global marketing services group. In January 2005 issue of Inc.
magazine, Ms. Purushothaman was named one of six finalists for the publication’s 2004 Entrepreneur of
the Year Awards. She was recently selected as one of six emerging women entrepreneurs to be protégés in
a high-level business mentoring program administered by C200, an organization of top women
entrepreneurs and corporate executives that aims to increase the pipeline of future women business leaders.
She holds a bachelor’s degree in English Literature and Japanese language from Monash University,
Melbourne, a MA in Economic Communication from American University in Washington, D.C., and is a
graduate of the Owner-President Management program at Harvard Business School.
Rodrigues, Lúcia Lima is Associate Professor in the School of Economics and Management, Department
of Management at the University of Minho, Braga, Portugal. She is the author of several books (in
Portuguese) and has published in respected international scholarly journals covering accounting and
financial reporting, communication of companies’ social responsibilities, accounting history, selected
issues in international accounting, wine accounting, financial instruments, and Internet financial reporting
and XBRL.
Santos, Gilmar J. is Professor and Researcher at the Universidade Federal de Minas Gerais teaching
marketing communications, advertising, public relations, media economics, and research methods. He was
the director of the Bachelor in Social Communication Program from 1995 to 1998. Dr. Santos
independently consults in the fields of strategic communication, corporate and institutional communication,
social marketing, and marketing communication planning. His teaching and researching interests include
integrated marketing communication, corporate communication, and media economics. He earned his Ph.
D. in Administration from the Universidade Federal de Rio Grande do Sul, Brazil, and has an MsC in
Administration and a Bachelor in Social Communication.
Scalzo, Nicholas J. is a Doctoral Candidate in the Executive Leadership Doctoral program at The George
Washington University in Washington, D.C. His primary research interests are in the areas of
organizational change, organizational memory, and team performance. He earned his MBA at the New
York Institute of Technology (NYIT), where he is an Adjunct Professor in the Graduate School of
Management. He teaches courses in Organizational Behavior, Strategic Human Resources Management,
Training & Development of Human Resources, and Research Methods. Scalzo’s entire career has been in
the areas of organizational development and human resource management. He is also a Director – Senior
Human Resource Generalist for the Depository Trust & Clearing Corporation (DTCC). Prior to joining
DTCC, he was with J.P. Morgan and the Dime Savings Bank. Additionally, he leads OnTrack Training,
which provides custom training solutions and consulting expertise with a focus on improving and
supporting the performance of individuals and organizations. His expertise is in the area of group and
individual learning, conflict resolution, and managing work relationships.
14

