June 7 - Corporate Communication International

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Conference on Corporate Communication 2011 Steve Dishart is the President of Dishart Communications and Crisis Management Consultants in New York, underwriter of the Conference on Corporate Communication 2011 Proceedings. He is also a member of the Adjunct Faculty of Baruch College, CUNY, and is a frequent speaker on communications issues. Dishart CCMC, LLC, directs and executes strategic reputation management, marketing, media and crisis communications consulting to its clients. Previously, Dishart was Executive Director of Blue Ocean Institute, and from 2000-2009, he was a managing director of Communications and Human Resources for Zurich-based Swiss Re, a leading and diversified reinsurer with offices in 25 countries. Before joining Swiss Re in 2000, he was the director of Corporate Communications for Pittsburgh-based Mellon Bank, now BNY Mellon. Dishart began his career as a broadcast journalist. He has served as President of the Board of Trustees of Arts Westchester and currently serves on the board of Green Chimneys Children’s Services. He is active in the New York League of Conservation Voters and is a board member of Bridges to Community, which builds homes in the poorest regions of Nicaragua. An accredited member of the Public Relations Society of America, Dishart is also a trustee of the Institute for Public Relations, a member of the Board of Advisors of Corporate Communications International and a member of the Arthur W. Page Society. A native of Pittsburgh, Pennsylvania, Dishart is a graduate of the International Executive Programme at INSEAD in Fountainbleau, France. He holds a Master’s degree from Duquesne University in Pittsburgh and a Bachelor’s from West Virginia University. He also earned certificates through additional studies with Columbia University’s Graduate School of Business and the Thunderbird School of Global Management. Marianne Grove Ditlevsen, PhD, is Associate Professor at the Aarhus School of Business, Department of Language and Business Communication. She teaches Investor Relations and Corporate Communications as well as LSP translation and academic writing. She is affiliated with the Research Group Knowledge Communication, and her current research interests are primarily centred on the Annual Report - both from a genre perspective and from an Investor Relations perspective. Graeme Domm is Director of Communications for RMIT International University Vietnam, a campus of RMIT University, one of Australia’s major universities - headquartered in Melbourne, Australia. RMIT Vietnam is RMIT University’s major centre of Asian operations, offering study programs in both Ho Chi Minh City and Hanoi. Graeme traveled to Vietnam in 2008 to introduce the country’s first English language academic program in public relations and advertising studies, and has watched a rapidly emerging industry take shape. Prior to academia, Graeme spent more than 25 years in journalism, government and corporate public relations practice. He holds a B.A. in Journalism, an M.A. in Technology and Social Change, and is currently completing a Doctorate in Communications. Jacqueline Dong received her Bachelor of Science in integrated marketing communications and a minor in communication management and design from Ithaca College’s Roy H. Park School of Communications in May 2011. In fall 2010, Jacqueline attended Nanyang Technological University’s Wee Kim Wee School of Communication and Information in Singapore, where she pursued her major studies as an exchange student. As a member of the American Advertising Federation’s Alpha Delta Sigma Honor Society, Jacqueline is recognized for superior scholastic performance as a student of advertising at the collegiate level. Additionally, she has been awarded with the Alyssa M. Schoenberg ’09 Award for Integrated Marketing Communications (2010), the Outstanding Award for Academic Achievement (2010), and the Peggy R. Williams Award for Academic and Community Leadership (2009), an annual award given to students who demonstrate excellent academic accomplishments and an exemplary level of service to both the college and the Ithaca community. Fatma El Goully has eighteen years of professional experience in the fields of corporate communications, sales & marketing, and training, and since 2006 has held the position of General Manager, Corporate Communications at BANQUE MISR, Egypt’s second state owned bank with a total number of 12,000 employees. During the course of her career, El Goully has held several managerial positions in different industries, such as pharmaceuticals (Bristol Myers Squibb and Novartis); banking (Citibank and Societe Generale); and telecommunications. El Goully has been exposed to diverse training and personal development programs. She received a Marketing Management Diploma in 2002, followed by an MBA in Marketing Management (MSM, Maastricht School of Management), a Master of Philosophy in Corporate Page 14
