June 7 - Corporate Communication International

PROGRAM 

CONFERENCE ON CORPORATE 

COMMUNICATION 2011 

June 7 - 10, 2011 

Baruch College/CUNY • New York, New York 

Sponsored by … 

Corporate Communication International 

at Baruch College/CUNY 

Offered in association with … 

Corporate Communications: An International Journal 

Conference Proceedings sponsored by … 

DISHART COMMUNICATIONS 

Michael B. Goodman, Ph.D., Director 

Corporate Communication International at Baruch College/CUNY, USA 

Associate Editor - North America 

Corporate Communications: An International Journal, UK 

Christina M. Genest, M.A., Associate Director 

Corporate Communication International at Baruch College/CUNY, USA 

Wim J.L. Elving, Ph.D., Editor 

Corporate Communications: An International Journal, UK 

In partnership with … 

ASB Centre for Corporate Communication 

Aarhus Business School, University of Aarhus, Denmark 

Australian Journal of Communication 

Faculty of English, Media Studies & Art History, The University of Queensland, Australia 

The Bilingual Corporate Communication Program Committee 

Dept. of Chinese & Bilingual Studies, The Hong Kong Polytechnic University, China 

Wee Kim Wee School of Communication and Information 

Nanyang Technological University, Singapore 

Published June 2011 by CCI - Corporate Communication International 

at Baruch College/CUNY, New York, NY.

Conference on Corporate Communication 2011 

Welcome to the Conference on Corporate Communication 2011 

Corporate executives and university scholars meet annually to exchange information and explore the 

influence of globalization on the corporate communication profession as it relates to theory, practice, roles, 

processes, and ethics. 

The Conference on Corporate Communication is intended to: 

 

 

 

 

Illuminate the interest in corporate communication as a strategic function in organizational 

success. 

Continue as a forum for the exchange of ideas and information among industry and university 

representatives. 

Indicate trends and provide analysis for communication professionals, university faculty, and 

others interested in corporate communication. 

Disseminate the conference discussions through the publication of a conference Proceedings. 

Papers will also be considered for publication in Corporate Communications: An International 

Journal. 

The Conference on Corporate Communication is sponsored by Corporate Communication International at 

Baruch College/CUNY, U.S.A., in association with Corporate Communications: An International Journal, 

published by Emerald Group Publishing Limited, U.K. The rotating sites of the annual conference are 

Baruch College, City University of New York (CUNY), within easy reach to Wall Street, Midtown, and the 

global headquarters of major companies and non-profit organizations; and historic Wroxton Abbey at 

Wroxton College of Fairleigh Dickinson University in Wroxton Village located 70 miles north of London 

in the Cotswolds. 

Abstracts are peer reviewed for conference acceptance. Papers are published in the conference 

Proceedings. Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing 

Limited, publisher of Corporate Communications: An International Journal, are presented at the 

conference to the authors of the best papers overall. Papers are also considered for publication in Corporate 

Communications: An International Journal. 

Enjoy your visit to Baruch College/CUNY and New York! 

Baruch College of the City University of New York remains dedicated to being a catalyst for the social, 

cultural, and financial mobility of a diverse student body, reflective of its historical mission. It offers 

rigorous baccalaureate, masters, and doctoral programs to qualified students who seek careers in business, 

public affairs, and the arts and sciences. The College’s more than 17,000 students, who speak 130 

languages and trace their heritage to more than 160 countries, have been repeatedly named one of the most 

ethnically diverse student bodies in the United States, This, coupled with the attributes of New York City, 

make Baruch an attractive venue for an international conference on corporate communication and home for 

CCI – Corporate Communication International, the conference sponsor. 

We encourage you to participate in the entirety of the conference. When the conference is not in session, 

explore the resources on the conference page of our website to select from the listings of the many 

restaurants and attractions New York City has to offer. For those of you staying at the Park South Hotel, 

start your day with their European style breakfast buffet offered at the Black Duck Restaurant, adjacent to 

the hotel. 

Have a productive conference and a memorable stay. 

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June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA 

Program Agenda 

William & Anita Newman Library Conference Center 

Baruch College/City University of New York 

151 East 25 th Street, 7 th Floor, New York, NY 10010 

Conference phone: 201-274-4051 

TUESDAY, JUNE 7 

6:30 PM - 7:30 PM / Conference Center Entry Hall & Faculty Lounge 

GATHERING RECEPTION & REGISTRATION 

7:30 PM – 9:00 PM / Room 750 

WELCOME REMARKS & DINNER BUFFET 

Michael B. Goodman (Conference General Chair) 

Wim J.L. Elving (Conference Co-Chair) 

WEDNESDAY, JUNE 8 

8:30 AM – 8:55 AM / Faculty Lounge 

GATHERING REFRESHMENTS 

8:55 AM – 9:40 AM / Room 750 

PLENARY SESSION & SPEAKERS 

Corporate Communication Practices and Trends: China Study2011 

Jieyun (Wendy) Feng, Department of Business English, UIBE –University of International Business and 

Economics, (CHINA) 

Michael B. Goodman, CCI at Baruch College/CUNY (USA) 

CCI Corporate Communication Practices and Trends Study : US Study 2011 

Michael B. Goodman, CCI at Baruch College/CUNY (USA) 

Wednesday, June 8 - CONCURRENT SESSIONS -- #1 

9:40 AM – 10:30 AM / Room 750 

PANEL SESSION #1A: GLOBAL ISSUES (1) 

Anatomy of Nonviolent Protest against Public Sector Corporations in India 

Krishna S Dhir, Berry College (USA) 

The Image of the People's Republic of China vis-à-vis the Military March of its 60th Anniversary 

Daniel W.C. So, Cindy Ngai & Patrick Ng, The Hong Kong Polytechnic University (HONG KONG) 

9:40 AM – 10:30 AM / Room 765 

PANEL SESSION #1B: SUSTAINABILITY AND CORPORATE COMMUNICATION (1) 

CSR and Stakeholder Dialogue: A Case Study of a Sugar Cane Company in Thailand 

Suwichit (Sean) Chaidaroon, Nanyang Technological University (SINGAPORE) 

Corporation as Civil Organization in a CSR Campaign: The Challenge of Maintaining Credibility 

Leila Trapp, Aarhus School of Business, Univesity of Aarhus (DENMARK) 

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9:40 AM – 10:30 AM / Room 763 

PANEL SESSION #1C: THE CHIEF EXECUTIVE OFFICER 

The Extent and Patterns of Multi-Stakeholder Communications in Annual Report Letters 

Roger W. Hutt, Arizona State University (USA) 

Corporate Communication Officers and the Executive Board: An Empirical Study 

Irene Pollach & Ylva Hellberg, University of Aarhus (DENMARK) 


MORNING BREAK & REFRESHMENTS 

Wednesday June 8 - CONCURRENT SESSIONS -- #2 

11:00 AM – 12:30 PM / Room 750 

PANEL SESSION #2A: ASSOCIATION FOR BUSINESS COMMUNICATION SPECIAL PANEL 

Communication Training for Corporate Clients 

Panel presented by Members of ABC – Association for Business Communication 

Geraldine E. Hynes, ABC and Sam Houston University; Tom Hajduk, Georgetown University; Sam 

DeKay, Bank of New York Mellon Corporation; Deborah Roebuck, Kennesaw State University & Katie 

O'Neill, Rock-Tenn (USA) 

11:00 AM – 12:30 PM / Room 763 

PANEL SESSION #2B: CRISIS COMMUNICATION (1) 

Character as Defence: A Study of Vattenfall’s Communication Following an Incident at the Nuclear Plant 

at Forsmark, Sweden 

Orla Vigsø, Sodertorn University & Maja von Stedingk Wigren, Orebro University (SWEDEN) 

Culture and Emotion in Crisis Communication: Indigenization of the Integrated Crisis Mapping (ICM) 

Model 

Lee-Ching Cheng, Yvonne Ai-Chi Loh & Augustine Pang, Nanyang Technological University 

(SINGAPORE) 

Competing Discourses in Crisis Reporting and Management in China: The Case of the Milk Scandal 

HUANG Yu, Hong Kong Baptist University, Doreen Wu & LIU Ming, The Hong Kong Polytechnic 

University (HONG KONG) 

12:30 PM – 1:30 PM / Served in Faculty Lounge / Enjoyed in Room 750 

BUFFET LUNCH 


2:00 PM – 3:45 PM / Room 750 

PANEL SESSION #3A: STRATEGIES FOR CHANGE 

Survivors' Discursive Construction of Organizational Identifications after Downsizing 

Helle Kryger Aggerholm & Mona Agerholm Andersen, Centre for Corporate Communication, Aarhus 

School of Business, Aarhus University, (DENMARK) 

Building Positive Power into Strategy Narrative 

Minna Mars, Aalto University School of Economics (FINLAND) 

Leaders' Communication Strategies for Large-scale Gains 

Rod Miller, Executive Institutional Advancement Exchange LLC (USA) 

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Looking for the Roots of Future Success: Corporate Values to Drive Organizational Change in Natuzzi 

Group 

Alessandra Mazzei & Luca Quarantino, IULM University of Milan (ITALY) 

2:00 PM – 3:45 PM / Room 763 

PANEL SESSION #3B: CORPORATE IDENTITY 

Beyond Identity Washing - Corporate Social Responsibilities in an Age of Skepticism: Strategies of Identity 

Washing and Risks 

Wim Elving, University of Amsterdam & Mark van Vuuren, University of Twente (THE 

NETHERLANDS) 

The Impact of Strategic Communication on Organization Identity and Identification during Change: A 

Case Study of a Multinational Telecommunications Company in China 

Yi Luo, Montclair State University (USA) 

A Portrait of the Corporate Communication Officer in Turbulent Times: A Romantic Character with 

Multiple Identities 

Rosella C. Gambetti, Mattia A. Giovanardi & Edoardo T. Brioschi, Università Cattolica del Sacro Cuore 

(ITALY) 

2:00 PM – 3:45 PM / Faculty Lounge 

PANEL SESSION #3C: PUBLIC RELATIONS ISSUES 

The Conversation Age: The Opportunity for Public Relations 

Louis Capozzi, New York University PRCC (USA) & Laura Berlin Kathryn Zipfel, New York University 

The Functions and Roles of Public Relations (and Promotion) Offices of Public and Private Universities in 

the Turkish Republic of North Cyprus 

Serra Görpe, European University of Lefke (TURKEY) 

Corporate Communication and the Impact of Legislative Actions and Court Decisions on the Business 

Community 

Joseph Basso, Rowan University (USA) 


AFTERNOON BREAK & REFRESHMENTS 


4:15 PM – 6:00 PM / Room 763 

PANEL SESSION #4A: CORPORATE IMAGE 

Petrobras' Corporate Image Monitoring System: A Decade-long Tool Development Effort and its Results 

Eraldo Carneiro da Silva, Petrobras – Petróleo Brasileiro S.A. & Fernando Leite Ribeiro, University of 

São Paulo (Brazil) 

Enduring Image: Toward a Conceptualization Capturing Defining Moments in Crises and How These 

Impact Organizations 

Benjamin Meng-Keng Ho & Grace Xiao- Pei Au Yong, Nanyang Techonological University, Jacqueline 

Dong, Ithaca College (USA); Liang-Tong Lau & Augustine Pang, Nanyang Technological University 

(SINGAPORE) 

Image Work and Crises: Toward a Crisis Pre-emptive Image Management Model across the Crisis Life 

Cycle 

Augustine Pang, Nanyang Technological University (SINGAPORE) 

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PANEL SESSION #4B: GLOBAL ISSUES (2) 

A Comparison of English and U.S. American Communication Patterns in Work Settings: Applying M.A. 

Thesis Findings to Global Corporate Communication Challenges 

Dianne R. McGuire, Transcultural Communications (USA) 

Localism, Regionalism and Globalism in ASEAN Public Relations Practice: Visions, Values and Practices 

across ASEAN Nations 

Graeme Domm, RMIT International University Vietnam (VIETNAM) 

Personal Preference or Policy? Language Choice in a European-based International Organization 

Elizabeth de Groot, Radboud University (THE NETHERLANDS) 

4:15 PM – 6:00 PM / Room 750 

PANEL SESSION #4C: INTERNAL COMMUNICATION (1) 

Workplace Friendship in Iranian Organizations? 