June 10-13, 2005
Wroxton College – Wroxton, England
Scott, Patricia B. founded and is currently President and CEO of Ultimate Synergy, a training and
development company. Dr. Scott received her B.A. in communication and earned her secondary teaching
certificate from the University of Dayton. She received her M.A. in corporate and organizational
communication from Fairleigh Dickinson University. Dr. Scott completed the Ph.D. program in the School
of Communication, Information and Library Studies at Rutgers University in 2003. For 13 years she
worked for Synthes, which is a world leader in the manufacture and distribution of medical devices for
bone fracture repair. As Director of Training and Development, she was able to construct a Corporate
University Best in Class (CUBIC) award winning web based virtual campus to highlight all company
educational offerings.
So, Daniel W. C. is an associate professor in the Department of Chinese & Bilingual Studies (CBS) at The
Hong Kong Polytechnic University (PolyU) and the leader of the program B.A. (Hons) Language &
Communication. He has been appointed by the CE of the Hong Kong SAR to committees including the
Language Fund Advisory Committee and the standing committee on Language Education & Research. At
Poly U he is a member of the President’s consultative group advising the President on policy issues
including those related to corporate governance and identity. His specialties are in bilingual
communication, bilingual education, and language policy and planning. He has been published in refereed
journals and publication on topics about Hong Kong vis-à-vis bilingualism in education, and language and
society. In recent years, in connection with CBS’s development of a minors degree program titled Bilingual
Corporate Communication, to be offered under Dr. So’s leadership in the fall of 2006, he has initiated
several funded research projects with his colleagues to conduct studies on language-mediated
communication in corporate context within Greater China. One of the foci of the investigation explores
within-culture and cross-culture variation of norms in corporate communication in various mediums
(including the web) across different polities of Greater China.
Swanson, Don R. is a seasoned educator, communication coach, trainer, mediator, and consultant on
corporate communication. He consults regularly as an executive coach, facilitates conflict management,
strategic planning and team building interventions, does specialized presentation and media training, and
consults with diversity management programs. Since 1995, Dr. Swanson has been the Chair of the
Department of Communication at Monmouth University, West Long Branch, New Jersey, U.S.A. He was
formerly the Associate Dean of the College of Arts and Sciences at the University of Guam. He received
his Ed.D., from the University of Northern Colorado. Dr. Swanson is a member of <strong>CCI</strong>’s Board of
Advisors.
Thomsen, Christa is Assistant Professor in the ASB Centre for Business Communication at the Aarhus
Schoolof Business. Prior to this academic role, she was a consultant to The Danish National Centre for
Inclusive Labor, project coordinator for the Northern Vocational Rehabilitation Centre in the County of
Aarhus and lecturer at the Aarhus School of Business. Her teaching areas are corporate social
responsibility, and internal stakeholders on the masters level and internal communication and
organizational culture on the bachelors level. Dr. Thomsen research areas of interests are corporate
communication, corporate social responsibility, and public-private partnerships communication
(stakeholder relations). She earned a Ph.D. from the Aarhus School of Business.
Touron, Philip is finishing the final stages of his doctoral degree entitled “Adoption of International
GAAP by French Firms”. International accounting is his primary teaching and research field. His paper,
“The Adoption of Foreign GAAP by French Firms before the Creation of IASC” has been accepted for
journal publication. He has presented his conclusions at numerous conferences and has created a module
for Master of Science programs. Mr. Touron also teaches in an Executive MBA program, has published in
the area of research methodology, and is involved in a finance manager’s think-tank about the
implementation of IAS.
Vause, Jacki has worked in the IT and Telecoms industry for over 15 years with experience managing
communications strategies for major clients spanning from B2B to consumer and working with major
corporations including Channel 4, Fujitsu-Siemens, Celador International, NetBenefit, BackWeb,
15

