June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 as a founding member, and has served on the Board of Directors for the New York Chapter of the International Association of Business Communicators (IABC). Rachel Kovacs has taught since 2006 at the City University of New York (CUNY). She is currently a fulltime Adjunct Associate Professor at the College of Staten Island and John Jay College of Criminal Justice, CUNY. She has taught Public Relations, Corporate Communication, Media Writing, History of Print Media, Media Analysis, Media Industries, Introduction to Media, and Introduction to Communication at CSI, as well as Criminal Justice and the Media and Public Speaking at John Jay. She has also been an adjunct professor at several private New York and public New Jersey colleges and universities, where she has taught writing, women's studies, and communication courses. Dr. Kovacs formerly taught at Fairleigh Dickinson University, the University of Hartford, and Bradley University. At Hartford and Bradley, Dr. Kovacs was advisor to the Public Relations Student Society of America (PRSSA) chapters; she headed Hartford's public relations emphasis and directed its 2001, award-winning PRSSA entry in the national Bateman Competition. She received two Interdisciplinary Top Paper Awards (PRSA Educators Academy, 1999; Institute for Public Relations [IPR], 2001) for her studies in British broadcasting activism. Since the mid-1990s, Dr. Kovacs has lectured, presented, and published, in the U.S. and abroad, on international broadcasting, NGO activism, and cultural integrity in the U.K. She was awarded a 2001 Yale Visiting Faculty Fellowship, during which time she conducted research on international broadcasting regulation and activism at the Law and other Yale Libraries, nations and regions. Her most current research projects have focused on CSR and ethics. Formerly Assistant Editor of the Journal of Communication and Assistant Director of the University of Maryland Writing Center, Dr. Kovacs has lived, studied, and traveled extensively in the U.K. and Europe. Liang-Tong Lau is a final-year undergraduate at Nanyang Technological University’s Wee Kim Wee School of Communication and Information, Singapore. She specializes in Public Relations and Journalism, and is currently on a six-month exchange program at the University of Washington, Seattle. In her last internship, she was involved in publicity efforts for Singapore’s inaugural Youth Olympic Game’s Opening and Closing Ceremonies (2010). She also interned at Public Relations agency GolinHarris International, servicing accounts covering corporate, consumer, healthcare and government/public affairs (2009), and spent half a year in Hong Kong as an editorial intern with regional travel magazines Business Traveller Asia-Pacific and MIX (2008). Prior to her exchange, Lau was the sub-editor for her school newspaper Nanyang Chronicle and was active in school ambassadorial activities. She graduated from Ngee Ann Polytechnic’s Mass Communication with a Diploma with merit. Bo Laursen is an Associate Professor at the Department of Business Communication at the Aarhus School of Business, University of Aarhus, Denmark, where he teaches public relations and organizational communication. He holds a Ph.D. in linguistics from the Aarhus School of Business, University of Aarhus. Between 1999 and 2009 he worked in the General Secretariat of the Council of the European Union in Brussels, Belgium, first as a translator and later as a press officer. His research interests are public relations and in particular media relations and corporate social responsibility communication. He has published various articles in the field of linguistics. John S. Leipzig, Ph.D., enjoyed a successful academic career at the University of Alaska, Fairbanks (UAF), where he was awarded the titles of Professor of Communication, Emeritus and Dean of the College of Liberal Arts, and Emeritus at UAF 's commencement ceremonies in 2003. He was one of the founders of the UAF Faculty Senate and served as the Senate's second president. As a Department Head, he helped to create and taught in the M.A. in Professional Communication program. Dr. Leipzig is a life member as well as a Past President of the Northwest Communication Association and currently serves on the Board of Advisors of Corporate Communication International (CCI) at Baruch College/CUNY. From 2002-2005, Dr. Leipzig served as the Chancellor of the St. Thomas Campus of the University of the Virgin Islands, where he also held a tenured appointment as Professor of Communication. From January through March of 2006, he served as a Visiting Scholar in Corporate Communication at the University of Johannesburg in South Africa, lecturing there as well as serving as a guest speaker on leadership communication at the University of Pretoria and North-West University. He continues to serve on the editorial board of COMMUNICARE: Journal for the Communication Sciences in Southern Africa. From June 2006 through December 2009, Dr. Leipzig was the Herbert H. and Grace A. Dow Foundation Leadership Chair Page 20