Misha Teimouri and Ishak Bin Abd Hamid Hamid, Putra University (MALAYSIA) 

The Role of Internal Communication in Employee Engagement 

James Kinneer, Indiana University of Pennsylvania (USA) 

Determining the Sequential Relationship of Downward Communication, Job Satisfaction and 

Organizational Commitment with the Propensity of Employee Churn: An Empirical Study of the Insurance 

Sector in India 

Reeta Raina, Management Development Institute; Arif Khan, Vertex Customer Services India Pvt. & 

Sharma Vivek, Max Bupa Health Insurance Co. Ltd. (INDIA) 

Assessing the Use of Communication Technologies as Effective Internal Communication Channels: Case 

Studies of Malaysian SMEs 

Cheng Ean (Catherine) Lee, Taylor’s University (MALAYSIA) 

6:00 PM – 7:00 PM / Room 755 

CONFERENCE PROGRAM COMMITTEE MEETING 

THURSDAY, JUNE 9 



Thursday, June 9 - CONCURRENT SESSIONS -- #5 

9:00 AM – 10:30 AM / Room 750 

PANEL SESSION #5A: CASE STUDIES 

Resistance to Change in Process Management: The Petrobras Case 

Alexandre Albuquerque Maranhão de Oliveira, Petrobras – Petróleo Brasileiro S.A. (BRAZIL) 

Identification with Networks as Network Identities: Insights from Two Philippine TV Companies 

Fernando de la Cruz Paragas, Nanyang University (SINGAPORE) 

Corporate Architecture - New Building Blocks of Brand Value: A Case Study of the UBS Head Office in 

Zurich 

Angela Bargenda, Ecole Supérieure du Commerce Extérieur (FRANCE) 

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9:00 AM – 10:30 AM / Room 763 

PANEL SESSION #5B: INFORMATION ISSUES IN CORPORATE COMMUNICATION 

Ministers, Disasters, Twitter, and Volunterism 

Usep Suhud, Universitas Negeri Jakarta (INDONESIA) and Edith Cowan University (AUSTRALIA) 

Multiplying Public Interest Information through a Communitarian Radio Casters Workshop 

Gilmar José dos Santos, Ministry of Social Development and Fight against Hunger, 

and Federal University of Juiz de For a & Ângela Carrato, Federal University of Minas Gerais (BRAZIL) 

Information Literacy as a Sine Qua Non for Modern Public Relations in the Information Society 

Alireza Isfandyari-Moghaddam & Kobra Veisi, Islamic Azad University, Hamedan Branch (IRAN) 

9:00 AM – 10:30 AM / Room 765 

PANEL SESSION #5C: THEORETICAL ISSUES (1) 

Global Genres and Localized Discourses: The Construction of Vogue, Cosmopolitan and Bazaar in China 

Agatha Chung & Doreen Wu, The Hong Kong Polytechnic University (HONG KONG) 

A Qualitative Study on the Corporate Communication Management (CCM): Antecedents and 

Consequences 

Bahtiar Mohamad & T.C. Melewar, Brunel University (UNITED KINGDOM) 


MORNINING BREAK & REFRESHMENTS 


11:00 AM – 12:30 PM / Room 763 

PANEL SESSION #6A: NEW MEDIA AND CORPORATE COMMUNICATION 

Controlling Unfavorable Feedback on the Wall: How Large Companies React to Negative Comments 

Posted to Corporate-Sponsored Facebook Pages 

Sam H. DeKay, BNY Mellon Corporation and St. John's University (USA) 

Use of New Media in Government Crisis Communication: Assessing Exigency, Effectiveness, and 

Expedience 

Cheryl Chong, Neha Mathur & Augustine Pang, Nanyang Techological University (SINGAPORE) 

11:00 AM – 12:30 PM / Room 750 

PANEL SESSION #6B: INTEGRATED EXTERNAL COMMUNICATION ISSUES 

The Adaptation Task between Copywriter and Advertising Campaign Manager: Re-conceptualizing Levels 

of Abstraction in Intercultural Integrated Marketing Communication 

Martin Nielsen, University of Aarhus (DENMARK) 

Insights about Integrated Marketing Communication in Small and Medium-Sized Enterprises: An 

Exploratory Study 

Annamaria Esposito, IULM University of Milan (ITALY) 

The Voicing of ONE by Many: Rethinking Integration within Communication and Brand Management 

Sophie Esmann Andersen & Trine Susanne Johansen, University of Aarhus (DENMARK) 

11:00 AM – 12:30 PM / 765 

PANEL SESSION #6C: BRANDING ISSUES 

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Hi Fans! Tell Us Your Story! Implementing a Stewardship-Centered Social Media Strategy to Maintain 

Brand Reputation During a Crisis 

L. Simone Byrd, Alabama State University (USA) 

Internal Corporate Communication and its Impact on Internal Branding: Perception of Indian Public 

Sector Employees 

Neha Sharma & T.J. Kamalanabhan, Indian Institute of Technology Madras (INDIA) 

12:30 PM – 1:30 PM / Served in Faculty Lounge & Enjoyed in Room 750 

LUNCH 


2:00 PM – 3:45 PM / Room 750 

PANEL SESSION #7A: SUSTAINABILITY AND CORPORATE COMMUNICATION (2) 

Utility Economic Development – Leader in Community Growth and Sustainability 

Richard M. Struck, Economic Development, Orange & Rockland, a conEdison, Inc. company (USA) 

Communicating Sustainability: Do Nordic Energy Corporations Exemplify a New Generation of CSR? 

Helle Kryger Aggerholm & Leila Trapp, University of Aarhus (DENMARK) 

Corporate Responsibility, Global Citizenship and Online Stakeholder Communication Management 

Deborah Rolland, Unitec University of Technology (NEW ZEALAND) & Jana O'Keefe Bazzoni, 

Baruch College, City University of New York (USA) 

The Battle for Legitimacy: Corporate Communication Challenges in Implementing CSR 

Irene Pollach, Anne Ellerup Nielsen, Bo Laursen, Christa Thomsen, Leila Trapp, Line Schmeltz, & Poul 

Erik Flyvholm Jørgensen, University of Aarhus (DENMARK) 


PANEL SESSION #7B: THEORETICAL ISSUES (2) 

Uncertainty and Corporate Communication Practices: The Forgotten Value of Communication Theory? 

Gideon de Wet, University of Fort Hare (SOUTH AFRICA) 

Evolution or Revolution: How is the Study of Communication Changing? 

Patricia Scott, Uhmms and Wharton School University of Pennsylvania (USA) 

Connecting Corporate Communications and Persuasion Theory: An Argument for the Theory of Reasoned 

Action and Beyond 

Brian J. Householder, Baruch College/City University of New York (USA) 

2:00 PM – 3:45 PM / Room 763 

PANEL SESSION #7C: CORPORATE REPUTATION MANAGEMENT 

People Just Like Me - The Rise of the Recognition Business and How it is Affecting Corporate Behavior 

Peter Michael Horowitz, Baruch College/City University of New York (USA) 

Relational Risk and Reputational Management: The Case of Pfizer and Trovan Drug Test in Nigeria 

Lanre Issa-Onilu, MMCC Group Limited (NIGERIA) and Ismail Adeboyega Ibraheem, Conventry 

University (UK) 

The Effect of Reputation, Awareness and Corporate Citizenship on Banking Propensity 

Fatma El-Goully, Banque Misr (EGYPT) and Maastricht School of Management (THE 

NETHERLANDS) & Ahmed Taher, Solutions Consulting (EGYPT) 

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AFTERNOON BREAK & REFRESHMENTS 


4:15 PM – 6:00 PM / Room 750 

PANEL SESSION #8A: INTERNAL COMMUNICATION (2) 

Women Managers as Primary Family Breadwinners: Workplace Communication Challenges 

Caryn E. Medved, Baruch College, City University of New York (USA) 

Delivering New Strategic Imperatives in a Changing Business Environment: A Study of Internal 

Communication Best Practices in Leading Global Businesses 

Mary Streche, Gagen MacDonald LLC (USA) 

An In-Depth Listening Exercise with Front-Line Employees in the Middle of a Multi-Business Integration 

Generates Opportunities to Drive the Business Forward 

Tracy Benson-Kirker, On the Same Page, LLC & Perri Richman, Ingersoll Rand (USA) 

Organizational Communication and Knowledge Management - Separated at Birth, yet Joined at the Hip 

Peter Kastberg, University of Aarhus (DENMARK) 

4:15 PM – 6:00 PM / Room 763 

PANEL SESSION #8B: COMPETENCIES FOR CORPORATE COMMUNICATORS 

A Key Corporate Communication Skill: Listening Critically to Language and its Representations 

Don R. Swanson, Monmouth University (USA) 

What Knowledge - What Skills? Perceptions of Finnish Corporate Communications Professionals and Top 

Management of Competencies Required in the 2010s 

Anne Kankaanranta, Leena Louhiala-Salminen & Christa Uusi-Rauva, Aalto University School of 

Economics (FINLAND) 

6:00 PM / Stairwell, Library Entrance, 1 st Floor 

GROUP PICTURE 

7:00 PM – 8:30 PM / Black Duck Restaurant at the Park South Hotel, 122 East 28 th Street 

DINNER: ANNOUNCEMENT OF BEST PAPERS 

Wim J.L. Elving (Editor, Corporate Communications: An International Journal, UK) 

FRIDAY, JUNE 10 



9:00 AM – 9:45 AM / Room 750 

CORPORATE COMMUNICATIONS: AN INTERNATIONAL JOURNAL – NEWS & 

DEVELOPMENTS 

Presentation of CCIJ 2010 Best Paper Award Winners 

Wim J.L. Elving (Editor, Corporate Communications: An International Journal) 

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Institutionalization of Corporate Social Responsibility within Corporate Communications: Combining 

Institutional, Sensemaking and Communication Perspectives 

Freiderike Schultz, Free University (GERMANY) and Stefan Wehmeier, Syddanskuniversitet Denmark 

(DENMARK) 

Friday, June 10 - CONCURRENT SESSIONS #9 

9:45 AM – 11:15 AM / Room 763 

PANEL SESSION #9A: CORPORATE REPORTING ISSUES 

Revealing Corporate Identities - On the Annual Report as the Business Card of a Company 

Marianne Grove Ditlevsen, University of Aarhus (DENMARK) 

Corporate Reporting: an Integrated Approach to Legitimacy Claims 

Marianne Grove Ditlevsen, Anne Ellerup Nielsen & Christa Thomsen, University of Aarhus 

(DENMARK) 

9:45 AM – 11:15 AM / Room 750 

PANEL SESSION #9B: CORPORATE SOCIAL RESPONSIBILITY 

A Staff-Student Research Initiative on Corporate Social Responsibility 

Valerie Goby & Catherine Nickerson, Zayed University (UNITED ARAB EMERITES) 

Exploring the Implementation of CSR from a Corporate Communication Perspective 

Bo Laursen, Anne Ellerup Nielsen, Poul-Erik Flyvholm Jørgensen, , Irene Pollach, Line Schmeltz, Christa 

Thomsen, and Leila Trapp, Centre for Corporate Communication, Aarhus School of Business, Aarhus 

University (DENMARK) 

Corporate Communicators Conceptualize CSR: A Working Study of Senior Practitioners 

Rachel Kovacs, College of Staten Island, City University of New York (USA) 

The Doctor-Nurse Game in the Age of the Checklist: Seeking Collaboration in the Management of Health 

Care 

Michele Wender Zak, Saint Mary’s College (USA) 

11:15 AM / Room 750 

CLOSING REMARKS 

Michael B. Goodman (Conference General Chair) 

Christina M. Genest (Conference Coordinator) 

11:30 AM – 12:00 PM / Faculty Lounge 

FAREWELL REFRESHMENTS 

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Presenters & Authors 

Helle Kryger Aggerholm holds a position as Assistant Professor at the Centre for Corporate 

Communication, University of Aarhus. She earned her Ph.D. for a project on the influence of management 

discourse on surviving employees and their sense making, interpretations and understandings in relation to 

downsizing processes. Her major research areas include organizational transitions, change and crisis 

management, management discourse and language as social interaction. 

Mona Agerholm Andersen, Ph.D., is an Assistant Professor at the Aarhus School of Business and Social 

Sciences, University of Aarhus in Denmark, where she is a member of the ASB Centre for Corporate 

Communication at the Department of Language and Business Communication. She specializes in the study 

of organizational identification and change communication. 

Sophie Esmann Andersen, Ph.D., is Assistant Professor at the Centre for Corporate Communication, 

Aarhus School of Business and Social Sciences, Aarhus University. Her teaching and research areas 

include consumption studies, integrated marketing communication and brand management, and primarily 

focus on issues such as consumer identities, co-creation and ethics. She has previously worked in the 

marketing and advertising industry. 

Grace Xiao Pei Au Yong is pursuing her Bachelors degree in Communication Studies at the Wee Kim 

Wee School of Communication and Technology, Nanyang Technological University, Singapore. She 

specializes in public and promotional communication, and journalism. In her first semester, her creative 

advertising team won first place in an integrated advertising competition for the Singapore Maritime 

Industry. She interned at the International Communication Conference 2010 with the Open Space 

exhibition, and is currently a media planning intern with Mindshare Singapore. 

Angela Bargenda is a professor of Marketing Communications at the Ecole Supérieure du Commerce 

Extérieur in Paris. She specializes in visual communication, advertising, aesthetic marketing, arts and 

business, corporate cultural sponsorship, and corporate art collections. 

Joseph Basso has been a professor of public relations for 18 years. Currently he is an associate professor 

of public relations at Rowan University. He holds a Juris Doctorate from Widener University School of 

Law, and is a 1984 graduate of Glassboro State College (now Rowan University), where he earned a degree 

in Radio/TV/Film Broadcasting. After graduation he accepted a position at the Playboy Casino Hotel in 

Atlantic City, New Jersey as its Public Relations Coordinator. He worked for several years in the gaming 

industry with his last position as the Public Relations Manager for the Casino Association of New Jersey. 