<strong>Conference</strong> on Corporate Communication 2005
Commtouch, Barclays and ABC Electronic. At Peppercom she oversees communications activities and
advises clients on strategic planning, corporate and sales positioning, and crisis management. Ms. Vause
started her career in publishing and worked at VNU Business Publications for five years managing leading
titles including Personal Computer World, Personal Computer Magazine, Var World, What PC? and Micro
Decision. She first joined Roderick Manhattan Group Ltd as Marketing Manager. She was promoted to
General Manager and was an instrumental player in the growth of RMG to its leading position. At RMG
she was one of the founder members of PlanIT Software - a wholly owned subsidiary of RMG. In 1995 Ms.
Vause founded Vause and Associates, a specialist IT PR agency. In 1997 Vause and Associates merged
with Flapjack Communications. Flapjack Communications grew to be one of the leading high-tech PR
agencies reaching 114 in the PRWeek top 150 league tables. In November 2001 Flapjack merged with
Midnight Communications to form one of the leading independent PR consultancies in the UK. She cofounded
Peppercom UK with Steve Cody and Ed Moed in April 2002. Ms. Vaus is a member of the
Institute of Public Relations and the Lady Taverners.
Volkova, Katerina has a diploma with awards in linguistics and international cooperation from Ulyanovsk
State University, Russia, in 2003. The theme of her graduate thesis was Gender Aspects of Computer-
Mediated Communication. Ms. Volkava is a second year post-graduate focusing on the cultural diversity
aspects of computer-mediated communication in organizational communication. During her studies she has
published several articles in Russian and global science journals and Internet resources and took part in
conferences and seminars on linguistics and sociology. Her academic areas of interests are gender issues,
netiquette, corporate communication culture, communication barriers and communication strategies in
computer-mediated communication. She is currently Personal Assistant for the Managing Director of
AirBridge Cargo Airlines, Russia.
Wei, Yong-Kang is Assistant Professor at the University of Texas at Brownsville. Dr. Wei’s research
interests include business and technical communication, intercultural communication, and non-Western
rhetorics.
de Wet, Gideon is Chair of the Department of Communication at the University of Johannesburg. Prior to
this position, he was the director of the School of Communication Studies at Potchestroom University and
the Head of the Department of Communication, Vice-Dean, and Acting Dean of the Faculty of Social
Sciences and strategic advisor to the vice Chancellor or the University. Before his career in academia, Dr.
de Wet occupied a number of positions in the private and public business sectors and continues to be
involved in private consulting work. He was President of the Southern African Communication Association
and is serving on the editorial boards of communication journals Equid Novi and COMMUNICARE. He is
currently Editor of COMMUNICARE, the official journal of the Southern African Communication
Association. He has an active interest in development and corporate communication and was the co-editor
of the book Sustainable Social Development. Critical Issues (2002). Dr. de Wet’s research involves a
SANPAD research project on Local Aids Councils in North West Province of South Africa and is currently
working on agenda setting and HIV/Aids news sources. His teaching responsibilities include corporate
communication research and communication research methodology to both undergraduate and postgraduate
students. He earned his doctorate from the University of Johannesburg (previously RAU), his MA
and BA degrees in communication from the University of the Free State
Wiencek, Nancy A. is Assistant Professor of Communication, Department of Communication, Monmouth
University where she specializes in public relations, research methods, fund raising management, and
professional communication. Dr. Wiencek has over fifteen years experience in strategic planning and
management of public relations and fund raising initiatives, as well as extensive experience with executivelevel
communication initiatives. Previous to her current position, she held a one-year appointment as a
Visiting Assistant Professor at Monmouth University.
Wong, Lornita is an assistant professor a the Hong Kong Polytechnic University in Hung Hom, Kowloon.
Dr. Wong teaches in the area of communication, culture, and management. her research interests include
language and cultural adaptation of school children in Hong Kong., U.K., U.S.A., and Australia, bilingual
16

June 10-13, 2005
Wroxton College – Wroxton, England
development, as well as communication and language use in bilingual and professional contexts in Chinese
communities.
Zhang, Juyan is Assistant Professor of Communication, Department of Communication, Monmouth
University. He earned his doctoral degree from School of Journalism, University of Missouri - Columbia, a
Master degree from School of International Studies, Beijing University and Bachelor degree from School
of International Politics, Renmin University of China. Dr. Zhang freelanced for Washington Observer
Weekly, a magazine of the Center for Defense Information, a think tank based in Washington, D. C. He
worked for three years as a reporter and editor for China’s first and largest press group, the Guangzhou
Daily Press Group.
17

<strong>Conference</strong> on Corporate Communication 2005
We extend our deep appreciation to
Dean Nicholas D. J. Baldwin and the staff
of Wroxton College
for their
hospitality and cooperation
in making the
<strong>Conference</strong> in Corporate Communication 2005
a success.
Nicholas D. J. Baldwin, Ph.D.
Dean, Wroxton College
Wroxton, Nr. Banbury
Oxfordshire OX15 6PX
Phone: +44 (0) 1295-730551
Fax: +44 (0) 1295-730059
We are grateful to
President J. Michael Adams
Fairleigh Dickinson University and
Provost Kenneth Greene
College at Florham
for their support of <strong>CCI</strong>
And we thank our corporate sponsors:
Accenture
Allstate Insurance Company
Assurant
Convergys Corporation
Information Services International,
a division of Mars, Inc.
J. M. Huber Corporation
Johnson & Johnson
Lucent Technologies
Pfizer Inc
TIAA-CREF
Wyeth
for their investment in <strong>CCI</strong>’s mission.
18