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA and Director, Center for Responsible Leadership at Alma College in Michigan. In October of 2009, Dr. Leipzig served as an External Assessor in Corporate Communication at the University of Putra Malaysia. While in Asia, he provided a series of lectures in Malaysia as well as at Hong Kong Polytechnic University in early November of 2009. Earlier in his career, Dr. Leipzig spent a year in Australia as the International Visiting Fellow in Communication Studies at Kuring-Gai College of Advanced Education (now part of the University of Technology, Sydney). In 2007, He was invited to speak on leadership communication in England, Turkey and Canada. In semi-retirement since January of 2009, Dr. Leipzig lives in the Ann Arbor, Michigan area and continues to consult on communication program development and assessment as well as to provide guest lectures on leadership communication and communication ethics to interested audiences around the globe. He is a CCI Member and serves on the Conference on Corporate Communication Program Committee. Cheng Ean Lee, or better known as Catherine, is a lecturer at the School of Communication, Taylor’s University Malaysia. She obtained an MA in Communication Studies in 2002 from Sheffield Hallam University, United Kingdom, and a Bachelor of Arts (Hons), majoring in Media Studies, in 2000 from University of Malaya, Malaysia. Her research interests include employee communication, corporate social responsibility, and new communication technologies. To date, she has presented five papers locally and globally and has published papers in international journals. Her current research projects are CSR communications in Malaysia and the motivation and effects of using new communication technologies in the workplace. Yvonne Loh (M.M.C.,Singapore, 2011) is an Assistant Director at the Employment and Employability Institute (e2i), Singapore. The e2i is a not-for-profit organization which helps marginalized low-wage workers in Singapore get into better jobs and upgrade their job skills. Loh’s communication interests include crisis management and communication, image management and repair, public relations, and political communication. She organised the social media campaign for the Member of Parliament, Mr. Ang Hin Kee, during the national General Elections 2011. Leena Louhiala-Salminen, Ph.D., Lic.Phil., MSc (Econ), is Professor of International Business Communication at the Aalto University School of Economics (formerly Helsinki School of Economics) in Finland. She is also Program Director of the Aalto ECON Master’s Program in International Business Communication. Her main research interests include the various genres of business communication, the use of English as the business lingua franca, and corporate communication in international contexts. Minna Mars is in the doctoral program at Aalto University School of Economics. Prior to returning to academia, she worked for 20 years as a practicing professional in industrial companies, utility, investment banking and public relations/advertising agency businesses; last as the global head of communications and investor relations in a multinational corporation with revenue of USD 6.5 billion and 35,000 employees on four continents. Since 2007, while still in her corporate position, and since 2009 full time, she’s been working on her Ph.D. research on strategy communication. Her research interest is in understanding better the role of strategy narrative in a strategic change in a multinational corporation, and she plans to complete her dissertation in 2011. Neha Mathur (Masters, NTU, 2010) is Marketing Manager, Global Network Services, American Express in Singapore. She completed her Masters in Mass Communications from Wee Kim Wee School of Communication and Information in December 2010, and obtained a Bachelor’s degree in Economics with a minor in Business from the University of Southern California in 2005. Mathur’s research interests include crisis communications and new media. Her interest in this particular area stems from her experience in the advertising industry as she has interned at JWT (Mumbai), Draft FCB (Singapore), and worked at BBH (Singapore). Alessandra Mazzei is Associate Professor of Corporate Communication and Public Relations at IULM University, Milan, Italy. Currently she is Visiting Researcher at the Department of Communication Studies, Baruch College/CUNY and she has been Visiting Professor at Aarhus School of Business and Social Sciences, University of Aarhus, Denmark. She is the founder and Coordinator of the Internal Communication Laboratory at IULM University, a member of the Faculty of the Doctoral School in Page 21
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June 7 - Corporate Communication International

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