He is an accredited member of the Public Relations Society of America and co-author of The Writer’s 

Toolbox: A Comprehensive Guide for PR and Business Communication. His publications also include 

conference papers, refereed journal articles and trade publications. He is licensed to practice law in both 

Pennsylvania and New Jersey. Dr. Basso also serves as a consultant to regional and national companies. 

Jana O’Keefe Bazzoni, Ph.D., is Professor, Chair and Director of Undergraduate Programs, Department of 

Communication Studies at Baruch College, City University of New York. She worked in advertising at J. 

Walter Thompson and Doyle Dane Bernbach before pursuing an academic career. Bazzoni's research, 

publications and presentations focus on communication practice and pedagogy as well as modern theatre, 

particularly Italian theatre and the works of Luigi Pirandello. She is co-President of the Pirandello Society 

of America and Editor Emeritus of the Society’s journal, PSA. She is also a member of the Modern 

Language Association and a Pirandello Society liaison to that organization. She is a long-time member of 

the Association of Business Communication and serves on their Web Board. 

Edoardo T. Brioschi is Professor of Corporate Communication at the Faculty of Economics at the 

Università Cattolica del Sacro Cuore in Milan. He is Director of the Research Laboratory on Business 

Communication in the same University. He is recipient of the “Charles H. Sandage Award” for Teaching 

Excellence from the American Academy of Advertising. He is author of more than a hundred works from 

books to journal articles and essays on topics such as the strategic role of communication in the firm, 

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international and cross-cultural communication and research, and ethical issues in corporate 

communication. 

L. Simone Byrd is an Assistant Professor in the Department of Communication at Alabama State 

University, where she teaches courses in public relations. She received her doctorate in Mass 

Communication and Media Studies from Howard University (2008), a certificate from the graduate 

program in International Studies from Howard University (2006), the MA in Corporate Communication 

from Baruch College, City University of New York (2004), and a BA degree in Mass Communication with 

an emphasis in Public Relations from Alabama State University (2000). 

Lou Capozzi serves as an adjunct professor in the New York University Master of Science program in 

Public Relations and Corporate Communications. Until his retirement last year, Capozzi was chairman of 

the Publicis Public Relations and Corporate Communications Group, which includes all of the public 

relations firms and related agencies in the world’s 4 th -largest communications holding company. He had 

been CEO of MS&L, one of the world’s largest public relations firms, when it was acquired by Publicis in 

2002. Capozzi was formerly vice president of corporate communications for Aetna Life & Casualty, the 

nation's largest public insurer. A journalism graduate of New York University, he holds an MBA in 

Finance from Bernard Baruch Graduate School of Business. Capozzi also served as president of the 

International Communications Consultancy Organisation (ICCO), where he was inducted into the Hall of 

Fame last year. He was a founding board member of the U.S. Council of PR firms, is a member of the Arthur 

Page Society, and an accredited member of PRSA and a member of its College of Fellows. Widely 

published in professional and business journals, Lou is also a frequent speaker at public relations industry 

events around the world. 

Eraldo Carneiro is Head of Planning & Management in the Corporate Communication Department at 

Petrobras, one of the world’s five largest energy companies. For more than twenty years, he has been 

working in Corporate Communications at Petrobras, where he also worked as Advertising Manager and 

Public Relations Manager. He is President of the Communication & Education Chamber of the Brazilian 

Business Council for Sustainable Development (CEBDS) and Vice- President of the Brazilian Association 

of Business Communication (ABERJE). Carneiro holds a MBA in Marketing from the University of São 

Paulo (USP), a post-graduate degree in Human Resources from the Catholic University of Salvador (Bahia- 

Brazil) and a BA in Social Communications from the Federal University of Rio de Janeiro. He is also a 

Professor at Escola Superior de Propaganda e Marketing – ESPM (Advertising & Marketing School) in Rio 

de Janeiro, Brazil. 

Ângela Carrato holds a Masters degree in Social Communications from the University of Brasília, Brazil, 

and is a doctoral candidate in Communication Policies at the same institution. She is a faculty member of 

the Department of Social Communications at the Federal University of Minas Gerais, Brazil. Professor 

Carrato has been Editor for Politics at Diário do Comércio, one of the leading daily newspapers in the city 

of Belo Horizonte, for 15 years. From 2003 to 2005 she was President of Rede Minas de Televisão, the 

educational television network of Minas Gerais state. She also has a large amount of experience in political 

PR. From 2006 to 2010 she served as Communications Coordinator at the Brazilian Ministry of Social 

Development and Fight against Hunger in Brasília. Her research and teaching interests include Journalism 

History, Public Television and Radio Broadcasting, Communication and Social Movements, Corporate 

Communication, and New Communicational Technologies. 

Suwichit (Sean) Chaidaroon, Ph.D.,  is Assistant Professor in the Wee Kim Wee School of 

Communication and Information, Nanyang Technological University, Singapore. His interests include 

corporate and organizational communication. Currently, he is investigating CSR communication as well as 

the issues of health and fairness in employee relations in Southeast Asia. Chaidaroon is originally from 

Thailand. He taught in California and Australia before moving to Singapore. 

Cheng Lee Ching is a student in the Master of Mass Communication Programme at the Nanyang 

Technological University, Singapore. She has more than 25 years of working experience in the public 

relations industry, having managed communication portfolios in both the public and private sectors in 

Singapore. She has also served as a PR consultant to government agencies, where she was involved in 

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issues management, crisis communications and designing public education campaigns. Lee Ching also 

holds a Master of Social Science (Professional Counseling) degree from Swinburne University of 

Technology, Australia. 

Cheryl Chong is currently a Masters student with the Wee Kim Wee School of Communication and 

Information, Nanyang Technological University, Singapore. 

Agatha M.K. Chung is currently a Master of Philosophy research student in the Department of Chinese 

and Bilingual Studies at the Hong Kong Polytechnic University. Her research interests include 

representations, images and identity of women in Chinese media discourse, and glocalization media 

practices in Cultural China. She is a member of the research team at the Internal Communication 

Laboratory. 

Elizabeth de Groot is an assistant professor in the Department of Business Communication Studies at the 

Radboud University Nijmegen, the Netherlands. Her research interests involve the use of English as an 

international business language, the use of multimodality in international business texts, and the cultural 

factors that may influence the effectiveness of English-language, multimodal communication in 

international business settings. 

Sam H. DeKay is a Vice President of Corporate Communications at BNY Mellon Corporation in New 

York City. In addition, he is an adjunct professor in the Graduate School of Education at St. John's 

University, Jamaica, NY. He serves as Section Editor of the "Focus on Business Practices" column of the 

Association for Business Communication journal Business Communication Quarterly. His primary 

research interest is the influence of technology upon business communication. 

Gideon de Wet obtained his BA in Communication, BA in Communication Honours and MA in 

Communication from the University of the Frees State. His Ph.D. on Development Communication was 

completed in 1991 from the University of Johannesburg, South Africa. Professor de Wet is a former Chair 

and Professor of Communication at the University of Johannesburg and is a member of the advisory board 

of Corporate Communication International (CCI) at Baruch College/CUNY. He is a former 

Communication Head of Department at the University of Fort Hare as well as the former Director of the 

School of Communication at the North West University. From 1998-1999 he served in the office of the 

Vice-Chancellor of the University of Fort Hare as specialist assistant. de Wet is also a former President of 

the Southern African Communication Association (2001-2002). He served for a number of years as Editorin-Chief 

of the journal Communicare and he is currently serving on several national and international 

editorial boards of academic journals. His current research focuses on corporate communication and issues 

management, as well as on communication, development and HIV/Aids. De Wet has published widely in 

the field of Development and Corporate Communication. He is currently the Executive Dean of Research 

and Development at the University of Fort Hare 

Krishna S. Dhir is the Henry Gund Professor of Management and former Dean of the Campbell School of 

Business at Berry College in Mount Berry, Georgia. Dr. Dhir served as visiting professor at the Coventry 

University, U.K.; Swinburne University of Technology in Melbourne, Australia and Kuching, Malaysia; 

RMIT University in Melbourne, Australia; and the King George Medical College in Bombay, India. Dr. 

Dhir has also taught at The Citadel, the Medical University of South Carolina, University of Colorado in 

Boulder, and University of Hawaii in Honolulu, Hawaii. Dr. Dhir has over 13 years of cumulative 

corporate experience, as a Vice President at BioStar Medical Products, Inc. in Boulder, Colorado; an 

executive of CIBA-GEIGY AG in Basel, Switzerland; and a pilot plant manager with Borg-Warner 

Chemicals' International Division in Parkersburg, West Virginia. He is the President of the Decision 

Sciences Institute and a Fellow of the Operational Research Society (FORS) in the U.K. He holds a Ph.D. 

in Management Science and Administrative Policy from the University of Colorado in Boulder, an M.B.A. 

in Business Administration from the University of Hawaii; an M.S. in Chemical Engineering and 

Physiology from Michigan State University, and a B.Tech in Chemical Engineering from the Indian 

Institute of Technology, Bombay, India. 

Page 13


Steve Dishart is the President of Dishart Communications and Crisis Management Consultants in New 

York, underwriter of the Conference on Corporate Communication 2011 Proceedings. He is also a member 

of the Adjunct Faculty of Baruch College, CUNY, and is a frequent speaker on communications issues. 

Dishart CCMC, LLC, directs and executes strategic reputation management, marketing, media and crisis 

communications consulting to its clients. Previously, Dishart was Executive Director of Blue Ocean 

Institute, and from 2000-2009, he was a managing director of Communications and Human Resources for 

Zurich-based Swiss Re, a leading and diversified reinsurer with offices in 25 countries. Before joining 

Swiss Re in 2000, he was the director of Corporate Communications for Pittsburgh-based Mellon Bank, 

now BNY Mellon. Dishart began his career as a broadcast journalist. He has served as President of the 

Board of Trustees of Arts Westchester and currently serves on the board of Green Chimneys Children’s 

Services. He is active in the New York League of Conservation Voters and is a board member of Bridges 

to Community, which builds homes in the poorest regions of Nicaragua. An accredited member of the 

Public Relations Society of America, Dishart is also a trustee of the Institute for Public Relations, a 

member of the Board of Advisors of Corporate Communications International and a member of the Arthur 

W. Page Society. A native of Pittsburgh, Pennsylvania, Dishart is a graduate of the International Executive 

Programme at INSEAD in Fountainbleau, France. He holds a Master’s degree from Duquesne University in 

Pittsburgh and a Bachelor’s from West Virginia University. He also earned certificates through additional 

studies with Columbia University’s Graduate School of Business and the Thunderbird School of Global 

Management. 

Marianne Grove Ditlevsen, PhD, is Associate Professor at the Aarhus School of Business, Department of 

Language and Business Communication. She teaches Investor Relations and Corporate Communications as 

well as LSP translation and academic writing. She is affiliated with the Research Group Knowledge 

Communication, and her current research interests are primarily centred on the Annual Report - both from a 

genre perspective and from an Investor Relations perspective. 

Graeme Domm is Director of Communications for RMIT International University Vietnam, a campus of 

RMIT University, one of Australia’s major universities - headquartered in Melbourne, Australia. RMIT 

Vietnam is RMIT University’s major centre of Asian operations, offering study programs in both Ho Chi 

Minh City and Hanoi. Graeme traveled to Vietnam in 2008 to introduce the country’s first English 

language academic program in public relations and advertising studies, and has watched a rapidly emerging 

industry take shape. Prior to academia, Graeme spent more than 25 years in journalism, government and 

corporate public relations practice. He holds a B.A. in Journalism, an M.A. in Technology and Social 

Change, and is currently completing a Doctorate in Communications. 

Jacqueline Dong received her Bachelor of Science in integrated marketing communications and a minor in 

communication management and design from Ithaca College’s Roy H. Park School of Communications in 

May 2011. In fall 2010, Jacqueline attended Nanyang Technological University’s Wee Kim Wee School of 

Communication and Information in Singapore, where she pursued her major studies as an exchange 

student. As a member of the American Advertising Federation’s Alpha Delta Sigma Honor Society, 

Jacqueline is recognized for superior scholastic performance as a student of advertising at the collegiate 

level. Additionally, she has been awarded with the Alyssa M. Schoenberg ’09 Award for Integrated 

Marketing Communications (2010), the Outstanding Award for Academic Achievement (2010), and the 

Peggy R. Williams Award for Academic and Community Leadership (2009), an annual award given to 

students who demonstrate excellent academic accomplishments and an exemplary level of service to both 

the college and the Ithaca community. 

Fatma El Goully has eighteen years of professional experience in the fields of corporate communications, 

sales & marketing, and training, and since 2006 has held the position of General Manager, Corporate 

Communications at BANQUE MISR, Egypt’s second state owned bank with a total number of 12,000 

employees. During the course of her career, El Goully has held several managerial positions in different 

industries, such as pharmaceuticals (Bristol Myers Squibb and Novartis); banking (Citibank and Societe 

Generale); and telecommunications. El Goully has been exposed to diverse training and personal 

development programs. She received a Marketing Management Diploma in 2002, followed by an MBA in 

Marketing Management (MSM, Maastricht School of Management), a Master of Philosophy in Corporate 

Page 14


Communications in 2009, and recently the Doctorate of Business Administration 'DBA' in Corporate 

Communications Management, (awaiting defense), from Maastricht School of Management (Netherlands). 