June 10-13, 2005
Wroxton College – Wroxton, England
Mission
CORPORATE COMMUNICATION INSTITUTE
The mission of the Corporate Communication Institute is to enhance the performance of corporate
communication as a strategic management function; and to be the number one choice of both practicing
professionals and scholars for information on corporate communication.
Objectives
To serve as:
a bridge between theory and practice, by bringing students, practicing professionals and scholars
together to share information and ideas.
a resource center for the continuing education of professional through seminars, symposia, publications,
briefings and white papers.
a clearinghouse and integrator of knowledge from a variety of academic disciplines that may be relevant
to the theory and practice of corporate communication.
an incubator for primary research in corporate communication, particularly regarding ways to quantify
its contribution to overall organizational performance.
a partner for corporations and other organizations wishing to conduct applied research.
an advocate for greater professionalism in the corporate communication field, by conducting research
and/or offering forums on topics such as leadership, social responsibility, research, issues management
and change management.
a leader and catalyst, by helping to define the research agenda for the field of corporate communication
Coming Events
June 30, 2005 – 6:00 PM – 8:00 PM Executive Briefing: Corporate Communication Practices and
Trends. A preliminary presentation of findings of <strong>CCI</strong>’s 2005 study with Michael B. Goodman, Ph.D., <strong>CCI</strong>
Director.
Fall & Spring Executive Briefings. Details will follow.
Fall & Spring Partnership Offerings with Public Relations Society of American (PRSA), NJ Chapter
and Business Marketing Association (BMA), NJ Chapter. Details to follow.
December(TBA) - 12:00 PM - 4:00 PM Symposium on Reputation hosted by Pfizer, New York, New
York and co-sponsored with the Council on Communication Management.
January 3 – 7, 2006 <strong>CCI</strong>’s Corporate Communication Leaders Forum 2006. Offers an intensive
professional and academic experience in the current theory and practice of corporate communication.
Combines presentations, case studies, panel discussions, site visits and interaction with leading
professionals and scholars. Contact <strong>CCI</strong> for more information.
June 16 - 19 (tentative dates) The <strong>Conference</strong> on Corporate Communication 2006 to be held at Wroxton
College, FDU, Wroxton, England. Contact <strong>CCI</strong> for more information.
19

<strong>Conference</strong> on Corporate Communication 2005
Offerings
The Corporate Communication Institute offers a world-class organization driven by research in corporate
communication issues and practices. Visit its website for more information on <strong>CCI</strong> upcoming activities.
Enjoy member rates for:
• Executive Briefing on cutting edge corporate communication issues
• Symposia on strategic trends in corporate communication
• Professional seminars and in-depth certificate programs
• The four-day Corporate Communication Leaders Forum, an intensive professional development
opportunity exploring corporate communication best thinking and practices.
• The three-day global <strong>Conference</strong> on Corporate Communication, a gathering of practitioners and
scholars, matching rigorous academics with real world corporate communication
Additionally, your membership includes:
• A subscription to Corporate Communications: An International Journal (4 issues), edited by
Sandra B. Oliver, Ph.D. and published by the prestigious international journal publisher Emerald
• Access to Management First, an electronic management resource offered by Emerald Publishing
• First availability to findings of <strong>CCI</strong>’s Corporate Communication Practices and Trends Study
Sponsorship Opportunities
The Corporate Communication Institute welcomes corporations, institutions and individuals interested in
its mission and objectives to become a member in one of our many levels of participation.
Corporate Executive Sponsor - $5,000
All offerings listed for up to six designated corporate employees and corporation listed as a sponsor in <strong>CCI</strong>
printed and electronic program announcements
Corporate Membership - $2,500
All offerings listed for up to three designated corporate employees and corporation listed as a sponsor in
<strong>CCI</strong> printed and electronic program announcements
Institutional Sponsor (Nonprofit) - $2,250
All offerings listed for up to four designated institutional employees and organization listed as a sponsor in
<strong>CCI</strong> printed and electronic program announcements
Corporate Member (Individual) - $500*
All offerings listed for an individual corporate practitioner
Academic Member (Individual) - $400*
All offerings listed for an individual academic member
Student Member (Individual) - $300*
All offerings listed for a student
*255 (15%) off for an FDU student or alumnus
Program Member (Individual) - $200
All offerings listed for a student, scholar, or practitioner except receipt of the journal, Corporate
Communications: An International Journal or access to Management First.
*Attendees of the <strong>Conference</strong> on Corporate Communication 2005 are invited to join <strong>CCI</strong> at the special
Corporate Member (Individual) and Academic Member (Individual) rate of $275.00 (effective June 1,
2005- May 31, 2006). This includes all member benefits including Corporate Communications: An
International Journal.
20