June 7 – 10, 2011, Baruch College/CUNY, New York, NY, USA Communications in 2009, and recently the Doctorate of Business Administration 'DBA' in Corporate Communications Management, (awaiting defense), from Maastricht School of Management (Netherlands). Wim J. L. Elving, Ph.D., has a M.A. degree in social and organizational psychology (RU Groningen; 1993) and finished his Ph.D. in communication within health care at the Twente University (1999). He is currently associate professor at the Department of Communication and the Amsterdam School of Communications Research (ASCoR) of the University of Amsterdam. His research interests include change communication, corporate communication, branding, internal branding and communication management. Dr. Elving has co-authored two books, and has published in several organizational and corporate communication journals. Since 2006 he has been editor of Corporate Communications: An International Journal. He is Co-Chair of the Conference on Corporate Communication and serves on the Conference Program Committee. Annamaria Esposito is Assistant Professor of Corporate Communication for the Master’s Degree in Consumer and Trade Marketing at IULM University. She is also Academic Coordinator for the Faculty of the Master’s in Health Service Management. She is a member of the research team at the Internal Communication Laboratory. Her main research interests and teaching subjects include marketing and marketing-communication of goods, luxury goods, cultural heritage, services and issues related to strategy, planning and evaluation of the communication plan. Jieyun Feng, Ph.D., is Associate Professor, Deputy Head of the Research Institute of International Business English, School of International Studies, University of International Business & Economics, Beijing, P.R.C. Her main research interests lie in intercultural business communication, discourse analysis and media communication. She is the principal investigator for China’s national project “A Comparative Study of Crisis Discourses in the Western and Chinese Media” (2009-2012); for the project “City Branding of Beijing and Cultural Capital in the Post-Olympic Era”, granted from the Beijing Educational Commission (2008-2009); and on two other projects from the Ministry of Education. She has been published 14 times, and her representative works include: “Discursive Hybridity and Glocalization - A Case Study of Beijing Tourism Promotional Discourses” (2010); “Changing Ideologies and Advertising Discourses in China” (2009); “Generic Intertextuality in Advertising Discourses and Social Changes in Mainland China” (2007); “Reflection on the Cultural Values in Mainland China - A Content Analysis of the Web Ads in 2004” (2004). Finn Frandsen (mag.art., Aarhus University) is Professor of Corporate Communication and Director of ASB Centre for Corporate Communication at Aarhus School of Business, Aarhus University in Denmark. His primary research interests are crisis communication and crisis management, environmental communication, public relations, marketing communication, organizational communication, organization and management theories, rhetorics and discourse analysis. His work has appeared in International Journal of Strategic Communication, Corporate Communication: An International Journal, Rhetorica Scandinavica, LSP and Professional Communication, Hermes: Journal of Language and Communication Studies, The Handbook of Crisis Communication, Handbook of Public Relations and Handbook of Pragmatics. He is the co-editor or co-author of Medierne og sproget (1996), International markedskommunikation i en postmoderne verden (1997), Krisekommunikation (2007) and Intern kommunikation under forandring (2009). Rossella Gambetti, Ph.D., is Assistant Professor of Management Sciences at the Università Cattolica del Sacro Cuore in Milan, where she teaches Corporate and Marketing Communication. She serves as a Research fellow at the Research Laboratory on Business Communication in the same University. She is author of several books, journal articles and essays on topics such as the strategic role of communication in the firm, and innovative branding strategies. She is research analyst in the field of corporate communication and brand management for research institutions and consultancy agencies. Christina (Tina) M. Genest has served as Associate Director of Corporate Communication International at Baruch College/CUNY since its founding in 1999. She has enjoyed an extensive career in executive nonprofit roles including for New Hampshire Legal Assistance, the YWCA (Manchester, NH), Easter Seals (Manchester, NH) and The Forum for US Dialogue (Washington, DC) with whom she served as Executive Page 15
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June 7 - Corporate Communication International

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