Wim J. L. Elving, Ph.D., has a M.A. degree in social and organizational psychology (RU Groningen; 

1993) and finished his Ph.D. in communication within health care at the Twente University (1999). He is 

currently associate professor at the Department of Communication and the Amsterdam School of 

Communications Research (ASCoR) of the University of Amsterdam. His research interests include change 

communication, corporate communication, branding, internal branding and communication management. 

Dr. Elving has co-authored two books, and has published in several organizational and corporate 

communication journals. Since 2006 he has been editor of Corporate Communications: An International 

Journal. He is Co-Chair of the Conference on Corporate Communication and serves on the Conference 

Program Committee. 

Annamaria Esposito is Assistant Professor of Corporate Communication for the Master’s Degree in 

Consumer and Trade Marketing at IULM University. She is also Academic Coordinator for the Faculty of 

the Master’s in Health Service Management. She is a member of the research team at the Internal 

Communication Laboratory. Her main research interests and teaching subjects include marketing and 

marketing-communication of goods, luxury goods, cultural heritage, services and issues related to strategy, 

planning and evaluation of the communication plan. 

Jieyun Feng, Ph.D., is Associate Professor, Deputy Head of the Research Institute of International 

Business English, School of International Studies, University of International Business & Economics, 

Beijing, P.R.C. Her main research interests lie in intercultural business communication, discourse analysis 

and media communication. She is the principal investigator for China’s national project “A Comparative 

Study of Crisis Discourses in the Western and Chinese Media” (2009-2012); for the project “City Branding 

of Beijing and Cultural Capital in the Post-Olympic Era”, granted from the Beijing Educational 

Commission (2008-2009); and on two other projects from the Ministry of Education. She has been 

published 14 times, and her representative works include: “Discursive Hybridity and Glocalization - A 

Case Study of Beijing Tourism Promotional Discourses” (2010); “Changing Ideologies and Advertising 

Discourses in China” (2009); “Generic Intertextuality in Advertising Discourses and Social Changes in 

Mainland China” (2007); “Reflection on the Cultural Values in Mainland China - A Content Analysis of 

the Web Ads in 2004” (2004). 

Finn Frandsen (mag.art., Aarhus University) is Professor of Corporate Communication and Director of 

ASB Centre for Corporate Communication at Aarhus School of Business, Aarhus University in Denmark. 

His primary research interests are crisis communication and crisis management, environmental 

communication, public relations, marketing communication, organizational communication, organization 

and management theories, rhetorics and discourse analysis. His work has appeared in International Journal 

of Strategic Communication, Corporate Communication: An International Journal, Rhetorica 

Scandinavica, LSP and Professional Communication, Hermes: Journal of Language and Communication 

Studies, The Handbook of Crisis Communication, Handbook of Public Relations and Handbook of 

Pragmatics. He is the co-editor or co-author of Medierne og sproget (1996), International 

markedskommunikation i en postmoderne verden (1997), Krisekommunikation (2007) and Intern 

kommunikation under forandring (2009). 

Rossella Gambetti, Ph.D., is Assistant Professor of Management Sciences at the Università Cattolica del 

Sacro Cuore in Milan, where she teaches Corporate and Marketing Communication. She serves as a 

Research fellow at the Research Laboratory on Business Communication in the same University. She is 

author of several books, journal articles and essays on topics such as the strategic role of communication in 

the firm, and innovative branding strategies. She is research analyst in the field of corporate communication 

and brand management for research institutions and consultancy agencies. 

Christina (Tina) M. Genest has served as Associate Director of Corporate Communication International 

at Baruch College/CUNY since its founding in 1999. She has enjoyed an extensive career in executive 

nonprofit roles including for New Hampshire Legal Assistance, the YWCA (Manchester, NH), Easter Seals 

(Manchester, NH) and The Forum for US Dialogue (Washington, DC) with whom she served as Executive 

Page 15


Director, and coordinated citizen conferences in association with the Committee of Youth Organizations of 

the USSR. She also coordinated community relations activities and managed a corporate contributions 

program for Digital Equipment Corporation. She has taught undergraduate courses in public relations; 

administration and management; and Russian History. Genest has served on voluntary boards of directors 

and committees of numerous social, civic, healthcare, and professional organizations. She sat (elected state 

official) on the Morris Plains (N.J.) Board of Education and, as its president, led a successful building bond 

referendum campaign. In this capacity, she also served on the Morris School District (Morristown, NJ) 

Board of Education (appointed). She holds a B.A. in History with a concentration in Russian History and 

Language from Emmanuel College, Boston; a Master in International Administration from the School for 

International Training of the Experiment in International Living, now World Learning, Inc.; a Master in 

Human Services Administration from Antioch New England University; and she earned an M.A. in 

Corporate and Organizational Communication from Fairleigh Dickinson University. Genest is also a 

certified professional coach. Her work, “Cultures, Organizations, and Philanthropy,” was published in 

Corporate Communications: An International Journal, (Vol. 10, No. 4, 2005). 

Mattia Giovanardi is a Ph.D. candidate in Management at the Faculty of Economics at the Università 

Cattolica del Sacro Cuore in Milan. He is a research assistant at the Research Laboratory on Business 

Communication in the same University. His research interests comprise strategic corporate communication 

management, corporate reputation management and communication of corporate social responsibility. 

Valerie Priscilla Goby is a Professor of Organizational Communication in the College of Business 

Sciences at Zayed University, Dubai, United Arab Emirates. She has published widely in the fields of 

communication, IT, and education, in journals such as Cyberpsychology and Behavior, Journal of Business 

and Technical Communication, and Journal of Small Business Management. She is on the editorial board 

of Journal of Business and Technical Communication (USA), Business Communication Quarterly (USA), 

and is deputy editor of Teaching and Learning in Higher Education: Gulf Perspectives (UAE). She has 

taught organizational communication, intercultural communication, and organizational behavior for twenty 

years in universities in Cyprus, the United Arab Emirates, Singapore, Ireland, and Australia. Her major 

current research interest is cross-cultural communication and adaptation within multi-national workforces. 

She holds degrees from UCD, Ireland (BA and MA) and Australia, JCUNQ, (PhD). 

Michael B. Goodman, Ph.D., is Professor at Baruch College/City University of New York, where he is 

also Director of the MA Program in Corporate Communication. He is Founder and Director of CCI - 

Corporate Communication International. He is Adjunct Professor of Corporate Communication at Fairleigh 

Dickinson University, where he was Professor and Director of the MA Program in Corporate and 

Organizational Communication. He is Visiting Professor of Corporate Communication at Aarhus School of 

Business (Denmark), University of Johannesburg (South Africa), Bangkok University, and Hong Kong 

Polytechnic University. He has published widely, including most recently: Corporate Communication: 

Strategic Adaptation for Global Practice with Peter B. Hirsch and Work with Anyone Anywhere: A Guide 

to Global Business and Corporate Communication for Executives. Dr. Goodman is on the Editorial 

Advisory Board and Associate Editor for North America of Corporate Communication: An International 

Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for 

the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical 

Communication; and a member of the Board of Directors of the Association for Business Communication. 

Serra Görpe is professor of communications. She is currently Acting Dean of Communication Sciences 

Faculty of European University of Lefke, Northern Cyprus (March 2010). She is affiliated with Istanbul 

University, Faculty of Communications, Public Relations and Advertising Department. She graduated from 

Bogazici University (Istanbul, Turkey) Psychology Department. She holds a postgraduate degree in Social 

Psychology from Bogazici University. She also has a postgraduate degree in Public Relations from Boston 

University/USA - School of Communication. She received her Ph.D. in Public Relations and Advertising 

from Istanbul University. Her current research interests include public relations education, international 

public relations, crisis management/issues management and corporate social responsibility. Prior to joining 

the Academy, she worked as a public relations professional. She is a Board Member of the Turkish Public 

Relations Association, a member of EUPRERA, and a Council Member of IPRA for Turkey. 

Page 16


Tom Hajduk is a Professor of Management Communication and Entrepreneurship at Georgetown 

University’s McDonough School of Business. His expertise is on rhetoric, visual communication, business 

communications, high-stakes presentations and communication technology. His research focuses on 

incorporating behavioral, social, rhetorical and learning theories in the design of technology and tools for 

structuring communication tasks and cooperative communication efforts in business. He has worked as a 

consultant for Alcoa, Boeing, Cognizant, Medrad, Merrill Lynch, Lockheed, the U.S. Department of 

Defense Missile Defense Agency, and over 50 start-up ventures. Hajduk received a Ph.D. in rhetoric and an 

M.A. in rhetoric, both from Carnegie Mellon University, and a B.A. in communication from the University 

of Pittsburgh. He serves on the editorial boards for the Journal of Business Communication, Educational 

Review for Business Communication and the Journal of Business and Technical Communication. He was a 

member of the Board of Directors for the Association for Processional Communication Consultants from 

2006-2008. He was appointed by the Governor of Pennsylvania to the Board of Trustees at the University 

of Pittsburgh, where he served from 1980 – 1988. 

Ylva Hellberg graduated from the University of Aarhus with an MA in Corporate Communication. 

Benjamin Meng Keng Ho, a senior at Wee Kim Wee School of Communication and Information, 

Nanyang Technological University, Singapore, is a communications major specializing in communications 

research. His academic interests include cross-cultural communication, corporate communication strategies 

and crisis communication. Benjamin spent two semesters abroad on academic exchange and professional 

internship at South Korea's Pusan National University and China's Time Out Beijing, a magazine 

publication, respectively. The breadth of academic training and professional exposure in the journalistic, 

advertising, public relations and research fields, across diverse geographies, cultures and languages, has 

accorded him a holistic preparation for a career in the media relations field. Benjamin is also the proud 

recipient of the Tan Cheng Siong Scholarship for Financial Journalism and holds executive positions in 

several volunteering groups in his community. After graduation, he plans on working for multinational 

companies providing cross-cultural corporate communication and media relations expertise. 

Peter M. Horowitz is Lecturer in Communications Studies at Baruch College, City University of New 

York, where he also serves on the admissions committee for the M.A. Program in Corporate 

Communication. Prior to joining the full-time faculty at Baruch in 2010, Peter was Adjunct Professor of 

Corporate Communication there, as well as Chief Marketing Officer at Shearman & Sterling LLP. 

Horowitz has thirty years of experience leading the marketing and communications functions of 

professional firms, including Coopers and Lybrand, Booz Allen & Hamilton, Morrison & Foerster, Deloitte 

Consulting, Price Waterhouse, and PricewaterhouseCoopers. He has spoken and written on such topics as 

crisis communications, law firm marketing, brand management and corporate reputation. He has been a 

featured speaker at conferences sponsored by the American Marketing Association, The Conference Board, 

The Arthur Page Society, the Public Relations Society of America, the University of Georgia, Fairleigh 

Dickinson University and the American Institute of Certified Public Accountants among others. He holds 

degrees from the University of Pennsylvania and the University of St. Andrews. He is a Fellow of the 

Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA). 

Brian Householder is currently an Assistant Professor at Baruch College/City University of New York. 

With 20 years of teaching experience in communication, Dr. Householder is the former Director of Speech 

Communication at Baruch College. Prior to joining the Baruch College faculty, he served as Graduate 

Director at the University of North Dakota, Co-Director of Forensics at Monte Vista H.S. in California, 

Speech and Debate Coach at Humboldt State University and as a staff member at the Stanford National 

Forensic Institute. Moreover, he has published various articles and book chapters on persuasion, 

extemporaneous speaking, interpersonal communication and occasionally does consulting for various 

companies. He received his Ph.D. from The University of Georgia (USA). 

Roger Hutt has served on the Arizona State University faculty since 1975 pursuing teaching and research 

interests in organizational management and leadership, entrepreneurship and innovation, and strategic 

management. While studying issues related to stakeholder management, he developed an interest in 

corporate communication as a strategic management function and expects to continue researching in that 

area. He has consulted with and advised business owners and managers, is the author and co-author of 

Page 17


text-workbooks in entrepreneurship and articles and papers in the management discipline. He serves on the 

board of directors and the loan committee of Southwestern Business Financing Corporation. Roger also 

coordinates W.P. Carey School of Business courses on Arizona State University’s Polytechnic Campus. 

He earned B.S. in Business Administration and M.B.A. degrees from The Ohio State University, and a 

Ph.D. from Michigan State University. 

Geraldine E. Hynes, Ph.D., is a Professor in the College of Business Administration, Sam Houston State 

University, Huntsville, Texas, U.S.A. She is the author of Managerial Communication: Strategies & 

Applications (McGraw-Hill, 2011) and serves as the 2010-2011 President of the Association for Business 

Communication. Among her corporate consulting clients are the Federal Reserve Bank, Enterprise 

Holdings, Express Scripts, Medtronic Bio-Medicus, Electrics and Space Corp., and Monsanto. 