June 10-13, 2005
Wroxton College – Wroxton, England
Sponsorship/Membership Form
Corporate and institutional sponsors, please duplicate and complete for each employee designated as a
member.
Name:_____________________________________________________________________________
Title:______________________________________________________________________________
Organization:________________________________________________________________________
Address:____________________________________________________________________________
___________________________________________________________________________________
Country:____________________________________________________________________________
Phone:_________________________________
Fax: ___________________________________
Email:__________________________________
Sponsor/Member Level:______________________________________________________________
Amount: $___________
Payment Method:
□ Check* #_________
□ MasterCard/VISA. 3-Digit Security Code (located on back of card) _________
□ American Express
Credit Card Account #: __________________________________________
Expiration Date:______________________
*Please make checks payable to “Corporate Communication Institute”.
Credit card payment may be faxed to 973-443-8713.
Mail to:
Corporate Communication Institute at Fairleigh Dickinson University,
285 Madison Avenue, M-MS3-01, Madison, NJ 07940.
Thank you.
21

<strong>Conference</strong> on Corporate Communication 2005
The Corporate Communication Institute provides a world-class, research driven teaching program in
corporate communication. <strong>CCI</strong> offers information on the best practices and theory of the profession to
university students, practicing professionals and scholars through traditional university courses,
professional seminars and symposia, publication, electronic and on-line media, and briefings and white
papers.
Devoted to the theory and practice of corporate communication, the Corporate Communication Institute
provides vital information for corporate practitioners, as well as scholars, students, policy makers and the
general public.
Dr. Michael B. Goodman, Director
Christina M. Genest, Assistant Director
Corporate Communication Institute
at Fairleigh Dickinson University
285 Madison Avenue, M-MS3-01, Madison, NJ 07940
Phone: 973-443-8709
Fax: 973-443-8713
cci@corporatecomm.org
http://www.corporatecomm.org
Corporate Communications: An International Journal is an international refereed journal. It addresses
the theory and practice arising from awareness that corporate communication, as the name implies, lies at
the heart of effective strategic management, planning and control. The journal recognizes the impact that
new digital media technologies are having on news management and the monitoring and evaluation of
corporate identity, organizational reputation and overall performance. Successful internal and external
integration of corporate communication programs involves all stakeholder groups and interested parties.
Corporate advertising, public and media relations go beyond the gatekeeping functions of personnel
development and marketing to embrace the interdisciplinary, strategic framework of corporate
communication.
Dr. Sandra M. Oliver, Editor in Chief
Faculty of Professional Studies
Thames Valley University, U.K.
SandyEdit@aol.com
Anna Leatham, Editorial Assistant
Kanwal Virdee, Internet Editor
Richard Whitefield, Managing Editor for Emerald
Emerald Group Publishing Limited
60/62 Toller Lane, Bradford,
West Yorkshire,
England BD8 9BY
help@emeraldinsight.com
22

June 10-13, 2005
Wroxton College – Wroxton, England
Notes
23

<strong>Conference</strong> on Corporate Communication 2005
Notes
24