HUANG Yu received his professional journalism training in Beijing. From 1988 to 1994, he pursued his 

Ph.D. in the United Kingdom, where he also worked as a journalist. Professor Huang received his degree 

from the University of Westminster, United Kingdom in 1993. Since 1994, he has been on the teaching 

staff of the Journalism Department, Hong Kong Baptist University. His current research interests include: 

mass media in Hong Kong and mainland China, media representation/construction, social relations and 

media changes, political economy of media/communication studies, news/media and social development, 

media and Chinese nationalism, Chinese language in HK media, media and social transformation in 

Chinese societies, and journalism/media performance. He is the editor of Communication and Society. 

Ismail Ibrahim, Ph.D. currently lectures at the Department of Mass Communication, University of Lagos, 

Nigeria and serves as Director of Executive Training for MMCC Group Limited, located in Abuja, Nigeria. 

A consummate strategic communication and reputational management consultant and scholar, Dr. Ibrahim 

has experience working in both industry and academia in the very diverse area of strategic communication 

for more than 20 years in the UK and Nigeria. At various times, he worked for the following institutions: 

Civil Liberties Organisation, Nigeria; Leicester University and Coventry University, both in the UK; and 

the Centre for African Resources, Research and Development (CARRD), UK. He has degrees in Mass 

Communication (Bsc, University of Lagos, Nigeria; MA and Ph.D., University of Leicester, United 

Kingdom) and Msc Political Science (University of Lagos, Nigeria). Ismail is a former British Chevening 

Scholar and a member of the prestigious Chartered Institute of Public Relations (CIPR, UK) and Corporate 

Communications International (CCI, USA). His current areas of interest include: Reputation Management, 

Strategic Communication, Stakeholder Mapping, Social Auditing, Risk Communication, Evaluation and 

Social Marketing. 

Alireza Isfandyari-Moghaddam received his BA and MA degrees in Library and Information Science 

from Ferdowsi University of Mashhad (Iran) in 2001 and 2004, respectively. He earned a Ph.D. in Library 

and Information Science from Islamic Azad University, Sciences and Research Branch, Tehran in 2009. In 

addition to being a faculty member of the Islamic Azad University, Hamedan Branch (Department of 

Library and Information Studies), he is now Head of Hamedan Library Association, Manager of the public 

relations department, consultant to Head of Islamic Azad University, Hamedan Branch, and a member of 

the Emerald Literati Network. His website is www.isfandyari-moghaddam.com. 

Lanre Issa-Onilu is Chief Communication Officer of MMCC Group Limited located in Abuja, Nigeria. 

He has accumulated vast experience in the economics of media audience and strategic communications, 

with a massive network of strategic contacts across the Media. Graduated with a Bsc. Mass 

Communications degree from the University of Lagos, he completed courses in Strategic Public Relations 

and Media Audience Research (Nielsen TV Rating) at New York University, United States, and has 

attended several seminars and conferences in the US and UK, including at the prestigious World 

Advertising Research Council (WARC) in London, UK. He has worked variously as a public relations 

executive and journalist for the last 18 years. He worked at the National Assembly, Nigeria, in 1999, 

serving as a Special Assistant to the Senate Committee Vice Chairman on Power and then Tourism. Issa- 

Onilu joined the Comet Newspapers in Lagos as a News Editor and later Thisday Newspapers as Assistant 

Editor, Sunday Thisday. He resigned as Group Politics Editor, Thisday Newspapers. He worked for the 

World Investment News (Winne), France, for the production of a special report on Nigeria’s 

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democratisation process, published in the FORBES International Business magazine in 1999. In April 2011 

MMCC Group Limited became a Corporate Sponsor of CCI – Corporate Communication International. 

Trine Susanne Johansen is Assistant Professor at the Centre for Corporate Communication, Business and 

Social Sciences, Aarhus University. She worked as a business consultant before joining ASB as a full-time 

instructor within corporate communication, marketing communication and branding. Her recently 

completed Ph.D. research project, “Transported Essence or Collaborative Telling? Towards a Narrative 

Vocabulary of Corporate Identity,” focuses on the narrative construction of corporate identity and 

addresses its implications for strategic communication. In addition to the focal areas of strategic 

communication, corporate identity and narrativity, her research interests include CSR and branding. 

Anne Kankaanranta, Ph.D., MSc (Econ), EMBA, is Senior Lecturer and Researcher of English Business 

Communication (undergraduate level) and International Business Communication (graduate level) at the 

Aalto University School of Economics (formerly Helsinki School of Economics). She has also worked as a 

visiting lecturer in a pre-MBA program at the University of Michigan. Her main research interests include 

email genres in business communication, the use of English as the business lingua franca, and corporate 

communication in international contexts. 

Peter Kastberg holds a Ph.D. in applied linguistics (technical communication). He is the coordinator of the 

research network on Sociology of Knowledge at the Aarhus University, Denmark, editor of the 

international journal Language at Work – Bridging Theory and Practice, and former director of the 

Research Area for Knowledge Communication, Aarhus School of Business and Social Sciences, University 

of Aarhus, Denmark. His current research interests include: mediation of specialized knowledge across 

knowledge asymmetries, the ontogenesis of knowledge in institutional contexts, as well as public 

understanding of science and research. Kastberg’s teaching areas include: corporate communication, 

academic rhetoric, communication theory, translation theory, and knowledge communication. 

Annie Keller is a recent graduate of the M.A. in Corporate Communication program at Baruch 

College/CUNY, where she also worked as a Graduate Assistant for Corporate Communication International 

and the Masters Program. In April she completed a seven-month internship with the Business & 

Technology team at Coyne Public Relations. She holds a B.A. in Film & Media Studies from the 

University of Rochester and an A.S. in Film & Video Production from Full Sail University. She is the 2011 

recipient of the Arnold Picker Award for Excellence in Communication Studies. 

James W. Kinneer is Vice President of Organizational Development at Indiana Regional Medical Center 

and a doctoral candidate in the Communications Media and Instructional Technology program at Indiana 

University of Pennsylvania (IUP) in Indiana, Pennsylvania. In addition to 15 years of professional Human 

Resources experience, he also holds several professional certifications including Senior Professional in 

Human Resources, Certified Compensation Professional and Certified Benefits Professional. His research 

interests include employee engagement, corporate communication, and employer branding and social 

media. 

Tracy Benson Kirker is Managing Partner of On the Same Page. She is an industry leader helping 

organizations foster honest relationships and drive toward shared goals through candid and actionable 

communication. She counsels senior corporate and line executives, provides strategy and execution support 

to leadership teams and partners with senior communicators to lead their organizations through 

transformational change. A sample of her clients are: American Standard, ARAMARK, Astra Zeneca, 

Ingersoll Rand, JPMorganChase, Mars Chocolate N. America, Merck, Nike, Novartis, Travelocity. She has 

authored several executive-level books and hundreds of articles for IndustryWeek magazine and is a 

frequent conference and workshop speaker. Prior to founding On the Same Page, Benson Kirker served as a 

Senior Consultant and Brand Alignment Leader with Towers Perrin, and prior to that, as Global Leader of 

Brand Engagement at The Empower Group and Practice Leader for Strategic Communication at Brecker & 

Merryman. She has also served on the corporate side of the desk, leading global communication and 

change management teams at American Express and KPMG. An avid mentor and supporter of others in her 

profession, Tracy served on the Board of Directors for the Council of Communication Management (CCM) 

for over eight years, and is a Past President of that organization. She served the PR Coalition for four years 

Page 19


as a founding member, and has served on the Board of Directors for the New York Chapter of the 

International Association of Business Communicators (IABC). 

Rachel Kovacs has taught since 2006 at the City University of New York (CUNY). She is currently a fulltime 

Adjunct Associate Professor at the College of Staten Island and John Jay College of Criminal Justice, 

CUNY. She has taught Public Relations, Corporate Communication, Media Writing, History of Print 

Media, Media Analysis, Media Industries, Introduction to Media, and Introduction to Communication at 

CSI, as well as Criminal Justice and the Media and Public Speaking at John Jay. She has also been an 

adjunct professor at several private New York and public New Jersey colleges and universities, where she 

has taught writing, women's studies, and communication courses. Dr. Kovacs formerly taught at Fairleigh 

Dickinson University, the University of Hartford, and Bradley University. At Hartford and Bradley, Dr. 

Kovacs was advisor to the Public Relations Student Society of America (PRSSA) chapters; she headed 

Hartford's public relations emphasis and directed its 2001, award-winning PRSSA entry in the national 

Bateman Competition. She received two Interdisciplinary Top Paper Awards (PRSA Educators Academy, 

1999; Institute for Public Relations [IPR], 2001) for her studies in British broadcasting activism. Since the 

mid-1990s, Dr. Kovacs has lectured, presented, and published, in the U.S. and abroad, on international 

broadcasting, NGO activism, and cultural integrity in the U.K. She was awarded a 2001 Yale Visiting 

Faculty Fellowship, during which time she conducted research on international broadcasting regulation and 

activism at the Law and other Yale Libraries, nations and regions. Her most current research projects have 

focused on CSR and ethics. Formerly Assistant Editor of the Journal of Communication and Assistant 

Director of the University of Maryland Writing Center, Dr. Kovacs has lived, studied, and traveled 

extensively in the U.K. and Europe. 

Liang-Tong Lau is a final-year undergraduate at Nanyang Technological University’s Wee Kim Wee 

School of Communication and Information, Singapore. She specializes in Public Relations and Journalism, 

and is currently on a six-month exchange program at the University of Washington, Seattle. In her last 

internship, she was involved in publicity efforts for Singapore’s inaugural Youth Olympic Game’s Opening 

and Closing Ceremonies (2010). She also interned at Public Relations agency GolinHarris International, 

servicing accounts covering corporate, consumer, healthcare and government/public affairs (2009), and 

spent half a year in Hong Kong as an editorial intern with regional travel magazines Business Traveller 

Asia-Pacific and MIX (2008). Prior to her exchange, Lau was the sub-editor for her school newspaper 

Nanyang Chronicle and was active in school ambassadorial activities. She graduated from Ngee Ann 

Polytechnic’s Mass Communication with a Diploma with merit. 

Bo Laursen is an Associate Professor at the Department of Business Communication at the Aarhus School 

of Business, University of Aarhus, Denmark, where he teaches public relations and organizational 

communication. He holds a Ph.D. in linguistics from the Aarhus School of Business, University of Aarhus. 

Between 1999 and 2009 he worked in the General Secretariat of the Council of the European Union in 

Brussels, Belgium, first as a translator and later as a press officer. His research interests are public relations 

and in particular media relations and corporate social responsibility communication. He has published 

various articles in the field of linguistics. 

John S. Leipzig, Ph.D., enjoyed a successful academic career at the University of Alaska, Fairbanks 

(UAF), where he was awarded the titles of Professor of Communication, Emeritus and Dean of the College 

of Liberal Arts, and Emeritus at UAF 's commencement ceremonies in 2003. He was one of the founders of 

the UAF Faculty Senate and served as the Senate's second president. As a Department Head, he helped to 

create and taught in the M.A. in Professional Communication program. Dr. Leipzig is a life member as well 

as a Past President of the Northwest Communication Association and currently serves on the Board of 

Advisors of Corporate Communication International (CCI) at Baruch College/CUNY. From 2002-2005, 

Dr. Leipzig served as the Chancellor of the St. Thomas Campus of the University of the Virgin Islands, 

where he also held a tenured appointment as Professor of Communication. From January through March of 

2006, he served as a Visiting Scholar in Corporate Communication at the University of Johannesburg in 

South Africa, lecturing there as well as serving as a guest speaker on leadership communication at the 

University of Pretoria and North-West University. He continues to serve on the editorial board 

of COMMUNICARE: Journal for the Communication Sciences in Southern Africa. From June 2006 

through December 2009, Dr. Leipzig was the Herbert H. and Grace A. Dow Foundation Leadership Chair 

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and Director, Center for Responsible Leadership at Alma College in Michigan. In October of 2009, Dr. 

Leipzig served as an External Assessor in Corporate Communication at the University of Putra Malaysia. 

While in Asia, he provided a series of lectures in Malaysia as well as at Hong Kong Polytechnic University 

in early November of 2009. Earlier in his career, Dr. Leipzig spent a year in Australia as the International 

Visiting Fellow in Communication Studies at Kuring-Gai College of Advanced Education (now part of the 

University of Technology, Sydney). In 2007, He was invited to speak on leadership communication in 

England, Turkey and Canada. In semi-retirement since January of 2009, Dr. Leipzig lives in the Ann Arbor, 

Michigan area and continues to consult on communication program development and assessment as well as 

to provide guest lectures on leadership communication and communication ethics to interested audiences 

around the globe. He is a CCI Member and serves on the Conference on Corporate Communication 

Program Committee. 

Cheng Ean Lee, or better known as Catherine, is a lecturer at the School of Communication, Taylor’s 

University Malaysia. She obtained an MA in Communication Studies in 2002 from Sheffield Hallam 

University, United Kingdom, and a Bachelor of Arts (Hons), majoring in Media Studies, in 2000 from 

University of Malaya, Malaysia. Her research interests include employee communication, corporate social 

responsibility, and new communication technologies. To date, she has presented five papers locally and 

globally and has published papers in international journals. Her current research projects are CSR 

communications in Malaysia and the motivation and effects of using new communication technologies in 

the workplace. 

Yvonne Loh (M.M.C.,Singapore, 2011) is an Assistant Director at the Employment and Employability 

Institute (e2i), Singapore. The e2i is a not-for-profit organization which helps marginalized low-wage 

workers in Singapore get into better jobs and upgrade their job skills. Loh’s communication interests 

include crisis management and communication, image management and repair, public relations, and 

political communication. She organised the social media campaign for the Member of Parliament, Mr. Ang 

Hin Kee, during the national General Elections 2011. 

Leena Louhiala-Salminen, Ph.D., Lic.Phil., MSc (Econ), is Professor of International Business 

Communication at the Aalto University School of Economics (formerly Helsinki School of Economics) in 

Finland. She is also Program Director of the Aalto ECON Master’s Program in International Business 

Communication. Her main research interests include the various genres of business communication, the use 

of English as the business lingua franca, and corporate communication in international contexts. 

Minna Mars is in the doctoral program at Aalto University School of Economics. Prior to returning to 

academia, she worked for 20 years as a practicing professional in industrial companies, utility, investment 

banking and public relations/advertising agency businesses; last as the global head of communications and 

investor relations in a multinational corporation with revenue of USD 6.5 billion and 35,000 employees on 

four continents. Since 2007, while still in her corporate position, and since 2009 full time, she’s been 

working on her Ph.D. research on strategy communication. Her research interest is in understanding better 

the role of strategy narrative in a strategic change in a multinational corporation, and she plans to complete 

her dissertation in 2011. 

Neha Mathur (Masters, NTU, 2010) is Marketing Manager, Global Network Services, American Express 

in Singapore. She completed her Masters in Mass Communications from Wee Kim Wee School of 

Communication and Information in December 2010, and obtained a Bachelor’s degree in Economics with a 

minor in Business from the University of Southern California in 2005. Mathur’s research interests include 

crisis communications and new media. Her interest in this particular area stems from her experience in the 

advertising industry as she has interned at JWT (Mumbai), Draft FCB (Singapore), and worked at BBH 

(Singapore). 

Alessandra Mazzei is Associate Professor of Corporate Communication and Public Relations at IULM 

University, Milan, Italy. Currently she is Visiting Researcher at the Department of Communication Studies, 

Baruch College/CUNY and she has been Visiting Professor at Aarhus School of Business and Social 

Sciences, University of Aarhus, Denmark. She is the founder and Coordinator of the Internal 

Communication Laboratory at IULM University, a member of the Faculty of the Doctoral School in 

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Corporate Communication at IULM University, Academic Coordinator of the Master in Intercultural 

Communication at IULM University (organized by the Geert Hofstede Consortium), and teaches several 

masters courses. She is a member of the Editorial Advisory Board of the academic journal Corporate 

Communications: An International Journal and of the Scientific Committee of the “Communication, Media 

and Technologies” Series of Bonanno Publisher. She is associated with Corporate Communication 

International, International Communication Association, and SIM Società Italiana di Marketing. She has 

worked as a business consultant and management education trainer. Her research interests and publications 

focus on internal communication, communication planning and evaluation, relationship management, 

corporate reputation management, and the marketing and communication of credence goods. 

Dianne McGuire is principal of Transcultural Communications, which specializes in global 

communication and cross-cultural skill development, and English as a second language instruction. She 

facilitates group workshops and individual coaching sessions, and consults with organizations on 

multicultural issues. In addition, McGuire teaches business communication classes at the Stern School of 

Business at New York University. She holds a B.S. from Cornell University, a leadership-coaching 

certificate from TAI (The Actor’s Institute), and a M.A. degree in Intercultural Communication from the 

University of the Pacific. 

Caryn Medved (Ph.D., University of Kansas, 1998) is an Associate Professor in the Department of 

Communication Studies at Baruch College with the City University of New York. Her research and 

training focuses on work and family issues, including spousal gender negotiation and organizational policy 

implementation. She is currently the editor of Journal of Family Communication. Medved is currently 

conducting a Sloan Foundation funded study of the life experiences of reverse traditional couples. Her 

work has appeared in outlets such as Management Communication Quarterly, Journal of Family 

Communication, Communication Yearbook, Communication Studies, Journal of Applied Communication, 

the Sloan Work and Family Encyclopedia, Journal of Marriage and Family, and Women’s Studies 

Quarterly. She has conducted training for organizations such as Wal-Mart, Starbucks, and the International 

Mass Retailers Association. 

T C Melewar (BSc, MBA, Ph.D.) is Professor of Marketing and Strategy at Brunel Business School, 

Brunel University, London, UK. He has previous experience at Zurich University of Applied Sciences 

(ZHAW, Switzerland), Warwick Business School, MARA Institute of Technology in Malaysia, 

Loughborough University, UK and De Montfort University, UK. Melewar’s research interests include 

corporate branding/identity/reputation, marketing communications and international marketing strategy. 

He has published in the Journal of International Business Studies, International Marketing Review, 

European Journal of Marketing, Industrial Marketing Management, International Journal of Market 

Research and of International Journal Advertising among others. 

Rod Miller leads the global expert services firm, Executive Institutional Advancement Exchange LLC, to 

bring innovation and insight to empower leadership vision. He works with some of the best minds to help 

improve the human condition, has led institutional advancement in higher education and a university health 

system, and has served as vice president at one of the world's leading research institutions, Cold Spring 

Harbor Laboratory in New York. He has spearheaded efforts to fund research to control cancer and 

understand the brain, and has initiated strategy and execution for various campaigns for ground-breaking 

efforts, including best practices in health, business, law and other professions, and many other initiatives. 

As an author and commentator on best practices to lead large-scale gains in corporate communication and 

funding growth, Miller is a frequent speaker at senior leadership, advancement and communication 

conferences and has published widely in business and academic publications. Previously, he was general 

manager of a center providing corporate communication services to business, government and the 

professions, and a member of faculty in communication at Queensland University of Technology's 

Business School. He is a member of the board of trustees at Jackson-Walnut Park Schools in Boston, an 

ambassador for the Science Leadership Academy at the Franklin Institute Science Museum in Philadelphia 

and an advisor to the Synapse School in Menlo Park. Mr. Miller earned a BA (Hons) and MA at The 

University of Queensland and was the founding editor of Australian Journal of Communication. 

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Bahtiar Mohamad (BBA, MSc) is a Ph.D. student at Brunel Business School, Brunel University, West 

London. His qualifications are in Business Administration and Corporate Communication, which all 

combine to support his hybrid profession linking communication with management. In recent years, his 

publication and research interests have focused on corporate communication and public relations. He is 

currently pursuing his Ph.D. at Brunel Business School, Brunel University, London under the guidance of 

Professor T. C. Melewar (Professor of Marketing and Strategy) and Professor Ruth Simpson (Professor of 

Management). 

Catherine Nickerson is an Associate Professor of Business Communication in the College of Business 

Sciences at Zayed University in the United Arab Emirates. She has held senior positions in India and in the 

Netherlands, and she has also lived and worked in the United States and the United Kingdom. She holds 

degrees from the Universities of Durham (BA) and Birmingham (MA) in the United Kingdom, and a Ph.D. 

from the Radboud University Nijmegen in the Netherlands. Dr. Nickerson's work has been published 

widely and she has given numerous international conference papers and guest lectures at institutions around 

the world. Her most recent book - Business Discourse - was published by Palgrave-Macmillan in 2007 and 

won the Association for Business Communication’s Distinguished Publication Award. Dr. Nickerson’s 

current research interests include the use of English as an international language in business contexts and 

the communication of Corporate Social Responsibility. 

Martin Nielsen, Ph.D., is an Associate Professor at the Centre for Corporate Communication, Aarhus 

University. He holds an MA in Translation and Interpretation Studies (German). Among his research 

interests are cross-cultural marketing communication, corporate communication, intercultural advertising, 

advertising language, and organizational communication. He teaches German, Business and Corporate 

Communication at the undergraduate and graduate levels in different study programs. Dr. Nielsen is one of 

the founding members of EUCO (European Cultures in Business and Corporate Communication), a 

representative in LIBRI (Linguists in Business Research Initiative), and a member of the Academic Council 

at the Aarhus School of Business. He performs occasional translation tasks and oral communication 

courses. 

Alexandre Oliveira has a Masters degree in Business Administration from IBMEC Business School, Rio 

de Janeiro, Brazil and an MBA in Marketing from the same school. He graduated in Business 

Administration from Federal University of Rio de Janeiro. He has extensive professional experience in 

systems and management models, project management, business processes management and organizational 

design. He is responsible for the implementation of the Project Management Office (PMO) in the Corporate 

Communications department of Petrobras, for coordinating the development of the Value Chain and the 

map of communication processes, such as: branding, publicity, advertising, social responsibility, 

sponsorship, press relations and relationship, among others. He is also the head of the team supporting the 

organizational restructuring of the Corporate Communications department of Petrobras and implementing 

management practices, adjustment, measurement and evaluation processes of Communications. 

Kathryn O’Neill, Ph.D., is Senior Consultant, Talent Management, at RockTenn, one of North America's 

leading manufacturers of paperboard, containerboard, packaging and merchandising displays with $3 

billion in sales. She earned a B.A. from Texas Tech University, and M.A and Ph.D., 

Communications/Human Resource Development, from Georgia State University. O’Neill has been 

involved with workplace learning in multiple industry settings since 1978, and has taught undergraduate 

and graduate communication skills at the university level. 

Augustine Pang (Ph.D., Missouri, 2006) is an Assistant Professor and Deputy Head of the Division of 

Public and Promotional Communication, Wee Kim Wee School of Communication and Information, 

Nanyang Technological University, Singapore. Dr. Pang’s research interests include crisis management and 

communication, image management and repair, media management, public relations, and journalism. 

Besides contributing book chapters to leading communication textbooks like the Handbook of Crisis 

Communication (2010, Wiley-Blackwell) and Handbook of Public Relations (2010, Sage), his works have 

appeared in peer-reviewed journals like Corporate Communications: An International Journal, Public 

Relations Review, Public Relations Journal, Journal of Contingencies and Crisis Management, Journal of 

Communication Management, Journal of International Communication, Asia Pacific Media Educator, 

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amongst others. He is thankful for the top paper awards won at leading international conferences including 

the Conference on Corporate Communication (2009 & 2008); the Association of Educators in Journalism 

and Mass Communication (AEJMC) conference (2010 & 2007), and the International Public Relations 

Research Conference (2009, 2005, & 2004). He is the regional editor for Corporate Communications: An 

International Journal and has guest-edited a special issue in Media Asia on Public Relations in Asia, 

published November 2009. 

Fernando Paragas is an Assistant Professor in the Division of Public and Promotional Communication at 

the Wee Kim Wee School of Communication and Information at the Nanyang Technological University in 

Singapore. He completed his Ph.D. in Mass Communication at Ohio University (OU) as a Fulbright fellow. 

His dissertation on migrant workers is the 2006 nominee of the OU School of Telecommunications in the 

Council of Graduate Studies’ Distinguished Dissertation Award competition. Dr. Paragas earned his MA in 

Urban and Regional Planning, for which he received a Dean's Medallion, and his BA in Communication 

Research, where he received the 1996 Best Undergraduate Thesis Award, at the University of the 

Philippines Diliman. His papers have been presented in Asia, the United States, and Europe. He was also 

the recipient of the 1999 AdAsia Research Grant from the Asian Federation of Advertising Associations 

and Newsweek Magazine. 

Roslyn Petelin, Ph.D., teaches in and convenes the Writing, Editing, and Publishing Program at The 

University of Queensland, Brisbane, Australia. She has also taught corporate writing at the Queensland 

University of Technology and at Cornell University, USA. Petelin edits the Australian Journal of 

Communication and is a consultant on corporate writing and editing to many government and private 

organizations. She has co-authored two writing texts, The Professional Writing Guide: Writing Well and 

Knowing Why and Professional Communication: Principles and Applications. Petelin is a CCI Member. 

Representing the Australian Journal of Communication and the Writing, Editing & Publishing Program at 

the University of Queensland, she is a CCI Academic Partner, and serves on the Conference on Corporate 

Communication Program Committee. 

Irene Pollach is an associate professor of corporate communication at the University of Aarhus, Faculty of 

Business and Social Sciences. Her research interests include the organization of corporate communication, 

CSR communication, and social media. Her work has appeared in a number of international peer-reviewed 

journals, including Corporate Communications: An International Journal, Journal of Communication 

Management, Journal of Business Communication, and Journal of Business Ethics. 

Reeta Raina is Chairperson of the Business Communication Area at Management Development Institute, 

Gurgoan, India. She was previously the chairperson of Corporate Communications. She earned her Masters 

and M.Phil in Eng. Litt. From Kashmir Univ., and she has a Ph.D. in Organizational Communication from 

Thapar Univ. She has over twenty-four years of both teaching and training experience. She has been 

working with MDI since Dec. 2006. Her last assignment was with Thapar Univ. Patiala. Raina teaches and 

trains people in developing communication competencies and communication skills. She has designed and 

held training for over 300 management professionals of all levels on different areas of business 

communication skills. She has conducted workshops for IAS, IPS & PCS officers on intra & interpersonal 

communication, inter-cultural communication, assertiveness training, building shared understanding 

through communication, etc. She has trained the personnel of ABB, Jindal Steel, NTPC, IOCL, Bharat 

Electronics Ltd, GIL, Swaraj Mazda, PTL, defence personnel, Baba Atomic Energy, Indian Railways, and 

BEL among others. Raina has presented various research papers at international and national conferences. 

She has also been published in international and national journals. Her book, The Constitutive role of 

Communication in Building Effective Organizations has been published by an international publishing 

company. 

Fernando Leite Ribeiro is a Brazilian professor of Experimental Psychology at the University of São 

Paulo, working at the graduate level. He earned his Ph.D. from the same university in Social and 

Experimental Psychology. He is presently lecturing on Method and The Evolutionary Origins of Human 

Behavior. He is the Director of his own marketing research institute, Razões e Motivos, in São Paulo, 

Brazil, working for multinational and local companies on a vast range of products, from diapers to edibles, 

beverages and cars. He has been a consultant for Corporate Image/Reputation at Petrobras, the Brazilian 

Page 24


energy and oil company. He is currently a Vice President of the Brazilian Association of Research 

Companies. 

Perri Richman is currently the vice president of communications for the Climate Solutions sector of 

Ingersoll Rand. Climate Solutions is an $8B global business comprised of Hussmann, Thermo King and 

Trane, three industry-leading and sustainable building, transportation and refrigeration brands. She has full 

responsibility for the strategy and performance of the communications function which includes leadership, 

employee, change and crisis communications as well as new media, and public and community relations. 

She is a well-respected speaker and author on the subjects of energy efficiency and sustainability 

communications as well as around the concept of “Communications Origami,” a term that she has 

trademarked to illustrate how companies can maximize their messaging assets. Over her 15+ year career, 

she has held internal and external communications roles of increasing importance at American Standard, 

Trane and now Ingersoll Rand (sat in the same office, worked for 3 different companies). Before joining 

the company, Richman served as a communications consultant with Burson-Marsteller for a variety of 

Fortune 500 companies in the automotive, heavy manufacturing, packaged goods and consumer products 

markets. She has also done community relations for McDonald’s Corporation in the New York, New Jersey 

and Connecticut territory, escorting the ultimate business executive, Ronald McDonald. She is a member 

of the Council for Communications Management, League of American Communication Professionals and 

International Association of Business Communicators and CCI – Corporate Communication International. 

Deborah B. Roebuck is a Professor of Management at Kennesaw State University, currently teaching 

leadership, women’s leadership, ethics, coaching, and communication classes. Previously she held the 

positions of Executive Director of the Siegel Institute for Leadership, Ethics, and Character; Chair of 

Leadership and Professional Development, and Director of EMBA Programming. Coles College of 

Business has recognized her with the Outstanding Teaching Award. In 2010, she and her co-authors were 

honored with the Best Paper Award at the International Conference on Learning and Administration in 

Higher Education. In 2007, she was honored as the Distinguished Alumni for Hannibal LaGrange College 

and the 2007 Writer of the Year by the National League of American Pen Women. Since 2000, Dr. 

Roebuck has led EMBA student international trips and taught in universities in Bucharest (Romania), 

Helsinki (Finland) and Singapore. In 2008, she was the keynote speaker for an HR Conference in 

Bucharest, Romania and in March of 2009, under the Auspices of the First Lady of Egypt, H.E. Mrs. 

Suzanne Mubarak, she was one of six international speakers at the First International Conference on 

Women, Leadership and Social Justice held in Cario, Egypt. Deborah has authored four editions of her text 

book, Improving Business Communication Skills and published over 30 articles in journals including the 

Business Communication Quarterly and the Journal of Leadership Studies. She has provided consulting 

and training to more than 30 corporations. Roebuck holds a B.S.E. and M.A. from Truman State 

University and a Ph.D. in Business Education from Georgia State University. 

Deborah Rolland is a senior lecturer in the Department of Communication Studies, Faculty of Creative 

Industries and Business at Unitec Institute of Technology, Auckland, New Zealand. She lectures in 

Rhetoric, Reputation Management and Research Ethics. As a member of the Association for Business 

Communication (ABC) and Corporate Communication International (CCI) her publications and 

presentations focus on strategies for corporate communication and information management. Her current 

research interests include corporate social responsibility, sustainability, and communication ethics within 

online communication reporting. 

Gilmar J. Santos is a professor and researcher at Faculty of Administration and Accounting Sciences of 

the Federal University of Juiz de Fora, Brazil. Professor Santos has a Masters in Administration from the 

Federal University of Minas Gerais, and a Doctorate in Administration from the Federal University of Rio 

Grande do Sul. He has consulting experience in the fields of Marketing, Planning and Advertising. From 

2008 to 2010 he served as Advertising Coordinator at the Ministry of Social Development and Fight 

against Hunger, in Brasília. His teaching and research interests include Institutional Theory, Integrated 

Marketing Communications, and Strategic Management. 

Patricia Scott, Ph.D., is President and CEO of Uhmms, which she founded as a communication consulting 

company specializing in teaching clients how to speak, lead and inspire. Her specialty is teaching the tools 

Page 25


and strategy to break through distraction. In today’s world with so much noise, she can help you get your 

message heard. More than 15 years of corporate leadership experience - coupled with a Ph.D. in 

Communication, her role as lecturer in the Communication Program at the Wharton School, University of 

Pennsylvania, and her national best-selling book Getting a Squirrel to Focus: Engage and Persuade 

Today’s Listeners - establishes her as a leader in the field of communication and provides her clients a 

unique blend of time-tested strategies and real-world application. Dr. Scott also serves on the advisory 

board of the MA in Corporate Communication at Baruch College/CUNY and volunteers in the program as 

a student mentor. A CCI Member, she serves on the Conference on Corporate Communication Program 

Committee 

Neha Sharma has 15 years of experience in the field of mass communication. She started her career as a 

reporter with an Indian national newspaper called Indian Express. She has worked on the business and 

education beats. Thereafter, she joined Grey Worldwide (an international PR/CC agency) as Media 

Manager. After an interesting career in corporate communication at Grey, she decided to follow her inborn 

passion for teaching. She joined Amity Business School, Noida as Assistant Director and trained many 

Post Graduate students for a successful media profession. Currently she is pursuing a Ph.D. in corporate 

communications from DoMS, IIT Madras, Chennai. Her ultimate objective is to create some serious 

awareness and acknowledgment of corporate communication education and training among management 

professionals and academicians. 

Jo-ann Straat is Head of U.S. Employee Communication and Corporate Philanthropy at Daiichi Sankyo, 

Inc. (DSI), the U.S. subsidiary of one of Japan’s leading pharmaceutical companies. She is in charge of 

strategic employee communication, corporate branding, and corporate social responsibility for the U.S. 

organization. She is a key member of Daiichi Sankyo’s team of worldwide communicators working to 

align communication globally and create broader employee engagement through the enhancement of the 

company’s corporate culture. Earlier, she founded the company’s Corporate Affairs Department to manage 

corporate reputation, internal and external communication, and to establish and raise the profile of the 

company as a pharmaceutical innovator here in the U.S. Straat was a driving force behind the 

establishment of DSI’s Women’s Forum, an initiative developed to champion an enhanced culture of 

inclusion through expanding opportunities for women’s professional success and leadership at DSI. Straat 

holds a B.A. in French from Ithaca College and a Masters in Corporate and Organizational Communication 

from Fairleigh Dickinson University. Her thesis research focused on cross-gender communication in the 

corporate workplace. She is a CCI Member, a member of the Board of Advisors of Corporate 

Communication International at Baruch College and serves on the Conference on Corporate 

Communication Program Committee. 

Mary Wallenfang Streche is a senior consultant with Gagen MacDonald, a strategy execution and 

employee engagement firm that helps clients move corporate and operating strategies off the shelf and into 

the workplace, turning them into reality. From major operational changes, to building a brand, to launching 

an entirely new strategy, she has provided counsel to some of the leading global brands. Previously, 

Streche led the communications function at the London headquarters of International Alert, the UK’s 

leading peace-building charity which operates in more than 20 countries globally. She earned a MA in 

International Service from the University of Surrey-Roehampton , U.K., and a BA in Public Relations from 

Marquette University, Milwaukee, Wisconsin. 

Richard M. Struck is Director of Economic Development at Orange and Rockland Utilities (O&R), based 

in Pearl River, New York, a wholly owned subsidiary of Consolidated Edison, Inc. A 24-year veteran of 

Economic Development, Struck has been instrumental in attracting or expanding 160 major corporations to 

his utility service territory, creating over 19,000 new jobs, filling 1.6 million sq. ft. of space and adding 

over $23 million of tax ratables to local school districts and municipalities. He has devised and 

implemented several strategies for economic and community improvement, has led several internal and 

external Community Development Teams, achieving significant results in the region. He has served on 

numerous Boards of Directors of non-profit and professional organizations including the Industrial & 

Office Real Estate Brokers Association of Metro New York, the Rockland Business Association, the 

Orange County Partnership and the Orange County Chamber of Commerce, among others. Struck served 

for 3 years as Board Chairman of the Hudson Valley Economic Development Corp., a 7-county regional 

Page 26


marketing and recruitment organization seeking new business investment and job creation in the Hudson 

Valley. During his tenure, Struck has also served as O&R’s Chief Lobbyist in Albany and Trenton, as 

Director of Customer Energy Programs, devising energy efficiency and green energy solutions for business 

and residential customers, and as Coordinator of the O&R GoGlobal Environmental Sustainability Team. 

Struck holds a BA from Hartwick College in Oneonta, New York, along with numerous certifications in 

economic development, real estate and corporate management. 

Daniel W.C. So, Ed.D., is Professor and Associate Head of the Department of Chinese & Bilingual Studies 

(CBS) at The Hong Kong Polytechnic University (PolyU) and the leader of the program B.A. (Hons) in 

Language & Communication. He has been appointed by the CE of the Hong Kong SAR to committees 

including the Language Fund Advisory Committee and the Standing Committee on Language Education & 

Research. At PolyU he is a member of the President’s consultative group, which advises the President on 

policy issues including those involving corporate governance and identity. His specialties are bilingual 

communication, bilingual education, and language policy & planning. So has published many works in 

refereed journals and publications on topics about Hong Kong vis-à-vis bilingualism in education, and 

language and society. In recent years, in connection with CBS’s development of a minors degree program 

in Bilingual Corporate Communication, he has initiated several funded research projects with his 

colleagues to conduct studies on language-mediated communication in corporate context within Greater 

China. One of the foci of the investigation is to look within-culture and explore cross-culture variation of 

norms in corporate communication in various mediums (including the web) across different polities of 

Greater China. He was born in Hong Kong, where he received his Bachelor’s and Master’s degrees from 

Hong Kong University. Between 1979 and 1984, he was a grantee at the East West Center and received his 

Ed.D. degree from The University of Hawaii at Manoa in 1984. So is a CCI Member. Representing the 

Bilingual Corporate Communication Program Committee, the Department of Chinese & Bilingual Studies 

at The Hong Kong Polytechnic University, he is a CCI Academic Partner, and serves on the Conference on 

Corporate Communication Program Committee. 

Usep Suhud is a lecturer at the Faculty of Economics, State University of Jakarta in Indonesia. He is 

currently a Ph.D. scholar at Edith Cowan University, Western Australia. His dissertation examines the 

motivations, intentions, and constraints of volunteers and tourists who are involved in volunteer tourism. 

His main research interests are volunteerism and tourism, as well as the use of social media related to these 

topics. His Masters background was in marketing communication. 

Don R. Swanson, Ed.D., CLP is Professor of Communication in the Department of Communication at 

Monmouth University. He has a career long commitment to dispute resolution and conflict management as 

an educator, trainer, coach, consultant and administrator. An experienced mediator and certified listening 

professional, CLP, he has extensive experience as an executive coach and conflict coach. In 1995 he 

became the Chair of the Department of Communication at Monmouth University where in 1997 he founded 

the Corporate Communication MA program. In that program he teaches conflict management and 

negotiation, executive communication, organizational communication, intercultural communication and 

diversity management, colloquium on current developments in the field, and training and consulting 

courses. He is a frequent conference presenter and author of numerous articles. In the early 90s Don spent 

four years in Micronesia and the Asia Pacific region where he consulted with an array of American based 

multinational corporations. Dealing with the collision of western management expectations and Asian and 

island world-views fostered his interest in teaching and working with intercultural communication and 

diversity management. He was Associate Dean of the School of Arts and Sciences at the University of 

Guam. Prior to that he taught at Willamette University in Oregon, Colorado State University – Pueblo, and 

also enjoyed stints as a one year Visiting Professor at Cal Poly State University, and Western Washington 

University. Swanson holds an interdisciplinary doctorate in Training and Development: Conflict 

Management from the University of Northern Colorado. His recent consulting clients have included 

several major Wall Street firms, utility companies, the U.S. Postal Service, Fort Monmouth, Royal 

Caribbean International, colleges, and professional associations. Don has served as a senior consultant with 

CRA, Communication Research Associates, and is the founder and Principal Communication Counsel with 

Communication Success Associates. 

Page 27


Misha Teimouri recently earned a M.S degree in Organization Communication from Putra University in 

Malaysia, where her thesis project focused on “The Relationship between Workplace Friendship and 

Organizational Commitment.” Her Ph.D. application in Mass Communication has been approved in the 

same university. She has worked in several Iranian organizations as a journalist, reporter, PR assistant, PR 

manager, chief editor, and editor for more than 14 years. While studying in Malaysia, she also wrote reports 

for an Iranian magazine and Persian news agency. 

Leila N. Trapp is an Assistant Professor at the Aarhus School of Business and Social Sciences (ASB-SS), 

Aarhus University, Denmark, where she is a member of the Centre for Corporate Communication. She has 

a Ph.D. degree from Aalborg University in corporate communication and culture. Her research interests 

include strategic and global communication about corporate social and environmental responsibility and 

business ethics. She teaches (English) language and communication-related subjects; she is currently 

teaching public relations. 

Christa Uusi-Rauva, DSc (Econ.), MBA, MSc (Econ.), is Lecturer of English Business Communication at 

the Aalto University School of Economics (former Helsinki School of Economics) in Finland. Her main 

research interests are company-internal communication of corporate social responsibility and media 

representations of climate change. 

Kobra Veisi is an academic lecturer in the Department of Accounting and Management, Islamic Azad 

University, Hamedan Branch, Iran. She also cooperates with the same department at Islamic Azad 

University, Asadabad Branch. She has a Master’s degree in management and her research interests are 

information and knowledge management, management of intellectual properties at organizations, 

globalization and its impact on the management of communication, and media management. 

Orla Vigsø (Ph.D. Uppsala University) is an Associate Professor in Rhetoric at Södertörn University, in 

Stockholm, Sweden. His main interests lie within public communication, both political and commercial, in 

particular crisis communication. Dr. Vigsø has published articles on rhetoric, argumentation, hermeneutics, 

semiotics, multimodal texts, and structuralist theory. He is also active as a translator of French theory 

(Baudrillard, Virilio, Derrida). 

Stefan Wehmeier is Foundational Professor of Strategic Communication and New Media at the FHWien 

University of Applied Sciences. Previously he was an Adjunct Professor of Strategic Communication at the 

University of Southern Denmark, a Junior Professor at the Ernst-Moritz-Arndt-University (EMAU) 

Greifswald, Germany, and Assistant Professor at the University of Leipzig. He has also worked as a 

journalist and PR practitioner. He did his dissertation in mass communication in 1997 at the University of 

Münster, Germany, and Habilitation (venia legendi) in mass communication and media science in 2010 at 

the University of Leipzig, Germany. His research interests include: mass media, strategic communication, 

public relations, online communication, CSR and the application of sociological and managerial theories to 

communication studies. 

Maja von Stedingk Wigren is a Ph.D. candidate in Rhetoric at Örebro University, Sweden. She is 

involved in a research project where Risk and Crisis Communication is being studied from a rhetorical 

perspective. Her thesis focuses on the strategies that are being used to establish credibility in the Swedish 

nuclear industry. 

Michele Zak, Professor in Graduate Programs at Saint Mary’s College of California, teaches 

Organizational Behavior and Management Communication. She also on occasion teaches Negotiations and 

Conflict Management. Immediately prior to her appointment at Saint Mary’s College, she was Director of 

the Management Communication Program at Stanford University. Her varied career includes such 

administrative appointments as Director of Faculty Development and Affirmative Action for the University 

of California System, a Human Resource Director at Kent State University, and a wide variety of teaching 

experiences, including international teaching as a Visiting Professor at Helsinki University in Finland, and 

a Visiting Professorship in the MBA program at Georgetown University. She is the author of Women and 

the Politics of Culture, and the forthcoming Leadership and the Art of Communication, and numerous 

papers and articles. Her most recent article is “Sepsis: Cognition and Communication in Critical Care” in 

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the Australian Journal of Communication, December, 2008. Dr. Zak has served as a consultant in 

communication and organizational development for many years, serving clients including Chevron, Pacific 

Gas and Electric, the transportation industry, including the Santa Clara Transportation Agency and the Bay 

Area Metropolitan Transportation Commission, and the technology industry in Silicon Valley. Her current 

research interests are in communication in health care management and narrative as a qualitative research 

technique. She holds a masters degree from UCLA and a doctorate from The Ohio State University. 

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We are grateful to our conference sponsors 

Conference Proceedings 

Best Paper Awards 

Emerald Group Publishing Limited 

Best Presenter Award 

Uhmms 

We congratulate our conference partners 

Wim J.L. Elving, Editor 

Corporate Communication: An International Journal 

Martyn Lawrence, Publisher 

Emerald Group Publishing Limited, UK 

Finn Frandsen, Director 

Centre for Corporate Communication 

Aarhus School of Business and Social Sciences 

Aarhus University, Denmark 

Roslyn Petelin, Editor 

Australian Journal of Communication & Convenor 

Writing, Editing & Publishing Program 

School of English, Media Studies, & Art History 

The University of Queensland, Australia 

Augustine Pang, Assistant Professor & Deputy Head 

Division of Public and Promotional Communication 

Wee Kim Wee School of Communication and Information 

Nanyang Technological University, Singapore 

Daniel W.C. So, Professor & Associate Head 

Department of Chinese & Bilingual Studies 

The Bilingual Corporate Communication Program Committee 

The Hong Kong Polytechnic University, Hong Kong 

And we thank our corporate sponsors 

for their belief and investment in CCI’s mission 

Honeywell 

Johnson & Johnson 

Medco Health Solutions 

MMCC Group Limited 

Pfizer Inc 

Prudential Financial, Inc. 

Siemens Corporation 

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Conference on Corporate Communication 2011 Program Committee 

We are grateful to the members of the Conference Program Committee for their efforts in making this 

conference a success. They are: 

Krishna Dhir, Ph.D., Berry College, USA 

Finn Frandsen, Professor, mag. art., Aarhus University, Denmark 

John Leipzig, Ph.D., University of Alaska Fairbanks, USA 

Augustine Pang, Ph.D., Nanyang Technological University, Singapore 

Roslyn Petelin, Ph.D., University of Queensland, Australia 

Pat Scott, Ph.D., Uhmms & University of Pennsylvania, USA 

Jo-Ann Straat, M.A., Daiichi Sankyo, USA 

Daniel W.C. So, Ed.D., The Hong Kong Polytechnic University, Hong Kong 

Don Swanson, Ed.D., Monmouth University, USA 

Michael B. Goodman, Ph.D., CCI at Baruch College/CUNY, USA 

Conference General Chair 

Wim J. L. Elving, Ph.D., University of Amsterdam, The Netherlands 

Conference Co-Chair 

Christina M. Genest, M.A., M.H.S.A., M.I.A., CCI at Baruch College/CUNY, USA 

Conference Coordinator 

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CORPORATE COMMUNICATION INTERNATIONAL 

An International Journal 

Corporate Communications: An International Journal addresses the issues arising from the increased 

awareness that an organization's communications are part of the whole organization, and that the 

relationship an organization has with its external public requires careful management. The responsibility 

for communications is increasingly being seen as part of every employee's role and not simply the function 

of the marketing/PR departments. This journal will illustrate why communications are important and how 

best to implement a strategic communications plan. 

TOPICALITY 

Communication has always assumed critical importance in the success of companies and growing numbers 

of top companies are reassessing their communication budgets, moving away from traditional, functional 

approaches to public relations and public affairs and pursuing internal and external corporate 

communication strategies. 

KEY BENEFITS 

The journal's highly practical subject matter draws on a stimulating combination of articles, research, 

viewpoints and news to reflect both pure and applied research in corporate public relations, public affairs 

and corporate communications. Inevitably the journal is to be of great value to academics, professionals 

and practitioners. 

KEY JOURNAL AUDIENCES 

Academics, professionals, and practitioners interested in corporate public relations, public affairs and 

corporate communications. 

COVERAGE 

How a company's communications can affect profitability 

 

 

 

How effective employee communications can influence productivity and performance 

Press and media relations 

The growth and accessibility of information on central and local 

Dr. Wim J. L. Elving, Editor 

Amsterdam School of Communication Research (ASCoR) 

Department of Communication, Amsterdam University 

Kloveniersburgwal 48, 1012 CX Amsterdam, the Netherlands 

+ 31 (0) 20 525 3371 / W.J.L.Elving@uva.nl 

Dr. Michael B. Goodman, Associate Editor – North America 

CCI at Baruch College/CUNY 

55 Lexington Avenue, B 8-233, New York, NY 

+ 646.312.3749 / goodman@corporatecomm.org / http://www.corporatecomm.org 

Martyn Lawrence, Publisher 


60/62 Toller Lane, Bradford BD8 9BY UK 

+44 (0) 1274 78515 / mlawrence@emeraldinsight.com / http://www.emeraldinsight.com 

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CORPORATE COMMUNICATION INTERNATIONAL 

At Baruch College/CUNY 

MISSION 

The mission of CCI - Corporate Communication International is to enhance the performance of corporate 

communication as a strategic management function; and to be the number one choice of both practicing 

professionals and scholars for information on corporate communication. 

OBJECTIVES 

To serve as: 

a bridge between theory and practice, by bringing students, practicing professionals and scholars 

together to share information and ideas. 

a resource center for the continuing education of professional through briefings, symposia, 

publications, forums, conferences, publications, and white papers. 

a clearinghouse and integrator of knowledge from a variety of academic disciplines relevant to the 

theory and practice of corporate communication. 

an incubator for primary research in corporate communication, making a contribution to the 

enhancement of organizational performance. 

a partner for corporations and other organizations wishing to conduct applied research. 

an advocate for professionalism in the corporate communication, by conducting research and/or 

offering forums relevant to the field. 

a leader and catalyst, helping to define the research agenda for the field of corporate 

communication 

COMING EVENTS 

August 16 – 19, 2011 / Forum on Strategic Communication Leadership to be held in conjunction with the 

Executive Masters in Corporate Communication Seminar, (Aarhus University, Denmark) at Baruch 

College/CUNY, New York, New York, is designed to complement the Forum on Corporate 

Communication. An intensive professional and academic seminar, it focuses on corporate communication’s 

strategic adaptation to the current business and communication environment by examining the issues of 

leadership, context, culture, and models of practice and performance measures. 

November 4, 2011 / Symposium on Sustainability, held in partnership with the Robert Zicklin Center for 

Corporate Integrity at Baruch College/CUNY, New York, NY. 

Fall 2011 & Spring 2012 / Executive Briefings on topics of interest to corporate communication 

practitioners, scholars and graduate students. 

January 10 - 14, 2012 / Corporate Communication Leaders Forum to be held at Baruch College/CUNY, 

the Leaders Forum is an intensive professional and academic experience in the current theory and practice 

of corporate communication, combining presentations, case studies, panel discussions, site visits and 

interactions with leading professionals and scholars. 

June TBA, 2012 / The Conference on Corporate Communication 2012 is an international gathering of 

corporate executives and university scholars to exchange information and explore the influence of 

globalization on the corporate communication profession as it relates to theory, practice, roles, processes, 

and ethics. 

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CCI Member Offerings 

CCI offers you the best thinking in the current theory and practice of corporate communication. 

ENJOY MEMBER RATES FOR: 

 

 

 

 

 

Executive Briefings on emerging corporate communication issues 

Symposia on strategic trends in corporate communication 

The four-day Corporate Communication Leaders Forum, an intensive professional 

development opportunity exploring corporate communication best thinking and practices, 

The three-day Forum on Strategic Communication Leadership, an intensive professional and 

academic seminar focusing on corporate communication’s strategic adaptation to the current 

business and communication environment. 

The three-day global Conference on Corporate Communication, a gathering of practitioners 

and scholars, matching rigorous academics with real world corporate communication 

ADDITIONALLY, YOUR MEMBERSHIP INCLUDES: 

 

 

 

Electronic access to three prestigious communication journals: Corporate Communications: 

An International Journal, endorsed by CCI, Journal of Business Strategy, Journal of 

Communication Management 

Electronic access to Emerald Management First, an online management library offered by 


First availability to findings of CCI’s Corporate Communication Practices and Trends 

Studies 

Membership/Sponsorship Opportunities 

CCI invites Conference on Corporate Communication participants interested in its mission and work to 

become a member at the… 

SPECIAL RATE FOR CONFERENCE ON CORPORATE COMMUNICATION 2010 ATTENDEES! 

Conference on Corporate Communication 2011 attendees are invited to join the Corporate Communication 

International (CCI) at the special Conference Member rate of $295.00 U.S.D - - as compared to $500 for 

Corporate Members and $400 for Academic Members. Your CCI annual membership is effective from 

June 1, 2011 to May 31, 2012. Enjoy discounts on CCI programs, have access to our communication 

journal offerings, and take advantage of the resources provided by Emerald Management First for the low 

price of $295.00. To become a CCI member download and complete the Membership Invitation at 

http://www.corporatecomm.org/membership.html. 

CCI was founded in 1999 as the Corporate Communication Institute at Fairleigh Dickinson 

University. CCI receives no institutional financial support. Its mission is made viable by its corporate 

sponsors and individual members…professionals and scholars like you who believe in the power of 

corporate communication to enhance organizational performance for the public good. 

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Conference Notes 

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Conference Notes 

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June 7 - Corporate Communication International

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